The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sanath/Boring/Ears
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Music / Integration of a brand in a music environment
Compressed Radio
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software/StuffIt Deluxe Category: Consumer Radio / Campaign
BBC 2 IDENTS
Agency: Abbott Mead Vickers BBDO / London
Client: BBC 2 Category: Broadcast Design / Campaign
Responsibility Campaign
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Tree drawings
Agency: Jung von Matt AG / Stuttgart
Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Integral
Agency: The Rumpus Room / London
Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
Simpsons Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU
Agency: GT INC. / Tokyo
Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Wave of Trees
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Regional Environmental Awareness (REACH) Category: Public Service/Non-Profit/Educational / Posters - Single
Honda Internavi
Agency: Dentsu Inc. / Tokyo
Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
Ripped Reality Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
Dem Phones
Agency: Lean Mean Fighting Machine / London
Client: Lean Mean Fighting Machine Category: Self-Promotion / Branded Content
One million clicks
Agency: GrupoW / Saltillo
Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only
Nike Zoom
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive Only
Impossible Is Nothing - Where Sport Meets Art
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project
Agency: Droga5 / New York
Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Construction
Agency: Leo Burnett / Chicago
Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze
Agency: zig / Toronto
Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Dad's First
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Specials or one-time screening
The World's Greatest Dice Roll
Agency: ACNE Digital / Stockholm
Client: Gnuf Category: Microsites / Corporate Image
You need a quiet space
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN Category: Web Sites / Corporate Image
Soy Sauce
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Cafeteria
Agency: BBDO Atlanta / Atlanta
Client: BBDO Studio Category: Branding / Logo/Trademark Design - Single Only
Staircase
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Falling Crackers
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Single
Invisible Child
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
Mercedes-Benz Email Offroad
Agency: Elephant Seven / Hamburg
Client: Mercedes-Benz Vertriebsorganisation Deutschland Category: Email Marketing / Campaign
Emotional cities
Agency: Farfar / Stockholm
Client: Erik Krikortz Category: Public Service/Cultural Institutions/Educational / Microsites
Matchbox "Young Drivers" Campaign - Motif: Mustang
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
WhopperFreakout.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Online Branded Content / Single
Pokémon GTS
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH Category: Branded Applications / Web
Matchbox "Young Drivers" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Rocker Kid, Manager, Since I was a Kid
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Try Drugs
Agency: Kitchen Leo Burnett / Oslo
Client: Department of Health Category: Public Service/Cultural Institutions/Educational / Websites
Adopt A New Life - "Outside"
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
Stories
Agency: RSA Films / Los Angeles
Client: HBO Category: Consumer Television / Over :30 - Campaign
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World Category: Outdoor / Outdoor - Campaign
Tan Hong Ming/Race/Karate
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Petronas Nasional Berhad Category: Public Service/Political Television / Campaign
Award:
2008 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
ESPN
Title:
Sanath/Boring/Ears
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08005A
Award:
2008 Branded Entertainment Silver Pencil
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Music / Integration of a brand in a music environment
Annual ID:
08021E
Award:
2008 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Smith Micro Software/StuffIt Deluxe
Title:
Compressed Radio
Category:
Consumer Radio / Campaign
Annual ID:
08044R
Award:
2008 Design Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
BBC 2
Title:
BBC 2 IDENTS
Category:
Broadcast Design / Campaign
Annual ID:
08038D
Award:
2008 Advertising Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
Responsibility Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08010A
Award:
2008 Design Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Forest Stewardship Council
Title:
Tree drawings
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
08046D
Award:
2008 Interactive Silver Pencil
Agency:
The Rumpus Room / London
Client:
The Pet Shop Boys
Title:
Integral
Category:
Public Service/Cultural Institutions/Educational / Mobile
Annual ID:
08092N
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
Signatures
Category:
Public Service/Political Television / Single
Annual ID:
08037T
Award:
2008 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Simpsons Integrated
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08074N
Award:
2008 Interactive Silver Pencil
Agency:
GT INC. / Tokyo
Client:
SONY
Title:
REC YOU
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08075N
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08046T
Award:
2008 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
CareerBuilder.com
Title:
Self-Help Yourself
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08047T
Award:
2008 Advertising Silver Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi's
