The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Yalook - Fashion Faces - Calendar
Agency: FutureBrand / Hamburg
Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
Fresh Soups To Go
Agency: Scholz & Friends Identify / Berlin
Client: Roggenkamp Organics Category: Package Design / Campaign
Return of the Ornament
Agency: Happy F&B / Gothenburg
Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
WA FABRIC COLLECTION 2010
Agency: 702 Design Works Inc. / Tokyo
Client: WA LTD. Category: Collateral Design / Posters, P.O.P and in-Store - Single
HANATOMIZU
Agency: good design company / Tokyo
Client: East Works Entertainment inc. Category: Collateral Design / Posters, P.O.P and in-Store - Single
Brand Building Print
Agency: Bristol White / Las Vegas
Client: Quantum Group Category: Branding / Booklet/Brochure
House of Cards Exhibition
Agency: Leo Burnett / London
Client: Shelter Category: Spatial Design / Single
Resist Simple
Agency: Wieden + Kennedy / Amsterdam
Client: Tanqueray Category: Broadcast Design / Campaign
Wine to Water
Agency: BradfordLawton, LLC / San Antonio
Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Soap Cards
Agency: Karigari Design inc / Mumbai
Client: The Backpacker Company Category: Corporate Identity / Single
\'Sydney Writers\' Festival letterheads\'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Sydney Writers\' Festival Category: Corporate Identity / Campaign
Functionalab - Corporate identity
Agency: Sid Lee / Montreal
Client: Functionalab Category: Corporate Identity / Campaign
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Direct Mail / Campaign
Model Plus Postcard
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Model Plus Magazine Category: Direct Mail / Campaign
Love Project Music Video
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Broadcast Design / Single
Instruments
Agency: Elastic / Santa Monica
Client: Honda Accord Crosstour Category: Broadcast Design / Single
Behind The Beauty
Agency: MacLaren McCann / Toronto
Client: GM Buick Category: Broadcast Design / Single
Hopenhagen - "Together"
Agency: Ogilvy New York / New York
Client: United Nations Climate Change Conference Category: Broadcast Design / Single
All-Clear Poster
Agency: DDB / New York
Client: DDB Category: Public Service / Outdoor and Posters - Single
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan
Agency: Dentsu / Tokyo
Client: Committee for Assisting and Promoting Education of the Disabled in Sudan Category: Public Service / Outdoor and Posters - Single
Hitler
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Bin Laden
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Unimed Rio Category: Public Service / Outdoor and Posters - Single
Greensburg Posters
Agency: Juniper Park / Toronto
Client: Frito-Lay, Dallas Texas Category: Public Service / Outdoor and Posters - Single
The Beaver is back!
Agency: Leo Burnett GmbH / Duesseldorf
Client: German Society for Nature Conservation (NABU) Category: Public Service / Outdoor and Posters - Single
Drink you drive don´t if
Agency: Lew´Lara\TBWA / São Paulo
Client: Nissan Category: Public Service / Outdoor and Posters - Single
Gift A Tree
Agency: Meridian Communication Pvt Ltd / Bangalore
Client: treesforfree.org Category: Public Service / Outdoor and Posters - Single
Resources
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service / Outdoor and Posters - Single
Get Tested!
Agency: Sagmeister Inc. / New York
Client: Levi's Strauss Category: Public Service / Outdoor and Posters - Single
The Unity Font
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Typography in Design / Single
Bars
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IGFM International society for human rights Category: Typography in Design / Single
New York Times
Agency: Leo Burnett / Chicago
Client: Kellogg's Corn Flakes Category: Typography in Design / Single
"HOWTO" Magazine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Typography in Design / Single
Social Energy
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery Category: Typography in Design / Single
Seeds of the Cities
Agency: SenseTeam / Shenzhen
Client: HSA Category: Typography in Design / Single
Award:
2010 Design Bronze Pencil
Agency:
FutureBrand / Hamburg
Client:
yalook.com
Title:
Yalook - Fashion Faces - Calendar
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10030D
Award:
2010 Design Bronze Pencil
Agency:
Scholz & Friends Identify / Berlin
Client:
Roggenkamp Organics
Title:
Fresh Soups To Go
Category:
Package Design / Campaign
Annual ID:
10020D
Award:
2010 Design Bronze Pencil
Agency:
Happy F&B / Gothenburg
Client:
The Swedish Museum of Architecture
Title:
Return of the Ornament
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10058D
Award:
2010 Design Bronze Pencil
Agency:
702 Design Works Inc. / Tokyo
Client:
WA LTD.
