The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
ECOLOGIC SIGNATURE
Agency: CONTRAPUNTO / Madrid
Client: Daimlerchrysler Mercedes-Benz smarS Category: Email Marketing / Single
Swedish National Encyclopedia
Agency: Forsman & Bodenfors / Gothenburg
Client: NE Nationalencyclopedin Category: Email Marketing / Single
Jonathan
Agency: JWT Singapore / Singapore
Client: Jonathan Tay Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
NOGGIN Logos
Agency: MTV Networks / New York
Client: NOGGIN Category: Corporate Identity / Corporate Identity - Campaign
Peek... aren't you curious
Agency: Passing Notes, Inc. / Oakland
Client: Peek... aren't you curious Category: Corporate Identity / Corporate Identity - Campaign
Wabi Sabi Waza
Agency: Penguin Graphics / Hiroshima
Client: Soukouen Category: Corporate Identity / Corporate Identity - Campaign
Mint Dental Works Identity
Agency: Sandstrom Design / Portland
Client: Mint Dental Works Category: Corporate Identity / Corporate Identity - Campaign
Impossible Is Nothing
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Monster.com TV Campaign
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Campaign
The Computer Is Personal Again
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Over :30 - Campaign
Artists don't live long
Agency: la comunidad / Miami Beach
Client: Hoodiny / Cyloop Category: Consumer Television / Over :30 - Campaign
We're back campaign
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Campaign
Words Campaign
Agency: Ogilvy & Mather Pvt. Ltd. / Bangalore
Client: IBM Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Small ads
Agency: TBWA\ Germany / Berlin
Client: PlayStation3 - Motorstorm Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Spoon
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Spoon Inc. Category: Self-Promotion / Websites
Sing-O-Mat
Agency: FEUER Kommunikation und Design AG / München
Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites
Riney Website
Agency: Hal Riney Publicis / San Francisco
Client: Publicis & Hal Riney Category: Self-Promotion / Websites
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites
Self Promotion 2.0
Agency: Jung von Matt / Stockholm
Client: Jung von Matt Category: Self-Promotion / Websites
Map
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: S.O.S. Mata Atlantica Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Homeless Man
Agency: Leo Burnett / Sydney
Client: Wesley Mission Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Dangerous
Agency: McCann Erickson Brazil / Sao Paulo
Client: Safe Kids Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
FRANK Mental Effects of Cannabis: Spliff Pinball
Agency: Profero / London
Client: Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Construction Site
Agency: Cossette Communication - Marketing / Toronto
Client: The Fight Network Category: Consumer Television / Under $50K Budget - Single
Call Of Duty 4: World Leaders/Kim Jong Il
Agency: DDB / Venice
Client: Activision Category: Consumer Television / Under $50K Budget - Single
Superbowl
Agency: Ground Zero / Los Angeles
Client: ESPN Category: Consumer Television / Under $50K Budget - Single
Hail
Agency: McCann Erickson Colombia / Bogotá DC
Client: Chevrolet Category: Consumer Television / Under $50K Budget - Single
Supernanny-Dog
Agency: Publicis Zurich / Zurich
Client: 3+ Category: Consumer Television / Under $50K Budget - Single
Triple Slanguage
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Comcast Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football
Agency: Mother / London
Client: Coca-Cola Category: Online Branded Content / Campaign
Wallpaper/Moustache/Neighbors
Agency: Barkley / Kansas City
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Dropped Calls TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Jungle, Inc.
Agency: Cramer Krasselt / Chicago
Client: CareerBuilder Category: Consumer Television / :30/:25 - Campaign
Inner Cowboy, Office Cowboys, Sorority Stache
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Bistro, Club, Grocer
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Miller High Life Category: Consumer Television / :30/:25 - Campaign
Labs
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Chocolate Dipped Altoids Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Choose a Vista/Podium/PR Lady)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
This Is SportsCenter
Agency: Wieden + Kennedy, New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Concept to Kitchen
Agency: Avenue A | Razorfish / San Francisco
Client: Breville Category: Web Sites / E-Commerce
Levi's® Europe
Agency: Lateral / London
Client: Levi Strauss & Co Europe Category: Web Sites / E-Commerce
Fuel for Life
Agency: Megalo(s) / Annecy le Vieux
Client: Diesel Parfums Category: Web Sites / E-Commerce
Because We Care
Agency: Wysiwyg Comunicacion Interactiva / Madrid
Client: Diesel Category: Web Sites / E-Commerce
E GOES to WORLD (olympus-wonder.com)
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Olympus Imaging Corporation Category: Branded Applications / Web
Award:
2008 Interactive Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
Daimlerchrysler Mercedes-Benz smarS
Title:
ECOLOGIC SIGNATURE
Category:
Email Marketing / Single
Annual ID:
08210N
Award:
2008 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
NE Nationalencyclopedin
Title:
Swedish National Encyclopedia
Category:
Email Marketing / Single
Annual ID:
08211N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
scmp.com
Title:
Bush
Category:
Email Marketing / Single
Annual ID:
08212N
Award:
2008 Design Merit Award
Agency:
JWT Singapore / Singapore
Client:
Jonathan Tay Pte Ltd
Title:
Jonathan
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08087D
Award:
2008 Design Merit Award
Agency:
MTV Networks / New York
Client:
NOGGIN
Title:
NOGGIN Logos
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08088D
Award:
2008 Design Merit Award
Agency:
Passing Notes, Inc. / Oakland
Client:
Peek... aren't you curious
Title:
Peek... aren't you curious
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08089D
Award:
2008 Design Merit Award
Agency:
Penguin Graphics / Hiroshima
Client:
Soukouen
Title:
Wabi Sabi Waza
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08090D
Award:
2008 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Mint Dental Works
Title:
Mint Dental Works Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08091D
Award:
2008 Advertising Merit Award
Agency:
180 amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Is Nothing
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08372T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Monster.com TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08373T
Award:
2008 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Hewlett Packard
Title:
The Computer Is Personal Again
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08374T
Award:
2008 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Hoodiny / Cyloop
Title:
Artists don't live long
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08375T
Award:
2008 Advertising Merit Award
Agency:
Vegaolmosponce / Buenos Aires
Client:
Unilever
Title:
We're back campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08376T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather Pvt. Ltd. / Bangalore
Client:
IBM
Title:
Words Campaign
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08174A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
PlayStation3 - Motorstorm
Title:
Small ads
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08175A
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Spoon Inc.
