The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Art of Persuading
Agency: STUDIO RASIC / Zagreb
Client: HOZ, MUO, Zagreb Category: Environmental Design / Single
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Recruitments Films
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Firewise Logo
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Working on Fire Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Ghost Pops
Agency: Net#Work BBDO / Johannesburg
Client: Simba Chips Category: Consumer Television / Under $50,000 Budget - Campaign
Semillero
Agency: Grupo W / Saltillo
Client: Semillero, Creatives School Category: Web Sites / Public Service/Non-Profit/ Educational
Search Engine
Agency: Ogilvy & Mather / Cape Town
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable Category: Outdoor / Outdoor: Single
Cisco Boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: Microsites / Business to Business
The Day You Went To Work
Agency: Gorgeous Enterprises / London
Client: Transport For London Category: Public Service/Political Television / Single
The Duel
Agency: McKinney / Durham
Client: Polaris Industries Inc Category: Integrated Branding Campaign
Gee Beauty Brand and Corporate Identity
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Black Invitation
Agency: Paprika / Montreal
Client: Commissaires Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
R/GA Origami Holiday 2006
Agency: R/GA / New York
Client: R/GA Category: Email Marketing / Business to Consumer
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
Kahn
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
+10 Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Wonderful World of King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Build your body with good water!
Agency: ADK / TOKYO
Client: KIRIN MC DANONE WATERS Co.,Ltd. Category: Collateral Design / Posters - Campaign
SoHo Posters
Agency: Apple Computer / Cupertino
Client: Apple Category: Collateral Design / Posters - Campaign
SNEEZE AID
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY) Category: Web Sites / E-Commerce
Not Here But Now, Gaza-Zürich
Agency: walker / Zürich
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Whopperettes.com
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Microsites / Business to Consumer
Brittlelactica: Planet in Need
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
Jetta Banner Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Bears/Foreign/Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Pay Attention
Agency: WestWayne / Atlanta
Client: Ad Council Category: Public Service/Political Radio / Campaign
Fukutake House
Agency: FLAME, inc. / tokyo
Client: Soichiro Fukutake Category: Environmental Design / Campaign
Refill Bottle
Agency: Kinetic Singapore / singapore
Client: Kinetic Singapore Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Super-Bastard Box Art Characters
Agency: undoboy / Portland
Client: Undoboy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Battle of the Album Covers
Agency: Curious Pictures / New York
Client: Fluid NY/ Battle of the Ad-Bands Category: Cinema or Non-Broadcast / Single
The Stuntman
Agency: Grupo W / Saltillo
Client: Unilever - Rexona Category: Brand Gaming/Applications / Online
Nastuh Abootalebi
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Nastuh Abootalebi Category: Web Sites / Business to Consumer
China
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Tourist
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe Category: Consumer Magazine / Color: Full Page or Spread - Single
Documentary
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
Virgin Casino
Agency: Lean Mean Fighting Machine / London
Client: Virgin Games Category: Banners - Fixed Space / Business to Consumer - Campaign
Not Here But Now
Agency: walker / Zürich
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Campaign
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
What Noise?
Agency: Kinetic Singapore / Singapore
Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Microsites / Public Service/Non-Profit/ Educational
North Sea Films Letterhead
Agency: Oxide Design Co. / Omaha
Client: North Sea Films Category: Brand and Corporate Identity Design / Corporate Identity - Single
Tea Partay
Agency: Bartle Bogle Hegarty / New York
Client: Smirnoff Category: Online Branded Content / Business to Consumer
Award:
2007 Design Silver Pencil
Agency:
STUDIO RASIC / Zagreb
Client:
HOZ, MUO, Zagreb
Title:
The Art of Persuading
Category:
Environmental Design / Single
Annual ID:
07043D
Award:
2007 Advertising Silver Pencil
Agency:
BBDO Guerrero Ortega / Makati City
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07031A
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Recruitments Films
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07059T
Award:
2007 Design Silver Pencil
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Working on Fire
Title:
Firewise Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
07012D
Award:
2007 Advertising Silver Pencil
Agency:
Net#Work BBDO / Johannesburg
Client:
Simba Chips
Title:
Ghost Pops
Category:
Consumer Television / Under $50,000 Budget - Campaign
Annual ID:
07071T
Award:
2007 Interactive Silver Pencil
Agency:
Grupo W / Saltillo
Client:
Semillero, Creatives School
Title:
Semillero
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07034N
Award:
2007 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
WWF
Title:
Search Engine
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07033A
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Whybin / Auckland
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Outdoor / Outdoor: Single
Annual ID:
07017A
Award:
2007 Interactive Silver Pencil
Agency:
OgilvyOne worldwide GmbH / Frankfurt am Main
Client:
Cisco Systems Germany
Title:
Cisco Boooming
Category:
Microsites / Business to Business
Annual ID:
07022N
Award:
2007 Advertising Silver Pencil
Agency:
Gorgeous Enterprises / London
Client:
Transport For London
Title:
The Day You Went To Work
Category:
Public Service/Political Television / Single
Annual ID:
07044T
Award:
2007 Interactive Silver Pencil
Agency:
ADK / Tokyo
Client:
Nike Japan
Title:
NikeCosplay
Category:
Integrated Branding Campaign
Annual ID:
07061N
Award:
2007 Interactive Silver Pencil
Agency:
McKinney / Durham
Client:
Polaris Industries Inc
Title:
The Duel
Category:
Integrated Branding Campaign
Annual ID:
07062N
Award:
2007 Design Silver Pencil
Agency:
GJP Advertising and Design / Toronto
Client:
Gee Beauty
Title:
Gee Beauty Brand and Corporate Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07010D
Award:
2007 Design Silver Pencil
Agency:
Paprika / Montreal
Client:
Commissaires
Title:
Black Invitation
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07037D
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07025A
Award:
2007 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
R/GA
Title:
R/GA Origami Holiday 2006
Category:
Email Marketing / Business to Consumer
Annual ID:
07044N
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Wrestling
Category:
Consumer Radio / Single
Annual ID:
07048R
Award:
2007 Advertising Silver Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07003A
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\ Germany / Berlin
Client:
adidas
Title:
Kahn
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07080A
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07090G
Award:
2007 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Wonderful World of King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07091G
Award:
2007 Design Silver Pencil
Agency:
BBDO / New York
Client:
Jeep
Title:
Drain
Category:
Collateral Design / Posters - Single
Annual ID:
07025D
Award:
2007 Design Silver Pencil
Agency:
ADK / TOKYO
Client:
KIRIN MC DANONE WATERS Co.,Ltd.
