The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Wall Mural Campaign
Agency: BBDO / New York
Client: Havaianas Category: Environmental Design / Campaign
Grand Opening Guerrilla Campaign
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Environmental Design / Campaign
America's Favorite Architecture
Agency: CG Partners / New york
Client: American Institute of Architects Category: Environmental Design / Campaign
Read! Ride! Read! The Loop Line Manga Relay Project
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHUEISHA Inc. Category: Environmental Design / Campaign
"iwai"event
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Environmental Design / Campaign
X Exhibition
Agency: Sense Brand & Identity Consultant / Shenzhen
Client: SGDA & Loook Category: Environmental Design / Campaign
Graffiti Projections MTV Awards
Agency: Serviceplan Munich / Hamburg / Munich
Client: Sony Ericsson Mobile Communications International AB Category: Environmental Design / Campaign
Havaianas
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Broadcast Design / Campaign
mtvU Woodies
Agency: MTV Networks / New York
Client: MTV On Air Design Category: Broadcast Design / Campaign
DI10 Ideas
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Broadcast Design / Campaign
Harvard T-Shirt
Agency: BBDO / New York
Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
1/8 Full
Agency: BBDO / New York
Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Abe The Honest Bunny
Agency: BooneOakley / Charlotte
Client: BooneOakley Category: Collateral / Self-promotion (Agencies or individuals )
Remember Book
Agency: King James / Cape Town
Client: King James Category: Collateral / Self-promotion (Agencies or individuals )
Tree
Agency: FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client: Istituto de Pesquisa Ecologica Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Coke & Faithless
Agency: argonauten G2 GmbH / Berlin
Client: The Coca-Cola Company Category: Music / Integration of a brand in a music environment
Fashion, Music, Vidal Sassoon
Agency: beacon communications k.k. / Tokyo
Client: P&G Japan Category: Music / Integration of a brand in a music environment
Big Mac Chant
Agency: OMD / New York
Client: McDonald's Category: Music / Integration of a brand in a music environment
Dreams
Agency: Cramer-Krasselt/Chicago
Client: Rozerem Category: Consumer Television / :20 and Under - Campaign
MesatexJapan F/W Fabric Collection
Agency: 702 Design Works Inc. / Tokyo
Client: MesatexJapan Inc. Category: Collateral Design / Posters - Campaign
Life
Agency: ADK / Tokyo
Client: AIG Star Life Insuranc .Co.,Ltd. Category: Collateral Design / Posters - Campaign
Listen to the Deaf
Agency: DDB / Auckland
Client: The National Foundation for the Deaf Category: Collateral Design / Posters - Campaign
Ritz - Wildposting
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Campaign
The Mainichi Plastic Bag Newspaper
Agency: Hakuhodo Inc. / Tokyo
Client: The Mainichi Newspapers Co. Category: Collateral Design / Posters - Campaign
paper-cut
Agency: INVISIBLE/guangzhou / guangzhou
Client: long term Category: Collateral Design / Posters - Campaign
stomach
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline Category: Collateral Design / Posters - Campaign
bubble
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline Category: Collateral Design / Posters - Campaign
Malteser "Typo Crash" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Campaign
Frame by Frame
Agency: Ogilvy Johannesburg / Johannesburg
Client: Audi SA Category: Collateral Design / Posters - Campaign
Renaissance Art, Superheroes Comic, Beauty & Wellness, Family Health
Agency: Ogilvy Singapore / Singapore
Client: FHM Category: Collateral Design / Posters - Campaign
Big Business¢ò-1
Agency: Sense Brand & Identity Consultant / Shenzhen
Client: Sense Publish Category: Collateral Design / Posters - Campaign
Animals/Giraffe/Tiger/Bats
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Changlong Night Safari Category: Collateral Design / Posters - Campaign
Zheng He/Columbus/Zhou Yu
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Wu Liang Ye Category: Collateral Design / Posters - Campaign
Havainas (tecido)
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Outdoor / Outdoor - Campaign
Grand Opening Guerrilla Campaign
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign
Water, Latte, Gas, Puggle, Popcorn