Title:
WA FABRIC COLLECTION 2010
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10023D
Award:
2010 Design Bronze Pencil
Agency:
good design company / Tokyo
Client:
East Works Entertainment inc.
Title:
HANATOMIZU
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10024D
Award:
2010 Design Bronze Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Direct Mail / Single
Annual ID:
10048D
Award:
2010 Design Bronze Pencil
Agency:
Alt Group / Ponsonby
Client:
Selecon
Title:
We Make Light
Category:
Branding / Booklet/Brochure
Annual ID:
10004D
Award:
2010 Design Bronze Pencil
Agency:
Bristol White / Las Vegas
Client:
Quantum Group
Title:
Brand Building Print
Category:
Branding / Booklet/Brochure
Annual ID:
10005D
Award:
2010 Design Bronze Pencil
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Spatial Design / Single
Annual ID:
10035D
Award:
2010 Design Bronze Pencil
Agency:
Wieden + Kennedy / Amsterdam
Client:
Tanqueray
Title:
Resist Simple
Category:
Broadcast Design / Campaign
Annual ID:
10055D
Award:
2010 Design Bronze Pencil
Agency:
BradfordLawton, LLC / San Antonio
Client:
Wine to Water
Title:
Wine to Water
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10008D
Award:
2010 Design Bronze Pencil
Agency:
BBDO / New York
Client:
The Economist
Title:
Plugs
Category:
Outdoor Design / Single
Annual ID:
10040D
Award:
2010 Design Bronze Pencil
Agency:
JWT Dubai / dubai
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10061D
Award:
2010 Design Bronze Pencil
Agency:
Karigari Design inc / Mumbai
Client:
The Backpacker Company
Title:
Soap Cards
Category:
Corporate Identity / Single
Annual ID:
10011D
Award:
2010 Design Bronze Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Sydney Writers\' Festival
Title:
\'Sydney Writers\' Festival letterheads\'
Category:
Corporate Identity / Campaign
Annual ID:
10014D
Award:
2010 Design Bronze Pencil
Agency:
Sid Lee / Montreal
Client:
Functionalab
Title:
Functionalab - Corporate identity
Category:
Corporate Identity / Campaign
Annual ID:
10015D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Direct Mail / Campaign
Annual ID:
10049D
Award:
2010 Design Merit Award
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
Model Plus Magazine
Title:
Model Plus Postcard
Category:
Direct Mail / Campaign
Annual ID:
10220D
Award:
2010 Design Merit Award
Agency:
Ogilvy / são paulo
Client:
IBCC
Title:
Excuses
Category:
Typography in Design / Single
Annual ID:
10271D
Award:
2010 Design Merit Award
Agency:
ACW GREY / Tel Aviv
Client:
Pelephone
Title:
Armies
Category:
Broadcast Design / Single
Annual ID:
10221D
Award:
2010 Design Merit Award
Agency:
ADK / Tokyo
Client:
IKEA Japan
Title:
Lunchbox
Category:
Broadcast Design / Single
Annual ID:
10222D
Award:
2010 Design Merit Award
Agency:
ADK / Tokyo
Client:
IKEA Japan
Title:
Packing
Category:
Broadcast Design / Single
Annual ID:
10223D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
The Big One
Category:
Broadcast Design / Single
Annual ID:
10224D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Teddy Bear Chase
Category:
Broadcast Design / Single
Annual ID:
10225D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
Love Project Music Video
Category:
Broadcast Design / Single
Annual ID:
10226D
Award:
2010 Design Merit Award
Agency:
Elastic / Santa Monica
Client:
Honda Accord Crosstour
Title:
Instruments
Category:
Broadcast Design / Single
Annual ID:
10227D
Award:
2010 Design Merit Award
Agency:
JWT New York / New York
Client:
JetBlue
Title:
Seat Monster
Category:
Broadcast Design / Single
Annual ID:
10228D
Award:
2010 Design Merit Award
Agency:
LOBO / SAO PAULO
Client:
Fiat Automóveis S/A
Title:
New times
Category:
Broadcast Design / Single
