The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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The Wilderness Downtown Agency: Milk+Koblin / New York Client: Arcade Fire/Google Category: Interactive Advertising / Other Interactive Media - Single

iPad magic Agency: DENTSU INC. / Tokyo Client: Shinya Uchida Category: Online Films And Video / Self-Promotion - Single

Welcome Back Agency: Saatchi & Saatchi / London Client: T-Mobile Category: Online Films And Video / Event or Live Webcast - Single

The Fun Theory Award - The Speed Camera Lottery Agency: DDB Stockholm / Stockholm Client: Volkswagen Sweden Category: Websites & Microsites / Durable Goods

The Johnny Cash Project Agency: @radical.media / new york Client: American Recordings/Lost Highway Category: Craft / Animation / Motion Graphics

The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Online Films And Video / Long Form - Single

The Creators Project Agency: Vice Media / Brooklyn Client: Intel Category: Interactive Advertising / Environmental / Experiential - Campaign

One Minute of Silence Agency: Jung von Matt / Limmat / Zurich Client: Caritas Category: Integrated Branding / Integrated Branding Campaign - Online

The Warden Sixteen Agency: TBWA\Vancouver / Vancouver Client: Vancouver International Film Festival Category: Websites & Microsites / Public Service/ Non-Profit

Carlos Agency: BETC Euro RSCG / Paris Client: CANAL+ Category: Websites & Microsites / Corporate Website

Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Mobile Applications/Sites / E-Commerce

Ringtowns Agency: Ogilvy Guatemala / Guatemala Client: Claro Category: Mobile Applications/Sites / Services

AutoTrader iPhone Application Agency: SapientNitro / Miami Beach Client: Trader Media Group Category: Mobile Applications/Sites / Services

Philips Wake up the town Agency: Tribal DDB Amsterdam / Amstelveen Client: Philips Category: Websites & Microsites / Consumer Goods

Pay With A Tweet Agency: R/GA / New York Client: Innovative Thunder Category: Websites & Microsites / E-Commerce

The Girl Store Agency: StrawberryFrog / New York Client: Nanhi Kali (K.C. Mahindra Education Trust) Category: Websites & Microsites / E-Commerce

Sea Weather (App) Agency: Forsman & Bodenfors / Gothenburg Client: The Swedish Sea Rescue Society Category: Mobile Applications/Sites / Public Service/ Non-Profit

Dali Museum & Hipstamatic iPhone app Agency: Goodby, Silverstein & Partners / San Francisco Client: Dali Museum Category: Mobile Applications/Sites / Public Service/ Non-Profit

APB The Human Avatar Agency: Dare / London Client: EA Games Category: Websites & Microsites / Social Networks/ Community

Kondis - The App Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Craft / Interface Design

Write with Light Agency: Gringo / Sao Paulo Client: Absolut Vodka Category: Craft / Typography

HIDDEN HEROES Agency: Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG / Hamburg Client: HI-CONE Category: Craft / Sound Design

Forever 21 Digital Billboard Agency: space150 / Minneapolis Client: Forever 21 Category: Interactive Advertising / Augmented Reality

Tweet Wrap Agency: the barbarian group / new york Client: Samsung Category: Websites & Microsites / Services

The Fisherman's Friend Facebook Adventure Agency: SMFB / Oslo Client: Fisherman's Friend/Galleberg AS Category: Websites & Microsites / Branded Games

HardChorus Agency: Droga5 / New York Client: Puma Category: Online Films And Video / Short Form - Single

Streetmuseum Agency: Brothers and Sisters / LONDON Client: Museum of London Category: Mobile Applications/Sites / Augmented Reality

Monkey Agency: Leo Burnett / Millers Point Client: WWF Category: Online Films And Video / Public Service/ Non-Profit - Single

The Product Testing Institute Agency: Dare / London Client: Sony Ericsson Category: Online Films And Video / Short Form - Series/Episodes

Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Films And Video / Long Form - Series/Episodes

