The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single
James Ready Spelling Bee Lottery
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single
It's Not Crazy, It's Sports: Shake On It
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
SoBe Try Everything Challenge
Agency: OMD / New York
Client: SoBe Category: Gaming / Branded mobile games
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco
Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Branded Content / Games
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Jordan – The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Experiential Advertising / Events and Competitions
Open up with Andre Agassi FIlm Series
Agency: CumminsRoss / Melbourne
Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings
MAKE TV
Agency: PARTY / Tokyo
Client: Sony Corporation Category: Television / Specials or one-time screenings
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single
D&AD In Book and Nomination Awards
Agency: Turner Duckworth: London & San Francisco / San Francisco
Client: D&AD Category: Public Service / Collateral - Single
"Ribbonesia" Adornments
Agency: Ribbonesia / Sapporo
Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit
Skip Evolution of Washing
Agency: The Jupiter Drawing Room South Africa Cape Town / Cape Town
Client: Unilever Pty Ltd Category: Sustainability in Design / Single or Campaign
One Way In. One Way Out.
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
The Smirnoff Night Project
Agency: Special / Auckland
Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series
Lorem Recruitment
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion
Cat
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Legendary Making of the Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Online Films & Video / Short Form - Single
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Gaming / Online gaming
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu Category: Gaming / Online gaming
Rivalry Part I
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Billboards - Single
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Collateral Design / P.O.P. and In-Store - Campaign
Bungee Stunt
Agency: MTh (Motion Theory) / Los Angeles
Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
The Web Is What You Make Of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Series/Episodes
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure
Agency: Paprika / Montreal
Client: Mission Design Category: Branding / Booklet/Brochure
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single
Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Passport Stamps
Agency: RKCR Y&R / London
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
1m2 of curiosity. The do-it-yourself recruitment posters.
Agency: serviceplan / Munich
Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Craft / Animation/Motion Graphics
SEXY FINGERS
Agency: JWT Paris / Neuilly-sur-Seine cedex
Client: AIDES Category: Craft / Animation/Motion Graphics
Book of Poison
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/Flora Garten Category: Collateral Design / Promotion
The Sound of Football
Agency: Akestam Holst / Stockholm
Client: Pepsico Category: Innovation in Branded Content
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Innovation in Branded Content
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bikers
Agency: Duval Guillaume Modem / Berchem
Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience
Award:
2012 Interactive Silver Pencil
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12035N
Award:
2012 Interactive Silver Pencil
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Spelling Bee Lottery
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12036N
Award:
2012 Advertising Silver Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
It's Not Crazy, It's Sports: Shake On It
Category:
Consumer Television / 60 Second - Single
Annual ID:
12057T
Award:
2012 Branded Entertainment Silver Pencil
Agency:
OMD / New York
Client:
SoBe
Title:
SoBe Try Everything Challenge
Category:
Gaming / Branded mobile games
Annual ID:
12022E
Award:
2012 Interactive Silver Pencil
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Websites / Public Service/Non-Profit
Annual ID:
12015N
Award:
2012 Interactive Silver Pencil
Agency:
MUH·TAY·ZIK | HOF·FER / San Francisco
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Websites / Public Service/Non-Profit
Annual ID:
12016N
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Lego
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
12016A
Award:
2012 Interactive Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Annual ID:
12001N
Award:
2012 Advertising Silver Pencil
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Branded Content / Games
Annual ID:
12097T
Award:
2012 Advertising Silver Pencil
Agency:
Leo Burnett Detroit / Troy
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12102G
Award:
2012 Advertising Silver Pencil
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
Jordan – The Explosive Game
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12103G
Award:
2012 Branded Entertainment Silver Pencil
Agency:
CumminsRoss / Melbourne
Client:
Pernod Ricard - Jacobs Creek
Title:
Open up with Andre Agassi FIlm Series
Category:
Television / Specials or one-time screenings
Annual ID:
12009E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
PARTY / Tokyo
Client:
Sony Corporation
Title:
MAKE TV
Category:
Television / Specials or one-time screenings
Annual ID:
12194E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
DDB Sydney / Sydney
Client:
Volkswagen
Title:
Jetta - Memories
Category:
Promos / Television Promo
Annual ID:
12002E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / Sydney
Client:
Coca-Cola South Pacific / Coca-Cola Amatil Team
Title:
'Share a Coke'
Category:
Promos / Television Promo
Annual ID:
12058E
Award:
2012 Advertising Silver Pencil
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Ark
Category:
Consumer Radio / Single
Annual ID:
12047R
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Caterpillar
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12014A
Award:
2012 Design Silver Pencil
Agency:
Turner Duckworth: London & San Francisco / San Francisco
Client:
D&AD
Title:
D&AD In Book and Nomination Awards
Category:
Public Service / Collateral - Single
Annual ID:
12070D
Award:
2012 Design Silver Pencil
Agency:
Ribbonesia / Sapporo
Client:
Ribbonesia
Title:
"Ribbonesia" Adornments
Category:
Industrial Design/Product Design / Single or Campaign
Annual ID:
12024D
Award:
2012 Interactive Silver Pencil
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
12063N
Award:
2012 Design Silver Pencil
Agency:
The Jupiter Drawing Room South Africa Cape Town / Cape Town
Client:
Unilever Pty Ltd
Title:
Skip Evolution of Washing
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12080D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
Toyota Motor Corporation Australia
Title:
One Way In. One Way Out.
Category:
Television / Reality/Unscripted Series
Annual ID:
12005E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Special / Auckland
Client:
Lion Nathan / Diageo
Title:
The Smirnoff Night Project
Category:
Television / Reality/Unscripted Series
Annual ID:
12006E
Award:
2012 Interactive Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt AG
Title:
Lorem Recruitment
Category:
Interactive Advertising / Self-Promotion
Annual ID:
12048N
Award:
2012 Interactive Silver Pencil
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cat
Category:
Online Films & Video / Short Form - Single
Annual ID:
12054N
Award:
2012 Interactive Silver Pencil
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
Legendary Making of the Date
Category:
Online Films & Video / Short Form - Single
Annual ID:
12055N
Award:
2012 Interactive Silver Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12062N
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Gaming / Online gaming
Annual ID:
12018E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu
Title:
Pleasure Hunt
Category:
Gaming / Online gaming
Annual ID:
12019E
Award:
2012 Advertising Silver Pencil
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
Rivalry Part I
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12072T
Award:
2012 Advertising Silver Pencil
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Out Of Home / Billboards - Single
Annual ID:
12012A
Award:
2012 Design Silver Pencil
Agency:
TBWAISTANBUL / ISTANBUL
Client:
BEKO
Title:
The Recorded Contents
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12036D
Award:
2012 Interactive Silver Pencil
Agency:
BBH LONDON / London
Client:
ASOS
Title:
Urban Tour
Category:
Websites / E-Commerce
Annual ID:
12011N
Award:
2012 Interactive Silver Pencil
Agency:
MTh (Motion Theory) / Los Angeles
Client:
Chevrolet
Title:
Bungee Stunt
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12050N
Award:
2012 Interactive Silver Pencil
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
The Web Is What You Make Of It
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12058N
Award:
2012 Design Silver Pencil
Agency:
Paprika / Montreal
Client:
Mission Design
Title:
World Summit and Congress of Architecture, Design and Planning Mtl 2017 - Brochure
Category:
Branding / Booklet/Brochure
Annual ID:
12005D
Award:
2012 Advertising Silver Pencil
Agency:
DDB UK / LONDON
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12081T
Award:
2012 Advertising Silver Pencil
Agency:
Grey South Africa / Johannesburg
Client:
Nelson Mandela Foundation
Title:
Nelson Mandela
Category:
Public Service / Radio - Single
Annual ID:
12053R
Award:
2012 Interactive Silver Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
The Bark Side
Category:
Craft / Sound Design
Annual ID:
12084N
Award:
2012 Design Silver Pencil
Agency:
Out of the Box / New Delhi
Client:
UPDN Broking
Title:
UPDN
Category:
Branding / Logo Design
Annual ID:
12009D
Award:
2012 Advertising Silver Pencil
Agency:
RKCR Y&R / London
Client:
Land Rover
Title:
Passport Stamps
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12001A
Award:
2012 Design Silver Pencil
Agency:
serviceplan / Munich
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
1m2 of curiosity. The do-it-yourself recruitment posters.
Category:
Collateral Design / Posters - Campaign
Annual ID:
12031D
Award:
2012 Interactive Silver Pencil
Agency:
BBH / New York
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12045N
Award:
2012 Interactive Silver Pencil
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Craft / Animation/Motion Graphics
Annual ID:
12080N
Award:
2012 Interactive Silver Pencil
Agency:
JWT Paris / Neuilly-sur-Seine cedex
Client:
AIDES
Title:
SEXY FINGERS
Category:
Craft / Animation/Motion Graphics
Annual ID:
12081N
Award:
2012 Design Silver Pencil
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Gruner + Jahr AG & Co KG/Flora Garten
Title:
Book of Poison
Category:
Collateral Design / Promotion
Annual ID:
12039D
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
Pepsico
Title:
The Sound of Football
Category:
Innovation in Branded Content
Annual ID:
12048E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Innovation in Branded Content
Annual ID:
12049E
Award:
2012 Advertising Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12061T
Award:
2012 Advertising Silver Pencil
Agency:
Duval Guillaume Modem / Berchem
Client:
Carlsberg
Title:
Bikers
Category:
Cinema Advertising / Integrated Cinema Experience
Annual ID:
12085T
