The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Conveyor Belt #2
Agency: The Martin Agency / Richmond
Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Brand Transformation / Single
Book of Poison
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Direct Mail / Single or Campaign
John Lewis Banners
Agency: Digital Production Company: unit9 / London
Client: Adam&Eve Category: Interactive Advertising / Banners - Dynamic - Single
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Collateral Design / P.O.P. and In-Store - Campaign
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign
Open up with Andre Agassi FIlm Series
Agency: CumminsRoss / Melbourne
Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings
MAKE TV
Agency: PARTY / Tokyo
Client: Sony Corporation Category: Television / Specials or one-time screenings
The Sound of Football
Agency: Akestam Holst / Stockholm
Client: Pepsico Category: Innovation in Branded Content
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Innovation in Branded Content
Chiller Fall Image Spot
Agency: Chiller / New York
Client: Chiller Category: Motion Graphics / Network ID
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France Category: Interactive Advertising / Other Interactive Media - Single
Skittles Super Mega Rainbow Updater
Agency: TBWA / London
Client: Wrigley Category: Interactive Advertising / Other Interactive Media - Single
"Ribbonesia" Adornments
Agency: Ribbonesia / Sapporo
Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign
The Real Cookbook
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: Gerstenberg Verlag GmbH + Co. KG Category: Publication Design / Book Cover Design
BMW Culture
Agency: Sagmeister Inc. / New York
Client: BMW Category: Publication Design / Book Cover Design
It's Not Crazy, It's Sports: Shake On It
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Best Brand Channel
The Unstoppable Tour
Agency: McKinney / durham
Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Unwrap
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG Category: Package Design / Package Design - Campaign
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Branded Content / Games
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Experiential Advertising / Events and Competitions
Totoya Creatures development and introduction
Agency: Carnation Group / Budapest
Client: Totoya Creatures Category: Mobile Applications/Sites / Consumer Goods
The man who lived in a film
Agency: TRY/ Apt / Oslo
Client: Canal Digital Category: Consumer Television / Over 60 second - Single
The world's fairest annual report.
Agency: Jung von Matt AG / Hamburg
Client: LemonAid Beverages GmbH Category: Branding / Annual Report
Skip Evolution of Washing
Agency: The Jupiter Drawing Room South Africa Cape Town / Cape Town
Client: Unilever Pty Ltd Category: Sustainability in Design / Single or Campaign
D&AD In Book and Nomination Awards
Agency: Turner Duckworth: London & San Francisco / San Francisco
Client: D&AD Category: Public Service / Collateral - Single
Shoe repair
Agency: The Classic Partnership Advertising / Dubai
Client: Khalid Javed Category: Corporate Identity / Individual Item
One Way In. One Way Out.
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
The Smirnoff Night Project
Agency: Special / Auckland
Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
The world's fairest annual report.
Agency: Jung von Matt AG / Hamburg
Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single
Bungee Stunt
Agency: MTh (Motion Theory) / Los Angeles
Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Billboards - Single
Award:
2012 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Conveyor Belt #2
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12065T
Award:
2012 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Mobile Applications/Sites / Services
Annual ID:
12028N
Award:
2012 Advertising Silver Pencil
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Brand Transformation / Single
Annual ID:
12114G
Award:
2012 Design Silver Pencil
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Gruner + Jahr AG & Co KG/Flora Garten
Title:
Book of Poison
Category:
Direct Mail / Single or Campaign
Annual ID:
12057D
Award:
2012 Interactive Silver Pencil
Agency:
Digital Production Company: unit9 / London
Client:
Adam&Eve
Title:
John Lewis Banners
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
12030N
Award:
2012 Design Silver Pencil
Agency:
TBWAISTANBUL / ISTANBUL
Client:
BEKO
Title:
The Recorded Contents
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12036D
Award:
2012 Advertising Silver Pencil
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
Drive Carefully
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12011A
Award:
2012 Branded Entertainment Silver Pencil
Agency:
CumminsRoss / Melbourne
Client:
Pernod Ricard - Jacobs Creek
Title:
Open up with Andre Agassi FIlm Series
Category:
Television / Specials or one-time screenings
Annual ID:
12009E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
PARTY / Tokyo
Client:
Sony Corporation
Title:
MAKE TV
Category:
Television / Specials or one-time screenings
Annual ID:
12194E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
Pepsico
Title:
The Sound of Football
Category:
Innovation in Branded Content
Annual ID:
12048E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Innovation in Branded Content
Annual ID:
12049E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Chiller / New York
Client:
Chiller
Title:
Chiller Fall Image Spot
Category:
Motion Graphics / Network ID
Annual ID:
12015E
Award:
2012 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12109G
Award:
2012 Interactive Silver Pencil
Agency:
DDB, Paris / Paris
Client:
MINI France
Title:
MINI Maps
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12040N
Award:
2012 Interactive Silver Pencil
Agency:
TBWA / London
Client:
Wrigley
Title:
Skittles Super Mega Rainbow Updater
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12041N
Award:
2012 Design Silver Pencil
Agency:
Ribbonesia / Sapporo
Client:
Ribbonesia
Title:
"Ribbonesia" Adornments
Category:
Industrial Design/Product Design / Single or Campaign
Annual ID:
12024D
Award:
2012 Advertising Silver Pencil
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12100G
Award:
2012 Design Silver Pencil
Agency:
Kolle Rebbe/KOREFE / Hamburg
Client:
Gerstenberg Verlag GmbH + Co. KG
Title:
The Real Cookbook
Category:
Publication Design / Book Cover Design
Annual ID:
12052D
Award:
2012 Design Silver Pencil
Agency:
Sagmeister Inc. / New York
Client:
BMW
Title:
BMW Culture
Category:
Publication Design / Book Cover Design
Annual ID:
12054D
Award:
2012 Advertising Silver Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
It's Not Crazy, It's Sports: Shake On It
Category:
Consumer Television / 60 Second - Single
Annual ID:
12057T
Award:
2012 Branded Entertainment Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Branded Applications / Branded applications
Annual ID:
12024E
Award:
2012 Design Silver Pencil
Agency:
BBH LONDON / London
Client:
ASOS
Title:
ASOS Urban Tour
Category:
Broadcast Design / Campaign
Annual ID:
12061D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Best Brand Channel
Annual ID:
12052E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Annual ID:
12053E
Award:
2012 Interactive Silver Pencil
Agency:
McKinney / durham
Client:
EAS
Title:
The Unstoppable Tour
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12070N
Award:
2012 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12061T
Award:
2012 Advertising Silver Pencil
Agency:
Euro RSCG Zurich / Zurich
Client:
Peugeot
Title:
Reaction Time
Category:
Consumer Radio / Campaign
Annual ID:
12050R
Award:
2012 Interactive Silver Pencil
Agency:
SS+K / New York
Client:
AFL-CIO
Title:
Work Connects Us All
Category:
Websites / Corporate Website
Annual ID:
12006N
Award:
2012 Advertising Silver Pencil
Agency:
Grey South Africa / Johannesburg
Client:
Nelson Mandela Foundation
Title:
Nelson Mandela
Category:
Public Service / Radio - Single
Annual ID:
12053R
Award:
2012 Design Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Ricola AG
Title:
Unwrap
Category:
Package Design / Package Design - Campaign
Annual ID:
12019D
Award:
2012 Advertising Silver Pencil
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Branded Content / Games
Annual ID:
12097T
Award:
2012 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Lullabies
Category:
Websites / Durable Goods
Annual ID:
12008N
Award:
2012 Advertising Silver Pencil
Agency:
Leo Burnett Detroit / Troy
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12102G
Award:
2012 Advertising Silver Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
Jordan – The Explosive Game
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12103G
Award:
2012 Advertising Silver Pencil
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Balloons
Category:
Non-Broadcast / Online
Annual ID:
12087T
Award:
2012 Interactive Silver Pencil
Agency:
Carnation Group / Budapest
Client:
Totoya Creatures
Title:
Totoya Creatures development and introduction
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
12026N
Award:
2012 Advertising Silver Pencil
Agency:
TRY/ Apt / Oslo
Client:
Canal Digital
Title:
The man who lived in a film
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12076T
Award:
2012 Interactive Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Annual ID:
12001N
Award:
2012 Design Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
LemonAid Beverages GmbH
Title:
The world's fairest annual report.
Category:
Branding / Annual Report
Annual ID:
12002D
Award:
2012 Design Silver Pencil
Agency:
The Jupiter Drawing Room South Africa Cape Town / Cape Town
Client:
Unilever Pty Ltd
Title:
Skip Evolution of Washing
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12080D
Award:
2012 Interactive Silver Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
The Bark Side
Category:
Craft / Sound Design
Annual ID:
12084N
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Music
Annual ID:
12038E
Award:
2012 Design Silver Pencil
Agency:
Turner Duckworth: London & San Francisco / San Francisco
Client:
D&AD
Title:
D&AD In Book and Nomination Awards
Category:
Public Service / Collateral - Single
Annual ID:
12070D
Award:
2012 Design Silver Pencil
Agency:
The Classic Partnership Advertising / Dubai
Client:
Khalid Javed
Title:
Shoe repair
Category:
Corporate Identity / Individual Item
Annual ID:
12016D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
Toyota Motor Corporation Australia
Title:
One Way In. One Way Out.
Category:
Television / Reality/Unscripted Series
Annual ID:
12005E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Special / Auckland
Client:
Lion Nathan / Diageo
Title:
The Smirnoff Night Project
Category:
Television / Reality/Unscripted Series
Annual ID:
12006E
Award:
2012 Advertising Silver Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12038A
Award:
2012 Design Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
LemonAid Beverages GmbH
Title:
The world's fairest annual report.
Category:
Craft / Typography in Design - Single
Annual ID:
12074D
Award:
2012 Interactive Silver Pencil
Agency:
MTh (Motion Theory) / Los Angeles
Client:
Chevrolet
Title:
Bungee Stunt
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12050N
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Out Of Home / Billboards - Single
Annual ID:
12012A
