The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single
Dead Man Cooking
Agency: Jung von Matt AG / Hamburg
Client: ALIVE e.V. Category: Public Service / Collateral - Single
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Events and Installations
Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations
Bikers
Agency: Duval Guillaume Modem / Berchem
Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
The Web Is What You Make Of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Series/Episodes
MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA Category: Spatial Design / Indoor Spaces
Unwrap
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG Category: Package Design / Package Design - Campaign
The invisible drive
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Experiential Advertising / Installations
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
It's Not Crazy, It's Sports: Shake On It
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
1m2 of curiosity. The do-it-yourself recruitment posters.
Agency: serviceplan / Munich
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
mt ex Hiroshima
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
SoBe Try Everything Challenge
Agency: OMD / New York
Client: SoBe Category: Gaming / Branded mobile games
The Unstoppable Tour
Agency: McKinney / durham
Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
Cat
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Legendary Making of the Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Online Films & Video / Short Form - Single
Infuse Screen Test
Agency: BBDO / New York
Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Branded Content / Cinema
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood
Client: Hyundai Motor America Category: Cinema / Documentaries
Addiction
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Broadcast Design / Single
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Experiential Advertising / Events and Competitions
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit
The world's fairest annual report.
Agency: Jung von Matt AG / Hamburg
Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure
Agency: Paprika / Montreal
Client: Mission Design Category: Branding / Booklet/Brochure
Passport Stamps
Agency: RKCR Y&R / London
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral / Posters - Campaign
Bungee Stunt
Agency: MTh (Motion Theory) / Los Angeles
Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
Blink
Agency: Landor Associates / San Francisco
Client: ECOtality Category: Corporate Identity / Campaign
"Ribbonesia" Adornments
Agency: Ribbonesia / Sapporo
Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign
Open up with Andre Agassi FIlm Series
Agency: CumminsRoss / Melbourne
Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings