The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
Legend
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Consumer Campaign
The Bear
Agency: BETC / Paris
Client: CANAL+ Category: Cinema Advertising / Short Form - Under :90 - Single
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Websites / Consumer Goods
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Iconic
Agency: DDB MUDRA GROUP / MUMBAI
Client: Volkswagen Category: Collateral Design / Posters - Single
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
Lucid Dreams - Sephora Sensorium
Agency: The Department of the 4th Dimension / Los Angeles
Client: Sephora & Firmenich Category: Spatial Design / Indoor Spaces
Hot Wheels 30 minute TV Special - Fearless@The500
Agency: Mistress / Venice
Client: Mattel Inc. Category: Innovation in Branded Content
Anarchy:The Graphic Novel
Agency: Razorfish / New York
Client: Axe Category: Innovation in Branded Content
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
The Beauty of a Second
Agency: Leo Burnett Milan / Milan
Client: Montblanc International GmbH Category: Craft / Typography
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Mobile Applications/Sites / Branded Games
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Websites / Social Networks/Community
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Gaming / Online gaming
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
TAMIYA CALENDAR
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: SIAM TAMIYA Category: Collateral Design / Promotion
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Animation/Motion Graphics
We Make Voting Easy
Agency: Leo Burnett / Toronto
Client: Elections Ontario Category: Corporate Identity / Campaign
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York
Client: Warrior Poets Category: Branded Content / Cinema
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Cinema Advertising / Long Form - :90 and Over - Single
Quick Draw Wins
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Campaign
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Online Films & Video / Short Form - Single
Michael
Agency: Deutsch / Los Angeles
Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Branded Applications / Branded applications
Five
Agency: JWT New York / New York
Client: Lifetime Category: Television / Specials or one-time screenings
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Out Of Home / Digital / Electronic - Single or Campaign
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: EXIT Deutschland Category: Public Service / Collateral - Single
Your Mom Hates Dead Space 2
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
Drive the Dream
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Brand Transformation / Single
The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Sustainability in Design / Single or Campaign
Pathological Liar
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
For Browsing Only
Agency: Beautiful / Singapore
Client: The Browsing Copy Project Category: Branding / Booklet/Brochure
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Collateral / Promotional Items
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
Award:
2012 Advertising Gold Pencil
Agency:
Fabrica, 72andSunny NL
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Integrated Branding / Public Service Campaign
Annual ID:
12110G
Award:
2012 Advertising Gold Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12026A
Award:
2012 Design Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Leica
Title:
Legend
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12035D
Award:
2012 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12108G
Award:
2012 Advertising Gold Pencil
Agency:
BETC / Paris
Client:
CANAL+
Title:
The Bear
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12080T
Award:
2012 Interactive Gold Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Websites / Consumer Goods
Annual ID:
12003N
Award:
2012 Advertising Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12060T
Award:
2012 Design Gold Pencil
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Volkswagen
Title:
Iconic
Category:
Collateral Design / Posters - Single
Annual ID:
12027D
Award:
2012 Branded Entertainment Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Annual ID:
12027E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Dentsu America / Harrison
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Online Branded Entertainment / Short-form
Annual ID:
12028E
Award:
2012 Design Gold Pencil
Agency:
The Department of the 4th Dimension / Los Angeles
Client:
Sephora & Firmenich
Title:
Lucid Dreams - Sephora Sensorium
Category:
Spatial Design / Indoor Spaces
Annual ID:
12041D
Award:
2012 Interactive Gold Pencil
Agency:
DDB / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Annual ID:
12010N
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Triple Double / NY
Client:
NBC
Title:
Brotherhood Promo
Category:
Promos / Television Promo
Annual ID:
12057E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels 30 minute TV Special - Fearless@The500