Title:
Build your body with good water!
Category:
Collateral Design / Posters - Campaign
Annual ID:
07029D
Award:
2007 Design Silver Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
SoHo Posters
Category:
Collateral Design / Posters - Campaign
Annual ID:
07030D
Award:
2007 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
APOTEKET (SWEDISH PHARMACY)
Title:
SNEEZE AID
Category:
Web Sites / E-Commerce
Annual ID:
07032N
Award:
2007 Advertising Silver Pencil
Agency:
walker / Zürich
Client:
Amnesty International
Title:
Not Here But Now, Gaza-Zürich
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07036A
Award:
2007 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Whopperettes.com
Category:
Microsites / Business to Consumer
Annual ID:
07019N
Award:
2007 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Brittlelactica: Planet in Need
Category:
Microsites / Business to Consumer
Annual ID:
07020N
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Sweater
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07062T
Award:
2007 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Jetta Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
07013N
Award:
2007 Advertising Silver Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Bears/Foreign/Song
Category:
Public Service/Political Radio / Campaign
Annual ID:
07042R
Award:
2007 Advertising Silver Pencil
Agency:
WestWayne / Atlanta
Client:
Ad Council
Title:
Pay Attention
Category:
Public Service/Political Radio / Campaign
Annual ID:
07043R
Award:
2007 Design Silver Pencil
Agency:
FLAME, inc. / tokyo
Client:
Soichiro Fukutake
Title:
Fukutake House
Category:
Environmental Design / Campaign
Annual ID:
07049D
Award:
2007 Design Silver Pencil
Agency:
Kinetic Singapore / singapore
Client:
Kinetic Singapore
Title:
Refill Bottle
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07039D
Award:
2007 Design Silver Pencil
Agency:
undoboy / Portland
Client:
Undoboy
Title:
Super-Bastard Box Art Characters
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07040D
Award:
2007 Advertising Silver Pencil
Agency:
Curious Pictures / New York
Client:
Fluid NY/ Battle of the Ad-Bands
Title:
Battle of the Album Covers
Category:
Cinema or Non-Broadcast / Single
Annual ID:
07073T
Award:
2007 Interactive Silver Pencil
Agency:
Grupo W / Saltillo
Client:
Unilever - Rexona
Title:
The Stuntman
Category:
Brand Gaming/Applications / Online
Annual ID:
07037N
Award:
2007 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Heidies
Category:
Web Sites / Business to Consumer
Annual ID:
07026N
Award:
2007 Interactive Silver Pencil
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Nastuh Abootalebi
Title:
Nastuh Abootalebi
Category:
Web Sites / Business to Consumer
Annual ID:
07027N
Award:
2007 Interactive Silver Pencil
Agency:
tha ltd. / Tokyo
Client:
UNIQLO INC.
Title:
UNIQLO.COM
Category:
Web Sites / Business to Consumer
Annual ID:
07028N
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
China
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07008A
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / New York
Client:
Allume Systems/StuffIt Deluxe
Title:
Tourist
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
07009A
Award:
2007 Design Silver Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Documentary
Category:
Broadcast Design / Single
Annual ID:
07064D
Award:
2007 Interactive Silver Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Virgin Games
Title:
Virgin Casino
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07005N
Award:
2007 Advertising Silver Pencil
Agency:
walker / Zürich
Client:
Amnesty International
Title:
Not Here But Now
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07038A
Award:
2007 Advertising Silver Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Annual ID:
07077A
Award:
2007 Interactive Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development
Title:
What Noise?
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07023N
Award:
2007 Design Silver Pencil
Agency:
Oxide Design Co. / Omaha
Client:
North Sea Films
Title:
North Sea Films Letterhead
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07006D
Award:
2007 Interactive Silver Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Smirnoff
Title:
Tea Partay
Category:
Online Branded Content / Business to Consumer
Annual ID:
07047N
Award:
2007 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Lego
Title:
Lego -
Category:
Collateral / Posters - Campaign
Annual ID:
07030A
