The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Speak Up Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur Client: Women's Aid Organisation Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Rose Agency: OgilvyInteractive / Madrid Client: Acci?n Contra el hambre Category: Beyond the Banner / Public Service/Non-Profit/ Educational - Single
Coca Cola Blak Agency: DoubleYou / Barcelona Client: Coca Cola France Category: Beyond the Banner / Promotional Advertising - Single
Saturn Sky Microsite Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Beyond the Banner / Promotional Advertising - Single
MG Credit Agency: VIEW. / Cascais Client: Montepio Geral Bank Category: Beyond the Banner / Promotional Advertising - Single
Clock Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
landing banner Agency: glue London / London Client: COI Royal Navy Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Saab "Saibu" Tour Agency: ADK / TOKYO Client: General Motors Category: Web Sites / Promotional Advertising
Nike Free Agency: AKQA / London Client: Nike Category: Web Sites / Promotional Advertising
Project Gotham Racing 3 Agency: AKQA / San Francisco Client: Xbox Category: Web Sites / Promotional Advertising
EIGHT THE PROJECT Agency: Aoi Advertising Promotion Inc. / Tokyo Client: Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe) Category: Web Sites / Promotional Advertising
Shiseido uno Agency: Dentsu / Tokyo Client: Shiseido Category: Web Sites / Promotional Advertising
The Bad Luck Test Agency: Forsman & Bodenfors / Gothenburg Client: IF Category: Web Sites / Promotional Advertising
My Life as a 10 Agency: Grupo W / Saltillo Client: Nike Category: Web Sites / Promotional Advertising
Beck Agency: Hi-ReS! / London Client: Beck/Interscope, US Category: Web Sites / Promotional Advertising
Lost Untold Agency: Hi-ReS! / London Client: Channel4, UK Category: Web Sites / Promotional Advertising
Red Bull Copilot: Downhill Agency: Odopod / San FRancisco Client: Red Bull Category: Web Sites / Promotional Advertising
Levi's? Square Cut Agency: OgilvyOne Worldwide / Singapore Client: Levi Strauss Asia Pacific Division Pte Ltd Category: Web Sites / Promotional Advertising
I FEEL LEGACY Agency: ONE SKY INC. / Tokyo Client: Fuji Heavy Industries Ltd. Category: Web Sites / Promotional Advertising
JUMP-IN.JP Agency: ONE SKY INC. / Tokyo Client: Microsoft Corporation(Japan) Category: Web Sites / Promotional Advertising
Uncle Sam Agency: Tribal DDB Dallas / Dallas Client: happytaxday.com Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Reality Advertising Agency: DDB Brasil / São Paulo Client: Henkel Category: New Media Innovation & Development / Web Sites
Dentsu Creative School Agency: Dentsu Inc. / Tokyo Client: DENTSU INC. Category: New Media Innovation & Development / Web Sites
BILD Seite*1Girl - Digital Installation and Website Agency: Jung von Matt AG / Hamburg Client: Axel Springer AG Category: New Media Innovation & Development / Web Sites
Big Ideas Come From Big Pencils Agency: Leo Burnett and Arc Worldwide Canada / Toronto Client: Leo Burnett Canada Category: New Media Innovation & Development / Web Sites
McDonald's Corporate Website Agency: Tribal DDB Sydney / Sydney Client: McDonald's Australia Category: New Media Innovation & Development / Web Sites
bboybattle.com Agency: Arnold / McLean Client: McDonald's Category: Viral and Email / Business to Consumer
Snickers Satisfies.com Agency: Atmosphere BBDO / New York Client: Masterfoods USA Category: Viral and Email / Business to Consumer
LOST Agency: Big Spaceship / Brooklyn Client: ABC Category: Viral and Email / Business to Consumer
SithSense Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Viral and Email / Business to Consumer
Scavenger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Viral and Email / Business to Consumer
Jolly Good Call Agency: Crispin Porter + Bogusky / Miami Client: Virgin Atlantic Airways Category: Viral and Email / Business to Consumer
Cockerel, christmas and sick Agency: glue London / London Client: Virgin Trains Category: Viral and Email / Business to Consumer
Exercise Your Music Muscle Agency: Ground Zero Advertising / Los Angeles Client: Virgin Digital Category: Viral and Email / Business to Consumer
Stingray Agency: Leo Burnett / Frankfurt Client: Revell Category: Viral and Email / Business to Consumer
Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger" Agency: McKinney / Durham Client: Audi of America, Inc. Category: Viral and Email / Business to Consumer
SEGA LABS: The Making of Full Auto Agency: Mekanism / San Francisco Client: SEGA Category: Viral and Email / Business to Consumer
Crashtest Agency: Nordpol+ Hamburg / Hamburg Client: Renault Germany Category: Viral and Email / Business to Consumer
Power Vision, Entertain Yourself Agency: Organic, Inc. / San Francisco Client: Sprint Category: Viral and Email / Business to Consumer
Miller Revue Agency: POKE / London Client: SAB Miller (International) Category: Viral and Email / Business to Consumer
Floss Yo Grill Agency: Publicis & Hal Riney / San Francisco Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
Valentine's Day Agency: Publicis & Hal Riney / San Francisco Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
Nike Run London 3G Agency: AKQA / London Client: Nike Category: Wireless / Business to Consumer
Levi's? Mobile Audio Mixer (MAX) Agency: Lateral Net Ltd / London Client: Levi Strauss and Co. Europe Category: Wireless / Business to Consumer
Bascule Inc. Agency: Bascule Inc. / Minato-ku Client: Bascule Inc. Category: Web Sites / Self-Promotion
boone/oakley advertising web site Agency: boone/oakley advertising / Charlotte Client: boone/oakley advertising Category: Web Sites / Self-Promotion
Campana Brothers Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Campana Brothers Category: Web Sites / Self-Promotion
SHU AKASHI Agency: HAKUHODO i-studio Inc. / Tokyo Client: SHU AKASHI Category: Web Sites / Self-Promotion
Virtual christmas market Agency: Jung von Matt AG / Stuttgart Client: Jung von Matt Group Category: Web Sites / Self-Promotion
Kinetic V4 Agency: Kinetic Singapore / Singapore Client: Kinetic Singapore Category: Web Sites / Self-Promotion