Category:
Innovation in Branded Content
Annual ID:
12046E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Razorfish / New York
Client:
Axe
Title:
Anarchy:The Graphic Novel
Category:
Innovation in Branded Content
Annual ID:
12047E
Award:
2012 Advertising Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12071T
Award:
2012 Interactive Gold Pencil
Agency:
Leo Burnett Milan / Milan
Client:
Montblanc International GmbH
Title:
The Beauty of a Second
Category:
Craft / Typography
Annual ID:
12076N
Award:
2012 Interactive Gold Pencil
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12023N
Award:
2012 Interactive Gold Pencil
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Websites / Social Networks/Community
Annual ID:
12020N
Award:
2012 Advertising Gold Pencil
Agency:
Fabrica, 72andSunny NL
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12037A
Award:
2012 Advertising Gold Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12034A
Award:
2012 Interactive Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pacific Standard Time
Title:
Celebrate the Era
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12061N
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Gaming / Online gaming
Annual ID:
12017E
Award:
2012 Interactive Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12049N
Award:
2012 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Non-Broadcast / Online
Annual ID:
12086T
Award:
2012 Design Gold Pencil
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
SIAM TAMIYA
Title:
TAMIYA CALENDAR
Category:
Collateral Design / Promotion
Annual ID:
12038D
Award:
2012 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Craft / Animation/Motion Graphics
Annual ID:
12079N
Award:
2012 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
HBO/Eastbound and Down
Title:
Hotel Bar
Category:
Consumer Radio / Single
Annual ID:
12046R
Award:
2012 Design Gold Pencil
Agency:
Leo Burnett / Toronto
Client:
Elections Ontario
Title:
We Make Voting Easy
Category:
Corporate Identity / Campaign
Annual ID:
12011D
Award:
2012 Advertising Gold Pencil
Agency:
Warrior Poets / New York
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Branded Content / Cinema
Annual ID:
12090T
Award:
2012 Advertising Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
12083T
Award:
2012 Advertising Gold Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Quick Draw Wins
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12029A
Award:
2012 Interactive Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Online Films & Video / Short Form - Single
Annual ID:
12052N
Award:
2012 Interactive Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Sony Computer Entertainment America
Title:
Michael
Category:
Online Films & Video / Short Form - Single
Annual ID:
12053N
Award:
2012 Branded Entertainment Gold Pencil
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Branded Applications / Branded applications
Annual ID:
12023E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
JWT New York / New York
Client:
Lifetime
Title:
Five
Category:
Television / Specials or one-time screenings
Annual ID:
12008E
Award:
2012 Advertising Gold Pencil
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG
Title:
EBALL
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12017A
Award:
2012 Advertising Gold Pencil
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Branded Content / Games
Annual ID:
12096T
Award:
2012 Advertising Gold Pencil
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
EXIT Deutschland
Title:
Trojan shirt
Category:
Public Service / Collateral - Single
Annual ID:
12040A
Award:
2012 Interactive Gold Pencil
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Your Mom Hates Dead Space 2
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12069N
Award:
2012 Advertising Gold Pencil
Agency:
David&Goliath / El Segundo
Client:
Kia Motors America
Title:
Drive the Dream
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12075T
Award:
2012 Advertising Gold Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12010A
Award:
2012 Interactive Gold Pencil
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Brand Transformation / Single
Annual ID:
12092N
Award:
2012 Advertising Gold Pencil
Agency:
Ogilvy Germany / Frankfurt
Client:
HMTM (Academy for Music, Theatre and Media Hannover)
Title:
The absolute pitch
Category:
Public Service / Radio - Single
Annual ID:
12052R
Award:
2012 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Branded Content / Online
Annual ID:
12092T
Award:
2012 Design Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12079D
Award:
2012 Advertising Gold Pencil
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Pathological Liar
Category:
Consumer Television / 60 Second - Single
Annual ID:
12056T
Award:
2012 Design Gold Pencil
Agency:
Beautiful / Singapore
Client:
The Browsing Copy Project
Title:
For Browsing Only
Category:
Branding / Booklet/Brochure
Annual ID:
12004D
Award:
2012 Advertising Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Collateral / Promotional Items
Annual ID:
12033A
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12011E
