The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Chaos at Home
Agency: DDB, Paris / Paris
Client: Henkel Rubson Category: Gaming & Branded Applications / Offline gaming
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn
Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Give it a Ponder
Agency: Young & Rubicam New York / New York
Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Toyota Sponsafier Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Specials or one-time screening
adidas teamgeist
Agency: North Kingdom / Skelleftea
Client: adidas Category: Websites & Microsites / Branded Games
Lionelville
Agency: Creative Artists Agency / Los Angeles
Client: Lionel Category: Film / Theatrical and DVD releases
Nanjing contemporary art annual exhibition
Agency: qing zhao / Nanjing
Client: zhao qing Category: Public Service / Collateral - Campaign
Equally Sweet. Equally Dark.
Agency: JWT Singapore / Singapore
Client: Canelé Pâtisserie Chocolaterie Category: Magazine / Full Page or Spread - Campaign
Chalkbot
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
Everywhere URL
Agency: Y&R South Africa / Wendywood
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Asylum 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
Assurance
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hyundai Category: Innovation in Advertising / Campaign
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Innovation in Advertising / Campaign
Bottle Top
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Single
Button Fly
Agency: Sagmeister Inc. / New York
Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
iLingual
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Emirates Category: Mobile Applications/Sites / Services
Ruo and Ruco
Agency: Drill Inc. / Shibuya
Client: Marui Co.,LTD. Category: Craft / Animation / Motion Graphics
5 Ingredient Outdoor Campaign
Agency: Goodby, Silverstein & Partners / san francisco
Client: Haagen Dazs Category: Outdoor Design / Campaign
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Experiential Advertising / Single
Dr. Bing
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft Category: Film / Documentaries
Priceless Picks
Agency: McCann Erickson / New York City
Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
Puppies; Dance Club; Oktoberfest
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Worth It
Agency: Net#Work BBDO / Hyde Park
Client: Virgin Atlantic Airlines Category: Consumer Radio / Campaign
Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school Category: Craft / Sound Design
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm
Client: Samsung Category: Online Films And Video / Event or Live Webcast - Single
Whopper Face
Agency: Ogilvy Brasil / Sao Paulo
Client: Burger King Category: Interactive Advertising / Banners - Fixed Space - Single
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
Crash Tests
Agency: Marcel Paris / paris
Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Campaign
nico products posters
Agency: MR_DESIGN / Tokyo
Client: MR_DESIGN Category: Public Service / Outdoor and Posters - Campaign
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Gaming & Branded Applications / Branded applications
Skin / Fish
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Collateral / Posters, P.O.P. and In-Store - Campaign
The Hidden Truth
Agency: Bates 141 Mumbai / Mumbai
Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME
Agency: DDB Shanghai / Shanghai
Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Gyttorp
Agency: Neumeister / Stockholm
Client: Gyttorp Category: Branding / Logo/Trademark Design - Single Only
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Out Of Home/Outdoor / Campaign
LEGO CL!CK - A Short Film
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems Category: Online Films And Video / Long Form - Single
Award:
2010 Branded Entertainment Silver Pencil
Agency:
DDB, Paris / Paris
Client:
Henkel Rubson
Title:
Chaos at Home
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10032E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy New York / Brooklyn
Client:
ESPN Monday Night Football
Title:
Monday Night Football "Interactive Storefronts"
Category:
Gaming & Branded Applications / Offline gaming
Annual ID:
10033E
Award:
2010 Advertising Silver Pencil
Agency:
Young & Rubicam New York / New York
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10062T
Award:
2010 Design Silver Pencil
Agency:
Neumeister / Stockholm
Client:
Gyttorp
Title:
Gyttorp
Category:
Package Design / Single
Annual ID:
10017D
Award:
2010 Interactive Silver Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Toyota Sponsafier Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10078N
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Young & Rubicam / New York
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Specials or one-time screening
Annual ID:
10008E
Award:
2010 Interactive Silver Pencil
Agency:
Droga5 / New York
Client:
Puma
Title:
Index
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10031N
Award:
2010 Interactive Silver Pencil
Agency:
North Kingdom / Skelleftea
Client:
adidas
Title:
adidas teamgeist
Category:
Websites & Microsites / Branded Games
Annual ID:
10002N
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Lionel
Title:
Lionelville
Category:
Film / Theatrical and DVD releases
Annual ID:
10013E
Award:
2010 Design Silver Pencil
Agency:
qing zhao / Nanjing
Client:
zhao qing
Title:
Nanjing contemporary art annual exhibition
Category:
Public Service / Collateral - Campaign
Annual ID:
10062D
Award:
2010 Advertising Silver Pencil
Agency:
JWT Singapore / Singapore
Client:
Canelé Pâtisserie Chocolaterie
Title:
Equally Sweet. Equally Dark.
