The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Do You Have What it Takes?
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Cinema Advertising / Maximum 3 minutes - Single
Subtitles
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
Whopper Face
Agency: Ogilvy Brasil / Sao Paulo
Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
Ruo and Ruco
Agency: Drill Inc. / Shibuya
Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics
Sprint Widget Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
Brake Assist Plus
Agency: BBDO Proximity Singapore / Singapore
Client: Mercedes Benz Singapore Category: Small Space Print / Campaign
Date
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
nico products posters
Agency: MR_DESIGN / Tokyo
Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
Gyttorp
Agency: Neumeister / Stockholm
Client: Gyttorp Category: Branding / Logo/Trademark Design - Single Only
Bottle Top
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
Lionelville
Agency: Creative Artists Agency / Los Angeles
Client: Lionel Category: Film / Theatrical and DVD releases
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single
The Hidden Truth
Agency: Bates 141 Mumbai / Mumbai
Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME
Agency: DDB Shanghai / Shanghai
Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Summit on the Summit Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Experiential Advertising / Single
Cinco
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Radio / Single
Undergraduate Catalog
Agency: Visual Arts Press, Ltd. / New York
Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Model, Gym, Bird
Agency: La Comunidad / Miami
Client: MTV Category: Consumer Television / Over :30 - Campaign
John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles
Client: Adobe Category: Music / Integration of a brand in a music environment
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Campaign
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm
Client: Samsung Category: Online Films And Video / Event or Live Webcast - Single
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
In your hands
Agency: DDB Stockholm / Stockholm
Client: Telia Category: Websites & Microsites / Services
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Non-Broadcast / Single
Harry Potter
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Avatar
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
iLingual
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Emirates Category: Mobile Applications/Sites / Services
Elevator
Agency: GREY Tokyo / Tokyo
Client: Kagatani Knife Category: Collateral Design / Promotion (Agencies creating work for individuals)
“Electronic Guitar Birds”
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: egoFM Category: Collateral Design / Promotion (Agencies creating work for individuals)
Cinema 21:9
Agency: DDB Worldwide/Tribal DDB Amsterdam
Client: Philips Category: Websites & Microsites / Durable Goods
"HOWTO" Magazine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Branding / Booklet/Brochure
Deutsches Currywurst Museum
Agency: Atelier Markgraph / Frankfurt
Client: E.I. Edutainment International Category: Spatial Design / Campaign
Social Energy Space
Agency: SenseTeam / Shenzhen
Client: The OCT Art & Design Gallery Category: Spatial Design / Campaign
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Specials or one-time screening
The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
www.hboimagine.com
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Faces
Agency: Zapping/M&C Saatchi / Madrid
Client: Western Union Category: Trade / Full Page or Spread - Campaign
Give it a Ponder
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Chaos at Home
Agency: DDB, Paris / Paris
Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn
Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Chocolate Research Facility (Wheelock Place)
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Category: Spatial Design / Single
Award:
2010 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Do You Have What it Takes?
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10084G
Award:
2010 Advertising Silver Pencil
Agency:
JWT San Juan / San Juan
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10066T
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
Subtitles
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10067T
Award:
2010 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Craft / Interface Design
Annual ID:
10085N
Award:
2010 Interactive Silver Pencil
Agency:
DDB UK / London
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10005N
Award:
2010 Interactive Silver Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Burger King
Title:
Whopper Face
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10040N
Award:
2010 Interactive Silver Pencil
Agency:
Drill Inc. / Shibuya
Client:
Marui Co.,LTD.
