The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Non-Broadcast / Online
123w meets fiverr
Agency: One Twenty Three West / Vancouver
Client: One Twenty Three West Category: Websites / Self-Promotion
Facebook 1914
Agency: DDB / Paris
Client: Musee de la Grande Guerre Category: Social Media / Best Social Media Page by a Brand
Dolina
Agency: Moruba / Spain
Client: Brebajes del Norte SL Category: Package Design / Single or Series
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola Category: Package Design / Single or Series
The 3rd? Korea International Poster Biennale!
Agency: 601bisang / Seoul
Client: Korean Society of Typography Category: Collateral Design / Posters - Single
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: User Experience Design - Web / Cross-Channel Integration
World Wide Maze
Agency: PARTY / Tokyo
Client: Google Japan Category: User Experience Design - Web / Cross-Channel Integration
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola Category: Product Design / Single or Series
Freedom is Knowing
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail&Guardian Category: Newspaper / Full Page or Spread - Campaign
Misunderstood
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / Over 60 second - Single
Pick Them Back Up
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / Over 60 second - Single
Pelikan Word Finder
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Sensitive
Agency: LOWE / Singapore
Client: Unilever Category: Print Craft / Art Direction - Single or Campaign
Angel VS Demon
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Wonderfilled Lock Up
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Brand Identity / Logo Design
The Poster Exam
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single
Travel Yourself Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Consumer Television / :30/:25 - Campaign
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Experiential / Events
Small World Machines
Agency: Leo Burnett / Sydney
Client: Coca-Cola Category: Other Digital Solutions
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom Category: Other Digital Solutions
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service Experiential Advertising / Experiential
Gravity Mode on DOTS
Agency: Betaworks / New York
Client: GE Category: Advertising on Mobile Devices / In-App
The Chase
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Technique / Best Editing
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsnury's Category: User Generated Content / Long-Form
Verso Skincare
Agency: The Studio / Stockholm
Client: Selego Category: Package Design / Product Line
Step Forward. Music is Waiting.
Agency: VITRO / San Diego
Client: Taylor Guitars Category: Trade / Full Page or Spread - Campaign
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Websites / Branded Games
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
Manhunt
Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London
Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences
The Beck's Edison Bottle
Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland
Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
MAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
PETA '98% Human'
Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client: PETA Category: Craft / Technique / Best Animation
adidas All Blacks all undefeated in 2013
Agency: Iris Worldwide / Sydney
Client: Adidas Category: Social Media / Branded Social Post
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Outdoor / Billboards and Transit - Single
Renovated Billboards
Agency: Jung von Matt / Hamburg
Client: OBI GmbH & Co. Deutschland KG Category: Collateral Design / Outdoor - Series
Skit happens!
Agency: DDB Tribal Group / Hamburg
Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Enablis effect
Agency: Cossette / Montreal
Client: Enablis Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Backseat Driver
Agency: PARTY / Tokyo
Client: Toyota Motor Sales & Marketing Corporation Category: Intellectual Property & Products / Digital Product
Recipeace Peace Kit
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Promotional Items
Punk Corporate Identity
Agency: King James Group / Punk / Cape Town
Client: Punk Category: Craft / Typography
Human Is Beautiful
Agency: Nippon Design Center / Tokyo
Client: The Tokyo Ballet Category: Brand Identity / Brand Identity - Campaign
Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Cinema Advertising / Long Form - Over :90 - Single
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Silver Pencil
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Sorry I Spent it on Myself
Category:
Non-Broadcast / Online
Annual ID:
140040A
Award:
2014 Interactive Silver Pencil
Agency:
One Twenty Three West / Vancouver
Client:
One Twenty Three West
Title:
123w meets fiverr
Category:
Websites / Self-Promotion
Annual ID:
141007N
Award:
2014 Interactive Silver Pencil
Agency:
DDB / Paris
Client:
Musee de la Grande Guerre
Title:
Facebook 1914
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
140283N
Award:
2014 Design Silver Pencil
Agency:
Moruba / Spain
Client:
Brebajes del Norte SL
Title:
Dolina
Category:
Package Design / Single or Series
Annual ID:
140829D
Award:
2014 Design Silver Pencil
Agency:
Ogilvy / Paris + Ogilvy & Mather / Singapore
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Package Design / Single or Series
Annual ID:
140995D
Award:
2014 Design Silver Pencil
Agency:
601bisang / Seoul
Client:
Korean Society of Typography
Title:
The 3rd? Korea International Poster Biennale!
