The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Anyone Can Sell
Agency: BBDO / Bangkok
Client: Home Product Center Public Co., Ltd. Category: Consumer Television / :20 and Under - Campaign
Altoid Sours Challenge
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Television / :20 and Under - Campaign
Mother's Day
Agency: walker / Zürich
Client: Fleurop Interflora Category: Consumer Television / :20 and Under - Campaign
Effervescence
Agency: JWT Singapore / Singapore
Client: Bayer (S.E.A.) Pte Ltd Category: Trade / Full Page or Spread - Campaign
Worth the Pain
Agency: Saatchi & Saatchi NZ / Auckland
Client: Young Guns Category: Trade / Full Page or Spread - Campaign
Capital E Pressbook Fall 2006
Agency: Bartle Bogle Hegarty / New York
Client: Levi's Category: Direct Mail / Single
Capital E Pressbook Spring 2007
Agency: Bartle Bogle Hegarty / New York
Client: Levi's Category: Direct Mail / Single
LVC Pressbook Spring 2007
Agency: Bartle Bogle Hegarty / New York
Client: Levi's Category: Direct Mail / Single
"koch buch 2007"
Agency: Claus Koch Identity GmbH / Duesseldorf
Client: Claus Koch Identity GmbH Category: Direct Mail / Single
'TROUSERS POSTCARD'
Agency: EURO RSCG WORLDWIDE / Shanghai
Client: Pfizer China / Viagra Category: Direct Mail / Single
Institution for imagination
Agency: grass / dasein / Kuala lumpur
Client: Dasein Academy of Art Category: Direct Mail / Single
Laundrette Business Card
Agency: Lowe Bull / Cape Town City Bowl
Client: Absolutely Clean Category: Direct Mail / Single
Take Back Control
Agency: Ogilvy & Mather, New York / New York
Client: IBM Category: Direct Mail / Single
2006 Galaxy A/W Collection
Agency: PENGUIN GRAPHICS / Hiroshima
Client: Eve Group Co., Ltd. Category: Direct Mail / Single
365 on Death Row
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: Alive e.V. gegen Todesstrafe Category: Direct Mail / Single
TOKYO GREAT VISUAL Geeting
Agency: TOKYO GREAT VISUAL INC. / Tokyo
Client: TOKYO GREAT VISUAL INC. Category: Direct Mail / Single
man(if )esto
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: (if ) interactive sdn. bhd. Category: Self-Promotion / Web Sites
Amautalab Website
Agency: amautalab / Buenos Aires
Client: Amautalab Category: Self-Promotion / Web Sites
Scholz & Volkmer Geschenkedenken
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Web Sites
Urban Silo
Agency: Urban Silo / San Francisco
Client: Jim Elliott Category: Self-Promotion / Web Sites
Showtime for your brand
Agency: WM Team GmbH / Hannover
Client: WM Team GmbH Category: Self-Promotion / Web Sites
Bookmark
Agency: BBDO / Bangkok
Client: The Post Publishing Public Co.,Ltd. Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Smallest turning circle
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Extra White Smile
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: Wrigley GmbH Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
The Power of Ascii Tissue Packs
Agency: Hakuhodo Kettle / TOKYO
Client: ASCII CORPORATION Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Poul Neilson Personal Training
Agency: Publicis toronto / toronto
Client: Poul Neilson Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Sweet Signs O' Mine
Agency: FLAME, inc. / tokyo
Client: Ichio Otsuka & Masayoshi Kodaira Category: Environmental Design / Campaign
Frames
Agency: Rediffusion DYR / Mumbai
Client: Paramjeet Singh Category: Environmental Design / Campaign
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: jobsintown.de Category: Environmental Design / Campaign
Walk of Ideas
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Land der Ideen / FC Deutschland GmbH Category: Environmental Design / Campaign
Premium Performance X Tokyo Designer's Week
Agency: Wieden +Kennedy Tokyo / Minato-ku
Client: Nike Inc. Category: Environmental Design / Campaign
100 Pages of Fear
Agency: DDB Germany / Berlin
Client: DDB Group Germany GmbH Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
THE SHIZUOKA BANK, LTD. (Credit Card Design & Campaign)
Agency: DENTSU INC. Tokyo / Tokyo
Client: THE SHIZUOKA BANK, LTD. Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Patrik Andersson, Kaleidoscope
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Patrik Andersson Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Amnesty International "Torture meets Modern Art"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Amnesty International Germany / Section Mannheim Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Ghost Photos
Agency: TBWA\ Germany / Berlin
Client: Sony PlayStation2 Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
JDI posterbook and all posters
Agency: Wieden+Kennedy Shanghai / Shanghai
Client: Nike Sports (China) Co. Ltd Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
TATE MODERN POSTCARDS
Agency: FALLON LONDON / LONDON
Client: TATE Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: UNICEF Deutschland Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Cardboard Design
Agency: DraftFCB / New York
Client: Cardboardesign.com Category: Direct Mail / Campaign
Vision
Agency: Jung von Matt AG / Hamburg
Client: JesusCenter Hamburg Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
True Age
Agency: Daiko Advertising Inc. / OSAKA
Client: DAINIHON JOCHUGIKU CO.,LTD. Category: Consumer Television / :20 and Under - Single
Slap
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Television / :20 and Under - Single
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Home Product Center Public Co., Ltd.
