The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
BBC Voting Campaign
Agency: BBDO / New York
Client: BBC World Category: Outdoor / Outdoor - Campaign
LEFTOVERS
Agency: CLM BBDO / Boulogne Billancourt
Client: MAC/VAL RESTAURANT Category: Outdoor / Outdoor - Campaign
Overtake faster
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Marmite Squeezy
Agency: DDB London / London
Client: Unilever - Bestfoods Category: Outdoor / Outdoor - Campaign
Off! Repellent
Agency: DraftFCB Malaysia / Kuala Lumpur
Client: SC Johnson Category: Outdoor / Outdoor - Campaign
WALLS
Agency: Fischer America Comunicação Total / São Paulo
Client: PANASONIC Category: Outdoor / Outdoor - Campaign
25th Anniversary
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: DHL Category: Outdoor / Outdoor - Campaign
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: FHM Singapore Category: Outdoor / Outdoor - Campaign
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: jobsintown.de Category: Outdoor / Outdoor - Campaign
Control
Agency: CP Proximity / Barcelona
Client: Audi Category: Email Marketing / Business to Consumer
Scroll Down Animation Mail "Para Para"
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: GE Consumer Finance Co., Ltd. Category: Email Marketing / Business to Consumer
Eoureum - the uniting of two
Agency: 601bisang / Seoul
Client: 601bisang Category: Publication Design / Book Design
Printed in Holland...... designed in China
Agency: Ando bv / The Hague
Client: Ando bv Category: Publication Design / Book Design
Transart 5
Agency: Bis Dixit / Barcelona
Client: Museu de l'Empordà Category: Publication Design / Book Design
Shanghai Tang Holiday Catalogue
Agency: Chandelier Creative / New York
Client: Shanghai Tang Category: Publication Design / Book Design
Sleep Book
Agency: DENTSU INC. Tokyo / Tokyo
Client: DENTSU(Suiming Club) Category: Publication Design / Book Design
Family
Agency: FiRe Advertainment / Buenos Aires
Client: Andrea Nacach Category: Publication Design / Book Design
Sweet Signs O' Mine
Agency: FLAME, inc. / tokyo
Client: Pie Books Category: Publication Design / Book Design
SNORE LOUDER IF YOU CAN
Agency: H55 / Singapore
Client: Heman Chong Category: Publication Design / Book Design
SHASHINSANMYAKU-AKIHABARA-
Agency: HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client: HAKUHODO PRODUCT'S INC. Category: Publication Design / Book Design
Kristian Kozul
Agency: LABORATORIUM / Zagreb
Client: Museum of Contemporary Art Zagreb Category: Publication Design / Book Design
Lucha Loco
Agency: Mark Denton Design / London
Client: Therapy Books Category: Publication Design / Book Design
Inkondlo Engaqedwanga
Agency: Orange Juice Design / DURBAN
Client: Mazisi Kunene Foundation Category: Publication Design / Book Design
The Pentagram Papers
Agency: Pentagram / San Francisco
Client: Pentagram Design Category: Publication Design / Book Design
Red Car on Fire
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
Book of Independence
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG. Category: Publication Design / Book Design
Design This Day: 8 Decades of Influential Design
Agency: Turnstyle / Seattle
Client: Teague Category: Publication Design / Book Design
JDI posterbook
Agency: Wieden+Kennedy Shanghai / Shanghai
Client: Nike Sports (China) Co. Ltd Category: Publication Design / Book Design
Palm Treo 680 Launch
Agency: AKQA / San Francisco
Client: Palm Category: Integrated Branding Campaign
Phone Legends
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Integrated Branding Campaign
Whopperettes Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
GTI Fast Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Stackers Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
Rabbit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Clearification
Agency: McCann Worldgroup / Mekanism / San Francisco
Client: Microsoft/Windows Vista Category: Integrated Branding Campaign
Mary Woodbridge
Agency: Spillmann/Felser/Leo Burnett / Zürich
Client: Mammut Sports Group AG Category: Integrated Branding Campaign
No Stank You!
