The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Adobe Creativity Conducted Flash Interactive Wall
Agency: Blitz / Los Angeles
Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Voyeur
Agency: BBDO / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Little Britain
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Musica Category: Consumer Television / Under $50K Budget - Single
Matchbox "Young Drivers" Campaign - Motif: Mustang
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
"iwai" poster
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Campaign
Affixen
Agency: Kinetic Singapore / Singapore
Client: Affixen Category: Corporate Identity / Corporate Identity - Campaign
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
The Book
Agency: TBWA\Asia Pacific / Singapore
Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )
People We Can't Sleep With
Agency: Wieden+Kennedy / Portland
Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
Ripped Reality Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
The World's Greatest Dice Roll
Agency: ACNE Digital / Stockholm
Client: Gnuf Category: Microsites / Corporate Image
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
AXE The Gamekillers TV Show
Agency: BBH / New York
Client: Unilever Category: Branded Content / Campaign
Screensaver
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Branded Applications / Desktop
BBC 2 IDENTS
Agency: Abbott Mead Vickers BBDO / London
Client: BBC 2 Category: Broadcast Design / Campaign
Integral
Agency: The Rumpus Room / London
Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
Be Kind Rewind Movie Website
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: New Line Cinema Category: Web Sites / Community-driven
Try Drugs
Agency: Kitchen Leo Burnett / Oslo
Client: Department of Health Category: Public Service/Cultural Institutions/Educational / Websites
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Branded Content / Single
One million clicks
Agency: GrupoW / Saltillo
Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only
Nike Zoom
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive Only
Compressed Radio
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software/StuffIt Deluxe Category: Consumer Radio / Campaign
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Fixed Space / Single
Invisible Child
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Tree drawings
Agency: Jung von Matt AG / Stuttgart
Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Simpsons Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU
Agency: GT INC. / Tokyo
Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
15 Below Project
Agency: TAXI Canada Inc / Toronto
Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Construction
Agency: Leo Burnett / Chicago
Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze
Agency: zig / Toronto
Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Orange Unlimited
Agency: Poke London / London
Client: Orange Category: Microsites / Product-Specific Subsites
Impossible Is Nothing - Where Sport Meets Art
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project
Agency: Droga5 / New York
Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Don't Give Up
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Single
Trouble Maker
Agency: Hantang Communications Group / Shanghai
Client: Wptt Contraceptive Category: Package Design / Campaign
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Around the world in five kitchens
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN Category: Microsites / Campaigns
Responsibility Campaign
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
You need a quiet space
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN Category: Web Sites / Corporate Image
Adopt A New Life - "Outside"
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
Soy Sauce
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Interactive Silver Pencil
Agency:
Blitz / Los Angeles
Client:
Adobe
Title:
Adobe Creativity Conducted Flash Interactive Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08065N
Award:
2008 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08024E
Award:
2008 Design Silver Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Cables: Food Drop
Category:
Environmental Design / Single
Annual ID:
08028D
Award:
2008 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Bjorn Borg
Title:
Bjorn Borg
Category:
Web Sites / E-Commerce
Annual ID:
08033N
Award:
2008 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Musica
Title:
Little Britain
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08068T
Award:
2008 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Mustang
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08021D
Award:
2008 Design Silver Pencil
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"iwai" poster
Category:
Collateral Design / Posters - Campaign
Annual ID:
08018D
Award:
2008 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Affixen
Title:
Affixen
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08005D
Award:
2008 Design Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone
Category:
Package Design / Single
Annual ID:
08008D
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08046T
Award:
2008 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
CareerBuilder.com
Title:
Self-Help Yourself
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08047T
Award:
2008 Advertising Silver Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi's
Title:
Dangerous Liaison
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08352T
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Asia Pacific / Singapore
Client:
TBWAAsia Pacific
Title:
The Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08024A
Award:
2008 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Wieden+Kennedy
Title:
People We Can't Sleep With
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08025A
Award:
2008 Design Silver Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett-Packard Malaysia
Title:
Ripped Reality Standee
Category:
Environmental Design / Campaign
Annual ID:
08031D
Award:
2008 Interactive Silver Pencil
Agency:
ACNE Digital / Stockholm
Client:
Gnuf
Title:
The World's Greatest Dice Roll
Category:
Microsites / Corporate Image
Annual ID:
08016N
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
Signatures
Category:
Public Service/Political Television / Single
Annual ID:
08037T
Award:
2008 Advertising Silver Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
AXE The Gamekillers TV Show
Category:
Branded Content / Campaign
Annual ID:
08092T
Award:
2008 Interactive Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
jobsintown.de GmbH
Title:
Screensaver
Category:
Branded Applications / Desktop
Annual ID:
08047N
Award:
2008 Design Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
BBC 2
Title:
BBC 2 IDENTS
Category:
Broadcast Design / Campaign
Annual ID:
08038D
Award:
2008 Interactive Silver Pencil
Agency:
The Rumpus Room / London
Client:
The Pet Shop Boys
Title:
Integral
Category:
Public Service/Cultural Institutions/Educational / Mobile
Annual ID:
08092N
Award:
2008 Interactive Silver Pencil
Agency:
Whybin TBWA \ TEQUILA / Sydney
Client:
New Line Cinema
Title:
Be Kind Rewind Movie Website
Category:
Web Sites / Community-driven
Annual ID:
08036N
Award:
2008 Interactive Silver Pencil
Agency:
Kitchen Leo Burnett / Oslo
Client:
Department of Health
Title:
Try Drugs
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08089N
Award:
2008 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Annual ID:
08013A
Award:
2008 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Branded Content / Single
Annual ID:
08090T
Award:
2008 Interactive Silver Pencil
Agency:
GrupoW / Saltillo
Client:
Unilever, Rexona
Title:
One million clicks
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08069N
Award:
2008 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Zoom
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08070N
Award:
2008 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Smith Micro Software/StuffIt Deluxe
Title:
Compressed Radio
Category:
Consumer Radio / Campaign
Annual ID:
08044R
Award:
2008 Interactive Silver Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Non Stop Fernando
Category:
Banners - Fixed Space / Single
Annual ID:
08002N
Award:
2008 Advertising Silver Pencil
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Invisible Child
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08033A
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08029A
Award:
2008 Design Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Forest Stewardship Council
Title:
Tree drawings
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
08046D
Award:
2008 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Simpsons Integrated
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08074N
Award:
2008 Interactive Silver Pencil
Agency:
GT INC. / Tokyo
Client:
SONY
Title:
REC YOU
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08075N
Award:
2008 Advertising Silver Pencil
Agency:
TAXI Canada Inc / Toronto
Client:
TAXI
Title:
15 Below Project
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08079A
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kellogg's
Title:
Construction
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08056T
Award:
2008 Advertising Silver Pencil
Agency:
zig / Toronto
Client:
Corus Entertainment - SCREAM TV
Title:
Comfeze
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08057T
Award:
2008 Interactive Silver Pencil
Agency:
Poke London / London
Client:
Orange
Title:
Orange Unlimited
Category:
Microsites / Product-Specific Subsites
Annual ID:
08020N
Award:
2008 Advertising Silver Pencil
Agency:
180 amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Is Nothing - Where Sport Meets Art
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08086G
Award:
2008 Advertising Silver Pencil
Agency:
Droga5 / New York
Client:
Unicef/Tap Project
Title:
Tap Project
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08087G
Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Don't Give Up
Category:
Banners - Dynamic / Single
Annual ID:
08008N
Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Quote
Category:
Banners - Dynamic / Single
Annual ID:
08009N
Award:
2008 Design Silver Pencil
Agency:
Hantang Communications Group / Shanghai
Client:
Wptt Contraceptive
Title:
Trouble Maker
Category:
Package Design / Campaign
Annual ID:
08012D
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Basketball Disciple (Kobe Mentu)
Category:
Television / Unscripted series
Annual ID:
08003E
Award:
2008 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA SWEDEN
Title:
Around the world in five kitchens
Category:
Microsites / Campaigns
Annual ID:
08024N
Award:
2008 Advertising Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
Responsibility Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08010A
Award:
2008 Interactive Silver Pencil
Agency:
Dare / London
Client:
Sony
Title:
Bravia
Category:
Web Sites / Corporate Image
Annual ID:
08028N
Award:
2008 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA SWEDEN
Title:
You need a quiet space
Category:
Web Sites / Corporate Image
Annual ID:
08029N
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life - "Outside"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08027A
Award:
2008 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide Ultra
Title:
Soy Sauce
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08002A
