The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Climate Change.
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Not for just for any idea
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Two-Faced/Plant/Polonium
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Reunions
Agency: BBDO / Singapore
Client: Commonwealth War Graves Commission Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Home
Agency: NEOGAMA/BBH / São Paulo
Client: Adesf Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Tiger, Elephant, Turtle Campaign
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Couch"/"Car Wash"/"Street"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: SPCA Malaysia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Thai SPCA
Agency: Saatchi & Saatchi / Singapore
Client: Thai SPCA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
INSPIRATIONS: AIGA 50
Agency: Design Army / Washington
Client: AIGA DC Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
"GLOBAL WARMING HOT CUP & SLEEVE"
Agency: KNARF / New York
Client: NRDC (NATURAL RESOURCES DEFENSE COUNCIL) Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Endangered Collection
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Hot Water
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Drunken Beetle Promotion
Agency: Scholz & Friends / Berlin
Client: Bundesministerium für Verkehr, Bau und Stadtentwicklung Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Piggy Bank
Agency: Scholz & Friends / Berlin
Client: Aktionsbuendnis Landmine.de Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
E GOES to WORLD (olympus-wonder.com)
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Olympus Imaging Corporation Category: Branded Applications / Web
Avenue H
Agency: Dentsu Inc. / Tokyo
Client: Honda Motor Co., Ltd. Category: Branded Applications / Web
Cherry Coke Online Campaign
Agency: Juxt Interactive / Newport Beach
Client: Coca Cola Category: Branded Applications / Web
WOW10 : art book and DVD
Agency: artless Inc. / Tokyo
Client: WOW INC. Category: Publication Design / Book Design
Iku Iku Dictionary
Agency: goen / Tokyo
Client: Iwanami Shoten, Publishers Category: Publication Design / Book Design
Pointless things to collect: Weapons.
Agency: Happy F&B / Gothenburg
Client: Erik Penser Fondkommission Category: Publication Design / Book Design
Kafka Book Covers
Agency: Mother / London
Client: Penguin Category: Publication Design / Book Design
Les Allusifs book covers
Agency: Paprika / Montreal
Client: Les Allusifs Category: Publication Design / Book Design
Things I have learned in my Life so far
Agency: sagmeister inc. / new York
Client: Abrams Inc. Category: Publication Design / Book Design
The BESTÅ-Cube
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Umbrellas
Agency: Jung von Matt AG / Hamburg
Client: TW1-Your wheather chanel via Astra Digital Category: Collateral / Promotion (Agencies creating work for individuals)
Impossible Is Nothing
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Monster.com TV Campaign
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Campaign
The Computer Is Personal Again
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Over :30 - Campaign
Artists don't live long
Agency: la comunidad / Miami Beach
Client: Hoodiny / Cyloop Category: Consumer Television / Over :30 - Campaign
We're back campaign
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Campaign
Spoon
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Spoon Inc. Category: Self-Promotion / Websites
Sing-O-Mat
Agency: FEUER Kommunikation und Design AG / München
Client: FEUER Kommunikation und Design AG Category: Self-Promotion / Websites
Riney Website
Agency: Hal Riney Publicis / San Francisco
Client: Publicis & Hal Riney Category: Self-Promotion / Websites
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Self-Promotion / Websites
Self Promotion 2.0
Agency: Jung von Matt / Stockholm
Client: Jung von Matt Category: Self-Promotion / Websites
Entrance Banners
Agency: Artplan / Rio de Janeiro
Client: Banco do Brasil Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Audi Moment
Agency: Venables Bell and Partners / San Francisco
Client: Audi of America Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Cuttin Up
Agency: BBDO Atlanta / Atlanta
Client: Alliance Theatre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
BBC Newspaper Boxes
Agency: BBDO / New York
Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Titanic Ambient
Agency: Carmichael Lynch / Minneapolis
Client: Denver Museum Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Omaka
Agency: Clemenger BBDO / Wellington
Client: Omaka Aviation Heritage Centre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Breakup
Agency: DDB / Auckland
Client: SKY Television Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Bologna on Wheels
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Color Tokyo!
Agency: HAKUHODO + HAKUHODO Kettle / Tokyo
Client: SONY MARKETING JAPAN Inc. Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Stride Photo Booth
Agency: JWT / New York
Client: Cadbury Adams / Stride Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Fresh Salads
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Xbox: Halo 3 - Jake Courage Cinema Project
Agency: McCann Erickson / London
Client: Xbox Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
XBOX JFK Terminal
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Climate Change.
