The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Unity Font Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Typography in Design / Single
OUCH Agency: Alt Group / Ponsonby Client: Alt Group Category: Typography in Design / Single
Bars Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IGFM International society for human rights Category: Typography in Design / Single
Wimbledon Type Agency: JWT London / London Client: HSBC Category: Typography in Design / Single
New York Times Agency: Leo Burnett / Chicago Client: Kellogg's Corn Flakes Category: Typography in Design / Single
"HOWTO" Magazine Agency: Ogilvy Frankfurt / Frankfurt Client: Ogilvy Germany Category: Typography in Design / Single
Social Energy Agency: SenseTeam / Shenzhen Client: The OCT Art & Design Gallery Category: Typography in Design / Single
Seeds of the Cities Agency: SenseTeam / Shenzhen Client: HSA Category: Typography in Design / Single
2009 Membership Party Invitation Agency: Turnstyle / Seattle Client: AIGA Seattle Category: Typography in Design / Single
KUDAMEMO Agency: DRAFT / Tokyo Client: D-BROS Category: Industrial Design / Single
kaoiro Agency: ginghami co., ltd. / tokyo Client: gung Category: Industrial Design / Single
St-Germain 50ml Display Agency: Sandstrom Partners / Portland Client: Cooper Spirits International Category: Industrial Design / Single
Excuses Agency: Ogilvy / são paulo Client: IBCC Category: Typography in Design / Single
Short Stories Agency: Bates 141 Mumbai / Mumbai Client: T. C. Ghai Category: Corporate Identity / Campaign
Fiocca Brand Identity Program Agency: Cossette Identica Branding & Design / Toronto Client: Fiocca Studio Category: Corporate Identity / Campaign
Dragon Noodle Agency: David&Goliath / El Segundo Client: MGM Mirage/MCC Group Category: Corporate Identity / Campaign
Göteborgstryckeriet identity Agency: Happy F&B / Gothenburg Client: Göteborgstryckeriet printing house Category: Corporate Identity / Campaign
Fold-out Yoga Cards Agency: JWT Gurgaon / Gurgaon Client: Atul Sharma Category: Corporate Identity / Campaign
PAUSE Cafeteria Agency: KW43 BRANDDESIGN / Duesseldorf Client: Grey / G2 group Category: Corporate Identity / Campaign
Size Matters Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Lukas Lindemann Rosinski GmbH Category: Corporate Identity / Campaign
Statoil new corporate identity Agency: Scandinavian Design Group as / Oslo Client: Statoil Category: Corporate Identity / Campaign
Social Energy Agency: SenseTeam / Shenzhen Client: The OCT Art & Design Gallery Category: Corporate Identity / Campaign
STM, corporate identity Agency: Sid Lee / Montreal Client: STM Category: Corporate Identity / Campaign
Muvbox - corporate identity Agency: Sid Lee / Montreal Client: Muvbox Category: Corporate Identity / Campaign
Coca-Cola Summer Identity 2009 Agency: Turner Duckworth / San Francisco Client: The Coca-Cola Company North America Category: Corporate Identity / Campaign
AOL Rebrand Agency: Wolff Olins / New York Client: AOL Inc. Category: Corporate Identity / Campaign
Create a beautiful image Agency: Ando bv / THE HAGUE Client: Ando bv Category: Collateral Design / Promotion (Agencies creating work for individuals)
Wrapper Agency: Leo Burnett India / Mumbai Client: Proctor & Gamble Category: Collateral Design / Promotion (Agencies creating work for individuals)
2 Euro for a square meal Agency: Ogilvy & Mather GmbH / Duesseldorf Client: Duesserldorfer Tafel e.V. Category: Collateral Design / Promotion (Agencies creating work for individuals)
Kamon Weekly Calendar Agency: Penguin Graphics / Hiroshima Client: Daiichi Bijutsu Printing Category: Collateral Design / Promotion (Agencies creating work for individuals)
NOT A DESIGNER'S GOD, A DESIGNER OF GOD Agency: E. Co., Ltd. / Tokyo Client: E. Co., Ltd Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Happy Wrapping 2009 Agency: Happy F&B / Gothenburg Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Visual Circus 視覺馬戲團 Agency: I-Hsuan Cindy Wang / Singapore Client: Garden City Publishers Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Juniper Park Stationary Agency: Juniper Park / Toronto Client: Juniper Park Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
SVA Graduate Catalog Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Thinking outside the chair Agency: Alt Group / Ponsonby Client: Formway Design Category: Branding / Booklet/Brochure
Journey Through The First 50 Years Agency: Bailey Lauerman / Lincoln Client: Lincoln Airport Authority Category: Branding / Booklet/Brochure
INGENUITY Agency: Design Army / Washington Client: University of Virginia Category: Branding / Booklet/Brochure
CATALOG / 25 Agency: Design Army / Washington Client: Karla Colletto Category: Branding / Booklet/Brochure
iida Agency: ground / Tokyo Client: KDDI CORPORATION Category: Branding / Booklet/Brochure
Treeincarnation Agency: Leo Burnett / Toronto Client: Urban Tree Salvage Category: Branding / Booklet/Brochure
Setu preview piece Agency: mono / minneapolis Client: Herman Miller Category: Branding / Booklet/Brochure
OMM - Brochure Agency: Nolin BBDO / Montreal Client: Orchestre Métropolitain du Grand Montréal Category: Branding / Booklet/Brochure
The Palace, Jerusalem - Residences Sales Brochure Agency: Y&R/Wunderman Irvine / Tustin Client: Hilton Worldwide Category: Branding / Booklet/Brochure
Mercedes-Benz at IAA 2009 Agency: Atelier Markgraph / Frankfurt am Main Client: Daimler AG Category: Spatial Design / Campaign
Mercedes-Benz Galleries Agency: Atelier Markgraph / Frankfurt am Main Client: Daimler AG Category: Spatial Design / Campaign
Long May She Wave Agency: Studio Hinrichs / San Francisco Client: Nevada Museum of Art Category: Spatial Design / Campaign
All-Clear Poster Agency: DDB / New York Client: DDB Category: Public Service / Outdoor and Posters - Single
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan Agency: Dentsu / Tokyo Client: Committee for Assisting and Promoting Education of the Disabled in Sudan Category: Public Service / Outdoor and Posters - Single
Hitler Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single

