The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lean Mean Fighting Machine 2054
Agency: Lean Mean Fighting Machine / London
Client: Lean Mean Fighting Machine Category: Beyond the Banner / Self-Promotion - Campaign
Concert
Agency: DDB Los Angeles / Venice
Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Single
Press Conference
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Single
Trees
Agency: JWT Philippines / Makati City
Client: Green Peace Category: Public Service/Political-Print / Newspaper or Magazine - Single
Nike Sprint Sister - Interactive Shoestring
Agency: DoubleYou / Barcelona
Client: American Nike Category: Banners - Dynamic / Promotional Advertising - Single
Just in Time
Agency: DDB Brasil / São Paulo
Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
Little Monsters
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Campaign
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Trade / Color: Full Page or Spread - Single
OFFICE / GOLF / COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Campaign
The Noise protection windows by Weru campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
10 Cane Magazine
Agency: Mother New York / New York
Client: LVMH Category: Brand and Corporate Identity Design / Booklet Brochure
adidas_1 Interactive Store
Agency: OneDigital / Sydney
Client: adidas Category: Other Digital Media / Business to Consumer
AKU Dog Show
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Sdn Bhd Category: Collateral Design / Posters: Campaign
TAKEO PAPER SHOW [Aoyama Silver Fries]
Agency: HAKUHODO Inc. / TOKYO
Client: Takeo Company Limited Category: Environmental Design / Single
Onion #2
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Campaign
Project Gotham Racing 3
Agency: AKQA / San Francisco
Client: Xbox Category: New Media Innovation & Development / Web Sites
Dream Kitchens for Everyone
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden Category: New Media Innovation & Development / Web Sites
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart
Client: EnBW - Energy BW Category: New Media Innovation & Development / Web Sites
"Graveyard"
Agency: Everest Brand Solutions Pvt Ltd / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Invasion
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Boony Doll
Agency: George Patterson Y&R / Melbourne
Client: VB Category: Other Digital Media / Promotional Advertising
IAPA - Adoption
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association For Promotion Of Adoption & Child Welfare (IAPA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Feathered Dinosuars and the Origin and Flights exhibit
Agency: DDB Canada, Toronto / Toronto
Client: Royal Ontario Museum Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Cupboard
Agency: Leo Burnett /London
Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Crosswords
Agency: DDB London / London
Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Campaign
The Wall
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nike Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Size
Agency: Jung von Matt AG / Zürich
Client: MINI Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Grandma/Video/Backyard BBQ
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Escalator
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Greek
Agency: FCB Cape Town South Africa / Cape Town
Client: Greek Restaurant Category: Brand and Corporate Identity Design / Corporate Identity - Single
See: The Potential of Place, Second Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
Genius/Mr. 80 SPF Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Tyre / Twister / Robbery
Agency: creativejuice/g1 / bangkok
Client: Bangkok Insurance Category: Consumer Television / :30/:25 - Campaign
ARCHIGRAM: experimental architecture 1961-1974
Agency: FLAME, inc. / tokyo
Client: PIE BOOKS Category: Publication Design / Book Design
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Names
Agency: Clarity Coverdale Fury / Minneapolis
Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Kickoff
Agency: The Brooklyn Brothers / New York
Client: United Nations Mine Action Service Category: Public Service/Political-Television / Single
Magic
Agency: Leo Burnett / Lima
Client: Ponle Corazon (Foundation Against Cancer) Category: Public Service/Political-Television / Single
Company brochure 2006
Agency: E.Co.,Ltd. / Tokyo
Client: E.Co.,ltd. Category: Collateral Design / Self-Promotion - Single Only
Alexandria Real Estate
Agency: Opto Design / New York
Client: Alexandria Real Estate Equities, Inc. Category: Brand and Corporate Identity Design / Annual Report
Jim Esch for Congress Logo
