The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Mobile Applications/Sites / Branded Games
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Outdoor / Billboards and Transit - Campaign
Perfect Pop
Agency: Deutsch / Los Angeles
Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
bookly
Agency: NATIVE VML / South Africa
Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Sorry, I was eating a Milky Way
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Campaign
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Craft / Technique / Best Direction
Bloomberg Industry Leaderboard
Agency: Bloomberg Visual Data / New York
Client: Bloomberg Category: Data and Human Experience / Online Data Visualization & Info Graphics
Manhunt
Agency: The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London
Client: HBO Documentary Films Category: Broadcast and Moving Image / Title Sequences
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co. Category: Broadcast and Moving Image / Craft Animation
Wonderfilled Anthem
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Hands
Agency: Wieden+Kennedy / London
Client: Honda Category: Cinema Advertising / Long Form - Over :90 - Single
Names for Change
Agency: McKinney / Durham
Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
LIFE SIZE MESSI
Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Websites / Branded Games
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio / Public Service - Campaign
Points - The most advanced directional sign on Earth
Agency: BREAKFAST / Brooklyn
Client: BREAKFAST Category: Intellectual Property & Products / Integrated Digital & Physical Products
Toyota FV2 / Concept Car & Interactive Exhibition
Agency: PARTY / Tokyo
Client: Toyota Marketing Japan Corporation Category: Intellectual Property & Products / Integrated Digital & Physical Products
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: Greenpeace Category: Public Service / Political - Print / Collateral - Campaign
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Experiential / Events
Recipeace Peace Kit
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Promotional Items
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsnury's Category: User Generated Content / Long-Form
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola Category: Product Design / Single or Series
Written in the Stars
Agency: AKQA / New York
Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
The 3rd? Korea International Poster Biennale!
Agency: 601bisang / Seoul
Client: Korean Society of Typography Category: Collateral Design / Posters - Single
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Digital Direct Marketing / Social Media & Viral Marketing
The Beck's Edison Bottle
Agency: Shine Limited / Auckland + Gyro Constructivists / Auckland
Client: Lion Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Gaming / Branded Content
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Spatial Design / Outdoor Spaces
The Part In The Story Where We Lost Count Of The Days.
Agency: H55 / Singapore
Client: Heman Chong / Art Asia Pacific Category: Publication Design / Book Layout Design
Iris Garden
Agency: Hans Seeger / Wauwatosa
Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
140th
Agency: DENTSU / Tokyo
Client: Taisei corporation Category: Collateral Design / Posters - Series
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Collateral Design / Posters - Series
Labyrinth by Mark Wallinger
Agency: Rose / London + Art On The Underground / London + Mark Wallinger / London
Client: Art On The Underground Category: Public Service / Brand Identity - Campaign
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Public Service Integrated Branding / Public Service Integrated Campaign
Verso Skincare
Agency: The Studio / Stockholm
Client: Selego Category: Package Design / Product Line
Heart of the Arctic
Agency: Cossette / Montreal
Client: Royal Canadian Mint Category: Websites / Other Consumer Goods
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Mobile / Branded Content
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / User Experience
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
Award:
2014 Advertising Silver Pencil
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140658A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Jung von Matt / Stuttgart
Client:
DHL
Title:
Trojan Mailing
Category:
Online / Short-Form
Annual ID:
140604E
Award:
2014 Interactive Silver Pencil
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Phone Stack
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
140137N
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140929A
Award:
2014 Interactive Silver Pencil
Agency:
Deutsch / Los Angeles
Client:
Pop Secret
Title:
Perfect Pop
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140343N
Award:
2014 Interactive Silver Pencil
Agency:
NATIVE VML / South Africa
Client:
Modjaji Books
Title:
bookly
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140858N
Award:
2014 Advertising Silver Pencil
Agency:
Leo Burnett / Frankfurt
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140655A
Award:
2014 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way
Category:
Radio / Consumer - Campaign
Annual ID:
140270A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Ogilvy / New York
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Craft / Technique / Best Direction
Annual ID:
140953E
Award:
2014 Interactive Silver Pencil
Agency:
Bloomberg Visual Data / New York
Client:
Bloomberg
Title:
Bloomberg Industry Leaderboard
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140176N
Award:
2014 Design Silver Pencil
Agency:
The Mill / Los Angeles + HBO Documentary Films / New York + A Passion Pictures & Motto Pictures Production / London
Client:
HBO Documentary Films
Title:
Manhunt
Category:
Broadcast and Moving Image / Title Sequences
Annual ID:
141211D
Award:
2014 Branded Entertainment Silver Pencil
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Film / Branded Content
Annual ID:
140273E
Award:
2014 Design Silver Pencil
Agency:
JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140610D
Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Oji Nepia Co.
