The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
More Singles, Couples and Queens
Agency: Voice / Adelaide
Client: Toby Richardson Category: Publication Design / Book Design
COMING MOON
Agency: DENTSU INC. Tokyo / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters - Campaign
GotMilk.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Web Sites / Corporate Image
Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Integrated Branding / Integrated Branding Campaign
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign
Help the Honey Bees
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Online Branded Content / Single
Honeytube
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
Swear Words Dictionary
Agency: Gringo / Sao Paulo
Client: Gringo Category: Self-Promotion / Websites
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Thailand Yellow Pages Earth
Agency: Creative JuiceBangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Collateral / Posters - Single
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
The Girl Effect
Agency: Grow Interactive / Norfolk
Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Troubled Youth
Agency: BBH / London
Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
£1000 an hour
Agency: DraftFCB New Zealand / Auckland
Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
Park
Agency: Campbell Mithun / Minneapolis
Client: theunconvention.com Category: Public Service/Political Television / Single
AIGA Vote Posters
Agency: Office / San Francisco
Client: AIGA Category: Public Service/Non-Profit/Educational / Posters - Campaign
Hope.Act.Change.
Agency: Syrup / New York
Client: Form Category: Web Sites / Community-driven and social networking
Shiki Kobo/A Book, Made by Wood
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
Fear
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
I Love The World
Agency: 72andSunny / Los Angeles
Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST
Agency: GPY&R / Melbourne
Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Single
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: studio brussels Category: Innovation in Advertising & Marketing / Single
Kristy Harrison Wedding Photography
Agency: Rethink / Vancouver
Client: Kristy Harrison Category: Branding / Logo/Trademark Design - Single Only
The Last Guy Everywhere
Agency: Dentsu Inc. / Tokyo
Client: Sony Computer Entertainment Inc. Category: Brand Gaming / Online
James Bond: Quantum of Solace Multiplayer Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Online
Paula Chasing
Agency: AKQA / London
Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Belly Flattener
Agency: Leo Burnett Ltd / Hong Kong
Client: Joyce Beauty Centre Category: Package Design / Single
Mountain Goat & Crocodile
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
Sid Lee
Agency: Sid Lee / Montreal
Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Scooter
Agency: Doug Agency
Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
There Can Only Be One
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
IKEA Staircase Drawer
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Environmental Design / Single
Distracted Drivers
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Banners - Fixed Space / Single
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
UNIQLO TRY
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD Category: Microsites / Product-Specific Subsites
NOLAF
Agency: Mekanism / San Francisco
Client: Tostitos Category: Microsites / Product-Specific Subsites
100 Most Influential People
Agency: Euro RSCG Worldwide / New York
Client: Time Magazine Category: Publication Design / Magazine Design
Award:
2009 Design Gold Pencil
Agency:
Voice / Adelaide
Client:
Toby Richardson
Title:
More Singles, Couples and Queens
Category:
Publication Design / Book Design
Annual ID:
09046D
Award:
2009 Design Gold Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
COMING MOON
Category:
Collateral Design / Posters - Campaign
Annual ID:
09025D
Award:
2009 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
GotMilk.com
Category:
Web Sites / Corporate Image
Annual ID:
09027N
Award:
2009 Advertising Gold Pencil
Agency:
Clemenger BBDO / Sydney
Client:
Sega
Title:
Offset the Evil
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09077G
Award:
2009 Advertising Gold Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09078G
Award:
2009 Advertising Gold Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09079G
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Online Branded Content / Single
Annual ID:
09053N
Award:
2009 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Online Branded Content / Single
Annual ID:
09054N
Award:
2009 Design Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Accessories
Category:
Package Design / Campaign
Annual ID:
09020D
Award:
2009 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Anthony´s Garage Winery
Title:
Honeytube
Category:
Package Design / Campaign
Annual ID:
09021D
Award:
2009 Interactive Silver Pencil
Agency:
Gringo / Sao Paulo
Client:
Gringo
Title:
Swear Words Dictionary
Category:
Self-Promotion / Websites
Annual ID:
09081N
Award:
2009 Interactive Silver Pencil
Agency:
Kawashima and Koblin / San Francisco
Client:
Non-Client Work
Title:
Ten Thousand Cents
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09064N
Award:
2009 Advertising Silver Pencil
Agency:
Creative JuiceBangkok (TBWA) / Bangkok
Client:
Teleinfo Media
Title:
Thailand Yellow Pages Earth
Category:
Collateral / Posters - Single
Annual ID:
09475A
Award:
2009 Advertising Silver Pencil
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09020A
Award:
2009 Interactive Silver Pencil
Agency:
Grow Interactive / Norfolk
Client:
Nike Foundation
Title:
The Girl Effect
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09089N
Award:
2009 Interactive Silver Pencil
Agency:
BBH / London
Client:
Barnardo's
Title:
Troubled Youth
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
09087N
Award:
2009 Interactive Silver Pencil
Agency:
GT INC. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLO MARCH
Category:
Microsites / Campaigns
Annual ID:
09024N
Award:
2009 Advertising Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Secret Diary of a Call Girl on Prime (Sky Network Television)
Title:
£1000 an hour
Category:
Consumer Radio / Single
Annual ID:
09035R
Award:
2009 Advertising Silver Pencil
Agency:
zig / Toronto
Client:
IKEA
Title:
Low Voice
Category:
Consumer Radio / Single
Annual ID:
09036R
Award:
2009 Advertising Silver Pencil
Agency:
Campbell Mithun / Minneapolis
Client:
theunconvention.com
Title:
Park
Category:
Public Service/Political Television / Single
Annual ID:
09032T
Award:
2009 Design Silver Pencil
Agency:
Office / San Francisco
Client:
AIGA
Title:
AIGA Vote Posters
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
09059D
Award:
2009 Interactive Silver Pencil
Agency:
Syrup / New York
Client:
Form
Title:
Hope.Act.Change.
