The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Official 2009 US Open iPhone App
Agency: DIGITAS, NY / New York
Client: American Express Category: Mobile Applications/Sites / Services
Havaianas Nest
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Smart Car Poster Campaign
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Tokyo Marathon Swimming in the sea
Agency: Dentsu / Tokyo
Client: Japan Swimming Federation Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Monster campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER
Agency: good design company / Tokyo
Client: kurkku Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Elanders on Very Important Matters
Agency: Happy F&B / Gothenburg
Client: Elanders printing house Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Making History
Agency: Jung von Matt AG / Hamburg
Client: LEGO Germany Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
See the Music
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Scary Posters
Agency: MEMAC Ogilvy Dubai / Dubai
Client: Jam Jar Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Blume
Agency: Nippon Design Center, Inc. / Tokyo
Client: Blume Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Military
Agency: Ogilvy & Mather Singapore / Singapore
Client: Glaxosmithkline Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Kitchen Art Series
Agency: Ogilvy & Mather Singapore / Singapore
Client: Bulthaup Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Bubbles
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: GlaxoSmithKline India Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
colors of India
Agency: Taproot India / mumbai
Client: Transasia Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
The Fridge Corporate Campaign
Agency: TBWA\RAAD / Dubai
Client: The Fridge Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
The Beards
Agency: Young & Rubicam New York / New York
Client: South Central Alaskan Beard Club Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
TYPICAL
Agency: Abbott Mead Vickers BBDO / London
Client: D&AD Category: Trade / Full Page or Spread - Single
Yellow Finger
Agency: Creative Juice\Bangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Trade / Full Page or Spread - Single
Dulcolax - Sewer
Agency: Grey Paris / Paris
Client: Boehringer Ingelheim Category: Trade / Full Page or Spread - Single
Life Preserver / Dunk Slam / Post-Its
Agency: DDB Canada / Vancouver / Vancouver
Client: Sport BC Category: Public Service / Television - Campaign
Drive Alive
Agency: MetropolitanRepublic / Johanneesburg
Client: Drive Alive Category: Public Service / Television - Campaign
Domestic Violence
Agency: Ogilvy & Mather / Mumbai
Client: Breakthrough Trust Category: Public Service / Television - Campaign
The truth
Agency: Serviceplan / Munich
Client: International Society for Human Rights Category: Public Service / Television - Campaign
Youth Reckless Driving
Agency: Young & Rubicam New York / New York
Client: Ad Council Category: Public Service / Television - Campaign
The Ultimate Alter Machine
Agency: GrupoW / Saltillo
Client: Rexona, Unilever Category: Craft / Sound Design
Can Hand
Agency: Bridge Worldwide / Cincinnati
Client: Procter & Gamble Category: Interactive Advertising / Banners - Fixed Space - Single
Call Woody
Agency: DIGITAS, NY / New York
Client: T.G.I. Friday's Category: Interactive Advertising / Banners - Fixed Space - Single
NOW Widget Banner I
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Fixed Space - Single
Prius iMedia - Draw Tree
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Interactive Advertising / Banners - Fixed Space - Single
Stolen Signature
Agency: Bates 141 Mumbai / Mumbai
Client: India Antivirus Pvt. Ltd. Category: Direct Mail / Single
Idea Pencil
Agency: Dentsu / Tokyo
Client: Yoshida Hideo Memorial Foundation Category: Direct Mail / Single
STIHL Autumn Calendar 2010
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: STIHL Vertriebszentrale AG & Co. KG Category: Direct Mail / Single
Cardboard Record Player
Agency: Grey Canada, Vancouver / Vancouver
Client: GGRP Sound Category: Direct Mail / Single
Call-up Papers
Agency: Ireland Davenport / Johannesburg
Client: South African National Museum of Military History Category: Direct Mail / Single
Memo Pad
Agency: JWT HK / Hong Kong
Client: Jacobson Medical (Hong Kong) Ltd. Category: Direct Mail / Single