Twitter Knitter Agency: RKCR/Y&R / London Client: Saint@RKCR/Y&R & RKCR/Y&R Category: Websites & Microsites / Self-Promotion

Sony “Everything Is Better In 3D” Page Takeover Agency: 180LA / Santa Monica Client: Sony Electronics Category: Interactive Advertising / Banners - Dynamic - Single

Yahoo! Page Takeover Agency: Goodby, Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Banners - Dynamic - Single

Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Other Interactive Media - Single

This is Dare - Are You? Agency: Dare / London Client: Dare Category: Online Films And Video / Self-Promotion - Single

YouTube Play Agency: Google / NY Client: Google Creative Lab Category: Online Films And Video / Event or Live Webcast - Single

Nike+ GPS Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community

Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Websites & Microsites / Durable Goods

Fashion Award Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Websites & Microsites / Durable Goods

Remember Reach Agency: AKQA / San Francisco Client: Xbox Category: Craft / Animation / Motion Graphics

True Life Costs Agency: DDB UK / London Client: Volkswagen UK Category: Craft / Animation / Motion Graphics

Yes I am Precious Agency: BREAKFAST / New York Client: TO BENEFIT LIVESTRONG Category: Interactive Advertising / Public Service/ Non-Profit - Single

THE SARTORIALIST Agency: AMSTERDAM WORLDWIDE / AMSTERDAM Client: INTEL Category: Online Films And Video / Long Form - Single

Liquid Mountaineering Agency: CCCP / Amsterdam Client: Hi-Tec Category: Online Films And Video / Long Form - Single

Boulder Digital Works Site Agency: Modernista! / Boston Client: Boulder Digital Works Category: Websites & Microsites / Public Service/ Non-Profit

Expedition Titanic Agency: Firstborn / NY Client: RMS Titanic Category: Websites & Microsites / Corporate Website

Adobe Museum of Digital Media Agency: Goodby, Silverstein & Partners / San Francisco Client: Adobe Category: Websites & Microsites / Corporate Website

Our Changing World Agency: Grow Interactive / Norfolk Client: FedEx Category: Websites & Microsites / Corporate Website

WRANGLER EUROPE FALL/WINTER 2010 COLLECTION Agency: KOKOKAKA / Gothenburg Client: VF Europe Category: Websites & Microsites / Corporate Website

TheSmarterCity Agency: Ogilvy New York / New York Client: IBM Category: Websites & Microsites / Corporate Website

