The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tree
Agency: FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client: Istituto de Pesquisa Ecologica Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Voyeur Projection Installation
Agency: BBDO / New York
Client: HBO/Voyeur Category: Outdoor / Outdoor - Single
Blowing Bubbles
Agency: Lowe MENA / Dubai
Client: Axe Shower Gel Category: Outdoor / Outdoor - Single
Discovery - London Ink
Agency: Mother / London
Client: Discovery Real Time Category: Outdoor / Outdoor - Single
Sugar Free Ants Muffin
Agency: rediffusion dy & r / bangalore
Client: Zydus Cadila Category: Outdoor / Outdoor - Single
Sanyo Tide
Agency: Saatchi & Saatchi NZ / Auckland
Client: Sanyo Category: Outdoor / Outdoor - Single
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION Category: Outdoor / Outdoor - Single
Coops Paint Wallscape
Agency: TM Advertising / Dallas
Client: Nationwide Insurance Category: Outdoor / Outdoor - Single
SPACE ROCKET STICKERS
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Collateral / P.O.P. and In-Store - Single
Golf, now with tracking system as standard.
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Blue Speedlines
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: BMW Malaysia Category: Collateral / P.O.P. and In-Store - Single
Taxidermy TV POS Poster
Agency: borders perrin norrander / portland
Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Field Guide to good Motoring
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Collateral / P.O.P. and In-Store - Single
Brunette
Agency: DDB / Auckland
Client: SSL - Durex Category: Collateral / P.O.P. and In-Store - Single
Boxing Helmet
Agency: DDB London / London
Client: Harvey Nichols Summer Sale Category: Collateral / P.O.P. and In-Store - Single
Lightbulb Dispenser
Agency: DDB London / London
Client: Philips Category: Collateral / P.O.P. and In-Store - Single
Orange
Agency: Leo Burnett / Bangkok
Client: Clima Bicycle Lock Category: Collateral / P.O.P. and In-Store - Single
$8.99 a Minute
Agency: Lowe New York / New York
Client: Museum of Sex Category: Collateral / P.O.P. and In-Store - Single
Flasher Flood
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Carrefour Malaysia Category: Collateral / P.O.P. and In-Store - Single
Warehouses
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Nissan Interstar Category: Collateral / P.O.P. and In-Store - Single
Actively Safe Pop-Up Book
Agency: Team One / El Segundo
Client: Lexus Category: Collateral / P.O.P. and In-Store - Single
Laser
Agency: Zapping/M&C Saatchi / Madrid
Client: Miramax / Buenavista España Category: Collateral / P.O.P. and In-Store - Single
Meet the DJs
Agency: Agency Republic / London
Client: BBC Radio One Category: Public Service/Cultural Institutions/Educational / Online Branded Content
The Gamekillers TV Show - Episode 3
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
The Gamekillers TV Show - Episode 5
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
Aurion - Big Bertha
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Category: Television / Unscripted series
Bracket-o-matic Banner
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Banners - Dynamic / Single
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Agency: Elephant Seven / Hamburg
Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single
Beate Uhse parental controls for TV viewing
Agency: kempertrautmann gmbh / Hamburg
Client: Beate Uhse TV Category: Banners - Dynamic / Single
NikePlus: Virtual Run
Agency: Nitro London/Mook / London
Client: Nike Category: Banners - Dynamic / Single
Dare to touch.
Agency: Serviceplan Munich / Hamburg / Munich
Client: Fromms MAPA GmbH Category: Banners - Dynamic / Single
SOS
Agency: Ogilvy Singapore/RedCard / Singapore
Client: GlaxoSmithKline Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Ricky
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Manson
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Wallpaper/Moustache/Neighbors
Agency: Barkley / Kansas City
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Dropped Calls TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Jungle, Inc.
