The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Year Zero
Agency: 42 Entertainment / Pasadena
Client: Trent Reznor/NIN Category: Integrated Branding Campaign / Interactive and Non-Interactive
AXE BCWW Campaign
Agency: BBH / New York
Client: Unilever Category: Integrated Branding Campaign / Interactive and Non-Interactive
Sublymonal Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Sprite Category: Integrated Branding Campaign / Interactive and Non-Interactive
Schlämmer's quest
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Integrated Branding Campaign / Interactive and Non-Interactive
JUMP SQ. "Hide-and-seek Advertising" Campaign
Agency: Dentsu Inc. / Tokyo
Client: Syueisha Inc. Category: Integrated Branding Campaign / Interactive and Non-Interactive
The first TV show that doesn't happen on TV
Agency: Doubleyou / Barcelona
Client: Atrapalo.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
HP Toyrama
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Hewlett-Packard Category: Integrated Branding Campaign / Interactive and Non-Interactive
WOW10 : art book and DVD
Agency: artless Inc. / Tokyo
Client: WOW INC. Category: Publication Design / Book Design
Iku Iku Dictionary
Agency: goen / Tokyo
Client: Iwanami Shoten, Publishers Category: Publication Design / Book Design
Pointless things to collect: Weapons.
Agency: Happy F&B / Gothenburg
Client: Erik Penser Fondkommission Category: Publication Design / Book Design
Kafka Book Covers
Agency: Mother / London
Client: Penguin Category: Publication Design / Book Design
Les Allusifs book covers
Agency: Paprika / Montreal
Client: Les Allusifs Category: Publication Design / Book Design
Things I have learned in my Life so far
Agency: sagmeister inc. / new York
Client: Abrams Inc. Category: Publication Design / Book Design
Spoon
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Spoon Inc. Category: Self-Promotion / Websites
Sing-O-Mat
Agency: FEUER Kommunikation und Design AG / München
Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites
Riney Website
Agency: Hal Riney Publicis / San Francisco
Client: Publicis & Hal Riney Category: Self-Promotion / Websites
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites
Self Promotion 2.0
Agency: Jung von Matt / Stockholm
Client: Jung von Matt Category: Self-Promotion / Websites
Serengeti
Agency: BBDO / New York
Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes
Lord of the Rings
Agency: DDB London / London
Client: Volkswagen Independent Cinema Category: Cinema Advertising / Single - Maximum 3 minutes
Door opener
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Chrysler Germany GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Only in Australia
Agency: Leo Burnett / Sydney
Client: Diageo Australia Category: Cinema Advertising / Single - Maximum 3 minutes
DESTINY
Agency: LOWE ROCHE ADVERTISING / Toronto
Client: STELLA ARTOIS Category: Cinema Advertising / Single - Maximum 3 minutes
Michael Madsen
Agency: Mother / London
Client: Orange Category: Cinema Advertising / Single - Maximum 3 minutes
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Cinema Advertising / Single - Maximum 3 minutes
Shootout
Agency: Ogilvy & Mather / New York
Client: Tribeca Film Festival Category: Cinema Advertising / Single - Maximum 3 minutes
NewsBreaker Live
Agency: SS+K / New York
Client: msnbc.com Category: Cinema Advertising / Single - Maximum 3 minutes
SKY BILLBOARDS
Agency: WCRS / London
Client: BSkyB Ltd Category: Cinema Advertising / Single - Maximum 3 minutes
BRYLCREEM EFFORTLESS
Agency: WCRS / London
Client: SARA LEE Category: Cinema Advertising / Single - Maximum 3 minutes
Triple Slanguage
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Comcast Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football
Agency: Mother / London
Client: Coca-Cola Category: Online Branded Content / Campaign
Words Campaign
Agency: Ogilvy & Mather Pvt. Ltd. / Bangalore
Client: IBM Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Small ads
Agency: TBWA\ Germany / Berlin
Client: PlayStation3 - Motorstorm Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
adidas Futball meets Football Web Film
Agency: 180LA (180\TBWA) / Santa Monica
Client: adidas USA Category: Branded Content / Single
Find Your One in a Million
Agency: AKQA / London
Client: Yell Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
BBC Newspaper Boxes
Agency: BBDO / New York
Client: BBC World Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Travelers Interactive Wall
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
MINI Clubman. The other test-drive.