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Miller High Life Category: Outdoor / Outdoor - Campaign
Export Story
Agency: DDB / Warsaw
Client: Kompania Piwowarska -Tyskie beer Category: Outdoor / Outdoor - Campaign
Parking
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Outdoor / Outdoor - Campaign
Nintendo Wii Post it
Agency: Leo Burnett Co S.r.l. / Milan
Client: Nintendo Category: Outdoor / Outdoor - Campaign
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH Category: Outdoor / Outdoor - Campaign
Sugar Free Ants Campaign
Agency: rediffusion dy & r / bangalore
Client: Zydus Cadila Category: Outdoor / Outdoor - Campaign
The Wrong Working Environment
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Outdoor / Outdoor - Campaign
Leica "optical Zoom"
Agency: Young & Rubicam Switzerland / Gockhausen
Client: Leica Camera AG Category: Outdoor / Outdoor - Campaign
Triple Slanguage
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Comcast Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football
Agency: Mother / London
Client: Coca-Cola Category: Online Branded Content / Campaign
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Environmental Design / Campaign
Annual ID:
08186D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Environmental Design / Campaign
Annual ID:
08187D
Award:
2008 Design Merit Award
Agency:
CG Partners / New york
Client:
American Institute of Architects
Title:
America's Favorite Architecture
Category:
Environmental Design / Campaign
Annual ID:
08188D
Award:
2008 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
SHUEISHA Inc.
Title:
Read! Ride! Read! The Loop Line Manga Relay Project
Category:
Environmental Design / Campaign
Annual ID:
08189D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"iwai"event
Category:
Environmental Design / Campaign
Annual ID:
08190D
Award:
2008 Design Merit Award
Agency:
Sense Brand & Identity Consultant / Shenzhen
Client:
SGDA & Loook
Title:
X Exhibition
Category:
Environmental Design / Campaign
Annual ID:
08191D
Award:
2008 Design Merit Award
Agency:
Serviceplan Munich / Hamburg / Munich
Client:
Sony Ericsson Mobile Communications International AB
Title:
Graffiti Projections MTV Awards
Category:
Environmental Design / Campaign
Annual ID:
08192D
Award:
2008 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas
Category:
Broadcast Design / Campaign
Annual ID:
08221D
Award:
2008 Design Merit Award
Agency:
MTV Networks / New York
Client:
MTV On Air Design
Title:
mtvU Woodies
Category:
Broadcast Design / Campaign
Annual ID:
08222D
Award:
2008 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
DI10 Ideas
Category:
Broadcast Design / Campaign
Annual ID:
08223D
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Positive Thinking
Title:
Harvard T-Shirt
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08255A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Positive Thinking
Title:
1/8 Full
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08256A
Award:
2008 Advertising Merit Award
Agency:
BooneOakley / Charlotte
Client:
BooneOakley
Title:
Abe The Honest Bunny
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08257A
Award:
2008 Advertising Merit Award
Agency:
King James / Cape Town
Client:
King James
Title:
Remember Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08258A
Award:
2008 Interactive Merit Award
Agency:
FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client:
Istituto de Pesquisa Ecologica
Title:
Tree
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
08265N
Award:
2008 Branded Entertainment Merit Award
Agency:
argonauten G2 GmbH / Berlin
Client:
The Coca-Cola Company
Title:
Coke & Faithless
Category:
Music / Integration of a brand in a music environment
Annual ID:
08062E
Award:
2008 Branded Entertainment Merit Award
Agency:
beacon communications k.k. / Tokyo
Client:
P&G Japan
Title:
Fashion, Music, Vidal Sassoon
Category:
Music / Integration of a brand in a music environment
Annual ID:
08063E
Award:
2008 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
McDonald's
Title:
Big Mac Chant
Category:
Music / Integration of a brand in a music environment
Annual ID:
08064E
Award:
2008 Advertising Merit Award
Agency:
Cramer-Krasselt/Chicago
Client:
Rozerem
Title:
Dreams
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08415T
Award:
2008 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
MesatexJapan Inc.
