The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Climate Change.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Not for just for any idea
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Two-Faced/Plant/Polonium
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Reunions
Agency: BBDO / Singapore
Client: Commonwealth War Graves Commission Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Home
Agency: NEOGAMA/BBH / São Paulo
Client: Adesf Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Tiger, Elephant, Turtle Campaign
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Couch"/"Car Wash"/"Street"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: SPCA Malaysia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Thai SPCA
Agency: Saatchi & Saatchi / Singapore
Client: Thai SPCA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
INSPIRATIONS: AIGA 50
Agency: Design Army / Washington
Client: AIGA DC Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
"GLOBAL WARMING HOT CUP & SLEEVE"
Agency: KNARF / New York
Client: NRDC (NATURAL RESOURCES DEFENSE COUNCIL) Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Endangered Collection
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Hot Water
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Drunken Beetle Promotion
Agency: Scholz & Friends / Berlin
Client: Bundesministerium für Verkehr, Bau und Stadtentwicklung Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Piggy Bank
Agency: Scholz & Friends / Berlin
Client: Aktionsbuendnis Landmine.de Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
E GOES to WORLD (olympus-wonder.com)
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Olympus Imaging Corporation Category: Branded Applications / Web
Avenue H
Agency: Dentsu Inc. / Tokyo
Client: Honda Motor Co., Ltd. Category: Branded Applications / Web
Cherry Coke Online Campaign
Agency: Juxt Interactive / Newport Beach
Client: Coca Cola Category: Branded Applications / Web
WOW10 : art book and DVD
Agency: artless Inc. / Tokyo
Client: WOW INC. Category: Publication Design / Book Design
Iku Iku Dictionary
Agency: goen / Tokyo
Client: Iwanami Shoten, Publishers Category: Publication Design / Book Design
Pointless things to collect: Weapons.
Agency: Happy F&B / Gothenburg
Client: Erik Penser Fondkommission Category: Publication Design / Book Design
Kafka Book Covers
Agency: Mother / London
Client: Penguin Category: Publication Design / Book Design
Les Allusifs book covers
Agency: Paprika / Montreal
Client: Les Allusifs Category: Publication Design / Book Design
Things I have learned in my Life so far
Agency: sagmeister inc. / new York
Client: Abrams Inc. Category: Publication Design / Book Design
The BESTÃ…-Cube
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Umbrellas
Agency: Jung von Matt AG / Hamburg
Client: TW1-Your wheather chanel via Astra Digital Category: Collateral / Promotion (Agencies creating work for individuals)
Impossible Is Nothing
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Monster.com TV Campaign
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Campaign
The Computer Is Personal Again
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Over :30 - Campaign
Artists don't live long
Agency: la comunidad / Miami Beach
Client: Hoodiny / Cyloop Category: Consumer Television / Over :30 - Campaign
We're back campaign
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Campaign
Spoon
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Spoon Inc. Category: Self-Promotion / Websites
Sing-O-Mat
Agency: FEUER Kommunikation und Design AG / München
Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites
Riney Website
Agency: Hal Riney Publicis / San Francisco
Client: Publicis & Hal Riney Category: Self-Promotion / Websites
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites
Self Promotion 2.0
Agency: Jung von Matt / Stockholm
Client: Jung von Matt Category: Self-Promotion / Websites
Entrance Banners
Agency: Artplan / Rio de Janeiro
Client: Banco do Brasil Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Audi Moment
Agency: Venables Bell and Partners / San Francisco
Client: Audi of America Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Cuttin Up
Agency: BBDO Atlanta / Atlanta
Client: Alliance Theatre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
BBC Newspaper Boxes
Agency: BBDO / New York
Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Titanic Ambient
Agency: Carmichael Lynch / Minneapolis
Client: Denver Museum Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Omaka
Agency: Clemenger BBDO / Wellington
Client: Omaka Aviation Heritage Centre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Breakup
Agency: DDB / Auckland
Client: SKY Television Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Bologna on Wheels
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Color Tokyo!
Agency: HAKUHODO + HAKUHODO Kettle / Tokyo
Client: SONY MARKETING JAPAN Inc. Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Stride Photo Booth
Agency: JWT / New York
Client: Cadbury Adams / Stride Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Fresh Salads
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Xbox: Halo 3 - Jake Courage Cinema Project
Agency: McCann Erickson / London
Client: Xbox Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
XBOX JFK Terminal
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single