Category:
Collateral Design / Posters - Single
Annual ID:
140010D
Award:
2014 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140746N
Award:
2014 Interactive Silver Pencil
Agency:
PARTY / Tokyo
Client:
Google Japan
Title:
World Wide Maze
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
141018N
Award:
2014 Design Silver Pencil
Agency:
Ogilvy / Paris + Ogilvy & Mather / Singapore
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Product Design / Single or Series
Annual ID:
140996D
Award:
2014 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Mail&Guardian
Title:
Freedom is Knowing
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141185A
Award:
2014 Advertising Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Misunderstood
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141193A
Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Pick Them Back Up
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141262A
Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Pelikan Americas
Title:
Pelikan Word Finder
Category:
Use of Technology / Augmented Experience
Annual ID:
140896N
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Jung von Matt / Stuttgart
Client:
DHL
Title:
Trojan Mailing
Category:
Online / Short-Form
Annual ID:
140604E
Award:
2014 Advertising Silver Pencil
Agency:
LOWE / Singapore
Client:
Unilever
Title:
Sensitive
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140752A
Award:
2014 Advertising Silver Pencil
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Angel VS Demon
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141170A
Award:
2014 Design Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Wonderfilled Lock Up
Category:
Brand Identity / Logo Design
Annual ID:
141202D
Award:
2014 Advertising Silver Pencil
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
The Poster Exam
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
140450A
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Travel Yourself Interesting
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140883A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Annual ID:
140669E
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
Coca-Cola
Title:
Small World Machines
Category:
Other Digital Solutions
Annual ID:
140663N
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Clube Sangue Bom
Title:
Donor Cable
Category:
Other Digital Solutions
Annual ID:
140712N
Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
From One Second to the Next
Category:
Online / Long-Form
Annual ID:
140109E
Award:
2014 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Germany / Berlin
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
141104A
Award:
2014 Interactive Silver Pencil
Agency:
Betaworks / New York
Client:
GE
Title:
Gravity Mode on DOTS
Category:
Advertising on Mobile Devices / In-App
Annual ID:
140167N
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Chase
Category:
Craft / Technique / Best Editing
Annual ID:
140435E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Sainsnury's
Title:
CHRISTMAS IN A DAY
Category:
User Generated Content / Long-Form
Annual ID:
140023E
Award:
2014 Design Silver Pencil
Agency:
The Studio / Stockholm
Client:
Selego
Title:
Verso Skincare
Category:
Package Design / Product Line
Annual ID:
141217D
Award:
2014 Advertising Silver Pencil
Agency:
VITRO / San Diego
Client:
Taylor Guitars
Title:
Step Forward. Music is Waiting.
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
141235A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
MediaCom / Sydney
Client:
Westpac
Title:
Air Rescue
Category:
Television / Branded Content
Annual ID:
140805E
Award:
2014 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Portland + Legwork / Denver
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Websites / Branded Games
Annual ID:
141264N
Award:
2014 Advertising Silver Pencil
Agency:
MJZ / London + AMV BBDO / London
Client:
Guinness
Title:
Sapeurs
Category:
Video Craft / Direction
Annual ID:
140074A
Award:
2014 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Inakadate Village
Title:
rice-code
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140514D
Award:
2014 Design Silver Pencil
Agency:
The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London
Client:
HBO Documentary Films
Title:
Manhunt
Category:
Broadcast and Moving Image / Title Sequences
Annual ID:
141211D
Award:
2014 Intellectual Property Silver Pencil
Agency:
Shine Limited / Auckland + Gyro Constructivists / Auckland
Client:
Lion
Title:
The Beck's Edison Bottle
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
141132P
Award:
2014 Advertising Silver Pencil
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Annual ID:
140181A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Mullen / Boston
Client:
Century 21
Title:
Breaking Bad
Category:
Custom Content
Annual ID:
140844E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client:
PETA
Title:
PETA '98% Human'
Category:
Craft / Technique / Best Animation
Annual ID:
140110E
Award:
2014 Interactive Silver Pencil
Agency:
Iris Worldwide / Sydney
Client:
Adidas
Title:
adidas All Blacks all undefeated in 2013
Category:
Social Media / Branded Social Post
Annual ID:
140584N
Award:
2014 Interactive Silver Pencil
Agency:
kbs+ / New York
Client:
BMW
Title:
Eli's BMW
Category:
Social Media / Branded Social Post
Annual ID:
140623N
Award:
2014 Advertising Silver Pencil
Agency:
OgilvyOne / London
Client:
British Airways
Title:
Magic of Flying
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
141000A
Award:
2014 Design Silver Pencil
Agency:
Jung von Matt / Hamburg
Client:
OBI GmbH & Co. Deutschland KG
Title:
Renovated Billboards
Category:
Collateral Design / Outdoor - Series
Annual ID:
140599D
Award:
2014 Advertising Silver Pencil
Agency:
DDB Tribal Group / Hamburg
Client:
IKEA
Title:
Skit happens!
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140316A
Award:
2014 Design Silver Pencil
Agency:
Cossette / Montreal
Client:
Enablis
Title:
Enablis effect
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140238D
Award:
2014 Intellectual Property Silver Pencil
Agency:
PARTY / Tokyo
Client:
Toyota Motor Sales & Marketing Corporation
Title:
Backseat Driver
Category:
Intellectual Property & Products / Digital Product
Annual ID:
141016P
Award:
2014 Design Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Public Service / Promotional Items
Annual ID:
140644D
Award:
2014 Interactive Silver Pencil
Agency:
King James Group / Punk / Cape Town
Client:
Punk
Title:
Punk Corporate Identity
Category:
Craft / Typography
Annual ID:
140632N
Award:
2014 Design Silver Pencil
Agency:
Nippon Design Center / Tokyo
Client:
The Tokyo Ballet
Title:
Human Is Beautiful
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140865D
Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Hands
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
141252A
Award:
2014 Advertising Silver Pencil
Agency:
Leo Burnett / Frankfurt
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140655A