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08266A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Escola Panamericana de Arte
Title:
Not for just for any idea
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08267A
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Two-Faced/Plant/Polonium
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08268A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Commonwealth War Graves Commission
Title:
Reunions
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08269A
Award:
2008 Advertising Merit Award
Agency:
NEOGAMA/BBH / São Paulo
Client:
Adesf
Title:
Home
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08270A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Tiger, Elephant, Turtle Campaign
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08271A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
SPCA Malaysia
Title:
"Couch"/"Car Wash"/"Street"
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08272A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Thai SPCA
Title:
Thai SPCA
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08273A
Award:
2008 Design Merit Award
Agency:
Design Army / Washington
Client:
AIGA DC
Title:
INSPIRATIONS: AIGA 50
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08247D
Award:
2008 Design Merit Award
Agency:
KNARF / New York
Client:
NRDC (NATURAL RESOURCES DEFENSE COUNCIL)
Title:
"GLOBAL WARMING HOT CUP & SLEEVE"
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08248D
Award:
2008 Design Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
The Endangered Collection
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08249D
Award:
2008 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Hot Water
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08250D
Award:
2008 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Bundesministerium für Verkehr, Bau und Stadtentwicklung
Title:
Drunken Beetle Promotion
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08251D
Award:
2008 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Aktionsbuendnis Landmine.de
Title:
Piggy Bank
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08252D
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Olympus Imaging Corporation
Title:
E GOES to WORLD (olympus-wonder.com)
Category:
Branded Applications / Web
Annual ID:
08199N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
Avenue H
Category:
Branded Applications / Web
Annual ID:
08200N
Award:
2008 Interactive Merit Award
Agency:
Juxt Interactive / Newport Beach
Client:
Coca Cola
Title:
Cherry Coke Online Campaign
Category:
Branded Applications / Web
Annual ID:
08201N
Award:
2008 Design Merit Award
Agency:
artless Inc. / Tokyo
Client:
WOW INC.
Title:
WOW10 : art book and DVD
Category:
Publication Design / Book Design
Annual ID:
08193D
Award:
2008 Design Merit Award
Agency:
DRAFT Co.,Ltd / Tokyo
Client:
D-BROS
Title:
Ribbon
Category:
Publication Design / Book Design
Annual ID:
08194D
Award:
2008 Design Merit Award
Agency:
goen / Tokyo
Client:
Iwanami Shoten, Publishers
Title:
Iku Iku Dictionary
Category:
Publication Design / Book Design
Annual ID:
08195D
Award:
2008 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Erik Penser Fondkommission
Title:
Pointless things to collect: Weapons.
Category:
Publication Design / Book Design
Annual ID:
08196D
Award:
2008 Design Merit Award
Agency:
Mother / London
Client:
Penguin
Title:
Kafka Book Covers
Category:
Publication Design / Book Design
Annual ID:
08197D
Award:
2008 Design Merit Award
Agency:
Paprika / Montreal
Client:
Les Allusifs
Title:
Les Allusifs book covers
Category:
Publication Design / Book Design
Annual ID:
08198D
Award:
2008 Design Merit Award
Agency:
sagmeister inc. / new York
Client:
Abrams Inc.
Title:
Things I have learned in my Life so far
Category:
Publication Design / Book Design
Annual ID:
08199D
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The BESTÅ-Cube
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08253A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
TW1-Your wheather chanel via Astra Digital
Title:
Umbrellas
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08254A
Award:
2008 Advertising Merit Award
Agency:
180 amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Is Nothing
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08372T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Monster.com TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08373T
Award:
2008 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Hewlett Packard
Title:
The Computer Is Personal Again
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08374T
Award:
2008 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Hoodiny / Cyloop
Title:
Artists don't live long
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08375T
Award:
2008 Advertising Merit Award
Agency:
Vegaolmosponce / Buenos Aires
Client:
Unilever
Title:
We're back campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08376T
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Spoon Inc.
Title:
Spoon
Category:
Self-Promotion / Websites
Annual ID:
08259N
Award:
2008 Interactive Merit Award
Agency:
FEUER Kommunikation und Design AG / München
Client:
FEUER Kommunikation und Design AG
Title:
Sing-O-Mat
Category:
Self-Promotion / Websites
Annual ID:
08260N
Award:
2008 Interactive Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
Publicis & Hal Riney
Title:
Riney Website
Category:
Self-Promotion / Websites
Annual ID:
08261N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Self-Promotion / Websites
Annual ID:
08262N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt / Stockholm
Client:
Jung von Matt
Title:
Self Promotion 2.0
Category:
Self-Promotion / Websites
Annual ID:
08263N
Award:
2008 Interactive Merit Award
Agency:
McKinney / durham
Client:
McKinney
Title:
Ends of the Earth
Category:
Self-Promotion / Websites
Annual ID:
08264N
Award:
2008 Advertising Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Banco do Brasil
Title:
Entrance Banners
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08441A
Award:
2008 Advertising Merit Award
Agency:
Venables Bell and Partners / San Francisco
Client:
Audi of America
Title:
Audi Moment
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08442A
Award:
2008 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Alliance Theatre
Title:
Cuttin Up
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08443A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08444A
Award:
2008 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Denver Museum
Title:
Titanic Ambient
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08445A
Award:
2008 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Omaka Aviation Heritage Centre
Title:
Omaka
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08446A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
The Breakup
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08447A
Award:
2008 Advertising Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
Volkswagen AG
Title:
Bologna on Wheels
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08448A
Award:
2008 Advertising Merit Award
Agency:
HAKUHODO + HAKUHODO Kettle / Tokyo
Client:
SONY MARKETING JAPAN Inc.
Title:
Color Tokyo!
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08449A
Award:
2008 Advertising Merit Award
Agency:
JWT / New York
Client:
Cadbury Adams / Stride
Title:
Stride Photo Booth
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08450A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Fresh Salads
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08452A
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson / London
Client:
Xbox
Title:
Xbox: Halo 3 - Jake Courage Cinema Project
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08453A
Award:
2008 Advertising Merit Award
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
XBOX JFK Terminal
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08454A
