The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tate Tracks
Agency: Fallon / London
Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
KIMONO
Agency: Hayashi Design / Tokyo-to
Client: Joshibi Art Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Peg Solitaire
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
The Gamekillers Television Show
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Bodygroom Electric Shaver
Agency: Tribal DDB / New York
Client: Philips Norelco Category: Microsites / Business to Consumer
Timing
Agency: TBWA\Chiat\Day / New York
Client: Sprint Category: Wireless/Mobile Advertising / Business to Consumer
Beard, Trade, Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Evolution
Agency: Ogilvy & Mather / Toronto
Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade
Agency: TBWAChiatDay / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Kinky
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Lego - Train Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego Category: Consumer Magazine / Color: Full Page or Spread - Single
Videogame
Agency: Wieden+Kennedy / Portland
Client: Coca-Cola Category: Cinema or Non-Broadcast / Single
Wet Card
Agency: BBDO / Bangkok
Client: Ko Ratanasevi Category: Brand and Corporate Identity Design / Corporate Identity - Single
Uli Sela Setphotographer "Always behind the Scenes"
Agency: BBDO Stuttgart GmbH / Stuttgart
Client: Uli Sela Setphotographer Category: Brand and Corporate Identity Design / Corporate Identity - Single
BROOCH
Agency: DRAFT Co., Ltd. / TOKYO
Client: Little More Category: Publication Design / Book Design
More space for children promotion
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Kindervereinigung Sachsen e. V. Category: Environmental Design / Single
smoker’s lung
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: AOK Bayern – Die Gesundheitskasse Category: Environmental Design / Single
Staircase
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Single
See: The Potential of Place, Fourth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
See: The Potential of Place, Fifth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
Beard
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Leak
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
INK
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / Posters - Campaign
Ballprints
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Outdoor / Outdoor - Campaign
Green
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Orange
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival Category: Collateral Design / Posters - Single
Blue
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
The Chain
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Web Sites / Business to Consumer
"Patterns"
Agency: Lowe & Partners / Petaling Jaya
Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign
Cubanisimo
Agency: TAXI, Canada Inc / Toronto
Client: Canadian Film Centre Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Legends of The Jupiter Drawing Room
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: The Jupiter Drawing Room Cape Town Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Compress Everything
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Pearl Jam 2006 World-Wide Tour Posters
Agency: Ames Bros / Seattle
Client: Pearl Jam Category: Collateral Design / Posters - Campaign
Sydney Writers' Festival 2006
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival Category: Collateral Design / Posters - Campaign
Xbox Games Innovative Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
GTI Pre-Tuned Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
MEGartSTORE
Agency: Tommy Li Design Workshop Ltd / Chai Wan
Client: Hong Kong Heritage Museum Category: Environmental Design / Campaign
Fever, Heart to Heart, Videogame
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Campaign
The Cost Vineyard Wine Bottles
Agency: Sandstrom Design / Portland
Client: The Cost Vineyard Category: Package Design / Campaign
Drunken Navigationsystem
Agency: Publicis Zürich AG / Zürich
Client: Blue Cross Category: Public Service/Political Radio / Campaign
Award:
2007 Advertising Gold Pencil
Agency:
Fallon / London
Client:
Tate Modern
Title:
Tate Tracks
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Annual ID:
07079A
Award:
2007 Design Gold Pencil
Agency:
Hayashi Design / Tokyo-to
Client:
Joshibi Art Museum
Title:
KIMONO
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07070D
Award:
2007 Interactive Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Peg Solitaire
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07007N
Award:
2007 Interactive Gold Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever Canada - Dove
Title:
Evolution
Category:
Online Branded Content / Business to Consumer
Annual ID:
07046N
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07024A
Award:
2007 Advertising Gold Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Song
Category:
Public Service/Political Radio / Single
Annual ID:
07039R
Award:
2007 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers Television Show
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Annual ID:
07078A
Award:
2007 Interactive Gold Pencil
Agency:
qubibi / Tokyo
Client:
Weave Toshi
Title:
DAYDREAM
Category:
Microsites / Business to Consumer
Annual ID:
07017N
Award:
2007 Interactive Gold Pencil
Agency:
Tribal DDB / New York
Client:
Philips Norelco
Title:
Bodygroom Electric Shaver
Category:
Microsites / Business to Consumer
Annual ID:
07018N
Award:
2007 Interactive Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Sprint
Title:
Timing
Category:
Wireless/Mobile Advertising / Business to Consumer
Annual ID:
07039N
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Beard, Trade, Leak
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
07069T
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever - Dove
Title:
Evolution
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07053T
Award:
2007 Advertising Gold Pencil
Agency:
TBWAChiatDay / New York
Client:
Skittles
Title:
Trade
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
07054T
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Kinky
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07006A
Award:
2007 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego - Train Station
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07007A
Award:
2007 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Coca-Cola
Title:
Videogame
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07072T
Award:
2007 Design Gold Pencil
Agency:
BBDO / Bangkok
Client:
Ko Ratanasevi
Title:
Wet Card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07004D
Award:
2007 Design Gold Pencil
Agency:
BBDO Stuttgart GmbH / Stuttgart
Client:
Uli Sela Setphotographer
Title:
Uli Sela Setphotographer "Always behind the Scenes"
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07005D
Award:
2007 Design Gold Pencil
Agency:
DRAFT Co., Ltd. / TOKYO
Client:
Little More
Title:
BROOCH
Category:
Publication Design / Book Design
Annual ID:
07051D
Award:
2007 Design Gold Pencil
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Kindervereinigung Sachsen e. V.
Title:
More space for children promotion
Category:
Environmental Design / Single
Annual ID:
07041D
Award:
2007 Design Gold Pencil
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
AOK Bayern – Die Gesundheitskasse
Title:
smoker’s lung
Category:
Environmental Design / Single
Annual ID:
07042D
Award:
2007 Design Gold Pencil
Agency:
Ad Planet Group / Singapore
Client:
Disabled People's Association Singapore
Title:
Staircase
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
07069D
Award:
2007 Design Gold Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Herman Miller
Title:
See: The Potential of Place, Fourth Issue
Category:
Publication Design / Magazine Design
Annual ID:
07056D
Award:
2007 Design Gold Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Herman Miller
Title:
See: The Potential of Place, Fifth Issue
Category:
Publication Design / Magazine Design
Annual ID:
07057D
Award:
2007 Design Gold Pencil
Agency:
Blind / Santa Monica
Client:
Gnarls Barkley
Title:
Crazy
Category:
Broadcast Design / Single
Annual ID:
07063D
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Growth Spurt
Category:
Consumer Radio / Single
Annual ID:
07046R
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
France
Category:
Consumer Radio / Single
Annual ID:
07047R
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Beard
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07060T
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Leak
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07061T
Award:
2007 Advertising Gold Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
INK
Category:
Collateral / Posters - Campaign
Annual ID:
07029A
Award:
2007 Design Gold Pencil
Agency:
HunterGatherer / New York
Client:
Nike
Title:
One Time Only
Category:
Broadcast Design / Campaign
Annual ID:
07066D
Award:
2007 Advertising Gold Pencil
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
Ballprints
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07019A
Award:
2007 Design Gold Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Sydney Writers' Festival
Title:
Green
Category:
Collateral Design / Posters - Single
Annual ID:
07023D
Award:
2007 Design Gold Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Sydney Writers' Festival
Title:
Orange
Category:
Collateral Design / Posters - Single
Annual ID:
07024D
Award:
2007 Advertising Gold Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Blue
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07021A
Award:
2007 Interactive Gold Pencil
Agency:
Framfab Denmark / Copenhagen
Client:
Nike
Title:
The Chain
Category:
Web Sites / Business to Consumer
Annual ID:
07025N
Award:
2007 Advertising Gold Pencil
Agency:
Lowe & Partners / Petaling Jaya
Client:
Ridsect Roachtrap
Title:
"Patterns"
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07002A
Award:
2007 Design Gold Pencil
Agency:
TAXI, Canada Inc / Toronto
Client:
Canadian Film Centre
Title:
Cubanisimo
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07008D
Award:
2007 Design Gold Pencil
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
The Jupiter Drawing Room Cape Town
Title:
Legends of The Jupiter Drawing Room
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07009D
Award:
2007 Advertising Gold Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07011A
Award:
2007 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Compress Everything
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07012A
Award:
2007 Design Gold Pencil
Agency:
Ames Bros / Seattle
Client:
Pearl Jam
Title:
Pearl Jam 2006 World-Wide Tour Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
07027D
Award:
2007 Design Gold Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Sydney Writers' Festival
Title:
Sydney Writers' Festival 2006
Category:
Collateral Design / Posters - Campaign
Annual ID:
07028D
Award:
2007 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Xbox Games Innovative Campaign
Category:
Integrated Branding Campaign
Annual ID:
07059N
Award:
2007 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
GTI Pre-Tuned Integrated
Category:
Integrated Branding Campaign
Annual ID:
07060N
Award:
2007 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+
Category:
Brand Gaming/Applications / Online
Annual ID:
07036N
Award:
2007 Design Gold Pencil
Agency:
Tommy Li Design Workshop Ltd / Chai Wan
Client:
Hong Kong Heritage Museum
Title:
MEGartSTORE
Category:
Environmental Design / Campaign
Annual ID:
07048D
Award:
2007 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Fever, Heart to Heart, Videogame
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07065T
Award:
2007 Design Gold Pencil
Agency:
Sandstrom Design / Portland
Client:
The Cost Vineyard
Title:
The Cost Vineyard Wine Bottles
Category:
Package Design / Campaign
Annual ID:
07018D
Award:
2007 Advertising Gold Pencil
Agency:
Publicis Zürich AG / Zürich
Client:
Blue Cross
Title:
Drunken Navigationsystem
Category:
Public Service/Political Radio / Campaign
Annual ID:
07041R