Title:
Ruo and Ruco
Category:
Craft / Animation / Motion Graphics
Annual ID:
10087N
Award:
2010 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint Widget Banner Campaign
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10046N
Award:
2010 Advertising Silver Pencil
Agency:
BBDO Proximity Singapore / Singapore
Client:
Mercedes Benz Singapore
Title:
Brake Assist Plus
Category:
Small Space Print / Campaign
Annual ID:
10009A
Award:
2010 Advertising Silver Pencil
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
10063T
Award:
2010 Design Silver Pencil
Agency:
MR_DESIGN / Tokyo
Client:
MR_DESIGN
Title:
nico products posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10057D
Award:
2010 Design Silver Pencil
Agency:
TAXI Canada / Toronto
Client:
Hazco
Title:
Demolition
Category:
Direct Mail / Single
Annual ID:
10047D
Award:
2010 Design Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Imagine TV Campaign
Category:
Broadcast Design / Campaign
Annual ID:
10054D
Award:
2010 Design Silver Pencil
Agency:
Neumeister / Stockholm
Client:
Gyttorp
Title:
Gyttorp
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10007D
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Bottle Top
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10034A
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Lionel
Title:
Lionelville
Category:
Film / Theatrical and DVD releases
Annual ID:
10013E
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10032A
Award:
2010 Advertising Silver Pencil
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Innovation in Advertising / Single
Annual ID:
10076G
Award:
2010 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmonic Orchestra of Hamburg
Title:
Concert for the people
Category:
Innovation in Advertising / Single
Annual ID:
10077G
Award:
2010 Design Silver Pencil
Agency:
Bates 141 Mumbai / Mumbai
Client:
Women’s Grievances Cell
Title:
The Hidden Truth
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10059D
Award:
2010 Design Silver Pencil
Agency:
DDB Shanghai / Shanghai
Client:
THE PREGNANCY CARE ASSOCIATION
Title:
OPEN ME
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10060D
Award:
2010 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
HP
Title:
Summit on the Summit Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
10081N
Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Experiential Advertising / Single
Annual ID:
10087G
Award:
2010 Advertising Silver Pencil
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Cinco
Category:
Consumer Radio / Single
Annual ID:
10044R
Award:
2010 Design Silver Pencil
Agency:
Visual Arts Press, Ltd. / New York
Client:
School of Visual Arts
Title:
Undergraduate Catalog
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
10032D
Award:
2010 Advertising Silver Pencil
Agency:
La Comunidad / Miami
Client:
MTV
Title:
Model, Gym, Bird
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10052T
Award:
2010 Branded Entertainment Silver Pencil
Agency:
BLITZ / Los Angeles
Client:
Adobe
Title:
John Mayer Augmented Reality Music Video
Category:
Music / Integration of a brand in a music environment
Annual ID:
10065E
Award:
2010 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Annual ID:
10042T
Award:
2010 Interactive Silver Pencil
Agency:
From Stockholm With Love / Stockholm
Client:
Samsung
Title:
Samsung Shakedown
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10062N
Award:
2010 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10055T
Award:
2010 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Telia
Title:
In your hands
Category:
Websites & Microsites / Services
Annual ID:
10025N
Award:
2010 Advertising Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Non-Broadcast / Single
Annual ID:
10074G
Award:
2010 Advertising Silver Pencil
Agency:
Rediffusion Young & Rubicam, Mumbai / Mumbai
Client:
SeventyMM Pvt. Ltd.
Title:
Harry Potter
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10020A
Award:
2010 Advertising Silver Pencil
Agency:
Rediffusion Young & Rubicam, Mumbai / Mumbai
Client:
SeventyMM Pvt. Ltd.
Title:
Avatar
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10021A
Award:
2010 Interactive Silver Pencil
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Emirates
Title:
iLingual
Category:
Mobile Applications/Sites / Services
Annual ID:
10036N
Award:
2010 Design Silver Pencil
Agency:
GREY Tokyo / Tokyo
Client:
Kagatani Knife
Title:
Elevator
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10028D
Award:
2010 Design Silver Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
egoFM
Title:
“Electronic Guitar Birds”
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10029D
Award:
2010 Interactive Silver Pencil
Agency:
DDB Worldwide/Tribal DDB Amsterdam
Client:
Philips
Title:
Cinema 21:9
Category:
Websites & Microsites / Durable Goods
Annual ID:
10012N
Award:
2010 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Ogilvy Germany
Title:
"HOWTO" Magazine
Category:
Branding / Booklet/Brochure
Annual ID:
10003D
Award:
2010 Design Silver Pencil
Agency:
Atelier Markgraph / Frankfurt
Client:
E.I. Edutainment International
Title:
Deutsches Currywurst Museum
Category:
Spatial Design / Campaign
Annual ID:
10036D
Award:
2010 Design Silver Pencil
Agency:
SenseTeam / Shenzhen
Client:
The OCT Art & Design Gallery
Title:
Social Energy Space
Category:
Spatial Design / Campaign
Annual ID:
10037D
Award:
2010 Advertising Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10036A
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Young & Rubicam / New York
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Specials or one-time screening
Annual ID:
10008E
Award:
2010 Advertising Silver Pencil
Agency:
Alec Brownstein / New York
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
10030A
Award:
2010 Interactive Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
www.hboimagine.com
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10072N
Award:
2010 Advertising Silver Pencil
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Western Union
Title:
Faces
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
10017A
Award:
2010 Advertising Silver Pencil
Agency:
Young & Rubicam New York / New York
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10062T
Award:
2010 Branded Entertainment Silver Pencil
Agency:
DDB, Paris / Paris
Client:
Henkel Rubson
Title:
Chaos at Home
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10032E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy New York / Brooklyn
Client:
ESPN Monday Night Football
Title:
Monday Night Football "Interactive Storefronts"
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10033E
Award:
2010 Design Silver Pencil
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Chocolate Research Facility
Title:
Chocolate Research Facility (Wheelock Place)
Category:
Spatial Design / Single
Annual ID:
10034D