Category:
Web Sites / Community-driven and social networking
Annual ID:
09034N
Award:
2009 Design Silver Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
SHIKIKOBO Inc.
Title:
Shiki Kobo/A Book, Made by Wood
Category:
Branding / Booklet/Brochure
Annual ID:
09005D
Award:
2009 Design Silver Pencil
Agency:
Opolis Design / Tigard
Client:
Nike
Title:
Dunk Recap Book
Category:
Branding / Booklet/Brochure
Annual ID:
09006D
Award:
2009 Design Silver Pencil
Agency:
Naga DDB/Rapp / Petaling Jaya
Client:
Schwan-STABILO Marketing Sdn Bhd
Title:
Handwritten Newspaper
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
09030D
Award:
2009 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
Fear
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09051T
Award:
2009 Advertising Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
Discovery Networks
Title:
I Love The World
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09061T
Award:
2009 Advertising Silver Pencil
Agency:
GPY&R / Melbourne
Client:
cadbury Schweppes Australia
Title:
BURST
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09062T
Award:
2009 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09071G
Award:
2009 Advertising Silver Pencil
Agency:
Mortierbrigade / Brussels
Client:
studio brussels
Title:
Black Boy Wanting Water
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09072G
Award:
2009 Design Silver Pencil
Agency:
BBDO / New York
Client:
The Economist
Title:
Pizza Boxes Campaign
Category:
Direct Mail / Campaign
Annual ID:
09052D
Award:
2009 Design Silver Pencil
Agency:
Rethink / Vancouver
Client:
Kristy Harrison
Title:
Kristy Harrison Wedding Photography
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09009D
Award:
2009 Interactive Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Sony Computer Entertainment Inc.
Title:
The Last Guy Everywhere
Category:
Brand Gaming / Online
Annual ID:
09038N
Award:
2009 Interactive Silver Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
James Bond: Quantum of Solace Multiplayer Game
Category:
Brand Gaming / Online
Annual ID:
09039N
Award:
2009 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Paula Chasing
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09066N
Award:
2009 Interactive Silver Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09067N
Award:
2009 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NIKEiD
Category:
Web Sites / E-Commerce
Annual ID:
09032N
Award:
2009 Design Silver Pencil
Agency:
Leo Burnett Ltd / Hong Kong
Client:
Joyce Beauty Centre
Title:
Belly Flattener
Category:
Package Design / Single
Annual ID:
09017D
Award:
2009 Advertising Silver Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Mountain Goat & Crocodile
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09017A
Award:
2009 Design Silver Pencil
Agency:
Sid Lee / Montreal
Client:
Sid Lee
Title:
Sid Lee
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09038D
Award:
2009 Advertising Silver Pencil
Agency:
Doug Agency
Client:
Canadian Film Centre (Worldwide Short Film Festival)
Title:
Scooter
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09055T
Award:
2009 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
There Can Only Be One
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09053T
Award:
2009 Advertising Silver Pencil
Agency:
Ogilvy France / Paris
Client:
Mattel/ Scrabble
Title:
The beautiful word
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09006A
Award:
2009 Advertising Silver Pencil
Agency:
Ogilvy France / Paris
Client:
Mattel/ Scrabble
Title:
The beautiful word
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09007A
Award:
2009 Design Silver Pencil
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Staircase Drawer
Category:
Environmental Design / Single
Annual ID:
09041D
Award:
2009 Interactive Silver Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Distracted Drivers
Category:
Banners - Fixed Space / Single
Annual ID:
09002N
Award:
2009 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Miller High Life Products
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
09009A
Award:
2009 Interactive Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD
Title:
UNIQLO TRY
Category:
Microsites / Product-Specific Subsites
Annual ID:
09020N
Award:
2009 Interactive Silver Pencil
Agency:
Mekanism / San Francisco
Client:
Tostitos
Title:
NOLAF
Category:
Microsites / Product-Specific Subsites
Annual ID:
09021N
Award:
2009 Design Silver Pencil
Agency:
Euro RSCG Worldwide / New York
Client:
Time Magazine
Title:
100 Most Influential People
Category:
Publication Design / Magazine Design
Annual ID:
09050D