The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
UNIQLO LUCKY SWITCH
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Interactive Advertising / Other Interactive Media - Single
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Social Networks/ Community
Guitar Hero
Agency: Creative Artists Agency / Los Angeles
Client: Activision Category: Music / Integration of a brand in a music environment
The MINI Christmas Box
Agency: UbachsWisbrun/JWT / Amsterdam
Client: MINI Category: Out Of Home/Outdoor / Single
Cube Film Installation
Agency: BBDO / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
THE RACE 1.0b
Agency: Work Club / London
Client: McLaren Category: Websites & Microsites / Corporate Website
It's About You Films
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
NASA "Spacious Thoughts" Feat. Tom Waits & Kool Keith
Agency: Fluorescent Hill / Montreal
Client: Squeak E Clean Prod. Category: Broadcast Design / Single
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA
Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
Clocks
Agency: BETC Euro RSCG / Paris
Client: Solidarité Sida Category: Typography in Design / Single
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Outdoor Design / Campaign
Yes, Virginia
Agency: JWT NY / The Ebeling Group
Client: Macy's Category: Television / Specials or one-time screening
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
Viagra Confessions Campaign
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Campaign
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Commercials of var. length - Campaign
Pin-Up Calendar 2010
Agency: BUTTER. Berlin/Duesseldorf / Duesseldorf
Client: EIZO Category: Collateral / Promotion (Agencies creating work for individuals)
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - Online
Button Fly
Agency: Sagmeister Inc. / New York
Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
Chocolate Research Facility (Wheelock Place)
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Category: Spatial Design / Single
Puppies; Dance Club; Oktoberfest
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Worth It
Agency: Net#Work BBDO / Hyde Park
Client: Virgin Atlantic Airlines Category: Consumer Radio / Campaign
Model, Gym, Bird
Agency: La Comunidad / Miami
Client: MTV Category: Consumer Television / Over :30 - Campaign
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Cinema Advertising / Maximum 3 minutes - Single
Subtitles
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Environmental / Experiential - Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Experiential Advertising / Single
Do You Have What it Takes?
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
In your hands
Agency: DDB Stockholm / Stockholm
Client: Telia Category: Websites & Microsites / Services
Assurance
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hyundai Category: Innovation in Advertising / Campaign
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Innovation in Advertising / Campaign
Skin / Fish
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
iLingual
Agency: LEAN MEAN FIGHTING MACHINE / london
Client: Emirates Category: Mobile Applications/Sites / Services
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
6 Beers of Separation
Agency: BMF / Pyrmont
Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single