Agency: WONGDOODY / Seattle
Client: Washington State Department of Health Category: Integrated Branding Campaign
Small Words/Whoop-ass/Time Bomb
Agency: Arnold / Boston
Client: ESPN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Basic Cut Campaign
Agency: BBDO / Singapore
Client: One Cube Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Catfight
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Emotions Campaign
Agency: DDB España / Madrid
Client: V.A.E.S.A./Audi Category: Consumer Magazine / Color: Full Page or Spread - Campaign
GTI
Agency: DDB Mexico / Mexico City
Client: VOLKSWAGEN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Risks
Agency: DDB / Paris
Client: Volkswagen Commercial Vehicles Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Café Suplicy Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Café Suplicy Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FOOT ODOR
Agency: Fischer America Comunicação Total / São Paulo
Client: ELECTROLUX Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Find Your Court
Agency: Hill Holliday / new york
Client: United States Tennis Association Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Maps Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07210A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Voting Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07211A
Award:
2007 Advertising Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
MAC/VAL RESTAURANT
Title:
LEFTOVERS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07212A
Award:
2007 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Overtake faster
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07213A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Unilever - Bestfoods
Title:
Marmite Squeezy
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07214A
Award:
2007 Advertising Merit Award
Agency:
DraftFCB Malaysia / Kuala Lumpur
Client:
SC Johnson
Title:
Off! Repellent
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07215A
Award:
2007 Advertising Merit Award
Agency:
Fischer America Comunicação Total / São Paulo
Client:
PANASONIC
Title:
WALLS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07216A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
DHL
Title:
25th Anniversary
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07217A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07218A
Award:
2007 Advertising Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
jobsintown.de
Title:
The wrong working environment campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07219A
Award:
2007 Interactive Merit Award
Agency:
CP Proximity / Barcelona
Client:
Audi
Title:
Control
Category:
Email Marketing / Business to Consumer
Annual ID:
07203N
Award:
2007 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
GE Consumer Finance Co., Ltd.
Title:
Scroll Down Animation Mail "Para Para"
Category:
Email Marketing / Business to Consumer
Annual ID:
07204N
Award:
2007 Design Merit Award
Agency:
601bisang / Seoul
Client:
601bisang
Title:
Eoureum - the uniting of two
Category:
Publication Design / Book Design
Annual ID:
07261D
Award:
2007 Design Merit Award
Agency:
Ando bv / The Hague
Client:
Ando bv
Title:
Printed in Holland...... designed in China
Category:
Publication Design / Book Design
Annual ID:
07262D
Award:
2007 Design Merit Award
Agency:
Bis Dixit / Barcelona
Client:
Museu de l'Empordà
Title:
Transart 5
Category:
Publication Design / Book Design
Annual ID:
07263D
Award:
2007 Design Merit Award
Agency:
Chandelier Creative / New York
Client:
Shanghai Tang
Title:
Shanghai Tang Holiday Catalogue
Category:
Publication Design / Book Design
Annual ID:
07264D
Award:
2007 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
DENTSU(Suiming Club)
Title:
Sleep Book
Category:
Publication Design / Book Design
Annual ID:
07265D
Award:
2007 Design Merit Award
Agency:
FiRe Advertainment / Buenos Aires
Client:
Andrea Nacach
Title:
Family
Category:
Publication Design / Book Design
Annual ID:
07266D
Award:
2007 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
Pie Books
Title:
Sweet Signs O' Mine
Category:
Publication Design / Book Design
Annual ID:
07267D
Award:
2007 Design Merit Award
Agency:
H55 / Singapore
Client:
Heman Chong
Title:
SNORE LOUDER IF YOU CAN
Category:
Publication Design / Book Design
Annual ID:
07268D
Award:
2007 Design Merit Award
Agency:
HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client:
HAKUHODO PRODUCT'S INC.