Agency: Interone Worldwide GmbH / Munich
Client: BMW Group Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Nike Windrunner Collectibles
Agency: PostVisual.com / Mapo-gu
Client: Nike Korea Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Credo Text Projection
Agency: SS+K / New York
Client: Credo Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Actively Safe Storefront Projection
Agency: Team One / El Segundo
Client: Lexus Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
IAC Video Wall
Agency: Trollback+Company / New York
Client: InterActiveCorp Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Bam/Smack/Pow Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Schutt Category: Trade / Full Page or Spread - Campaign
Travelers 3
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Trade / Full Page or Spread - Campaign
SatNav
Agency: Batey Pte Ltd / Singapore
Client: Mitsubishi Motors Category: Consumer Radio / Single
Award:
2008 Interactive Merit Award
Agency:
42 Entertainment / Pasadena
Client:
Trent Reznor/NIN
Title:
Year Zero
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08252N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE BCWW Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08253N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Sprite
Title:
Sublymonal Integrated
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08254N
Award:
2008 Interactive Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
Volkswagen AG
Title:
Schlämmer's quest
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08255N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Syueisha Inc.
Title:
JUMP SQ. "Hide-and-seek Advertising" Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08256N
Award:
2008 Interactive Merit Award
Agency:
Doubleyou / Barcelona
Client:
Atrapalo.com
Title:
The first TV show that doesn't happen on TV
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08257N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Hewlett-Packard
Title:
HP Toyrama
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08258N
Award:
2008 Design Merit Award
Agency:
artless Inc. / Tokyo
Client:
WOW INC.
Title:
WOW10 : art book and DVD
Category:
Publication Design / Book Design
Annual ID:
08193D
Award:
2008 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
Ribbon
Category:
Publication Design / Book Design
Annual ID:
08194D
Award:
2008 Design Merit Award
Agency:
goen / Tokyo
Client:
Iwanami Shoten, Publishers
Title:
Iku Iku Dictionary
Category:
Publication Design / Book Design
Annual ID:
08195D
Award:
2008 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Erik Penser Fondkommission
Title:
Pointless things to collect: Weapons.
Category:
Publication Design / Book Design
Annual ID:
08196D
Award:
2008 Design Merit Award
Agency:
Mother / London
Client:
Penguin
Title:
Kafka Book Covers
Category:
Publication Design / Book Design
Annual ID:
08197D
Award:
2008 Design Merit Award
Agency:
Paprika / Montreal
Client:
Les Allusifs
Title:
Les Allusifs book covers
Category:
Publication Design / Book Design
Annual ID:
08198D
Award:
2008 Design Merit Award
Agency:
sagmeister inc. / new York
Client:
Abrams Inc.
Title:
Things I have learned in my Life so far
Category:
Publication Design / Book Design
Annual ID:
08199D
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Spoon Inc.