Annual ID:
10229D
Award:
2010 Design Merit Award
Agency:
MacLaren McCann / Toronto
Client:
GM Buick
Title:
Behind The Beauty
Category:
Broadcast Design / Single
Annual ID:
10230D
Award:
2010 Design Merit Award
Agency:
Ogilvy New York / New York
Client:
United Nations Climate Change Conference
Title:
Hopenhagen - "Together"
Category:
Broadcast Design / Single
Annual ID:
10231D
Award:
2010 Design Merit Award
Agency:
TANGRAM co. ltd. / Tokyo
Client:
Sturdy Style
Title:
WhiteBox
Category:
Broadcast Design / Single
Annual ID:
10232D
Award:
2010 Design Merit Award
Agency:
TAXI / New York
Client:
Museum of Modern Art
Title:
Transform
Category:
Broadcast Design / Single
Annual ID:
10233D
Award:
2010 Design Merit Award
Agency:
DDB / New York
Client:
DDB
Title:
All-Clear Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10238D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Committee for Assisting and Promoting Education of the Disabled in Sudan
Title:
Braille Campaign for the Committee for Assisting and Promoting the Education of the Disabled in Sudan
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10239D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Unimed Rio
Title:
Hitler
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10240D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Unimed Rio
Title:
Bin Laden
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10241D
Award:
2010 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Frito-Lay, Dallas Texas
Title:
Greensburg Posters
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10242D
Award:
2010 Design Merit Award
Agency:
Leo Burnett GmbH / Duesseldorf
Client:
German Society for Nature Conservation (NABU)
Title:
The Beaver is back!
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10243D
Award:
2010 Design Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Nissan
Title:
Drink you drive don´t if
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10244D
Award:
2010 Design Merit Award
Agency:
Meridian Communication Pvt Ltd / Bangalore
Client:
treesforfree.org
Title:
Gift A Tree
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10245D
Award:
2010 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Resources
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10246D
Award:
2010 Design Merit Award
Agency:
Sagmeister Inc. / New York
Client:
Levi's Strauss
Title:
Get Tested!
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10247D
Award:
2010 Design Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
The Unity Font
Category:
Typography in Design / Single
Annual ID:
10266D
Award:
2010 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Alt Group
Title:
OUCH
Category:
Typography in Design / Single
Annual ID:
10267D
Award:
2010 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IGFM International society for human rights
Title:
Bars
Category:
Typography in Design / Single
Annual ID:
10268D
Award:
2010 Design Merit Award
Agency:
JWT London / London
Client:
HSBC
Title:
Wimbledon Type
Category:
Typography in Design / Single
Annual ID:
10269D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kellogg's Corn Flakes
Title:
New York Times
Category:
Typography in Design / Single
Annual ID:
10270D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Ogilvy Germany
Title:
"HOWTO" Magazine
Category:
Typography in Design / Single
Annual ID:
10272D
Award:
2010 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
The OCT Art & Design Gallery
Title:
Social Energy
Category:
Typography in Design / Single
Annual ID:
10273D
Award:
2010 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
HSA
Title:
Seeds of the Cities
Category:
Typography in Design / Single
Annual ID:
10274D