Title:
Anyone Can Sell
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07454T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoid Sours Challenge
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07455T
Award:
2007 Advertising Merit Award
Agency:
walker / Zürich
Client:
Fleurop Interflora
Title:
Mother's Day
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
07456T
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Bayer (S.E.A.) Pte Ltd
Title:
Effervescence
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
07224A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Young Guns
Title:
Worth the Pain
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
07225A
Award:
2007 Design Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Levi's
Title:
Capital E Pressbook Fall 2006
Category:
Direct Mail / Single
Annual ID:
07280D
Award:
2007 Design Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Levi's
Title:
Capital E Pressbook Spring 2007
Category:
Direct Mail / Single
Annual ID:
07281D
Award:
2007 Design Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Levi's
Title:
LVC Pressbook Spring 2007
Category:
Direct Mail / Single
Annual ID:
07282D
Award:
2007 Design Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
BMW Malaysia
Title:
Chase
Category:
Direct Mail / Single
Annual ID:
07283D
Award:
2007 Design Merit Award
Agency:
Claus Koch Identity GmbH / Duesseldorf
Client:
Claus Koch Identity GmbH
Title:
"koch buch 2007"
Category:
Direct Mail / Single
Annual ID:
07284D
Award:
2007 Design Merit Award
Agency:
EURO RSCG WORLDWIDE / Shanghai
Client:
Pfizer China / Viagra
Title:
'TROUSERS POSTCARD'
Category:
Direct Mail / Single
Annual ID:
07285D
Award:
2007 Design Merit Award
Agency:
Exposure / New York
Client:
Dr.Martens
Title:
Magic Invite
Category:
Direct Mail / Single
Annual ID:
07286D
Award:
2007 Design Merit Award
Agency:
grass / dasein / Kuala lumpur
Client:
Dasein Academy of Art
Title:
Institution for imagination
Category:
Direct Mail / Single
Annual ID:
07287D
Award:
2007 Design Merit Award
Agency:
Lowe Bull / Cape Town City Bowl
Client:
Absolutely Clean
Title:
Laundrette Business Card
Category:
Direct Mail / Single
Annual ID:
07288D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
IBM
Title:
Take Back Control
Category:
Direct Mail / Single
Annual ID:
07289D
Award:
2007 Design Merit Award
Agency:
OgilvyOne Worldwide / London
Client:
Water Aid
Title:
Umbrella
Category:
Direct Mail / Single
Annual ID:
07290D
Award:
2007 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
Eve Group Co., Ltd.
Title:
2006 Galaxy A/W Collection
Category:
Direct Mail / Single
Annual ID:
07291D
Award:
2007 Design Merit Award
Agency:
Proximity Philippines / Makati City
Client:
KBP
Title:
KBP "DM Kit"
Category:
Direct Mail / Single
Annual ID:
07292D
Award:
2007 Design Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
Alive e.V. gegen Todesstrafe
Title:
365 on Death Row
Category:
Direct Mail / Single
Annual ID:
07293D
Award:
2007 Design Merit Award
Agency:
TOKYO GREAT VISUAL INC. / Tokyo
Client:
TOKYO GREAT VISUAL INC.
Title:
TOKYO GREAT VISUAL Geeting
Category:
Direct Mail / Single
Annual ID:
07294D
Award:
2007 Interactive Merit Award
Agency:
(if) Interactive Sdn. Bhd. / Kuala Lumpur
Client:
(if ) interactive sdn. bhd.
