The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
BARBIE
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Political Print / Outdoor and Posters - Single
Red Cross
Agency: BBDO / Bangkok
Client: Thai Red Cross Organ Donation Center Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"JESUS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"DUKE"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
"GIANTS"
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Rob's Motel
Agency: Marketforce / West Perth
Client: The Office of Road Safety Category: Public Service/Political Print / Outdoor and Posters - Single
The sticky poster
Agency: JWT HK / Hong Kong
Client: Friends of the earth Category: Public Service/Political Print / Outdoor and Posters - Single
Not Me
Agency: Leo Burnett / Chicago
Client: Greenpeace Category: Public Service/Political Print / Outdoor and Posters - Single
Birds
Agency: M&C Saatchi / Santa Monica
Client: J. Paul Getty Trust/Getty Museum Category: Public Service/Political Print / Outdoor and Posters - Single
Donuts
Agency: MacLaren McCann Canada / Calgary
Client: Dietitians of Canada Category: Public Service/Political Print / Outdoor and Posters - Single
painting
Agency: McCann Erickson Brazil / Sao Paulo
Client: MAM - Rio Museum of Modern Art Category: Public Service/Political Print / Outdoor and Posters - Single
Teen Pregnancy Bike
Agency: McKee Wallwork Cleveland / Albuquerque
Client: New Mexico Teen Pregnancy Coalition Category: Public Service/Political Print / Outdoor and Posters - Single
Tree
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: WWF Thailand Category: Public Service/Political Print / Outdoor and Posters - Single
Creepy
Agency: Riester / Phoenix
Client: LA Animal Services Category: Public Service/Political Print / Outdoor and Posters - Single
Laser
Agency: Ruiz Nicoli Lineas / Madrid
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
"Risks"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: ACP Magazine Category: Public Service/Political Print / Outdoor and Posters - Single
ALPHABETS
Agency: Saatchi & Saatchi Vietnam / Ho Chi Minh
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Print / Outdoor and Posters - Single
Wall
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Bus Stop
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Serengeti
Agency: BBDO / New York
Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes
Lord of the Rings
Agency: DDB London / London
Client: Volkswagen Independent Cinema Category: Cinema Advertising / Single - Maximum 3 minutes
Door opener
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Chrysler Germany GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Only in Australia
Agency: Leo Burnett / Sydney
Client: Diageo Australia Category: Cinema Advertising / Single - Maximum 3 minutes
DESTINY
Agency: LOWE ROCHE ADVERTISING / Toronto
Client: STELLA ARTOIS Category: Cinema Advertising / Single - Maximum 3 minutes
Michael Madsen
Agency: Mother / London
Client: Orange Category: Cinema Advertising / Single - Maximum 3 minutes
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Cinema Advertising / Single - Maximum 3 minutes
Shootout
Agency: Ogilvy & Mather / New York
Client: Tribeca Film Festival Category: Cinema Advertising / Single - Maximum 3 minutes
NewsBreaker Live
Agency: SS+K / New York
Client: msnbc.com Category: Cinema Advertising / Single - Maximum 3 minutes
SKY BILLBOARDS
Agency: WCRS / London
Client: BSkyB Ltd Category: Cinema Advertising / Single - Maximum 3 minutes
BRYLCREEM EFFORTLESS
Agency: WCRS / London
Client: SARA LEE Category: Cinema Advertising / Single - Maximum 3 minutes
SPACE ROCKET STICKERS
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Collateral / P.O.P. and In-Store - Single
Golf, now with tracking system as standard.