2010 Design Merit Award

180 Amsterdam / Amsterdam

adidas International

The Unity Font

Typography in Design / Single

10266D

2010 Design Merit Award

Alt Group / Ponsonby

Alt Group

OUCH

Typography in Design / Single

10267D

2010 Design Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IGFM International society for human rights

Bars

Typography in Design / Single

10268D

2010 Design Merit Award

JWT London / London

HSBC

Wimbledon Type

Typography in Design / Single

10269D

2010 Design Merit Award

Leo Burnett / Chicago

Kellogg's Corn Flakes

New York Times

Typography in Design / Single

10270D

2010 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Ogilvy Germany

"HOWTO" Magazine

Typography in Design / Single

10272D

2010 Design Merit Award

SenseTeam / Shenzhen

The OCT Art & Design Gallery

Social Energy

Typography in Design / Single

10273D

2010 Design Merit Award

SenseTeam / Shenzhen

HSA

Seeds of the Cities

Typography in Design / Single

10274D

2010 Design Merit Award

Turnstyle / Seattle

AIGA Seattle

2009 Membership Party Invitation

Typography in Design / Single

10275D

2010 Design Merit Award

DRAFT / Tokyo

D-BROS

KUDAMEMO

Industrial Design / Single

10263D

2010 Design Merit Award

ginghami co., ltd. / tokyo

gung

kaoiro

Industrial Design / Single

10264D

2010 Design Merit Award

Sandstrom Partners / Portland

Cooper Spirits International

St-Germain 50ml Display

Industrial Design / Single

10265D

2010 Design Merit Award

Ogilvy / são paulo

IBCC

Excuses

Typography in Design / Single

10271D

2010 Design Merit Award

Bates 141 Mumbai / Mumbai

T. C. Ghai

Short Stories

Corporate Identity / Campaign

10091D

2010 Design Merit Award

Cossette Identica Branding & Design / Toronto

Fiocca Studio

Fiocca Brand Identity Program

Corporate Identity / Campaign

10092D

2010 Design Merit Award

David&Goliath / El Segundo

MGM Mirage/MCC Group

Dragon Noodle

Corporate Identity / Campaign

10093D

2010 Design Merit Award

Happy F&B / Gothenburg

Göteborgstryckeriet printing house

Göteborgstryckeriet identity

Corporate Identity / Campaign

10094D

2010 Design Merit Award

JWT Gurgaon / Gurgaon

Atul Sharma

Fold-out Yoga Cards

Corporate Identity / Campaign

10095D

2010 Design Merit Award

KW43 BRANDDESIGN / Duesseldorf

Grey / G2 group

PAUSE Cafeteria

Corporate Identity / Campaign

10096D

2010 Design Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

Lukas Lindemann Rosinski GmbH

Size Matters

Corporate Identity / Campaign

10097D

2010 Design Merit Award

Scandinavian Design Group as / Oslo

Statoil

Statoil new corporate identity

Corporate Identity / Campaign

10098D

2010 Design Merit Award

SenseTeam / Shenzhen

The OCT Art & Design Gallery

Social Energy

Corporate Identity / Campaign

10099D

2010 Design Merit Award

Sid Lee / Montreal

STM

STM, corporate identity

Corporate Identity / Campaign

10100D

2010 Design Merit Award

Sid Lee / Montreal

Muvbox

Muvbox - corporate identity

Corporate Identity / Campaign

10101D

2010 Design Merit Award

Turner Duckworth / San Francisco

The Coca-Cola Company North America

Coca-Cola Summer Identity 2009

Corporate Identity / Campaign

10102D

2010 Design Merit Award

Wolff Olins / New York

AOL Inc.

AOL Rebrand

Corporate Identity / Campaign

10103D

2010 Design Merit Award

Ando bv / THE HAGUE

Ando bv

Create a beautiful image

Collateral Design / Promotion (Agencies creating work for individuals)