Title:
MesatexJapan F/W Fabric Collection
Category:
Collateral Design / Posters - Campaign
Annual ID:
08138D
Award:
2008 Design Merit Award
Agency:
ADK / Tokyo
Client:
AIG Star Life Insuranc .Co.,Ltd.
Title:
Life
Category:
Collateral Design / Posters - Campaign
Annual ID:
08139D
Award:
2008 Design Merit Award
Agency:
DDB / Auckland
Client:
The National Foundation for the Deaf
Title:
Listen to the Deaf
Category:
Collateral Design / Posters - Campaign
Annual ID:
08140D
Award:
2008 Design Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Ritz
Title:
Ritz - Wildposting
Category:
Collateral Design / Posters - Campaign
Annual ID:
08141D
Award:
2008 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
The Mainichi Newspapers Co.
Title:
The Mainichi Plastic Bag Newspaper
Category:
Collateral Design / Posters - Campaign
Annual ID:
08142D
Award:
2008 Design Merit Award
Agency:
INVISIBLE/guangzhou / guangzhou
Client:
long term
Title:
paper-cut
Category:
Collateral Design / Posters - Campaign
Annual ID:
08143D
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather - New Delhi / Gurgaon
Client:
GlaxoSmithKline
Title:
stomach
Category:
Collateral Design / Posters - Campaign
Annual ID:
08145D
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather - New Delhi / Gurgaon
Client:
GlaxoSmithKline
Title:
bubble
Category:
Collateral Design / Posters - Campaign
Annual ID:
08146D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
08147D
Award:
2008 Design Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Audi SA
Title:
Frame by Frame
Category:
Collateral Design / Posters - Campaign
Annual ID:
08148D
Award:
2008 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
FHM
Title:
Renaissance Art, Superheroes Comic, Beauty & Wellness, Family Health
Category:
Collateral Design / Posters - Campaign
Annual ID:
08149D
Award:
2008 Design Merit Award
Agency:
Sense Brand & Identity Consultant / Shenzhen
Client:
Sense Publish
Title:
Big Business¢ò-1
Category:
Collateral Design / Posters - Campaign
Annual ID:
08150D
Award:
2008 Design Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Changlong Night Safari
Title:
Animals/Giraffe/Tiger/Bats
Category:
Collateral Design / Posters - Campaign
Annual ID:
08151D
Award:
2008 Design Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Wu Liang Ye
Title:
Zheng He/Columbus/Zhou Yu
Category:
Collateral Design / Posters - Campaign
Annual ID:
08152D
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havainas (tecido)
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08190A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08191A
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Miller High Life
Title:
Water, Latte, Gas, Puggle, Popcorn
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08192A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
Sky Variety
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08193A
Award:
2008 Advertising Merit Award
Agency:
DDB / Warsaw
Client:
Kompania Piwowarska -Tyskie beer
Title:
Export Story
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08194A
Award:
2008 Advertising Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
Volkswagen AG
Title:
Parking
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08195A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Heaven on earth
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08196A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
Nintendo
Title:
Nintendo Wii Post it
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08197A
Award:
2008 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08198A
Award:
2008 Advertising Merit Award
Agency:
rediffusion dy & r / bangalore
Client:
Zydus Cadila
Title:
Sugar Free Ants Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08199A
Award:
2008 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
jobsintown.de GmbH
Title:
The Wrong Working Environment
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08200A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam Switzerland / Gockhausen
Client:
Leica Camera AG
Title:
Leica "optical Zoom"
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08201A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Diageo/Red Stripe
Title:
Boo Campaign
Category:
Non-Broadcast / Campaign
Annual ID:
08440T
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Triple Slanguage
Category:
Online Branded Content / Campaign
Annual ID:
08225N
Award:
2008 Interactive Merit Award
Agency:
JWT / Mumbai
Client:
Sulekha.com
Title:
YellowRippers
Category:
Online Branded Content / Campaign
Annual ID:
08226N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Chocolate Dipped Altoids Viral Campaign
Category:
Online Branded Content / Campaign
Annual ID:
08227N
Award:
2008 Interactive Merit Award
Agency:
Mother / London
Client:
Coca-Cola
Title:
Coca-Cola Football
Category:
Online Branded Content / Campaign
Annual ID:
08228N
