The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
PigsAnonymous.com
Agency: Lowe New York / New York
Client: Advertising Women of New York Category: Web Sites / Business to Business
Worth the Pain
Agency: Saatchi & Saatchi NZ / Auckland
Client: Young Guns Category: Web Sites / Business to Business
Levi's® Find your Fit
Agency: King James RSVP / Cape Town
Client: Levi Strauss South Africa Category: Collateral Design / P.O.P. and In-Store - Campaign
Back To College Visual Identity System/In-Store 2006
Agency: Office, Jason Schulte Design / San Francisco
Client: Target Category: Collateral Design / P.O.P. and In-Store - Campaign
Gallery Masks
Agency: Strategy Design & Advertising / Christchurch
Client: Christchurch Art Gallery Category: Collateral Design / P.O.P. and In-Store - Campaign
The Gamekillers Obituaries
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread: Single
Camping
Agency: BBDO / Bangkok
Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Maps: Riot
Agency: BBDO / New York
Client: BBC World Category: Consumer Newspaper / Full Page or Spread: Single
ebay Motors Newspaper Ad
Agency: BBDO / New York
Client: ebay Motors Category: Consumer Newspaper / Full Page or Spread: Single
Fish & Chips
Agency: Joe Public South Africa / Johannesburg
Client: Ocean Basket Seafood Restaurant Chain Category: Consumer Newspaper / Full Page or Spread: Single
Builders of Tomorrow
Agency: Jung von Matt AG / Hamburg
Client: Lego Category: Consumer Newspaper / Full Page or Spread: Single
JEFE
Agency: la comunidad / Miami Beach
Client: LA NACION Category: Consumer Newspaper / Full Page or Spread: Single
Arcade
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread: Single
Nerolac Floor
Agency: McCann Erickson, India / Mumbai
Client: Kansai Nerolac Category: Consumer Newspaper / Full Page or Spread: Single
Breast Exam
Agency: Net#Work BBDO / Johannesburg
Client: Virgin Atlantic Airlines Category: Consumer Newspaper / Full Page or Spread: Single
Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread: Single
Boomerang
Agency: Rethink / Vancouver
Client: Playland Category: Consumer Newspaper / Full Page or Spread: Single
Psych Recruitment
Agency: Saatchi & Saatchi NZ / Auckland
Client: NZ Army Category: Consumer Newspaper / Full Page or Spread: Single
Pink
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Verasu Group Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Green
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Verasu Group Co., Ltd. Category: Consumer Newspaper / Full Page or Spread: Single
Transvestite
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka Category: Consumer Newspaper / Full Page or Spread: Single
Walk of Un-fame
Agency: BBDO Berlin GmbH / Berlin
Client: motz und Consorten randstaendig abwegig unbedacht e. V. Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Outreach International Shovels
Agency: Rodgers Townsend / St. Louis
Client: Outreach International Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Take Your Child to Work Day
Agency: Lowe New York / New York
Client: Lowe New York Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Mangos Holiday '06 Mixed Fruit Activity Book
Agency: Mangos / Malvern
Client: Mangos Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
organ donation
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: Serviceplan Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Colour
Agency: Bates Taiwan Co., Ltd. / Taipei
Client: Taiwan Kolin Company Limited Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Statistic
Agency: DDB / Paris
Client: MTV France Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Tempest Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Tempest Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Baby
Agency: clemmow hornby inge / london
Client: The Roy Castle Foundation Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Wallaby
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Aware 'Bruises' Banner
Agency: Saatchi & Saatchi / Singapore
Client: AWARE Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
The trip goes on
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Schirn Kunsthalle Frankfurt Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
T-shirt
Agency: BBDO Malaysia / Kuala Lumpur
Client: Olympus (M) Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
The Fast
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Collateral Design / P.O.P. and In-Store - Single
'TROUSERS'
Agency: EURO RSCG WORLDWIDE / Shanghai
Client: Pfizer China / Viagra Category: Collateral Design / P.O.P. and In-Store - Single
Rahmens 16th?@"TEXT"
Agency: good design company co., inc. / Tokyo
Client: TWINKLE Corporation Ltd. Category: Collateral Design / P.O.P. and In-Store - Single
SALE
Agency: Kinetic Singapore / singapore
Client: Lorgan's The Retro Store Category: Collateral Design / P.O.P. and In-Store - Single
PENCIL TRAFFIC CONES
Agency: KNARF / New York
Client: D&AD Category: Collateral Design / P.O.P. and In-Store - Single
Blood Box Ambient
Agency: M & C Saatchi / Sydney
Client: Australian Red Cross Category: Collateral Design / P.O.P. and In-Store - Single
Spiderman
Agency: Ogilvy & Mather Private Limited / New Delhi
Client: Shipra Estate Pvt Ltd Category: Collateral Design / P.O.P. and In-Store - Single
5 Kids
Agency: 303 Group Pty Ltd / Perth
Client: The Royal Lifesaving Society Australia Category: Public Service/Political Radio / Single
LABOUR
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: TOWER HAMLETS Category: Public Service/Political Radio / Single
Radio List
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Foreign
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Single
Crime Report
Agency: DDB Canada, Toronto / Toronto
Client: Toronto Crime Stoppers Category: Public Service/Political Radio / Single
Four Days
Agency: DDB Canada, Toronto / Toronto
Client: Canadian Blood Services Category: Public Service/Political Radio / Single
Mills and Boon
Agency: Grey London / London
Client: Women's Aid Category: Public Service/Political Radio / Single
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Dare
Title:
Dare School
Category:
Web Sites / Business to Business
Annual ID:
07179N
Award:
2007 Interactive Merit Award
Agency:
Lowe New York / New York
Client:
Advertising Women of New York
Title:
PigsAnonymous.com
Category:
Web Sites / Business to Business
Annual ID:
07180N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Young Guns
Title:
Worth the Pain
Category:
Web Sites / Business to Business
Annual ID:
07181N
Award:
2007 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Levi Strauss South Africa
Title:
Levi's® Find your Fit
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07203D
Award:
2007 Design Merit Award
Agency:
Office, Jason Schulte Design / San Francisco
Client:
Target
Title:
Back To College Visual Identity System/In-Store 2006
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07204D
Award:
2007 Design Merit Award
Agency:
Strategy Design & Advertising / Christchurch
Client:
Christchurch Art Gallery
Title:
Gallery Masks
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07205D
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers Obituaries
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07094A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Muang Thong Seiko Co., Ltd.