Title:
man(if )esto
Category:
Self-Promotion / Web Sites
Annual ID:
07260N
Award:
2007 Interactive Merit Award
Agency:
amautalab / Buenos Aires
Client:
Amautalab
Title:
Amautalab Website
Category:
Self-Promotion / Web Sites
Annual ID:
07261N
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Dare
Title:
Dare School
Category:
Self-Promotion / Web Sites
Annual ID:
07262N
Award:
2007 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
R/GA Origami Holiday 2006
Category:
Self-Promotion / Web Sites
Annual ID:
07263N
Award:
2007 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Scholz & Volkmer
Title:
Scholz & Volkmer Geschenkedenken
Category:
Self-Promotion / Web Sites
Annual ID:
07264N
Award:
2007 Interactive Merit Award
Agency:
Urban Silo / San Francisco
Client:
Jim Elliott
Title:
Urban Silo
Category:
Self-Promotion / Web Sites
Annual ID:
07265N
Award:
2007 Interactive Merit Award
Agency:
WM Team GmbH / Hannover
Client:
WM Team GmbH
Title:
Showtime for your brand
Category:
Self-Promotion / Web Sites
Annual ID:
07266N
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
The Post Publishing Public Co.,Ltd.
Title:
Bookmark
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07281A
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland
Title:
Smallest turning circle
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07282A
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
Wrigley GmbH
Title:
Extra White Smile
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07283A
Award:
2007 Advertising Merit Award
Agency:
Hakuhodo Kettle / TOKYO
Client:
ASCII CORPORATION
Title:
The Power of Ascii Tissue Packs
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07284A
Award:
2007 Advertising Merit Award
Agency:
Publicis toronto / toronto
Client:
Poul Neilson
Title:
Poul Neilson Personal Training
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07285A
Award:
2007 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
Ichio Otsuka & Masayoshi Kodaira
Title:
Sweet Signs O' Mine
Category:
Environmental Design / Campaign
Annual ID:
07256D
Award:
2007 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Paramjeet Singh
Title:
Frames
Category:
Environmental Design / Campaign
Annual ID:
07257D
Award:
2007 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
jobsintown.de
Title:
The wrong working environment campaign
Category:
Environmental Design / Campaign
Annual ID:
07258D
Award:
2007 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Land der Ideen / FC Deutschland GmbH
Title:
Walk of Ideas
Category:
Environmental Design / Campaign
Annual ID:
07259D
Award:
2007 Design Merit Award
Agency:
Wieden +Kennedy Tokyo / Minato-ku
Client:
Nike Inc.
Title:
Premium Performance X Tokyo Designer's Week
Category:
Environmental Design / Campaign
Annual ID:
07260D
Award:
2007 Design Merit Award
Agency:
DDB Germany / Berlin
Client:
DDB Group Germany GmbH
Title:
100 Pages of Fear
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07206D
Award:
2007 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
THE SHIZUOKA BANK, LTD.
Title:
THE SHIZUOKA BANK, LTD. (Credit Card Design & Campaign)
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07207D
Award:
2007 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Patrik Andersson
Title:
Patrik Andersson, Kaleidoscope
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07208D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Amnesty International Germany / Section Mannheim
Title:
Amnesty International "Torture meets Modern Art"
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07209D
Award:
2007 Design Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
Sony PlayStation2
Title:
Ghost Photos
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07210D
Award:
2007 Design Merit Award
Agency:
Wieden+Kennedy Shanghai / Shanghai
Client:
Nike Sports (China) Co. Ltd
Title:
JDI posterbook and all posters
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07211D
Award:
2007 Advertising Merit Award
Agency:
FALLON LONDON / LONDON
Client:
TATE
Title:
TATE MODERN POSTCARDS
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
07337A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
07338A
Award:
2007 Design Merit Award
Agency:
DraftFCB / New York
Client:
Cardboardesign.com
Title:
Cardboard Design
Category:
Direct Mail / Campaign
Annual ID:
07295D
Award:
2007 Design Merit Award
Agency:
emerystudio / Southbank
Client:
emerystudio
Title:
RANT
Category:
Direct Mail / Campaign
Annual ID:
07296D
Award:
2007 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
JesusCenter Hamburg
Title:
Vision
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Single
Annual ID:
07472A
Award:
2007 Advertising Merit Award
Agency:
Daiko Advertising Inc. / OSAKA
Client:
DAINIHON JOCHUGIKU CO.,LTD.
Title:
True Age
Category:
Consumer Television / :20 and Under - Single
Annual ID:
07452T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Slap
Category:
Consumer Television / :20 and Under - Single
Annual ID:
07453T