10163D

2010 Design Merit Award

Leo Burnett India / Mumbai

Proctor & Gamble

Wrapper

Collateral Design / Promotion (Agencies creating work for individuals)

10164D

2010 Design Merit Award

Ogilvy & Mather GmbH / Duesseldorf

Duesserldorfer Tafel e.V.

2 Euro for a square meal

Collateral Design / Promotion (Agencies creating work for individuals)

10165D

2010 Design Merit Award

Penguin Graphics / Hiroshima

Daiichi Bijutsu Printing

Kamon Weekly Calendar

Collateral Design / Promotion (Agencies creating work for individuals)

10166D

2010 Design Merit Award

E. Co., Ltd. / Tokyo

E. Co., Ltd

NOT A DESIGNER'S GOD, A DESIGNER OF GOD

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10167D

2010 Design Merit Award

Happy F&B / Gothenburg

Happy F&B

Happy Wrapping 2009

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10168D

2010 Design Merit Award

I-Hsuan Cindy Wang / Singapore

Garden City Publishers

Visual Circus 視覺馬戲團

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10169D

2010 Design Merit Award

Juniper Park / Toronto

Juniper Park

Juniper Park Stationary

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10170D

2010 Design Merit Award

Visual Arts Press, Ltd. / New York

School of Visual Arts

SVA Graduate Catalog

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

10171D

2010 Design Merit Award

Alt Group / Ponsonby

Formway Design

Thinking outside the chair

Branding / Booklet/Brochure

10068D

2010 Design Merit Award

Bailey Lauerman / Lincoln

Lincoln Airport Authority

Journey Through The First 50 Years

Branding / Booklet/Brochure

10069D

2010 Design Merit Award

Design Army / Washington

University of Virginia

INGENUITY

Branding / Booklet/Brochure

10070D

2010 Design Merit Award

Design Army / Washington

Karla Colletto

CATALOG / 25

Branding / Booklet/Brochure

10071D

2010 Design Merit Award

ground / Tokyo

KDDI CORPORATION

iida

Branding / Booklet/Brochure

10072D

2010 Design Merit Award

Leo Burnett / Toronto

Urban Tree Salvage

Treeincarnation

Branding / Booklet/Brochure

10073D

2010 Design Merit Award

mono / minneapolis

Herman Miller

Setu preview piece

Branding / Booklet/Brochure

10074D

2010 Design Merit Award

Nolin BBDO / Montreal

Orchestre Métropolitain du Grand Montréal

OMM - Brochure

Branding / Booklet/Brochure

10075D

2010 Design Merit Award

Y&R/Wunderman Irvine / Tustin

Hilton Worldwide

The Palace, Jerusalem - Residences Sales Brochure

Branding / Booklet/Brochure

10076D

2010 Design Merit Award

Atelier Markgraph / Frankfurt am Main

Daimler AG

Mercedes-Benz at IAA 2009

Spatial Design / Campaign

10183D

2010 Design Merit Award

Atelier Markgraph / Frankfurt am Main

Daimler AG

Mercedes-Benz Galleries

Spatial Design / Campaign

10184D

2010 Design Merit Award

Studio Hinrichs / San Francisco

Nevada Museum of Art

Long May She Wave

Spatial Design / Campaign

10185D

2010 Design Merit Award

DDB / New York

DDB

All-Clear Poster

Public Service / Outdoor and Posters - Single

10238D

2010 Design Merit Award

Dentsu / Tokyo

Committee for Assisting and Promoting Education of the Disabled in Sudan

Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan

Public Service / Outdoor and Posters - Single

10239D

2010 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Unimed Rio

Hitler

Public Service / Outdoor and Posters - Single

10240D

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