2006 Interactive Merit Award

Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur

Women's Aid Organisation

Speak Up

Beyond the Banner / Public Service/Non-Profit/ Educational - Single

06133N

2006 Interactive Merit Award

OgilvyInteractive / Madrid

Acci?n Contra el hambre

Rose

Beyond the Banner / Public Service/Non-Profit/ Educational - Single

06134N

2006 Interactive Merit Award

DoubleYou / Barcelona

Coca Cola France

Coca Cola Blak

Beyond the Banner / Promotional Advertising - Single

06126N

2006 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn Sky Microsite

Beyond the Banner / Promotional Advertising - Single

06127N

2006 Interactive Merit Award

VIEW. / Cascais

Montepio Geral Bank

MG Credit

Beyond the Banner / Promotional Advertising - Single

06128N

2006 Interactive Merit Award

AlmapBBDO / São Paulo

Greenpeace

Clock

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

06078N

2006 Interactive Merit Award

glue London / London

COI Royal Navy

landing banner

Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single

06079N

2006 Interactive Merit Award

ADK / TOKYO

General Motors

Saab "Saibu" Tour

Web Sites / Promotional Advertising

06168N

2006 Interactive Merit Award

AKQA / London

Nike

Nike Free

Web Sites / Promotional Advertising

06169N

2006 Interactive Merit Award

AKQA / San Francisco

Xbox

Project Gotham Racing 3

Web Sites / Promotional Advertising

06170N

2006 Interactive Merit Award

Aoi Advertising Promotion Inc. / Tokyo

Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe)

EIGHT THE PROJECT

Web Sites / Promotional Advertising

06171N

2006 Interactive Merit Award

Dentsu / Tokyo

Shiseido

Shiseido uno

Web Sites / Promotional Advertising

06172N

2006 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

IF

The Bad Luck Test

Web Sites / Promotional Advertising

06173N

2006 Interactive Merit Award

Grupo W / Saltillo

Nike

My Life as a 10

Web Sites / Promotional Advertising

06174N

2006 Interactive Merit Award

Hi-ReS! / London

Beck/Interscope, US

Beck

Web Sites / Promotional Advertising

06175N

2006 Interactive Merit Award

Hi-ReS! / London

Channel4, UK

Lost Untold

Web Sites / Promotional Advertising

06176N

2006 Interactive Merit Award

Odopod / San FRancisco

Red Bull

Red Bull Copilot: Downhill

Web Sites / Promotional Advertising

06177N

2006 Interactive Merit Award

OgilvyOne Worldwide / Singapore

Levi Strauss Asia Pacific Division Pte Ltd

Levi's? Square Cut

Web Sites / Promotional Advertising

06178N

2006 Interactive Merit Award

ONE SKY INC. / Tokyo

Fuji Heavy Industries Ltd.