Agency: Archrival / Lincoln
Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
The Cleaning Ladies Campaign
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
Confirmation
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Church of Sweden Category: Direct Mail / Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / Commercials of var. length - Campaign
Starburst
Agency: TBWA\Chiat\Day/New York
Client: Masterfoods - Starburst Category: Consumer Television / Commercials of var. length - Campaign
Thymes Identity Campaign
Agency: Duffy & Partners / minneapolis
Client: Thymes Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Milo - Football/Graduation/Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Award:
2006 Interactive Silver Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Lean Mean Fighting Machine
Title:
Lean Mean Fighting Machine 2054
Category:
Beyond the Banner / Self-Promotion - Campaign
Annual ID:
06016N
Award:
2006 Advertising Silver Pencil
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest Mortgage
Title:
Concert
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06017T
Award:
2006 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Press Conference
Category:
Consumer Television / :30/:25 - Single
Annual ID:
06018T
Award:
2006 Advertising Silver Pencil
Agency:
JWT Philippines / Makati City
Client:
Green Peace
Title:
Trees
Category:
Public Service/Political-Print / Newspaper or Magazine - Single
Annual ID:
06040A
Award:
2006 Interactive Silver Pencil
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nike Sprint Sister - Interactive Shoestring
Category:
Banners - Dynamic / Promotional Advertising - Single
Annual ID:
06010N
Award:
2006 Advertising Silver Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Gay
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06025T
Award:
2006 Interactive Silver Pencil
Agency:
DDB Brasil / São Paulo
Client:
Fedex
Title:
Just in Time
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06001N
Award:
2006 Design Silver Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Superdrug
Title:
Little Monsters
Category:
Package Design / Campaign
Annual ID:
06022D
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Trade / Color: Full Page or Spread - Single
Annual ID:
06024A
Award:
2006 Advertising Silver Pencil
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
OFFICE / GOLF / COACH
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06028T
Award:
2006 Advertising Silver Pencil
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Weru AG
Title:
The Noise protection windows by Weru campaign
Category:
Trade / Color: Full Page or Spread - Campaign
Annual ID:
06025A
Award:
2006 Design Silver Pencil
Agency:
Mother New York / New York
Client:
LVMH
Title:
10 Cane Magazine
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06004D
Award:
2006 Interactive Silver Pencil
Agency:
OneDigital / Sydney
Client:
adidas
Title:
adidas_1 Interactive Store
Category:
Other Digital Media / Business to Consumer
Annual ID:
06051N
Award:
2006 Design Silver Pencil
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite Sdn Bhd
Title:
AKU Dog Show
Category:
Collateral Design / Posters: Campaign
Annual ID:
06025D
Award:
2006 Design Silver Pencil
Agency:
HAKUHODO Inc. / TOKYO
Client:
Takeo Company Limited
Title:
TAKEO PAPER SHOW [Aoyama Silver Fries]
Category:
Environmental Design / Single
Annual ID:
06031D
Award:
2006 Design Silver Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Dart Board
Category:
Environmental Design / Single
Annual ID:
06032D
Award:
2006 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Onion #2
Category:
Small Space - Print / Black and White: Less than a Page - Campaign
Annual ID:
06016A
Award:
2006 Interactive Silver Pencil
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Project Gotham Racing 3
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06046N
Award:
2006 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA Sweden
Title:
Dream Kitchens for Everyone
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06047N
Award:
2006 Interactive Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
EnBW - Energy BW
Title:
SPAM RECYCLING
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06048N
Award:
2006 Advertising Silver Pencil
Agency:
Everest Brand Solutions Pvt Ltd / Mumbai
Client:
Cancer Patients Aid Association
Title:
"Graveyard"
Category:
Public Service/Political-Print / Outdoor and Posters - Single
Annual ID:
06044A
Award:
2006 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Invasion
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06010A
Award:
2006 Interactive Silver Pencil
Agency:
George Patterson Y&R / Melbourne
Client:
VB
Title:
Boony Doll
Category:
Other Digital Media / Promotional Advertising
Annual ID:
06053N
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
The Indian Association For Promotion Of Adoption & Child Welfare (IAPA)
Title:
IAPA - Adoption
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06042A
Award:
2006 Advertising Silver Pencil
Agency:
DDB Canada, Toronto / Toronto
Client:
Royal Ontario Museum
Title:
Feathered Dinosuars and the Origin and Flights exhibit
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06043A
Award:
2006 Advertising Silver Pencil
Agency:
Leo Burnett /London
Client:
Heinz
Title:
Cupboard
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06001A
Award:
2006 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
Crosswords
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06003A
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nike
Title:
The Wall
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06047A
Award:
2006 Advertising Silver Pencil
Agency:
Jung von Matt AG / Zürich
Client:
MINI
Title:
Size
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Annual ID:
06048A
Award:
2006 Advertising Silver Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Grandma/Video/Backyard BBQ
Category:
Consumer Radio / Campaign
Annual ID:
06009R
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising / Kuala Lumpur
Client:
Gillette (M) Sdn Bhd
Title:
Escalator
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Single
Annual ID:
06028A
Award:
2006 Design Silver Pencil
Agency:
FCB Cape Town South Africa / Cape Town
Client:
Greek Restaurant
Title:
Greek
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06007D
Award:
2006 Design Silver Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Herman Miller
Title:
See: The Potential of Place, Second Issue
Category:
Publication Design / Magazine Design
Annual ID:
06041D
Award:
2006 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. 80 SPF Wearer
Category:
Consumer Radio / Single
Annual ID:
06006R
Award:
2006 Advertising Silver Pencil
Agency:
creativejuice/g1 / bangkok
Client:
Bangkok Insurance
Title:
Tyre / Twister / Robbery
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06022T
Award:
2006 Design Silver Pencil
Agency:
FLAME, inc. / tokyo
Client:
PIE BOOKS
Title:
ARCHIGRAM: experimental architecture 1961-1974
Category:
Publication Design / Book Design
Annual ID:
06038D
Award:
2006 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06002G
Award:
2006 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06003G
Award:
2006 Advertising Silver Pencil
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MADD
Title:
Names
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06046A
Award:
2006 Advertising Silver Pencil
Agency:
The Brooklyn Brothers / New York
Client:
United Nations Mine Action Service
Title:
Kickoff
Category:
Public Service/Political-Television / Single
Annual ID:
06002T
Award:
2006 Advertising Silver Pencil
Agency:
Leo Burnett / Lima
Client:
Ponle Corazon (Foundation Against Cancer)
Title:
Magic
Category:
Public Service/Political-Television / Single
Annual ID:
06003T
Award:
2006 Design Silver Pencil
Agency:
E.Co.,Ltd. / Tokyo
Client:
E.Co.,ltd.
Title:
Company brochure 2006
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
06028D
Award:
2006 Design Silver Pencil
Agency:
Opto Design / New York
Client:
Alexandria Real Estate Equities, Inc.
Title:
Alexandria Real Estate
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
06001D
Award:
2006 Design Silver Pencil
Agency:
Archrival / Lincoln
Client:
Jim Esch for Congress
Title:
Jim Esch for Congress Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
06015D
Award:
2006 Advertising Silver Pencil
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
BSH Bosch und Siemens Hausgeraete GmbH
Title:
The Cleaning Ladies Campaign
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06022A
Award:
2006 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Church of Sweden
Title:
Confirmation
Category:
Direct Mail / Campaign
Annual ID:
06046D
Award:
2006 Advertising Silver Pencil
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06031T
Award:
2006 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day/New York
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06032T
Award:
2006 Design Silver Pencil
Agency:
Duffy & Partners / minneapolis
Client:
Thymes
Title:
Thymes Identity Campaign
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06012D
Award:
2006 Advertising Silver Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Nestle
Title:
Milo - Football/Graduation/Frisbee
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06031A