Title:
Tissue Animals
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140328D
Award:
2014 Design Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Wonderfilled Anthem
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141203D
Award:
2014 Advertising Silver Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Hands
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
141252A
Award:
2014 Interactive Silver Pencil
Agency:
McKinney / Durham
Client:
Urban Ministries of Durham
Title:
Names for Change
Category:
User Experience Design - Web / Design Craft
Annual ID:
140804N
Award:
2014 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client:
ELECTRONIC ARTS
Title:
LIFE SIZE MESSI
Category:
User Experience Design - Web / Design Craft
Annual ID:
141250N
Award:
2014 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Portland + Legwork / Denver
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Websites / Branded Games
Annual ID:
141264N
Award:
2014 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues
Category:
Radio / Public Service - Campaign
Annual ID:
140809A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Mullen / Boston
Client:
Century 21
Title:
Breaking Bad
Category:
Custom Content
Annual ID:
140844E
Award:
2014 Intellectual Property Silver Pencil
Agency:
BREAKFAST / Brooklyn
Client:
BREAKFAST
Title:
Points - The most advanced directional sign on Earth
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
140189P
Award:
2014 Intellectual Property Silver Pencil
Agency:
PARTY / Tokyo
Client:
Toyota Marketing Japan Corporation
Title:
Toyota FV2 / Concept Car & Interactive Exhibition
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
141017P
Award:
2014 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Shanghai
Client:
Greenpeace
Title:
PAPER CUTS LIFE
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141110A
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Annual ID:
140669E
Award:
2014 Design Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Public Service / Promotional Items
Annual ID:
140644D
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Sainsnury's
Title:
CHRISTMAS IN A DAY
Category:
User Generated Content / Long-Form
Annual ID:
140023E
Award:
2014 Design Silver Pencil
Agency:
Ogilvy / Paris + Ogilvy & Mather / Singapore
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Product Design / Single or Series
Annual ID:
140996D
Award:
2014 Interactive Silver Pencil
Agency:
AKQA / New York
Client:
AKQA
Title:
Written in the Stars
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140050N
Award:
2014 Design Silver Pencil
Agency:
601bisang / Seoul
Client:
Korean Society of Typography
Title:
The 3rd? Korea International Poster Biennale!
Category:
Collateral Design / Posters - Single
Annual ID:
140010D
Award:
2014 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140108A
Award:
2014 Advertising Silver Pencil
Agency:
OgilvyOne / London
Client:
British Airways
Title:
Magic of Flying
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
141001A
Award:
2014 Intellectual Property Silver Pencil
Agency:
Shine Limited / Auckland + Gyro Constructivists / Auckland
Client:
Lion
Title:
The Beck's Edison Bottle
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
141132P
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Gaming / Branded Content
Annual ID:
140980E
Award:
2014 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Portland + Legwork / Denver
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Gaming / Branded Content
Annual ID:
141263E
Award:
2014 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Inakadate Village
Title:
rice-code
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140514D
Award:
2014 Design Silver Pencil
Agency:
H55 / Singapore
Client:
Heman Chong / Art Asia Pacific
Title:
The Part In The Story Where We Lost Count Of The Days.
Category:
Publication Design / Book Layout Design
Annual ID:
140512D
Award:
2014 Design Silver Pencil
Agency:
Hans Seeger / Wauwatosa
Client:
Little Brown Mushroom
Title:
Iris Garden
Category:
Publication Design / Book Layout Design
Annual ID:
140523D
Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Taisei corporation
Title:
140th
Category:
Collateral Design / Posters - Series
Annual ID:
140325D
Award:
2014 Design Silver Pencil
Agency:
DENTSU / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Collateral Design / Posters - Series
Annual ID:
140326D
Award:
2014 Design Silver Pencil
Agency:
Rose / London + Art On The Underground / London + Mark Wallinger / London
Client:
Art On The Underground
Title:
Labyrinth by Mark Wallinger
Category:
Public Service / Brand Identity - Campaign
Annual ID:
141093D
Award:
2014 Advertising Silver Pencil
Agency:
Saatchi & Saatchi Germany / Berlin
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
141105A
Award:
2014 Design Silver Pencil
Agency:
The Studio / Stockholm
Client:
Selego
Title:
Verso Skincare
Category:
Package Design / Product Line
Annual ID:
141217D
Award:
2014 Interactive Silver Pencil
Agency:
Cossette / Montreal
Client:
Royal Canadian Mint
Title:
Heart of the Arctic
Category:
Websites / Other Consumer Goods
Annual ID:
140239N
Award:
2014 Branded Entertainment Silver Pencil
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Phone Stack
Category:
Mobile / Branded Content
Annual ID:
140143E
Award:
2014 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / User Experience
Annual ID:
140078N
Award:
2014 Interactive Silver Pencil
Agency:
Hudson Rouge / New York
Client:
The Lincoln Motor Company
Title:
Hello Again
Category:
User Experience Design - Web / User Experience
Annual ID:
140556N
Award:
2014 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
Milk Carton 2.0
Category:
Social Media / Branded Social Campaign
Annual ID:
140486N
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Branded Social Campaign
Annual ID:
140711N
Award:
2014 Advertising Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Auto-Tune
Category:
Radio Craft / Scriptwriting
Annual ID:
140885A
