The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Branded Entertainment
- Design
- Intellectual Property
- Interactive
Award
-
Award
Silver Pencil
- All
- Best of Show Pencil
- Green Pencil
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
Category
-
Category
Select Category
- Select Category
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
NFC Charity Stickers
Agency: Cheil / Hong Kong
Client: Unicef Category: Mobile Applications/Sites / Public Service/Non-Profit
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Points - The most advanced directional sign on Earth
Agency: BREAKFAST / Brooklyn
Client: BREAKFAST Category: Intellectual Property & Products / Integrated Digital & Physical Products
Toyota FV2 / Concept Car & Interactive Exhibition
Agency: PARTY / Tokyo
Client: Toyota Marketing Japan Corporation Category: Intellectual Property & Products / Integrated Digital & Physical Products
Step Forward. Music is Waiting.
Agency: VITRO / San Diego
Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Direct Marketing / Dimensional Mailing
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola Category: Collateral Design / Promotional Items - Single or Series
The Chase
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Technique / Best Editing
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Use of Technology / Product & Mobile Integration
The Poster Exam
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
Names for Change
Agency: McKinney / Durham
Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
LIFE SIZE MESSI
Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
Human Is Beautiful
Agency: Nippon Design Center / Tokyo
Client: The Tokyo Ballet Category: Brand Identity / Brand Identity - Campaign
Perfect Pop
Agency: Deutsch / Los Angeles
Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
bookly
Agency: NATIVE VML / South Africa
Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
Sorry, I was eating a Milky Way - Wife
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
KAMIWAZA -Paper Craft Awards-
Agency: 6D-K co.,Ltd / Tokyo
Client: Tokusyu Tokai Paper Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion
Agency: Kigi / Tokyo
Client: Kigi Category: Craft / Printing and Paper Craft - Single or Series
The Beck's Edison Bottle
Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland
Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service / Collateral Design
TAMABI
Agency: MR_DESIGN / Tokyo
Client: Tama Art University Category: Public Service / Collateral Design
Renovated Billboards
Agency: Jung von Matt / Hamburg
Client: OBI GmbH & Co. Deutschland KG Category: Collateral Design / Outdoor - Series
Pelikan Word Finder
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Pelikan Americas Category: Use of Technology / Augmented Experience
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Craft / Technique / Best Direction
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Campaign
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Experiential / Events
140th
Agency: DENTSU / Tokyo
Client: Taisei corporation Category: Collateral Design / Posters - Series
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
The 3rd? Korea International Poster Biennale!
Agency: 601bisang / Seoul
Client: Korean Society of Typography Category: Collateral Design / Posters - Single
Travel Yourself Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo
Client: Red Balloon Category: Social Media / Best Use of A Social Network
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Non-Broadcast / Online
The Modern Frontiier
Agency: Levi Strauss & Co. / San Francisco + The Custom Family / New York
Client: Levi Strauss & Co. Category: Broadcast and Moving Image / Short Films and Videos
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Short Films and Videos
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM Category: Outdoor / Outdoor Installations and Ambient - Campaign
Live Test Series Integrated Campaign
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Integrated Branding / Integrated Branding Campaign - Online
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service Integrated Branding / Public Service Integrated Campaign
PETA '98% Human'
Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client: PETA Category: Craft / Technique / Best Animation
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service / Political - Video / Non-Broadcast
Live On
Agency: TBWA / Kuala Lumpur
Client: Malaysian Society of Transplantation Category: Public Service / Political - Video / Non-Broadcast
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Outdoor / Billboards and Transit - Campaign
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co. Category: Broadcast and Moving Image / Craft Animation