The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Campaign
Speed Reading
Agency: Batey Singapore / Singapore
Client: Read Better Faster Category: Consumer Newspaper / Full Page or Spread - Campaign
Painting by numbers
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Consumer Newspaper / Full Page or Spread - Campaign
Fearless
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor Plan Campaign
Agency: Grey Hong Kong / Hong Kong
Client: Sara Lee Hong Kong Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
The joy of writing
Agency: Jung von Matt AG / Berlin
Client: BIC Deutschland GmbH & Co. OHG Category: Consumer Newspaper / Full Page or Spread - Campaign
Speech Bubbles
Agency: JWT San Juan / San Juan
Client: Johnson & Johnson / Listerine Pocket Paks Category: Consumer Newspaper / Full Page or Spread - Campaign
Artois
Agency: LOWE / London
Client: InBev Category: Consumer Newspaper / Full Page or Spread - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Newspaper / Full Page or Spread - Campaign
Forget About Work
Agency: Naga DDB Malaysia / Petaling Jaya
Client: PST Travel Services Category: Consumer Newspaper / Full Page or Spread - Campaign
The Chronological Series
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software Category: Consumer Newspaper / Full Page or Spread - Campaign
adidas Olympic Launch
Agency: TBWA\China / Shanghai
Client: adidas Category: Consumer Newspaper / Full Page or Spread - Campaign
Real News
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail & Guardian Category: Consumer Newspaper / Full Page or Spread - Campaign
Coke & Faithless
Agency: argonauten G2 GmbH / Berlin
Client: The Coca-Cola Company Category: Music / Integration of a brand in a music environment
Fashion, Music, Vidal Sassoon
Agency: beacon communications k.k. / Tokyo
Client: P&G Japan Category: Music / Integration of a brand in a music environment
Big Mac Chant
Agency: OMD / New York
Client: McDonald's Category: Music / Integration of a brand in a music environment
Gardening Tips/Housekeeping Tips/Decorating Tips
Agency: DDB Canada, Toronto / Toronto
Client: Philips Canada Category: Consumer Radio / Campaign
Audi RS 4 Navigation Campaign
Agency: Draftfcb Deutschland GmbH / Hamburg
Client: Audi AG Category: Consumer Radio / Campaign
RingTones
Agency: Leo Burnett / São Paulo
Client: Brasil Telecom Category: Consumer Radio / Campaign
Videocon TV
Agency: Ogilvy & Mather / Mumbai
Client: Videocon Industries Ltd. Category: Consumer Radio / Campaign
Havaianas
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Broadcast Design / Campaign
mtvU Woodies
Agency: MTV Networks / New York
Client: MTV On Air Design Category: Broadcast Design / Campaign
DI10 Ideas
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Broadcast Design / Campaign
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
RE APPRAISAL CAMPAIGN 1
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
With Gollog it gets there earlier
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aéreas Category: Consumer Magazine / Color: Full Page or Spread - Campaign
VW Campaign
Agency: BatesAsia Shanghai / Shanghai
Client: Simon Tan Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Certificates - Rehab
Agency: CHI & Partners / London
Client: Tango Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Smart Fortwo Eco
Agency: CONTRAPUNTO / Madrid
Client: Daimlerchrysler Mercedes-Benz Smart Fortwo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Unimed Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Unimed Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FACTS STRANGER THAN FICTION
Agency: FoxP2 / Cape Town
Client: NATIONAL GEOGRAPHIC KIDS MAGAZINE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Only at the movies
Agency: Jung von Matt AG / Hamburg
Client: CinemaxX AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Mercedes-Benz SLR "From Hell to Heaven"
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious
Agency: kempertrautmann gmbh / Hamburg
Client: Comedy Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Outlines
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Inlingua Language School Category: Consumer Magazine / Color: Full Page or Spread - Campaign
40th Anniversary
Agency: la comunidad / Miami Beach
Client: Publirevistas / Rolling Stone Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Artois
Agency: LOWE / London
Client: InBev Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Amp Ad Campaign
Agency: McGarrah/Jessee / Austin
Client: Spoetzl Brewery Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Winston Rods
Agency: Mullen / Wenham
Client: Winston Rods Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Ridiculously Thick Yogurt
Agency: Ogilvy & Mather / New York
Client: Fage Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Repeats
Agency: Ogilvy Johannesburg / Johannesburg
Client: DStv Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Swanndri
Agency: Publicis Mojo / Auckland
Client: Swanndri Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Business Food
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: Nykke & Kokki GmbH Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Suggested Retail
Agency: tda advertising & design / Boulder
Client: Titus Bicycles Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The Unofficial Drink of the World
Agency: The Red Brick Road / London
Client: Heineken Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Just a T-Shirt
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Charlie
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08109A
Award:
2008 Advertising Merit Award
Agency:
Batey Singapore / Singapore
Client:
Read Better Faster
Title:
Speed Reading
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08110A
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Painting by numbers
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08111A
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Fearless
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08112A
Award:
2008 Advertising Merit Award
Agency:
Grey Hong Kong / Hong Kong
Client:
Sara Lee Hong Kong Ltd.
Title:
Floor Plan Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08113A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
BIC Deutschland GmbH & Co. OHG
Title:
The joy of writing
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08114A
Award:
2008 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Johnson & Johnson / Listerine Pocket Paks
Title:
Speech Bubbles
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08115A
Award:
2008 Advertising Merit Award
Agency:
LOWE / London
Client:
InBev
Title:
Artois
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08116A
Award:
2008 Advertising Merit Award
Agency:
Lowe Limited Bangkok / Bangkok
Client:
Ogawa electric Co., Ltd.
Title:
Inside out
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08117A
Award:
2008 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08118A
Award:
2008 Advertising Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
PST Travel Services
Title:
Forget About Work
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08119A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Smith Micro Software
Title:
The Chronological Series
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08120A
Award:
2008 Advertising Merit Award
Agency:
TBWA\China / Shanghai
Client:
adidas
Title:
adidas Olympic Launch
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08121A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Mail & Guardian
Title:
Real News
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08122A
Award:
2008 Branded Entertainment Merit Award
Agency:
argonauten G2 GmbH / Berlin
Client:
The Coca-Cola Company
Title:
Coke & Faithless
Category:
Music / Integration of a brand in a music environment
Annual ID:
08062E
Award:
2008 Branded Entertainment Merit Award
Agency:
beacon communications k.k. / Tokyo
Client:
P&G Japan
Title:
Fashion, Music, Vidal Sassoon
Category:
Music / Integration of a brand in a music environment
Annual ID:
08063E
Award:
2008 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
McDonald's
Title:
Big Mac Chant
Category:
Music / Integration of a brand in a music environment
Annual ID:
08064E
Award:
2008 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Philips Canada
Title:
Gardening Tips/Housekeeping Tips/Decorating Tips
Category:
Consumer Radio / Campaign
Annual ID:
08346R
Award:
2008 Advertising Merit Award
Agency:
Draftfcb Deutschland GmbH / Hamburg
Client:
Audi AG
Title:
Audi RS 4 Navigation Campaign
Category:
Consumer Radio / Campaign
Annual ID:
08347R
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Brasil Telecom
Title:
RingTones
Category:
Consumer Radio / Campaign
Annual ID:
08348R
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Videocon Industries Ltd.
Title:
Videocon TV
Category:
Consumer Radio / Campaign
Annual ID:
08349R
Award:
2008 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas
Category:
Broadcast Design / Campaign
Annual ID:
08221D
Award:
2008 Design Merit Award
Agency:
MTV Networks / New York
Client:
MTV On Air Design
Title:
mtvU Woodies
Category:
Broadcast Design / Campaign
Annual ID:
08222D
Award:
2008 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
DI10 Ideas
Category:
Broadcast Design / Campaign
Annual ID:
08223D
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08147A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 1
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08148A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aéreas
Title:
With Gollog it gets there earlier
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08149A
Award:
2008 Advertising Merit Award
Agency:
BatesAsia Shanghai / Shanghai
Client:
Simon Tan
Title:
VW Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08150A
Award:
2008 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
Tango
Title:
Certificates - Rehab
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08151A
Award:
2008 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
Daimlerchrysler Mercedes-Benz Smart Fortwo
Title:
Smart Fortwo Eco
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08152A
Award:
2008 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Unimed
Title:
Unimed Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08153A
Award:
2008 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
NATIONAL GEOGRAPHIC KIDS MAGAZINE
Title:
FACTS STRANGER THAN FICTION
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08154A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
CinemaxX AG
Title:
Only at the movies
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08155A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Mercedes-Benz SLR "From Hell to Heaven"
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08156A
Award:
2008 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Comedy
Title:
We take it serious
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08157A
Award:
2008 Advertising Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Inlingua Language School
Title:
Outlines
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08158A
Award:
2008 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Publirevistas / Rolling Stone
Title:
40th Anniversary
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08159A
Award:
2008 Advertising Merit Award
Agency:
LOWE / London
Client:
InBev
Title:
Artois
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08160A
Award:
2008 Advertising Merit Award
Agency:
Lowe Limited Bangkok / Bangkok
Client:
Ogawa electric Co., Ltd.
Title:
Inside out
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08161A
Award:
2008 Advertising Merit Award
Agency:
McGarrah/Jessee / Austin
Client:
Spoetzl Brewery
Title:
Amp Ad Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08162A
Award:
2008 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Winston Rods
Title:
Winston Rods
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08163A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Fage
Title:
Ridiculously Thick Yogurt
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08164A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
DStv
Title:
Repeats
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08165A
Award:
2008 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Swanndri
Title:
Swanndri
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08166A
Award:
2008 Advertising Merit Award
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
Nykke & Kokki GmbH
Title:
Business Food
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08167A
Award:
2008 Advertising Merit Award
Agency:
tda advertising & design / Boulder
Client:
Titus Bicycles
Title:
Suggested Retail
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08168A
Award:
2008 Advertising Merit Award
Agency:
The Red Brick Road / London
Client:
Heineken
Title:
The Unofficial Drink of the World
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08169A
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Just a T-Shirt
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08170A
Award:
2008 Advertising Merit Award
Agency:
JWT Spain / Barcelona
Client:
Century Travel
Title:
Town
Category:
Collateral / Posters - Single
Annual ID:
08230A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Charlie
Category:
Collateral / Posters - Single
Annual ID:
08231A