Agency: Cramer Krasselt / Chicago
Client: CareerBuilder Category: Consumer Television / :30/:25 - Campaign
Inner Cowboy, Office Cowboys, Sorority Stache
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Bistro, Club, Grocer
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Miller High Life Category: Consumer Television / :30/:25 - Campaign
Labs
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Award:
2008 Interactive Merit Award
Agency:
FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client:
Istituto de Pesquisa Ecologica
Title:
Tree
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
08265N
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Jungle Flower Bed
Category:
Outdoor / Outdoor - Single
Annual ID:
08176A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Frogs and Worms
Category:
Outdoor / Outdoor - Single
Annual ID:
08177A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Peacock
Category:
Outdoor / Outdoor - Single
Annual ID:
08178A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Fish
Category:
Outdoor / Outdoor - Single
Annual ID:
08179A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Butterfly
Category:
Outdoor / Outdoor - Single
Annual ID:
08180A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Outdoor / Outdoor - Single
Annual ID:
08181A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Fresh Salads
Category:
Outdoor / Outdoor - Single
Annual ID:
08182A
Award:
2008 Advertising Merit Award
Agency:
Lowe MENA / Dubai
Client:
Axe Shower Gel
Title:
Blowing Bubbles
Category:
Outdoor / Outdoor - Single
Annual ID:
08183A
Award:
2008 Advertising Merit Award
Agency:
Mother / London
Client:
Discovery Real Time
Title:
Discovery - London Ink
Category:
Outdoor / Outdoor - Single
Annual ID:
08184A
Award:
2008 Advertising Merit Award
Agency:
rediffusion dy & r / bangalore
Client:
Zydus Cadila
Title:
Sugar Free Ants Muffin
Category:
Outdoor / Outdoor - Single
Annual ID:
08185A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Sanyo
Title:
Sanyo Tide
Category:
Outdoor / Outdoor - Single
Annual ID:
08186A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Outdoor / Outdoor - Single
Annual ID:
08187A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
NISSAN
Title:
Train
Category:
Outdoor / Outdoor - Single
Annual ID:
08188A
Award:
2008 Advertising Merit Award
Agency:
TM Advertising / Dallas
Client:
Nationwide Insurance
Title:
Coops Paint Wallscape
Category:
Outdoor / Outdoor - Single
Annual ID:
08189A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Diageo/Red Stripe
Title:
Boo Campaign
Category:
Non-Broadcast / Campaign
Annual ID:
08440T
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
SPACE ROCKET STICKERS
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08206A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Golf, now with tracking system as standard.
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08207A
Award:
2008 Advertising Merit Award
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
BMW Malaysia
Title:
Blue Speedlines
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08208A
Award:
2008 Advertising Merit Award
Agency:
borders perrin norrander / portland
Client:
Columbia Sportswear
Title:
Taxidermy TV POS Poster
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08209A
Award:
2008 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Field Guide to good Motoring
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08210A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SSL - Durex
Title:
Brunette
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08211A
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols Summer Sale
Title:
Boxing Helmet
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08212A
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Philips
Title:
Lightbulb Dispenser
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08213A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Clima Bicycle Lock
Title:
Orange
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08214A
Award:
2008 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Museum of Sex
Title:
$8.99 a Minute
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08215A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Carrefour Malaysia
Title:
Flasher Flood
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08216A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Nissan Interstar
Title:
Warehouses
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08217A
Award:
2008 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Actively Safe Pop-Up Book
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08218A
Award:
2008 Advertising Merit Award
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Miramax / Buenavista España
Title:
Laser
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08219A
Award:
2008 Interactive Merit Award
Agency:
Agency Republic / London
Client:
BBC Radio One
Title:
Meet the DJs
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
08277N
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 3
Category:
Television / Unscripted series
Annual ID:
08027E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 5
Category:
Television / Unscripted series
Annual ID:
08028E
Award:
2008 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota
Title:
Aurion - Big Bertha
Category:
Television / Unscripted series
Annual ID:
08029E
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Bracket-o-matic Banner
Category:
Banners - Dynamic / Single
Annual ID:
08106N
Award:
2008 Interactive Merit Award
Agency:
Elephant Seven / Hamburg
Client:
Chrysler Deutschland GmbH
Title:
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Category:
Banners - Dynamic / Single
Annual ID:
08107N
Award:
2008 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Beate Uhse TV
Title:
Beate Uhse parental controls for TV viewing
Category:
Banners - Dynamic / Single
Annual ID:
08108N
Award:
2008 Interactive Merit Award
Agency:
Nitro London/Mook / London
Client:
Nike
Title:
NikePlus: Virtual Run
Category:
Banners - Dynamic / Single
Annual ID:
08109N
Award:
2008 Interactive Merit Award
Agency:
Serviceplan Munich / Hamburg / Munich
Client:
Fromms MAPA GmbH
Title:
Dare to touch.
Category:
Banners - Dynamic / Single
Annual ID:
08110N
Award:
2008 Interactive Merit Award
Agency:
Wieden + Kennedy / London
Client:
Nike
Title:
Nike+ Addicts
Category:
Banners - Dynamic / Single
Annual ID:
08111N
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Singapore/RedCard / Singapore
Client:
GlaxoSmithKline
Title:
SOS
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
08123A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam / Capital Federal
Client:
MTV Latinoamerica
Title:
Ricky
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
08124A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam / Capital Federal
Client:
MTV Latinoamerica
Title:
Manson
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
08125A
Award:
2008 Advertising Merit Award
Agency:
Barkley / Kansas City
Client:
Sonic Drive-In
Title:
Wallpaper/Moustache/Neighbors
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08402T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/FedEx Cup
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08403T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Dropped Calls TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08404T
Award:
2008 Advertising Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
CareerBuilder
Title:
Jungle, Inc.
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08405T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Inner Cowboy, Office Cowboys, Sorority Stache
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08406T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Miller High Life
Title:
Bistro, Club, Grocer
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08407T
Award:
2008 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Labs
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08408T
