The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Collateral / Self-promotion (Agencies or individuals )
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Mobile Applications/Sites / Augmented Reality
Life Preserver / Dunk Slam / Post-Its
Agency: DDB Canada / Vancouver / Vancouver
Client: Sport BC Category: Public Service / Television - Campaign
Drive Alive
Agency: MetropolitanRepublic / Johanneesburg
Client: Drive Alive Category: Public Service / Television - Campaign
Domestic Violence
Agency: Ogilvy & Mather / Mumbai
Client: Breakthrough Trust Category: Public Service / Television - Campaign
The truth
Agency: Serviceplan / Munich
Client: International Society for Human Rights Category: Public Service / Television - Campaign
Youth Reckless Driving
Agency: Young & Rubicam New York / New York
Client: Ad Council Category: Public Service / Television - Campaign
Baby Strollers
Agency: BBDO / New York
Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Bye Forever
Agency: ERIC CAI DESIGN CO. / Beijing
Client: WWF CHINA Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
1968 Exhibit Sponsor Package
Agency: Little & Company / Minneapolis
Client: Minnesota Historical Society Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
St-Germain 50ml Display
Agency: Sandstrom Partners / Portland
Client: Cooper Spirits International Category: Industrial Design / Single
Travel Planner "Interactive Outdoor Poster"
Agency: Forsman & Bodenfors / Gothenburg
Client: Västtrafik Category: Mobile Applications/Sites / Corporate Website
Bike Lock
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Experiential Advertising / Single
DIRTY WATER for $1
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Experiential Advertising / Single
Drop The Bomb
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Fosters: Carlton Draught Category: Experiential Advertising / Single
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Experiential Advertising / Single
The Wall Project
Agency: DDB West / San Francisco
Client: The Wende Museum and Archive of the Cold War Category: Experiential Advertising / Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Experiential Advertising / Single
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Experiential Advertising / Single
White Gold's Battle for Milkquarious
Agency: Goodby, Silverstein and Partners / San Francisco
Client: California Milk Processor Board Category: Experiential Advertising / Single
Summit on the Summit
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hewlett Packard Category: Experiential Advertising / Single
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Experiential Advertising / Single
Flyvertising - the world´s first fly banner.
Agency: Jung von Matt AG / Stuttgart
Client: Eichborn Category: Experiential Advertising / Single
The My First Book Project
Agency: JWT Cape Town / Cape Town
Client: Global Literacy Project Incorporated Category: Experiential Advertising / Single
HEINEKEN AUDITORIUM
Agency: JWT Italia / Milano
Client: Heineken Italia Category: Experiential Advertising / Single
House of Cards Exhibition
Agency: Leo Burnett / London
Client: Shelter Category: Experiential Advertising / Single
House of Cards - Glastonbury
Agency: Leo Burnett / London
Client: Shelter Category: Experiential Advertising / Single
Monuments
Agency: Leo Burnett / Millers Point
Client: WWF/Earth Hour Category: Experiential Advertising / Single
The Great Christmas Paper Swindle
Agency: Lowe Sydney / Sydney
Client: Football Federation Australia Category: Experiential Advertising / Single
Fire Scooter
Agency: McCann Worldgroup India / Mumbai
Client: Republic of Chicken Category: Experiential Advertising / Single
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Experiential Advertising / Single
ProContra
Agency: Serviceplan / München
Client: LeadAcademy e.V. Category: Experiential Advertising / Single
Doppelherz Calming Tablets
Agency: Scholz & Friends / Hamburg
Client: Queisser Pharma GmbH & Co. KG Category: Consumer Radio / Campaign
Sponsor Me Spring Radio
Agency: TBWA\Vancouver / Vancouver
Client: Okanagan Spring Brewery Category: Consumer Radio / Campaign
Move When You Need To
Agency: Three Drunk Monkeys / Sydney
Client: Unwired Category: Consumer Radio / Campaign
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Agency: GREY Group G2 Tokyo / Tokyo
Client: DIESEL JAPAN Co.,Ltd. Category: Outdoor Design / Single
Straws
Agency: McCann Erickson / New York City
Client: Purity Organics Category: Outdoor Design / Single
The Trillion Dollar Billboard
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Outdoor Design / Single
Live Classifieds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Auto Trader Category: Outdoor Design / Single
Lupin Steal Japan Project
Agency: 777interactive / Tokyo
Client: Lupin Steal Japan Project Category: Integrated Branding / Integrated Branding Campaign - 360
Public Polo
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Nike: Show Your Five
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
NikeTrue City
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360