Unfinished Novel
Agency: King James / Cape Town
Client: Allan Gray Limited Category: Direct Mail / Single
The Trillion Dollar Mailer
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Direct Mail / Single
STEP ON STEP: RUG FLIP FLOPS
Agency: TBWA\ISTANBUL / ISTANBUL
Client: STEP CARPET Category: Direct Mail / Single
Tokyo Great Visual 2010 New year's card
Agency: Tokyo Great Visual inc. / Tokyo
Client: Tokyo Great Visual Category: Direct Mail / Single
Poison Chocolate
Agency: zig / Toronto
Client: Corus Entertainment (DUSK TV) Category: Direct Mail / Single
Express Courier Service
Agency: Artplan Comunicação / Rio de Janeiro
Client: Correios Category: Consumer Television / Under $80K Budget - Campaign
The revenge of the little man
Agency: Jung von Matt AG / Hamburg
Client: Mystocks Category: Consumer Television / Under $80K Budget - Campaign
Award:
2010 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
The Official 2009 US Open iPhone App
Category:
Mobile Applications/Sites / Services
Annual ID:
10177N
Award:
2010 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Nest
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10144D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10145D
Award:
2010 Design Merit Award
Agency:
David&Goliath / El Segundo
Client:
MGM Mirage/MCC Group
Title:
Dragon Noodle
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10146D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Swimming Federation
Title:
Tokyo Marathon Swimming in the sea
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10147D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin / Cup Noodles
Title:
Monster campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10148D
Award:
2010 Design Merit Award
Agency:
good design company / Tokyo
Client:
kurkku
Title:
PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10149D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Elanders printing house
Title:
Elanders on Very Important Matters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10150D
Award:
2010 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
LEGO Germany
Title:
Making History
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10151D
Award:
2010 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmonic Orchestra of Hamburg
Title:
See the Music
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10152D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10153D
Award:
2010 Design Merit Award
Agency:
MEMAC Ogilvy Dubai / Dubai
Client:
Jam Jar
Title:
Scary Posters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10154D
Award:
2010 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
Blume
Title:
Blume
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10155D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10156D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Glaxosmithkline
Title:
Military
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10157D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Bulthaup
Title:
Kitchen Art Series
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10158D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
GlaxoSmithKline India
Title:
Bubbles
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10159D
Award:
2010 Design Merit Award
Agency:
Taproot India / mumbai
Client:
Transasia
Title:
colors of India
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10160D
Award:
2010 Design Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
The Fridge
Title:
The Fridge Corporate Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10161D
Award:
2010 Design Merit Award
Agency:
Young & Rubicam New York / New York
Client:
South Central Alaskan Beard Club
Title:
The Beards
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10162D
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
D&AD
Title:
TYPICAL
Category:
Trade / Full Page or Spread - Single
Annual ID:
10227A
Award:
2010 Advertising Merit Award
Agency:
Creative Juice\Bangkok (TBWA) / Bangkok
Client:
Teleinfo Media
Title:
Yellow Finger
Category:
Trade / Full Page or Spread - Single
Annual ID:
10228A
Award:
2010 Advertising Merit Award
Agency:
Grey Paris / Paris
Client:
Boehringer Ingelheim
Title:
Dulcolax - Sewer
Category:
Trade / Full Page or Spread - Single
Annual ID:
10229A
Award:
2010 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Sport BC
Title:
Life Preserver / Dunk Slam / Post-Its
Category:
Public Service / Television - Campaign
Annual ID:
10331T
Award:
2010 Advertising Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Drive Alive
Title:
Drive Alive
Category:
Public Service / Television - Campaign
Annual ID:
10332T
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Breakthrough Trust
Title:
Domestic Violence
Category:
Public Service / Television - Campaign
Annual ID:
10333T
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / Munich
Client:
International Society for Human Rights
Title:
The truth
Category:
Public Service / Television - Campaign
Annual ID:
10334T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam New York / New York
Client:
Ad Council
Title:
Youth Reckless Driving
Category:
Public Service / Television - Campaign
Annual ID:
10335T
Award:
2010 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
AKQA
Title:
Resotweetion
Category:
Craft / Sound Design
Annual ID:
10340N
Award:
2010 Interactive Merit Award
Agency:
GrupoW / Saltillo
Client:
Rexona, Unilever
Title:
The Ultimate Alter Machine
Category:
Craft / Sound Design
Annual ID:
10341N
Award:
2010 Interactive Merit Award
Agency:
Tribal DDB / Amstelveen
Client:
Philips
Title:
Made to move
Category:
Craft / Sound Design
Annual ID:
10342N
Award:
2010 Interactive Merit Award
Agency:
Bridge Worldwide / Cincinnati
Client:
Procter & Gamble
Title:
Can Hand
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10182N
Award:
2010 Interactive Merit Award
Agency:
DIGITAS, NY / New York
Client:
T.G.I. Friday's
Title:
Call Woody
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10183N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Widget Banner I
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10184N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iMedia - Draw Tree
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10185N
Award:
2010 Design Merit Award
Agency:
Bates 141 Mumbai / Mumbai
Client:
India Antivirus Pvt. Ltd.
Title:
Stolen Signature
Category:
Direct Mail / Single
Annual ID:
10207D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Yoshida Hideo Memorial Foundation
Title:
Idea Pencil
Category:
Direct Mail / Single
Annual ID:
10208D
Award:
2010 Design Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
APN
Title:
Hour Long Letter
Category:
Direct Mail / Single
Annual ID:
10209D
Award:
2010 Design Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
STIHL Vertriebszentrale AG & Co. KG
Title:
STIHL Autumn Calendar 2010
Category:
Direct Mail / Single
Annual ID:
10210D
Award:
2010 Design Merit Award
Agency:
Grey Canada, Vancouver / Vancouver
Client:
GGRP Sound
Title:
Cardboard Record Player
Category:
Direct Mail / Single
Annual ID:
10211D
Award:
2010 Design Merit Award
Agency:
Ireland Davenport / Johannesburg
Client:
South African National Museum of Military History
Title:
Call-up Papers
Category:
Direct Mail / Single
Annual ID:
10212D
Award:
2010 Design Merit Award
Agency:
JWT HK / Hong Kong
Client:
Jacobson Medical (Hong Kong) Ltd.
Title:
Memo Pad
Category:
Direct Mail / Single
Annual ID:
10213D
Award:
2010 Design Merit Award
Agency:
King James / Cape Town
Client:
Allan Gray Limited
Title:
Unfinished Novel
Category:
Direct Mail / Single
Annual ID:
10214D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Urban Tree Salvage
Title:
Press Kit
Category:
Direct Mail / Single
Annual ID:
10215D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Mailer
Category:
Direct Mail / Single
Annual ID:
10216D
Award:
2010 Design Merit Award
Agency:
TBWA\ISTANBUL / ISTANBUL
Client:
STEP CARPET
Title:
STEP ON STEP: RUG FLIP FLOPS
Category:
Direct Mail / Single
Annual ID:
10217D
Award:
2010 Design Merit Award
Agency:
Tokyo Great Visual inc. / Tokyo
Client:
Tokyo Great Visual
Title:
Tokyo Great Visual 2010 New year's card
Category:
Direct Mail / Single
Annual ID:
10218D
Award:
2010 Design Merit Award
Agency:
zig / Toronto
Client:
Corus Entertainment (DUSK TV)
Title:
Poison Chocolate
Category:
Direct Mail / Single
Annual ID:
10219D
Award:
2010 Advertising Merit Award
Agency:
Artplan Comunicação / Rio de Janeiro
Client:
Correios
Title:
Express Courier Service
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
10421T
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Mystocks
Title:
The revenge of the little man
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
10422T