Title:
Dangerous Liaison
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08352T
Award:
2008 Design Silver Pencil
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
Regional Environmental Awareness (REACH)
Title:
Wave of Trees
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08041D
Award:
2008 Interactive Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Honda Motor Co.,Ltd
Title:
Honda Internavi
Category:
Banners - Dynamic / Campaign
Annual ID:
08012N
Award:
2008 Design Silver Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett-Packard Malaysia
Title:
Ripped Reality Standee
Category:
Environmental Design / Campaign
Annual ID:
08031D
Award:
2008 Design Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone
Category:
Package Design / Single
Annual ID:
08008D
Award:
2008 Interactive Silver Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Lean Mean Fighting Machine
Title:
Dem Phones
Category:
Self-Promotion / Branded Content
Annual ID:
08082N
Award:
2008 Interactive Silver Pencil
Agency:
GrupoW / Saltillo
Client:
Unilever, Rexona
Title:
One million clicks
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08069N
Award:
2008 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Zoom
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08070N
Award:
2008 Advertising Silver Pencil
Agency:
180 amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Is Nothing - Where Sport Meets Art
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08086G
Award:
2008 Advertising Silver Pencil
Agency:
Droga5 / New York
Client:
Unicef/Tap Project
Title:
Tap Project
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08087G
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kellogg's
Title:
Construction
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08056T
Award:
2008 Advertising Silver Pencil
Agency:
zig / Toronto
Client:
Corus Entertainment - SCREAM TV
Title:
Comfeze
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08057T
Award:
2008 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Annual ID:
08013A
Award:
2008 Advertising Silver Pencil
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Dad's First
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08008A
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Dare
Category:
Television / Specials or one-time screening
Annual ID:
08005E
Award:
2008 Interactive Silver Pencil
Agency:
ACNE Digital / Stockholm
Client:
Gnuf
Title:
The World's Greatest Dice Roll
Category:
Microsites / Corporate Image
Annual ID:
08016N
Award:
2008 Interactive Silver Pencil
Agency:
Dare / London
Client:
Sony
Title:
Bravia
Category:
Web Sites / Corporate Image
Annual ID:
08028N
Award:
2008 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA SWEDEN
Title:
You need a quiet space
Category:
Web Sites / Corporate Image
Annual ID:
08029N
Award:
2008 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide Ultra
Title:
Soy Sauce
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08002A
Award:
2008 Design Silver Pencil
Agency:
BBDO Atlanta / Atlanta
Client:
BBDO Studio
Title:
Cafeteria
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08003D
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Prison Guard
Category:
Consumer Radio / Single
Annual ID:
08041R
Award:
2008 Advertising Silver Pencil
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Staircase
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08031A
Award:
2008 Design Silver Pencil
Agency:
Euro RSCG Worldwide / New York
Client:
Ritz
Title:
Falling Crackers
Category:
Collateral Design / Posters - Single
Annual ID:
08014D
Award:
2008 Advertising Silver Pencil
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Invisible Child
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08033A
Award:
2008 Interactive Silver Pencil
Agency:
Elephant Seven / Hamburg
Client:
Mercedes-Benz Vertriebsorganisation Deutschland
Title:
Mercedes-Benz Email Offroad
Category:
Email Marketing / Campaign
Annual ID:
08053N
Award:
2008 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Erik Krikortz
Title:
Emotional cities
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08087N
Award:
2008 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Mustang
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08021D
Award:
2008 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
WhopperFreakout.com
Category:
Online Branded Content / Single
Annual ID:
08056N
Award:
2008 Interactive Silver Pencil
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH
Title:
Pokémon GTS
Category:
Branded Applications / Web
Annual ID:
08045N
Award:
2008 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08023D
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Basketball Disciple (Kobe Mentu)
Category:
Television / Unscripted series
Annual ID:
08003E
Award:
2008 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Rocker Kid, Manager, Since I was a Kid
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08066T
Award:
2008 Interactive Silver Pencil
Agency:
Kitchen Leo Burnett / Oslo
Client:
Department of Health
Title:
Try Drugs
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08089N
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life - "Outside"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08027A
Award:
2008 Advertising Silver Pencil
Agency:
TBWAChiatDay / New York
Client:
Snickers
Title:
Feast
Category:
Non-Broadcast / Campaign
Annual ID:
08074T
Award:
2008 Advertising Silver Pencil
Agency:
RSA Films / Los Angeles
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08053T
Award:
2008 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08014A
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Petronas Nasional Berhad
Title:
Tan Hong Ming/Race/Karate
Category:
Public Service/Political Television / Campaign
Annual ID:
08039T