Title:
Spoon
Category:
Self-Promotion / Websites
Annual ID:
08259N
Award:
2008 Interactive Merit Award
Agency:
FEUER Kommunikation und Design AG / München
Client:
FEUER Kommunikation und Design AG
Title:
Sing-O-Mat
Category:
Self-Promotion / Websites
Annual ID:
08260N
Award:
2008 Interactive Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
Publicis & Hal Riney
Title:
Riney Website
Category:
Self-Promotion / Websites
Annual ID:
08261N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Self-Promotion / Websites
Annual ID:
08262N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt / Stockholm
Client:
Jung von Matt
Title:
Self Promotion 2.0
Category:
Self-Promotion / Websites
Annual ID:
08263N
Award:
2008 Interactive Merit Award
Agency:
McKinney / durham
Client:
McKinney
Title:
Ends of the Earth
Category:
Self-Promotion / Websites
Annual ID:
08264N
Award:
2008 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
S.O.S. Mata Atlantica
Title:
Map
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08266N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
Wesley Mission
Title:
Homeless Man
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08267N
Award:
2008 Interactive Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Safe Kids
Title:
Dangerous
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08268N
Award:
2008 Interactive Merit Award
Agency:
Profero / London
Client:
Home Office, Department of Health and Department for Children, Schools and Families managed by the Central Office of Information
Title:
FRANK Mental Effects of Cannabis: Spliff Pinball
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08269N
Award:
2008 Advertising Merit Award
Agency:
Cossette Communication - Marketing / Toronto
Client:
The Fight Network
Title:
Construction Site
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08418T
Award:
2008 Advertising Merit Award
Agency:
DDB / Venice
Client:
Activision
Title:
Call Of Duty 4: World Leaders/Kim Jong Il
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08419T
Award:
2008 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN
Title:
Superbowl
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08420T
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Colombia / Bogotá DC
Client:
Chevrolet
Title:
Hail
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08421T
Award:
2008 Advertising Merit Award
Agency:
Publicis Zurich / Zurich
Client:
3+
Title:
Supernanny-Dog
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08422T
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Triple Slanguage
Category:
Online Branded Content / Campaign
Annual ID:
08225N
Award:
2008 Interactive Merit Award
Agency:
JWT / Mumbai
Client:
Sulekha.com
Title:
YellowRippers
Category:
Online Branded Content / Campaign
Annual ID:
08226N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Chocolate Dipped Altoids Viral Campaign
Category:
Online Branded Content / Campaign
Annual ID:
08227N
Award:
2008 Interactive Merit Award
Agency:
Mother / London
Client:
Coca-Cola
Title:
Coca-Cola Football
Category:
Online Branded Content / Campaign
Annual ID:
08228N
Award:
2008 Advertising Merit Award
Agency:
Barkley / Kansas City
Client:
Sonic Drive-In
Title:
Wallpaper/Moustache/Neighbors
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08402T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/FedEx Cup
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08403T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Dropped Calls TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08404T
Award:
2008 Advertising Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
CareerBuilder
Title:
Jungle, Inc.
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08405T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Inner Cowboy, Office Cowboys, Sorority Stache
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08406T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Miller High Life
Title:
Bistro, Club, Grocer
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08407T
Award:
2008 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Labs
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08408T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Chocolate Dipped Altoids Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08409T
Award:
2008 Advertising Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC (Choose a Vista/Podium/PR Lady)
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08410T
Award:
2008 Advertising Merit Award
Agency:
Wieden + Kennedy, New York / New York
Client:
ESPN
Title:
This Is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08411T
Award:
2008 Interactive Merit Award
Agency:
Avenue A | Razorfish / San Francisco
Client:
Breville
Title:
Concept to Kitchen
Category:
Web Sites / E-Commerce
Annual ID:
08175N
Award:
2008 Interactive Merit Award
Agency:
HUGE / Brooklyn
Client:
IKEA
Title:
IKEA Site Redesign
Category:
Web Sites / E-Commerce
Annual ID:
08176N
Award:
2008 Interactive Merit Award
Agency:
Lateral / London
Client:
Levi Strauss & Co Europe
Title:
Levi's® Europe
Category:
Web Sites / E-Commerce
Annual ID:
08177N
Award:
2008 Interactive Merit Award
Agency:
Megalo(s) / Annecy le Vieux
Client:
Diesel Parfums
Title:
Fuel for Life
Category:
Web Sites / E-Commerce
Annual ID:
08178N
Award:
2008 Interactive Merit Award
Agency:
Wysiwyg Comunicacion Interactiva / Madrid
Client:
Diesel
Title:
Because We Care
Category:
Web Sites / E-Commerce
Annual ID:
08179N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Olympus Imaging Corporation
Title:
E GOES to WORLD (olympus-wonder.com)
Category:
Branded Applications / Web
Annual ID:
08199N
