The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
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- Agency Network
- Independent Agency Network
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- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Television / Scripted series
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Agency: TracyLocke/Freshworks / Dallas
Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Gaming / Online gaming
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Film / Theatrical releases
The Gamekillers TV Show - Episode 1
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
Documentary Project
Agency: OgilvyEntertainment / New York
Client: IBM Category: Film / Documentaries
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Music / Integration of a brand in a music environment
Voyeur
Agency: BBDO / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Happiness Factory
Agency: Shift Control Media / Greenwich
Client: Coca-Cola Category: Gaming / Online gaming
Voyeur
Agency: BBDO / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Specials or one-time screening
Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro Category: Film / Theatrical releases
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
International LoneStar - "Drive and Deliver"
Agency: Fathom Communications / Chicago
Client: Navistar, Inc Category: Film / Documentaries
David Ogilvy: Original Mad Man
Agency: OgilvyEntertainment / New York
Client: Ogilvy & Mather Category: Film / Documentaries
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Music / Integration of a brand in a music environment
Human Energy
Agency: BBDO / New York
Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery
Agency: Publicis Mojo / AUCKLAND
Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Xbox Halo 3
Agency: McCann Erickson / New York
Client: US Army & Xbox Category: Gaming / Online gaming
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Television / Specials or one-time screening
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Film / Theatrical releases
The Gamekillers TV Show - Episode 4
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
Coke & Faithless
Agency: argonauten G2 GmbH / Berlin
Client: The Coca-Cola Company Category: Music / Integration of a brand in a music environment
Fashion, Music, Vidal Sassoon
Agency: beacon communications k.k. / Tokyo
Client: P&G Japan Category: Music / Integration of a brand in a music environment
Big Mac Chant
Agency: OMD / New York
Client: McDonald's Category: Music / Integration of a brand in a music environment
SoCo Music Experience
Agency: Arnold Worldwide / Boston
Client: Southern Comfort Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Paintball
Agency: BBDO / New York
Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
BP Helios House
Agency: BIG / Ogilvy / New York
Client: BP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Wax King
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Events and Installations / Creative positioning of a brand outside traditional or online media
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Body & Soul
Agency: Ogilvy & Mather / Toronto
Client: Dove Pro-Age Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Goalkeeper
Agency: TBWA\ Germany / Berlin
Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Huddle
Agency: TBWA\ Germany / Berlin
Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
IN AN ABSOLUT WORLD - WEEK
Agency: TBWA\ Germany / Berlin
Client: MaxXium Germany - ABSOLUT VODKA Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Tiger's Scorecard Challenge
Agency: DIGITAS, NY / New York
Client: American Express Category: Gaming / Online gaming
Big State Games
Agency: Grow Interactive / Norfolk
Client: C3 Presents Category: Gaming / Online gaming
Red Bull Flugtag Flight Lab
Agency: Less Rain / Tokyo
Client: Red Bull Category: Gaming / Online gaming
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Live
Agency: AKQA / London
Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Inner M
Agency: BBDO / New York
Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Trevor the Mentos Intern
Agency: BBH / New York
Client: Mentos Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE World's Dirtiest Film Campaign
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Bom Chicka Wah Wah Music Video
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Shock Campaign
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts