The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Year Zero
Agency: 42 Entertainment / Pasadena
Client: Trent Reznor/NIN Category: Integrated Branding Campaign / Interactive and Non-Interactive
AXE BCWW Campaign
Agency: BBH / New York
Client: Unilever Category: Integrated Branding Campaign / Interactive and Non-Interactive
Sublymonal Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Sprite Category: Integrated Branding Campaign / Interactive and Non-Interactive
Schlämmer's quest
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Integrated Branding Campaign / Interactive and Non-Interactive
JUMP SQ. "Hide-and-seek Advertising" Campaign
Agency: Dentsu Inc. / Tokyo
Client: Syueisha Inc. Category: Integrated Branding Campaign / Interactive and Non-Interactive
The first TV show that doesn't happen on TV
Agency: Doubleyou / Barcelona
Client: Atrapalo.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
HP Toyrama
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Hewlett-Packard Category: Integrated Branding Campaign / Interactive and Non-Interactive
WOW10 : art book and DVD
Agency: artless Inc. / Tokyo
Client: WOW INC. Category: Publication Design / Book Design
Iku Iku Dictionary
Agency: goen / Tokyo
Client: Iwanami Shoten, Publishers Category: Publication Design / Book Design
Pointless things to collect: Weapons.
Agency: Happy F&B / Gothenburg
Client: Erik Penser Fondkommission Category: Publication Design / Book Design
Kafka Book Covers
Agency: Mother / London
Client: Penguin Category: Publication Design / Book Design
Les Allusifs book covers
Agency: Paprika / Montreal
Client: Les Allusifs Category: Publication Design / Book Design
Things I have learned in my Life so far
Agency: sagmeister inc. / new York
Client: Abrams Inc. Category: Publication Design / Book Design
Spoon
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Spoon Inc. Category: Self-Promotion / Websites
Sing-O-Mat
Agency: FEUER Kommunikation und Design AG / München
Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites
Riney Website
Agency: Hal Riney Publicis / San Francisco
Client: Publicis & Hal Riney Category: Self-Promotion / Websites
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites
Self Promotion 2.0
Agency: Jung von Matt / Stockholm
Client: Jung von Matt Category: Self-Promotion / Websites
Serengeti
Agency: BBDO / New York
Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes
Lord of the Rings
Agency: DDB London / London
Client: Volkswagen Independent Cinema Category: Cinema Advertising / Single - Maximum 3 minutes
Door opener
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Chrysler Germany GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Only in Australia
Agency: Leo Burnett / Sydney
Client: Diageo Australia Category: Cinema Advertising / Single - Maximum 3 minutes
DESTINY
Agency: LOWE ROCHE ADVERTISING / Toronto
Client: STELLA ARTOIS Category: Cinema Advertising / Single - Maximum 3 minutes
Michael Madsen
Agency: Mother / London
Client: Orange Category: Cinema Advertising / Single - Maximum 3 minutes
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Cinema Advertising / Single - Maximum 3 minutes
Shootout
Agency: Ogilvy & Mather / New York
Client: Tribeca Film Festival Category: Cinema Advertising / Single - Maximum 3 minutes
NewsBreaker Live
Agency: SS+K / New York
Client: msnbc.com Category: Cinema Advertising / Single - Maximum 3 minutes
SKY BILLBOARDS
Agency: WCRS / London
Client: BSkyB Ltd Category: Cinema Advertising / Single - Maximum 3 minutes
BRYLCREEM EFFORTLESS
Agency: WCRS / London
Client: SARA LEE Category: Cinema Advertising / Single - Maximum 3 minutes
Triple Slanguage
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Comcast Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football
Agency: Mother / London
Client: Coca-Cola Category: Online Branded Content / Campaign
Words Campaign
Agency: Ogilvy & Mather Pvt. Ltd. / Bangalore
Client: IBM Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Small ads
Agency: TBWA\ Germany / Berlin
Client: PlayStation3 - Motorstorm Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
adidas Futball meets Football Web Film
Agency: 180LA (180\TBWA) / Santa Monica
Client: adidas USA Category: Branded Content / Single
Find Your One in a Million
Agency: AKQA / London
Client: Yell Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
BBC Newspaper Boxes
Agency: BBDO / New York
Client: BBC World Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Travelers Interactive Wall
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
MINI Clubman. The other test-drive.
Agency: Interone Worldwide GmbH / Munich
Client: BMW Group Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Nike Windrunner Collectibles
Agency: PostVisual.com / Mapo-gu
Client: Nike Korea Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Credo Text Projection
Agency: SS+K / New York
Client: Credo Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Actively Safe Storefront Projection
Agency: Team One / El Segundo
Client: Lexus Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
IAC Video Wall
Agency: Trollback+Company / New York
Client: InterActiveCorp Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Bam/Smack/Pow Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Schutt Category: Trade / Full Page or Spread - Campaign
Travelers 3
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Trade / Full Page or Spread - Campaign
SatNav
Agency: Batey Pte Ltd / Singapore
Client: Mitsubishi Motors Category: Consumer Radio / Single