I FEEL LEGACY

Web Sites / Promotional Advertising

06179N

2006 Interactive Merit Award

ONE SKY INC. / Tokyo

Microsoft Corporation(Japan)

JUMP-IN.JP

Web Sites / Promotional Advertising

06180N

2006 Interactive Merit Award

Tribal DDB Dallas / Dallas

happytaxday.com

Uncle Sam

Banners - Dynamic / Public Service/Non-Profit/ Educational - Single

06095N

2006 Interactive Merit Award

DDB Brasil / São Paulo

Henkel

Reality Advertising

New Media Innovation & Development / Web Sites

06242N

2006 Interactive Merit Award

Dentsu Inc. / Tokyo

DENTSU INC.

Dentsu Creative School

New Media Innovation & Development / Web Sites

06243N

2006 Interactive Merit Award

Jung von Matt AG / Hamburg

Axel Springer AG

BILD Seite*1Girl - Digital Installation and Website

New Media Innovation & Development / Web Sites

06244N

2006 Interactive Merit Award

Leo Burnett and Arc Worldwide Canada / Toronto

Leo Burnett Canada

Big Ideas Come From Big Pencils

New Media Innovation & Development / Web Sites

06245N

2006 Interactive Merit Award

Tribal DDB Sydney / Sydney

McDonald's Australia

McDonald's Corporate Website

New Media Innovation & Development / Web Sites

06246N

2006 Interactive Merit Award

Arnold / McLean

McDonald's

bboybattle.com

Viral and Email / Business to Consumer

06214N

2006 Interactive Merit Award

Atmosphere BBDO / New York

Masterfoods USA

Snickers Satisfies.com

Viral and Email / Business to Consumer

06215N

2006 Interactive Merit Award

Big Spaceship / Brooklyn

ABC

LOST

Viral and Email / Business to Consumer

06216N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

SithSense

Viral and Email / Business to Consumer

06217N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

MINI

Scavenger

Viral and Email / Business to Consumer

06218N

2006 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Virgin Atlantic Airways

Jolly Good Call

Viral and Email / Business to Consumer

06219N

2006 Interactive Merit Award

glue London / London

Virgin Trains

Cockerel, christmas and sick

Viral and Email / Business to Consumer

06220N

2006 Interactive Merit Award

Ground Zero Advertising / Los Angeles

Virgin Digital

Exercise Your Music Muscle

Viral and Email / Business to Consumer

06221N

2006 Interactive Merit Award

Leo Burnett / Frankfurt

Revell

Stingray

Viral and Email / Business to Consumer

06222N

2006 Interactive Merit Award

McKinney / Durham

Audi of America, Inc.

Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger"

Viral and Email / Business to Consumer

06223N

2006 Interactive Merit Award

Mekanism / San Francisco

SEGA

SEGA LABS: The Making of Full Auto

Viral and Email / Business to Consumer

06224N

2006 Interactive Merit Award

Nordpol+ Hamburg / Hamburg

Renault Germany

Crashtest

Viral and Email / Business to Consumer

06225N

2006 Interactive Merit Award

Organic, Inc. / San Francisco

Sprint

Power Vision, Entertain Yourself

Viral and Email / Business to Consumer

06226N

2006 Interactive Merit Award

POKE / London

SAB Miller (International)

Miller Revue

Viral and Email / Business to Consumer

06227N

2006 Interactive Merit Award

Publicis & Hal Riney / San Francisco

Peter Kim Jewelry

Floss Yo Grill

Viral and Email / Business to Consumer

06228N

2006 Interactive Merit Award

Publicis & Hal Riney / San Francisco

Peter Kim Jewelry

Valentine's Day

Viral and Email / Business to Consumer

06229N

2006 Interactive Merit Award

AKQA / London

Nike

Nike Run London 3G

Wireless / Business to Consumer

06212N

2006 Interactive Merit Award

Lateral Net Ltd / London

Levi Strauss and Co. Europe

Levi's? Mobile Audio Mixer (MAX)

Wireless / Business to Consumer

06213N

2006 Interactive Merit Award

Bascule Inc. / Minato-ku

Bascule Inc.

Bascule Inc.

Web Sites / Self-Promotion

06187N

2006 Interactive Merit Award

boone/oakley advertising / Charlotte

boone/oakley advertising

boone/oakley advertising web site

Web Sites / Self-Promotion

06188N

2006 Interactive Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Campana Brothers

Campana Brothers

Web Sites / Self-Promotion

06189N

2006 Interactive Merit Award

HAKUHODO i-studio Inc. / Tokyo

SHU AKASHI

SHU AKASHI

Web Sites / Self-Promotion

06190N

2006 Interactive Merit Award

Jung von Matt AG / Stuttgart

Jung von Matt Group

Virtual christmas market

Web Sites / Self-Promotion

06191N

2006 Interactive Merit Award

Kinetic Singapore / Singapore

Kinetic Singapore

Kinetic V4

Web Sites / Self-Promotion

06192N

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