Title:
SHASHINSANMYAKU-AKIHABARA-
Category:
Publication Design / Book Design
Annual ID:
07269D
Award:
2007 Design Merit Award
Agency:
LABORATORIUM / Zagreb
Client:
Museum of Contemporary Art Zagreb
Title:
Kristian Kozul
Category:
Publication Design / Book Design
Annual ID:
07270D
Award:
2007 Design Merit Award
Agency:
Mark Denton Design / London
Client:
Therapy Books
Title:
Lucha Loco
Category:
Publication Design / Book Design
Annual ID:
07271D
Award:
2007 Design Merit Award
Agency:
Orange Juice Design / DURBAN
Client:
Mazisi Kunene Foundation
Title:
Inkondlo Engaqedwanga
Category:
Publication Design / Book Design
Annual ID:
07272D
Award:
2007 Design Merit Award
Agency:
Pentagram / San Francisco
Client:
Pentagram Design
Title:
The Pentagram Papers
Category:
Publication Design / Book Design
Annual ID:
07273D
Award:
2007 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Red Car on Fire
Category:
Publication Design / Book Design
Annual ID:
07274D
Award:
2007 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
Papierfabrik Scheufelen GmbH+Co. KG.
Title:
Book of Independence
Category:
Publication Design / Book Design
Annual ID:
07275D
Award:
2007 Design Merit Award
Agency:
Turnstyle / Seattle
Client:
Teague
Title:
Design This Day: 8 Decades of Influential Design
Category:
Publication Design / Book Design
Annual ID:
07276D
Award:
2007 Design Merit Award
Agency:
Wieden+Kennedy Shanghai / Shanghai
Client:
Nike Sports (China) Co. Ltd
Title:
JDI posterbook
Category:
Publication Design / Book Design
Annual ID:
07277D
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Festival of Air
Category:
Integrated Branding Campaign
Annual ID:
07248N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Palm
Title:
Palm Treo 680 Launch
Category:
Integrated Branding Campaign
Annual ID:
07249N
Award:
2007 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Audi Robots
Category:
Integrated Branding Campaign
Annual ID:
07250N
Award:
2007 Interactive Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
Phone Legends
Category:
Integrated Branding Campaign
Annual ID:
07251N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Whopperettes Integrated
Category:
Integrated Branding Campaign
Annual ID:
07252N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
GTI Fast Integrated
Category:
Integrated Branding Campaign
Annual ID:
07253N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Stackers Integrated
Category:
Integrated Branding Campaign
Annual ID:
07254N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Rabbit Integrated
Category:
Integrated Branding Campaign
Annual ID:
07255N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / Mekanism / San Francisco
Client:
Microsoft/Windows Vista
Title:
Clearification
Category:
Integrated Branding Campaign
Annual ID:
07256N
Award:
2007 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Oasys Mobile
Title:
Pherotones
Category:
Integrated Branding Campaign
Annual ID:
07257N
Award:
2007 Interactive Merit Award
Agency:
Spillmann/Felser/Leo Burnett / Zürich
Client:
Mammut Sports Group AG
Title:
Mary Woodbridge
Category:
Integrated Branding Campaign
Annual ID:
07258N
Award:
2007 Interactive Merit Award
Agency:
WONGDOODY / Seattle
Client:
Washington State Department of Health
Title:
No Stank You!
Category:
Integrated Branding Campaign
Annual ID:
07259N
Award:
2007 Advertising Merit Award
Agency:
Arnold / Boston
Client:
ESPN
Title:
Small Words/Whoop-ass/Time Bomb
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07164A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
One Cube
Title:
Basic Cut Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07165A
Award:
2007 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Catfight
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07166A
Award:
2007 Advertising Merit Award
Agency:
DDB España / Madrid
Client:
V.A.E.S.A./Audi
Title:
Emotions Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07167A
Award:
2007 Advertising Merit Award
Agency:
DDB Mexico / Mexico City
Client:
VOLKSWAGEN
Title:
GTI
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07168A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Volkswagen Commercial Vehicles
Title:
Risks
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07169A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Café Suplicy
Title:
Café Suplicy Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07170A
Award:
2007 Advertising Merit Award
Agency:
Fischer America Comunicação Total / São Paulo
Client:
ELECTROLUX
Title:
FOOT ODOR
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07171A
Award:
2007 Advertising Merit Award
Agency:
Hill Holliday / new york
Client:
United States Tennis Association
Title:
Find Your Court
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07172A