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Blue Speedlines
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: BMW Malaysia Category: Collateral / P.O.P. and In-Store - Single
Taxidermy TV POS Poster
Agency: borders perrin norrander / portland
Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Field Guide to good Motoring
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Collateral / P.O.P. and In-Store - Single
Brunette
Agency: DDB / Auckland
Client: SSL - Durex Category: Collateral / P.O.P. and In-Store - Single
Boxing Helmet
Agency: DDB London / London
Client: Harvey Nichols Summer Sale Category: Collateral / P.O.P. and In-Store - Single
Lightbulb Dispenser
Agency: DDB London / London
Client: Philips Category: Collateral / P.O.P. and In-Store - Single
Orange
Agency: Leo Burnett / Bangkok
Client: Clima Bicycle Lock Category: Collateral / P.O.P. and In-Store - Single
$8.99 a Minute
Agency: Lowe New York / New York
Client: Museum of Sex Category: Collateral / P.O.P. and In-Store - Single
Flasher Flood
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Carrefour Malaysia Category: Collateral / P.O.P. and In-Store - Single
Warehouses
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Nissan Interstar Category: Collateral / P.O.P. and In-Store - Single
Actively Safe Pop-Up Book
Agency: Team One / El Segundo
Client: Lexus Category: Collateral / P.O.P. and In-Store - Single
Laser
Agency: Zapping/M&C Saatchi / Madrid
Client: Miramax / Buenavista España Category: Collateral / P.O.P. and In-Store - Single
Independent Cinema
Agency: DDB London / London
Client: Volkswagen Category: Cinema Advertising / Integrated Cinema Experience
Climate Change.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Not for just for any idea
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Two-Faced/Plant/Polonium
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Reunions
Agency: BBDO / Singapore
Client: Commonwealth War Graves Commission Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
BARBIE
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08274A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Thai Red Cross Organ Donation Center
Title:
Red Cross
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08275A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"GIANTS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08276A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"JESUS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08277A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"DUKE"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08278A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
"GIANTS"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08279A
Award:
2008 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
The Office of Road Safety
Title:
Rob's Motel
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08280A
Award:
2008 Advertising Merit Award
Agency:
JWT HK / Hong Kong
Client:
Friends of the earth
Title:
The sticky poster
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08281A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Greenpeace
Title:
Not Me
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08282A
Award:
2008 Advertising Merit Award
Agency:
M&C Saatchi / Santa Monica
Client:
J. Paul Getty Trust/Getty Museum
Title:
Birds
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08283A
Award:
2008 Advertising Merit Award
Agency:
MacLaren McCann Canada / Calgary
Client:
Dietitians of Canada
Title:
Donuts
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08284A
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
MAM - Rio Museum of Modern Art
Title:
painting
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08285A
Award:
2008 Advertising Merit Award
Agency:
McKee Wallwork Cleveland / Albuquerque
Client:
New Mexico Teen Pregnancy Coalition
Title:
Teen Pregnancy Bike
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08286A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
WWF Thailand
Title:
Tree
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08287A
Award:
2008 Advertising Merit Award
Agency:
Riester / Phoenix
Client:
LA Animal Services
Title:
Creepy
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08288A
Award:
2008 Advertising Merit Award
Agency:
Ruiz Nicoli Lineas / Madrid
Client:
Amnesty International
Title:
Laser
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08289A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
ACP Magazine
Title:
"Risks"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08290A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi Vietnam / Ho Chi Minh
Client:
AMNESTY INTERNATIONAL
Title:
ALPHABETS
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08291A
Award:
2008 Advertising Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Wall
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08292A
Award:
2008 Advertising Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Bus Stop
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08293A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Serengeti
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08425T
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen Independent Cinema
Title:
Lord of the Rings
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08426T
Award:
2008 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Chrysler Germany GmbH
Title:
Door opener
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08427T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
Diageo Australia
Title:
Only in Australia
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08428T
Award:
2008 Advertising Merit Award
Agency:
LOWE ROCHE ADVERTISING / Toronto
Client:
STELLA ARTOIS
Title:
DESTINY
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08429T
Award:
2008 Advertising Merit Award
Agency:
Mother / London
Client:
Orange
Title:
Michael Madsen
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08430T
Award:
2008 Advertising Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Ballet
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08431T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Tribeca Film Festival
Title:
Shootout
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08432T
Award:
2008 Advertising Merit Award
Agency:
SS+K / New York
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08433T
Award:
2008 Advertising Merit Award
Agency:
WCRS / London
Client:
BSkyB Ltd
Title:
SKY BILLBOARDS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08434T
Award:
2008 Advertising Merit Award
Agency:
WCRS / London
Client:
SARA LEE
Title:
BRYLCREEM EFFORTLESS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
08435T
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
SPACE ROCKET STICKERS
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08206A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Golf, now with tracking system as standard.
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08207A
Award:
2008 Advertising Merit Award
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
BMW Malaysia
Title:
Blue Speedlines
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08208A
Award:
2008 Advertising Merit Award
Agency:
borders perrin norrander / portland
Client:
Columbia Sportswear
Title:
Taxidermy TV POS Poster
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08209A
Award:
2008 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Field Guide to good Motoring
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08210A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SSL - Durex
Title:
Brunette
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08211A
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols Summer Sale
Title:
Boxing Helmet
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08212A
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Philips
Title:
Lightbulb Dispenser
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08213A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Clima Bicycle Lock
Title:
Orange
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08214A
Award:
2008 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Museum of Sex
Title:
$8.99 a Minute
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08215A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Carrefour Malaysia
Title:
Flasher Flood
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08216A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Nissan Interstar
Title:
Warehouses
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08217A
Award:
2008 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Actively Safe Pop-Up Book
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08218A
Award:
2008 Advertising Merit Award
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Miramax / Buenavista España
Title:
Laser
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08219A
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Independent Cinema
Category:
Cinema Advertising / Integrated Cinema Experience
Annual ID:
08436T
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Climate Change.
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08266A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Escola Panamericana de Arte
Title:
Not for just for any idea
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08267A
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Two-Faced/Plant/Polonium
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08268A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Commonwealth War Graves Commission
Title:
Reunions
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08269A
