The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sonic Brat HI.A.TUS CD
Agency: Asylum Creative Pte Ltd / Singapore
Client: Sonic Brat Category: Package Design / Single
Bag
Agency: BBDO Malaysia / Kuala Lumpur
Client: Photonlife Slimming Experts Category: Package Design / Single
Tokyo Gateaux
Agency: Cindy Wang / Kaohsiung
Client: Tokyo Gateaux Category: Package Design / Single
Frasier Fir Reed Diffuser
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Single
Bacardi Corto
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Bacardi GmbH Category: Package Design / Single
Wrapping Furoshiki
Agency: HAKUHODO Inc. / TOKYO
Client: Ministry of the Environment Category: Package Design / Single
GÖTEBORGS-POSTEN CORPORATE MATERIAL
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Gothenburg Post Category: Package Design / Single
Horizons
Agency: Kinetic Singapore / singapore
Client: Concave Scream Category: Package Design / Single
Uppercrust Packaging
Agency: KNOCK inc. / Minneapolis
Client: Uppercrust Category: Package Design / Single
Anthony's Mini Garage Winery
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Anthony's Mini Garage Winery Category: Package Design / Single
The Number, Dry Cleaner Box
Agency: MargeotesFertittaPowell / New York
Client: Perry Ellis Category: Package Design / Single
Reebok Stuck Shoes
Agency: McCann Erickson, India / Mumbai
Client: Reebok Climbing Shoes Category: Package Design / Single
Otoko no Genten
Agency: Nippon Design Center / Tokyo
Client: Toray Industries Category: Package Design / Single
Fuel
Agency: Ogilvy & Mather Private Limited / New Delhi
Client: Seagram India Limited Category: Package Design / Single
Talking Jazz Box Set
Agency: Planet Propaganda / Madison
Client: Unlimited Media Ltd. Category: Package Design / Single
Full Sail LTD 6-Pack
Agency: Sandstrom Desing / Portland
Client: Full Sail Brewery Category: Package Design / Single
Q-BA-MAZE Box
Agency: Spunk Design Machine / Minneapolis
Client: Q-BA-MAZE Category: Package Design / Single
Control
Agency: CP Proximity / Barcelona
Client: Audi Category: Email Marketing / Business to Consumer
Scroll Down Animation Mail "Para Para"
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: GE Consumer Finance Co., Ltd. Category: Email Marketing / Business to Consumer
Bodyguard - slow
Agency: Badillo Nazca Saarchi & Saatchi / San Juan
Client: Blockbuster Category: Consumer Radio / Single
Genius/Mr. Really Loud Cell Phone Guy
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Really Big Golf Club Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Hot Dog Eating Contest Contestant
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Doggy Day Spa Operator
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Hair Gel Over Gel-er
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Genius/Mr. Boneless Buffalo Wing Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Old Yeller
Agency: DDB Canada, Toronto / Toronto
Client: Subaru Canada Category: Consumer Radio / Single
Motivation
Agency: DDB Canada, Toronto / Toronto
Client: Subaru Canada Category: Consumer Radio / Single
Soul Mate
Agency: DDB Canada, Toronto / Toronto
Client: Subaru Canada Category: Consumer Radio / Single
Skydiving
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Water Park
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Rock Concert
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Rabbit
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Radio / Single
shower
Agency: Grey Worldwide South Africa / Johannesburg
Client: geronimo's condoms Category: Consumer Radio / Single
Figurine
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Radio / Single
Mobile Office Solutions - Desk Crusher
Agency: Dare / London
Client: Vodafone Enterprise Uk Ltd Category: Microsites / Business to Business
Vodafone Journey
Agency: Vodafone Group Plc / Newbury
Client: Vodafone Group Category: Microsites / Business to Business
British Accent Guy
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :30/:25 - Single
Not What It Seems
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Single
Award:
2007 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
MacBook Pro
Category:
Package Design / Single
Annual ID:
07115D
Award:
2007 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Sonic Brat
Title:
Sonic Brat HI.A.TUS CD
Category:
Package Design / Single
Annual ID:
07116D
Award:
2007 Design Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Viz Drink
Title:
Viz
Category:
Package Design / Single
Annual ID:
07117D
Award:
2007 Design Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
Photonlife Slimming Experts
Title:
Bag
Category:
Package Design / Single
Annual ID:
07118D
Award:
2007 Design Merit Award
Agency:
Cindy Wang / Kaohsiung
Client:
Tokyo Gateaux
Title:
Tokyo Gateaux
Category:
Package Design / Single
Annual ID:
07119D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Frasier Fir Reed Diffuser
Category:
Package Design / Single
Annual ID:
07120D
Award:
2007 Design Merit Award
Agency:
feldmann+schultchen design studios GmbH / Hamburg
Client:
Bacardi GmbH
Title:
Bacardi Corto
Category:
Package Design / Single
Annual ID:
07121D
Award:
2007 Design Merit Award
Agency:
HAKUHODO Inc. / TOKYO
Client:
Ministry of the Environment
Title:
Wrapping Furoshiki
Category:
Package Design / Single
Annual ID:
07122D
Award:
2007 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Gothenburg Post
Title:
GÖTEBORGS-POSTEN CORPORATE MATERIAL
Category:
Package Design / Single
Annual ID:
07123D
Award:
2007 Design Merit Award
Agency:
Kinetic Singapore / singapore
Client:
Concave Scream
Title:
Horizons
Category:
Package Design / Single
Annual ID:
07124D
Award:
2007 Design Merit Award
Agency:
KNOCK inc. / Minneapolis
Client:
Uppercrust
Title:
Uppercrust Packaging
Category:
Package Design / Single
Annual ID:
07125D
Award:
2007 Design Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Anthony's Mini Garage Winery
Title:
Anthony's Mini Garage Winery
Category:
Package Design / Single
Annual ID:
07126D
Award:
2007 Design Merit Award
Agency:
MargeotesFertittaPowell / New York
Client:
Perry Ellis
Title:
The Number, Dry Cleaner Box
Category:
Package Design / Single
Annual ID:
07127D
Award:
2007 Design Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Reebok Climbing Shoes
Title:
Reebok Stuck Shoes
Category:
Package Design / Single
Annual ID:
07128D
Award:
2007 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Toray Industries
Title:
Otoko no Genten
Category:
Package Design / Single
Annual ID:
07129D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather Private Limited / New Delhi
Client:
Seagram India Limited
Title:
Fuel
Category:
Package Design / Single
Annual ID:
07130D
Award:
2007 Design Merit Award
Agency:
Planet Propaganda / Madison
Client:
Unlimited Media Ltd.
Title:
Talking Jazz Box Set
Category:
Package Design / Single
Annual ID:
07131D
Award:
2007 Design Merit Award
Agency:
Riot / Cape Town
Client:
@home
Title:
@home Shopping Bags
Category:
Package Design / Single
Annual ID:
07132D
Award:
2007 Design Merit Award
Agency:
Sandstrom Desing / Portland
Client:
Full Sail Brewery
Title:
Full Sail LTD 6-Pack
Category:
Package Design / Single
Annual ID:
07133D
Award:
2007 Design Merit Award
Agency:
Spunk Design Machine / Minneapolis
Client:
Q-BA-MAZE
Title:
Q-BA-MAZE Box
Category:
Package Design / Single
Annual ID:
07134D
Award:
2007 Interactive Merit Award
Agency:
CP Proximity / Barcelona
Client:
Audi
Title:
Control
Category:
Email Marketing / Business to Consumer
Annual ID:
07203N
Award:
2007 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
GE Consumer Finance Co., Ltd.
Title:
Scroll Down Animation Mail "Para Para"
Category:
Email Marketing / Business to Consumer
Annual ID:
07204N
Award:
2007 Advertising Merit Award
Agency:
Badillo Nazca Saarchi & Saatchi / San Juan
Client:
Blockbuster
Title:
Bodyguard - slow
Category:
Consumer Radio / Single
Annual ID:
07362R
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Megaphone
Category:
Consumer Radio / Single
Annual ID:
07363R
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Really Loud Cell Phone Guy
Category:
Consumer Radio / Single
Annual ID:
07364R
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Really Big Golf Club Maker
Category:
Consumer Radio / Single
Annual ID:
07365R
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Hot Dog Eating Contest Contestant
Category:
Consumer Radio / Single
Annual ID:
07366R
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Doggy Day Spa Operator
Category:
Consumer Radio / Single
Annual ID:
07367R
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Hair Gel Over Gel-er
Category:
Consumer Radio / Single
Annual ID:
07368R
Award:
2007 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Boneless Buffalo Wing Inventor
Category:
Consumer Radio / Single
Annual ID:
07369R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Subaru Canada
Title:
Old Yeller
Category:
Consumer Radio / Single
Annual ID:
07370R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Subaru Canada
Title:
Motivation
Category:
Consumer Radio / Single
Annual ID:
07371R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Subaru Canada
Title:
Soul Mate
Category:
Consumer Radio / Single
Annual ID:
07372R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Subaru Canada
Title:
Hands
Category:
Consumer Radio / Single
Annual ID:
07373R
Award:
2007 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Skydiving
Category:
Consumer Radio / Single
Annual ID:
07374R
Award:
2007 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Water Park
Category:
Consumer Radio / Single
Annual ID:
07375R
Award:
2007 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Rock Concert
Category:
Consumer Radio / Single
Annual ID:
07376R
Award:
2007 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Rabbit
Category:
Consumer Radio / Single
Annual ID:
07377R
Award:
2007 Advertising Merit Award
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
geronimo's condoms
Title:
shower
Category:
Consumer Radio / Single
Annual ID:
07378R
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
Figurine
Category:
Consumer Radio / Single
Annual ID:
07379R
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Doug
Category:
Consumer Radio / Single
Annual ID:
07380R
Award:
2007 Advertising Merit Award
Agency:
Toy / New York
Client:
The Oxygen Network
Title:
Infectious
Category:
Consumer Radio / Single
Annual ID:
07381R
Award:
2007 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Sears
Title:
Concert
Category:
Consumer Radio / Single
Annual ID:
07382R
Award:
2007 Advertising Merit Award
Agency:
zig / toronto
Client:
IKEA Canada
Title:
Tree or Air Freshener
Category:
Consumer Radio / Single
Annual ID:
07383R
Award:
2007 Advertising Merit Award
Agency:
zig / toronto
Client:
IKEA Canada
Title:
Mattress
Category:
Consumer Radio / Single
Annual ID:
07384R
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone Enterprise Uk Ltd
Title:
Mobile Office Solutions - Desk Crusher
Category:
Microsites / Business to Business
Annual ID:
07153N
Award:
2007 Interactive Merit Award
Agency:
Vodafone Group Plc / Newbury
Client:
Vodafone Group
Title:
Vodafone Journey
Category:
Microsites / Business to Business
Annual ID:
07154N
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
British Accent Guy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07415T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
G4
Title:
Sand
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07416T
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Not What It Seems
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07417T