Title:
Camping
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07095A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Maps: Riot
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07096A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
ebay Motors
Title:
ebay Motors Newspaper Ad
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07097A
Award:
2007 Advertising Merit Award
Agency:
Joe Public South Africa / Johannesburg
Client:
Ocean Basket Seafood Restaurant Chain
Title:
Fish & Chips
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07098A
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Lego
Title:
Builders of Tomorrow
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07099A
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
LA NACION
Title:
JEFE
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07100A
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
Arcade
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07101A
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Kansai Nerolac
Title:
Nerolac Floor
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07102A
Award:
2007 Advertising Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Virgin Atlantic Airlines
Title:
Breast Exam
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07103A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Bikini
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07104A
Award:
2007 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Boomerang
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07105A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
NZ Army
Title:
Psych Recruitment
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07106A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Verasu Group Co., Ltd.
Title:
Pink
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07107A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Verasu Group Co., Ltd.
Title:
Green
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07108A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
42 Below Vodka
Title:
Transvestite
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07109A
Award:
2007 Design Merit Award
Agency:
BBDO Berlin GmbH / Berlin
Client:
motz und Consorten randstaendig abwegig unbedacht e. V.
Title:
Walk of Un-fame
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
07340D
Award:
2007 Design Merit Award
Agency:
Rodgers Townsend / St. Louis
Client:
Outreach International
Title:
Outreach International Shovels
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
07341D
Award:
2007 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Lowe New York
Title:
Take Your Child to Work Day
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07286A
Award:
2007 Advertising Merit Award
Agency:
Mangos / Malvern
Client:
Mangos
Title:
Mangos Holiday '06 Mixed Fruit Activity Book
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07287A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
Serviceplan
Title:
organ donation
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07288A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07289A
Award:
2007 Advertising Merit Award
Agency:
Bates Taiwan Co., Ltd. / Taipei
Client:
Taiwan Kolin Company Limited
Title:
Colour
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07134A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
MTV France
Title:
Statistic
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07135A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Tempest
Title:
Tempest Campaign
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
07136A
Award:
2007 Interactive Merit Award
Agency:
clemmow hornby inge / london
Client:
The Roy Castle Foundation
Title:
Baby
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07085N
Award:
2007 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Wallaby
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07086N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
AWARE
Title:
Aware 'Bruises' Banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07087N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Schirn Kunsthalle Frankfurt
Title:
The trip goes on
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07088N
Award:
2007 Design Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
Olympus (M) Sdn Bhd
Title:
T-shirt
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07195D
Award:
2007 Design Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
The Fast
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07196D
Award:
2007 Design Merit Award
Agency:
EURO RSCG WORLDWIDE / Shanghai
Client:
Pfizer China / Viagra
Title:
'TROUSERS'
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07197D
Award:
2007 Design Merit Award
Agency:
good design company co., inc. / Tokyo
Client:
TWINKLE Corporation Ltd.
Title:
Rahmens 16th?@"TEXT"
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07198D
Award:
2007 Design Merit Award
Agency:
Kinetic Singapore / singapore
Client:
Lorgan's The Retro Store
Title:
SALE
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07199D
Award:
2007 Design Merit Award
Agency:
KNARF / New York
Client:
D&AD
Title:
PENCIL TRAFFIC CONES
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07200D
Award:
2007 Design Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Australian Red Cross
Title:
Blood Box Ambient
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07201D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather Private Limited / New Delhi
Client:
Shipra Estate Pvt Ltd
Title:
Spiderman
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07202D
Award:
2007 Advertising Merit Award
Agency:
303 Group Pty Ltd / Perth
Client:
The Royal Lifesaving Society Australia
Title:
5 Kids
Category:
Public Service/Political Radio / Single
Annual ID:
07339R
Award:
2007 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
TOWER HAMLETS
Title:
LABOUR
Category:
Public Service/Political Radio / Single
Annual ID:
07340R
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Radio List
Category:
Public Service/Political Radio / Single
Annual ID:
07341R
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Foreign
Category:
Public Service/Political Radio / Single
Annual ID:
07342R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Toronto Crime Stoppers
Title:
Crime Report
Category:
Public Service/Political Radio / Single
Annual ID:
07343R
Award:
2007 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Canadian Blood Services
Title:
Four Days
Category:
Public Service/Political Radio / Single
Annual ID:
07344R
Award:
2007 Advertising Merit Award
Agency:
Grey London / London
Client:
Women's Aid
Title:
Mills and Boon
Category:
Public Service/Political Radio / Single
Annual ID:
07345R
