The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Offset the Evil
Agency: Clemenger BBDO / Sydney
Client: Sega Category: Online Branded Content / Campaign
adidas Originals
Agency: Sid Lee / Montreal
Client: adidas Originals Category: Online Branded Content / Campaign
Collapse Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Banners - Dynamic / Single
Milk White Gold Interactive Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding Campaign / Interactive Only
YOU MAKE IT WE PLAY IT
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Fear
Agency: Goodby Silverstein and Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
Luxor Highlighters- Innovation
Agency: Leo Burnett India / Mumbai
Client: Luxor Highlighters Pvt Ltd Category: Banners - Dynamic / Campaign
IKEA Staircase Drawer
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Environmental Design / Single
Zoo Ball Poster
Agency: The Bradford Lawton Design Group / San Antonio
Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Single
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: studio brussels Category: Innovation in Advertising & Marketing / Single
12 CAMS, CREATE YOUR RAINBOW
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: WOWOW INC. Category: Branded Applications / Web
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto
Client: James Ready Category: Outdoor / Outdoor - Campaign
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Nintendo Category: Online Branded Content / Single
100 Most Influential People
Agency: Euro RSCG Worldwide / New York
Client: Time Magazine Category: Publication Design / Magazine Design
Flock of birds
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: WWF India Category: Public Service/Non-Profit/Educational / Posters - Single
£1000 an hour
Agency: DraftFCB New Zealand / Auckland
Client: Secret Diary of a Call Girl on Prime (Sky Network Television) Category: Consumer Radio / Single
What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Seafood Posters
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Public Service/Political Print / Outdoor and Posters - Campaign
Oasis Dig Out Your Soul - On the Streets
Agency: BBH / New York
Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Polar Bears
Agency: Ogilvy New York / New York
Client: Environmental Defense Fund Category: Non-Broadcast / Single
The Girl Effect
Agency: Grow Interactive / Norfolk
Client: Nike Foundation Category: Public Service/Cultural Institutions/Educational / Websites
The Economist US Launch
Agency: BBDO / New York
Client: The Economist Category: Environmental Design / Campaign
Lapointe Exhibition
Agency: Paprika / Montreal
Client: Bibliothèque et Archives Nationales du Québec (BANQ) Category: Environmental Design / Campaign
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Collateral / P.O.P. and In-Store - Campaign
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Public Service/Political Print / Outdoor and Posters - Single
Sid Lee
Agency: Sid Lee / Montreal
Client: Sid Lee Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Park
Agency: Campbell Mithun / Minneapolis
Client: theunconvention.com Category: Public Service/Political Television / Single
Shiki Kobo/A Book, Made by Wood
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHIKIKOBO Inc. Category: Branding / Booklet/Brochure
I Love The World
Agency: 72andSunny / Los Angeles
Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
BURST
Agency: GPY&R / Melbourne
Client: cadbury Schweppes Australia Category: Cinema Advertising / Single - Maximum 3 minutes
Office for Mac Banners
Agency: Firstborn / NY
Client: Microsoft Category: Banners - Fixed Space / Campaign
Nvidia Website
Agency: Cutwater / San Francisco
Client: NVIDIA Category: Microsites / Corporate Image
Tips
Agency: Wieden+Kennedy/MJZ
Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Scooter
Agency: Doug Agency
Client: Canadian Film Centre (Worldwide Short Film Festival) Category: Consumer Television / :20 and Under - Single
Ten Thousand Cents
Agency: Kawashima and Koblin / San Francisco
Client: Non-Client Work Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Paula Chasing
Agency: AKQA / London
Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane
Client: Tourism Queensland Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Silver Pencil
Agency:
Clemenger BBDO / Sydney
Client:
Sega
Title:
Offset the Evil
Category:
Online Branded Content / Campaign
Annual ID:
09058N
Award:
2009 Interactive Silver Pencil
Agency:
Sid Lee / Montreal
Client:
adidas Originals
Title:
adidas Originals
Category:
Online Branded Content / Campaign
Annual ID:
09059N
Award:
2009 Interactive Silver Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Funnest
Category:
Banners - Dynamic / Single
Annual ID:
09007N
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Collapse Banner
Category:
Banners - Dynamic / Single
Annual ID:
09008N
Award:
2009 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Milk White Gold Interactive Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09070N
Award:
2009 Interactive Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
YOU MAKE IT WE PLAY IT
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
09071N
Award:
2009 Advertising Silver Pencil
Agency:
Ogilvy France / Paris
Client:
Mattel/ Scrabble
Title:
The beautiful word
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09006A
Award:
2009 Advertising Silver Pencil
Agency:
Ogilvy France / Paris
Client:
Mattel/ Scrabble
Title:
The beautiful word
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09007A
Award:
2009 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
Fear
Category:
Consumer Television / :30/:25 - Single
Annual ID:
09051T
Award:
2009 Interactive Silver Pencil
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Highlighters Pvt Ltd
Title:
Luxor Highlighters- Innovation
Category:
Banners - Dynamic / Campaign
Annual ID:
09012N
Award:
2009 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NIKEiD
Category:
Web Sites / E-Commerce
Annual ID:
09032N
Award:
2009 Design Silver Pencil
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Staircase Drawer
Category:
Environmental Design / Single
Annual ID:
09041D
Award:
2009 Design Silver Pencil
Agency:
Nolin BBDO / Montréal
Client:
Boralex
Title:
Annual Report
Category:
Branding / Annual Report
Annual ID:
09001D
Award:
2009 Design Silver Pencil
Agency:
The Bradford Lawton Design Group / San Antonio
Client:
San Antonio Zoo
Title:
Zoo Ball Poster
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
09011D
Award:
2009 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09071G
Award:
2009 Advertising Silver Pencil
Agency:
Mortierbrigade / Brussels
Client:
studio brussels
Title:
Black Boy Wanting Water
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09072G
Award:
2009 Interactive Silver Pencil
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
WOWOW INC.
Title:
12 CAMS, CREATE YOUR RAINBOW
Category:
Branded Applications / Web
Annual ID:
09043N
Award:
2009 Advertising Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
James Ready
Title:
Share Our Billboard Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
09014A
Award:
2009 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Online Branded Content / Single
Annual ID:
09053N
Award:
2009 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Online Branded Content / Single
Annual ID:
09054N
Award:
2009 Design Silver Pencil
Agency:
Euro RSCG Worldwide / New York
Client:
Time Magazine
Title:
100 Most Influential People
Category:
Publication Design / Magazine Design
Annual ID:
09050D
Award:
2009 Design Silver Pencil
Agency:
Grey Dubai / DUBAI
Client:
Yellow Pages
Title:
Colors of Life
Category:
Outdoor / Campaign
Annual ID:
09045D
Award:
2009 Design Silver Pencil
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
WWF India
Title:
Flock of birds
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
09057D
Award:
2009 Advertising Silver Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Secret Diary of a Call Girl on Prime (Sky Network Television)
Title:
£1000 an hour
Category:
Consumer Radio / Single
Annual ID:
09035R
Award:
2009 Advertising Silver Pencil
Agency:
zig / Toronto
Client:
IKEA
Title:
Low Voice
Category:
Consumer Radio / Single
Annual ID:
09036R
Award:
2009 Advertising Silver Pencil
Agency:
Big Ant International / New York
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09028A
Award:
2009 Advertising Silver Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Surfrider Foundation
Title:
Seafood Posters
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09029A
Award:
2009 Advertising Silver Pencil
Agency:
BBH / New York
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - On the Streets
Category:
Non-Broadcast / Single
Annual ID:
09066G
Award:
2009 Advertising Silver Pencil
Agency:
Ogilvy New York / New York
Client:
Environmental Defense Fund
Title:
Polar Bears
Category:
Non-Broadcast / Single
Annual ID:
09067G
Award:
2009 Interactive Silver Pencil
Agency:
Grow Interactive / Norfolk
Client:
Nike Foundation
Title:
The Girl Effect
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
09089N
Award:
2009 Design Silver Pencil
Agency:
BBDO / New York
Client:
The Economist
Title:
The Economist US Launch
Category:
Environmental Design / Campaign
Annual ID:
09043D
Award:
2009 Design Silver Pencil
Agency:
Paprika / Montreal
Client:
Bibliothèque et Archives Nationales du Québec (BANQ)
Title:
Lapointe Exhibition
Category:
Environmental Design / Campaign
Annual ID:
09044D
Award:
2009 Advertising Silver Pencil
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09020A
Award:
2009 Advertising Silver Pencil
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Red Cross Argentina
Title:
Flooded House
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09026A
Award:
2009 Design Silver Pencil
Agency:
Sid Lee / Montreal
Client:
Sid Lee
Title:
Sid Lee
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09038D
Award:
2009 Advertising Silver Pencil
Agency:
Campbell Mithun / Minneapolis
Client:
theunconvention.com
Title:
Park
Category:
Public Service/Political Television / Single
Annual ID:
09032T
Award:
2009 Design Silver Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
SHIKIKOBO Inc.
Title:
Shiki Kobo/A Book, Made by Wood
Category:
Branding / Booklet/Brochure
Annual ID:
09005D
Award:
2009 Design Silver Pencil
Agency:
Opolis Design / Tigard
Client:
Nike
Title:
Dunk Recap Book
Category:
Branding / Booklet/Brochure
Annual ID:
09006D
Award:
2009 Advertising Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
Discovery Networks
Title:
I Love The World
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09061T
Award:
2009 Advertising Silver Pencil
Agency:
GPY&R / Melbourne
Client:
cadbury Schweppes Australia
Title:
BURST
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09062T
Award:
2009 Interactive Silver Pencil
Agency:
Firstborn / NY
Client:
Microsoft
Title:
Office for Mac Banners
Category:
Banners - Fixed Space / Campaign
Annual ID:
09005N
Award:
2009 Interactive Silver Pencil
Agency:
Cutwater / San Francisco
Client:
NVIDIA
Title:
Nvidia Website
Category:
Microsites / Corporate Image
Annual ID:
09014N
Award:
2009 Interactive Silver Pencil
Agency:
Daddy / Göteborg
Client:
Heinz
Title:
Talk To The Plant
Category:
Microsites / Corporate Image
Annual ID:
09015N
Award:
2009 Advertising Silver Pencil
Agency:
Wieden+Kennedy/MJZ
Client:
Careerbuilder.com
Title:
Tips
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09044T
Award:
2009 Advertising Silver Pencil
Agency:
Doug Agency
Client:
Canadian Film Centre (Worldwide Short Film Festival)
Title:
Scooter
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09055T
Award:
2009 Interactive Silver Pencil
Agency:
Kawashima and Koblin / San Francisco
Client:
Non-Client Work
Title:
Ten Thousand Cents
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
09064N
Award:
2009 Advertising Silver Pencil
Agency:
Grey South Africa / Sandton
Client:
Nampak
Title:
Stories
Category:
Consumer Radio / Campaign
Annual ID:
09039R
Award:
2009 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Paula Chasing
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09066N
Award:
2009 Interactive Silver Pencil
Agency:
CumminsNitro Brisbane / South Brisbane
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09067N
Award:
2009 Design Silver Pencil
Agency:
BBDO / New York
Client:
The Economist
Title:
Pizza Boxes Campaign
Category:
Direct Mail / Campaign
Annual ID:
09052D