The One Show

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Title

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Annual ID

Award: 2011 Interactive Silver Pencil

Agency: Milk+Koblin / New York

Client: Arcade Fire/Google

Title: The Wilderness Downtown

Category: Interactive Advertising / Other Interactive Media - Single

Annual ID: 11053N

Award: 2011 Interactive Silver Pencil

Agency: DENTSU INC. / Tokyo

Client: Shinya Uchida

Title: iPad magic

Category: Online Films And Video / Self-Promotion - Single

Annual ID: 11075N

Award: 2011 Interactive Silver Pencil

Agency: Saatchi & Saatchi / London

Client: T-Mobile

Title: Welcome Back

Category: Online Films And Video / Event or Live Webcast - Single

Annual ID: 11059N

Award: 2011 Interactive Silver Pencil

Agency: DDB Stockholm / Stockholm

Client: Volkswagen Sweden

Title: The Fun Theory Award - The Speed Camera Lottery

Category: Websites & Microsites / Durable Goods

Annual ID: 11012N

Award: 2011 Interactive Silver Pencil

Agency: @radical.media / new york

Client: American Recordings/Lost Highway

Title: The Johnny Cash Project

Category: Craft / Animation / Motion Graphics

Annual ID: 11090N

Award: 2011 Interactive Silver Pencil

Agency: TBWA\Vancouver / Vancouver

Client: Vancouver International Film Festival

Title: The Warden Sixteen

Category: Online Films And Video / Long Form - Single

Annual ID: 11066N

Award: 2011 Interactive Silver Pencil

Agency: Vice Media / Brooklyn

Client: Intel

Title: The Creators Project

Category: Interactive Advertising / Environmental / Experiential - Campaign

Annual ID: 11052N

Award: 2011 Interactive Silver Pencil

Agency: Jung von Matt / Limmat / Zurich

Client: Caritas

Title: One Minute of Silence

Category: Integrated Branding / Integrated Branding Campaign - Online

Annual ID: 11082N

Award: 2011 Interactive Silver Pencil

Award:
2011 Interactive Silver Pencil

Agency:
Milk+Koblin / New York

Client:
Arcade Fire/Google

Title:
The Wilderness Downtown

Category:
Interactive Advertising / Other Interactive Media - Single

Annual ID:
11053N

Award:
2011 Interactive Silver Pencil

Agency:
DENTSU INC. / Tokyo

Client:
Shinya Uchida

Title:
iPad magic

Category:
Online Films And Video / Self-Promotion - Single

Annual ID:
11075N

Award:
2011 Interactive Silver Pencil

Agency:
Saatchi & Saatchi / London

Client:
T-Mobile

Title:
Welcome Back

Category:
Online Films And Video / Event or Live Webcast - Single

Annual ID:
11059N

Award:
2011 Interactive Silver Pencil

Agency:
DDB Stockholm / Stockholm

Client:
Volkswagen Sweden

Title:
The Fun Theory Award - The Speed Camera Lottery

Category:
Websites & Microsites / Durable Goods

Annual ID:
11012N

Award:
2011 Interactive Silver Pencil

Agency:
@radical.media / new york

Client:
American Recordings/Lost Highway

Title:
The Johnny Cash Project

Category:
Craft / Animation / Motion Graphics

Annual ID:
11090N

Award:
2011 Interactive Silver Pencil

Agency:
TBWA\Vancouver / Vancouver

Client:
Vancouver International Film Festival

Title:
The Warden Sixteen

Category:
Online Films And Video / Long Form - Single

Annual ID:
11066N

Award:
2011 Interactive Silver Pencil

Agency:
Vice Media / Brooklyn

Client:
Intel

Title:
The Creators Project

Category:
Interactive Advertising / Environmental / Experiential - Campaign

Annual ID:
11052N

Award:
2011 Interactive Silver Pencil

Agency:
Jung von Matt / Limmat / Zurich

Client:
Caritas

Title:
One Minute of Silence

Category:
Integrated Branding / Integrated Branding Campaign - Online

Annual ID:
11082N

Award:
2011 Interactive Silver Pencil

Agency:
TBWA\Vancouver / Vancouver

Client:
Vancouver International Film Festival

Title:
The Warden Sixteen

Category:
Websites & Microsites / Public Service/ Non-Profit

Annual ID:
11020N

Award:
2011 Interactive Bronze Pencil

Agency:
BETC Euro RSCG / Paris

Client:
CANAL+

Title:
Carlos

Category:
Websites & Microsites / Corporate Website

Annual ID:
11010N

Award:
2011 Interactive Bronze Pencil

Agency:
Leo Burnett / Hong Kong

Client:
Zoo Records

Title:
Hidden Sound Campaign

Category:
Mobile Applications/Sites / E-Commerce

Annual ID:
11042N

Award:
2011 Interactive Bronze Pencil

Agency:
Ogilvy Guatemala / Guatemala

Client:
Claro

Title:
Ringtowns

Category:
Mobile Applications/Sites / Services

Annual ID:
11022N

Award:
2011 Interactive Bronze Pencil

Agency:
SapientNitro / Miami Beach

Client:
Trader Media Group

Title:
AutoTrader iPhone Application

Category:
Mobile Applications/Sites / Services

Annual ID:
11044N

Award:
2011 Interactive Bronze Pencil

Agency:
Tribal DDB Amsterdam / Amstelveen