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10007A
Award:
2010 Design Silver Pencil
Agency:
MR_DESIGN / Tokyo
Client:
MR_DESIGN
Title:
Sushi Memo Block
Category:
Industrial Design / Campaign
Annual ID:
10064D
Award:
2010 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
10055N
Award:
2010 Advertising Silver Pencil
Agency:
Y&R South Africa / Wendywood
Client:
Land Rover
Title:
Everywhere URL
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10001A
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito Lay Doritos
Title:
Asylum 626
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10021E
Award:
2010 Advertising Silver Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Hyundai
Title:
Assurance
Category:
Innovation in Advertising / Campaign
Annual ID:
10080G
Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Innovation in Advertising / Campaign
Annual ID:
10081G
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Bottle Top
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10034A
Award:
2010 Design Silver Pencil
Agency:
Sagmeister Inc. / New York
Client:
Levi's Strauss
Title:
Button Fly
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Annual ID:
10022D
Award:
2010 Interactive Silver Pencil
Agency:
LEAN MEAN FIGHTING MACHINE / london
Client:
Emirates
Title:
iLingual
Category:
Mobile Applications/Sites / Services
Annual ID:
10036N
Award:
2010 Interactive Silver Pencil
Agency:
Drill Inc. / Shibuya
Client:
Marui Co.,LTD.
Title:
Ruo and Ruco
Category:
Craft / Animation / Motion Graphics
Annual ID:
10087N
Award:
2010 Design Silver Pencil
Agency:
Goodby, Silverstein & Partners / san francisco
Client:
Haagen Dazs
Title:
5 Ingredient Outdoor Campaign
Category:
Outdoor Design / Campaign
Annual ID:
10042D
Award:
2010 Design Silver Pencil
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
OOH Campaign
Category:
Outdoor Design / Campaign
Annual ID:
10043D
Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Experiential Advertising / Single
Annual ID:
10087G
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Microsoft
Title:
Dr. Bing
Category:
Film / Documentaries
Annual ID:
10016E
Award:
2010 Interactive Silver Pencil
Agency:
McCann Erickson / New York City
Client:
MasterCard
Title:
Priceless Picks
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10037N
Award:
2010 Advertising Silver Pencil
Agency:
Devito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Puppies; Dance Club; Oktoberfest
Category:
Consumer Radio / Campaign
Annual ID:
10047R
Award:
2010 Advertising Silver Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
Virgin Atlantic Airlines
Title:
Worth It
Category:
Consumer Radio / Campaign
Annual ID:
10048R
Award:
2010 Interactive Silver Pencil
Agency:
GrupoW / Saltillo
Client:
Digital Invaders, school
Title:
Digital Invaders
Category:
Craft / Sound Design
Annual ID:
10089N
Award:
2010 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10055T
Award:
2010 Interactive Silver Pencil
Agency:
From Stockholm With Love / Stockholm
Client:
Samsung
Title:
Samsung Shakedown
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10062N
Award:
2010 Interactive Silver Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Burger King
Title:
Whopper Face
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
10040N
Award:
2010 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Craft / Interface Design
Annual ID:
10085N
Award:
2010 Advertising Silver Pencil
Agency:
Marcel Paris / paris
Client:
Fiat
Title:
Crash Tests
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
10003A
Award:
2010 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Annual ID:
10042T
Award:
2010 Design Silver Pencil
Agency:
MR_DESIGN / Tokyo
Client:
MR_DESIGN
Title:
nico products posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10057D
Award:
2010 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10018N
Award:
2010 Design Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Imagine TV Campaign
Category:
Broadcast Design / Campaign
Annual ID:
10054D
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10034E
Award:
2010 Advertising Silver Pencil
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Fish
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10005A
Award:
2010 Interactive Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
10052N
Award:
2010 Advertising Silver Pencil
Agency:
Y&R / DUBAI
Client:
Harvey Nichols
Title:
Cause & Effect
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10025A
Award:
2010 Design Silver Pencil
Agency:
ADK / Tokyo
Client:
Hoyu Co., Ltd.
Title:
Countdown to Beauty
Category:
Package Design / Campaign
Annual ID:
10019D
Award:
2010 Design Silver Pencil
Agency:
Bates 141 Mumbai / Mumbai
Client:
Women’s Grievances Cell
Title:
The Hidden Truth
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10059D
Award:
2010 Design Silver Pencil
Agency:
DDB Shanghai / Shanghai
Client:
THE PREGNANCY CARE ASSOCIATION
Title:
OPEN ME
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10060D
Award:
2010 Design Silver Pencil
Agency:
Neumeister / Stockholm
Client:
Gyttorp
Title:
Gyttorp
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10007D
Award:
2010 Advertising Silver Pencil
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10050T
Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10015A
Award:
2010 Design Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
The Affair
Category:
Broadcast Design / Single
Annual ID:
10052D
Award:
2010 Interactive Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO Systems
Title:
LEGO CL!CK - A Short Film
Category:
Online Films And Video / Long Form - Single
Annual ID:
10068N