Title:
Spoon
Category:
Self-Promotion / Websites
Annual ID:
08259N
Award:
2008 Interactive Merit Award
Agency:
FEUER Kommunikation und Design AG / München
Client:
FEUER Kommunikation und Design AG
Title:
Sing-O-Mat
Category:
Self-Promotion / Websites
Annual ID:
08260N
Award:
2008 Interactive Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
Publicis & Hal Riney
Title:
Riney Website
Category:
Self-Promotion / Websites
Annual ID:
08261N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Self-Promotion / Websites
Annual ID:
08262N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt / Stockholm
Client:
Jung von Matt
Title:
Self Promotion 2.0
Category:
Self-Promotion / Websites
Annual ID:
08263N
Award:
2008 Interactive Merit Award
Agency:
McKinney / durham
Client:
McKinney
Title:
Ends of the Earth
Category:
Self-Promotion / Websites
Annual ID:
08264N
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Serengeti
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08425T
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen Independent Cinema
Title:
Lord of the Rings
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08426T
Award:
2008 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Chrysler Germany GmbH
Title:
Door opener
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08427T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
Diageo Australia
Title:
Only in Australia
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08428T
Award:
2008 Advertising Merit Award
Agency:
LOWE ROCHE ADVERTISING / Toronto
Client:
STELLA ARTOIS
Title:
DESTINY
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08429T
Award:
2008 Advertising Merit Award
Agency:
Mother / London
Client:
Orange
Title:
Michael Madsen
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08430T
Award:
2008 Advertising Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Ballet
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08431T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Tribeca Film Festival
Title:
Shootout
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08432T
Award:
2008 Advertising Merit Award
Agency:
SS+K / New York
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08433T
Award:
2008 Advertising Merit Award
Agency:
WCRS / London
Client:
BSkyB Ltd
Title:
SKY BILLBOARDS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08434T
Award:
2008 Advertising Merit Award
Agency:
WCRS / London
Client:
SARA LEE
Title:
BRYLCREEM EFFORTLESS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08435T
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Comcast
Title:
Triple Slanguage
Category:
Online Branded Content / Campaign
Annual ID:
08225N
Award:
2008 Interactive Merit Award
Agency:
JWT / Mumbai
Client:
Sulekha.com
Title:
YellowRippers
Category:
Online Branded Content / Campaign
Annual ID:
08226N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Chocolate Dipped Altoids Viral Campaign
Category:
Online Branded Content / Campaign
Annual ID:
08227N
Award:
2008 Interactive Merit Award
Agency:
Mother / London
Client:
Coca-Cola
Title:
Coca-Cola Football
Category:
Online Branded Content / Campaign
Annual ID:
08228N
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather Pvt. Ltd. / Bangalore
Client:
IBM
Title:
Words Campaign
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08174A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
PlayStation3 - Motorstorm
Title:
Small ads
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08175A
Award:
2008 Advertising Merit Award
Agency:
180LA (180\TBWA) / Santa Monica
Client:
adidas USA
Title:
adidas Futball meets Football Web Film
Category:
Branded Content / Single
Annual ID:
08504T
Award:
2008 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
Sony Playstation
Title:
Puzzle Boy
Category:
Branded Content / Single
Annual ID:
08505T
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Yell
Title:
Find Your One in a Million
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08243N
Award:
2008 Interactive Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08244N
Award:
2008 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
St. Paul Travelers
Title:
Travelers Interactive Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08245N
Award:
2008 Interactive Merit Award
Agency:
Interone Worldwide GmbH / Munich
Client:
BMW Group
Title:
MINI Clubman. The other test-drive.
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08246N
Award:
2008 Interactive Merit Award
Agency:
PostVisual.com / Mapo-gu
Client:
Nike Korea
Title:
Nike Windrunner Collectibles
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08247N
Award:
2008 Interactive Merit Award
Agency:
SS+K / New York
Client:
Credo
Title:
Credo Text Projection
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08248N
Award:
2008 Interactive Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Actively Safe Storefront Projection
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08249N
Award:
2008 Interactive Merit Award
Agency:
Trollback+Company / New York
Client:
InterActiveCorp
Title:
IAC Video Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08250N
Award:
2008 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Schutt
Title:
Bam/Smack/Pow Campaign
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
08204A
Award:
2008 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
St. Paul Travelers
Title:
Travelers 3
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
08205A
Award:
2008 Advertising Merit Award
Agency:
Batey Pte Ltd / Singapore
Client:
Mitsubishi Motors
Title:
SatNav
Category:
Consumer Radio / Single
Annual ID:
08326R
