The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland
Client: Samsung New Zealand Category: Outdoor / Digital / Electronic
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
ColorSnap Glass™
Agency: Resource / Columbus
Client: Sherwin-Williams Category: Use of Technology / Augmented Experience
Mini World
Agency: Ogilvy Germany
Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Campaign
Mac Pro Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Single or Series
Shichihonyari
Agency: cosmos / Tokyo
Client: Tomitashuzo Category: Package Design / Single or Series
lll works [FUTAE GAUZE & PILE]
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Nissen Shoko Co. Category: Package Design / Single or Series
Gauze Muffler
Agency: Grand Deluxe / Matsuyama
Client: Colorsville Co. Category: Package Design / Single or Series
Our/Vodka
Agency: Great Works / Stockholm
Client: Our/Vodka Category: Package Design / Single or Series
Cup SAKE
Agency: Hakuhodo Inc. / Tokyo
Client: Asabiraki Co., Ltd. + Tomita Shuzo Inc. Category: Package Design / Single or Series
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra Category: Package Design / Single or Series
The Electric Translator
Agency: JWT / Shanghai
Client: Samsonite Category: Package Design / Single or Series
Recipeace Olive Oil Tin
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Package Design / Single or Series
Twist the Label
Agency: Scholz & Friends / Berlin
Client: MA.Ri Int. SARL Category: Package Design / Single or Series
Uproot Wine Packaging
Agency: Turner Duckworth Design: London & San Francisco / San Francisco
Client: Uproot Wine Category: Package Design / Single or Series
Missing Kids Stamps
Agency: Lowe Roche / Toronto
Client: Missing Children's Network / Enfant-Retour Quebec Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
ANX
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Corporacion Batarse Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Tapemailing
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen Category: Direct Marketing / Dimensional Mailing
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Direct Marketing / Dimensional Mailing
Air Force FM
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Direct Marketing / Dimensional Mailing
Voice of the wood
Agency: Jung von Matt / Stuttgart
Client: WWF Category: Direct Marketing / Dimensional Mailing
Audi Test Drive Cube
Agency: Philipp und Keuntje / Hamburg
Client: Audi Category: Direct Marketing / Dimensional Mailing
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Mobile / Branded Content
BMW "Become Electric"
Agency: WCRS / London + Tool / Santa Monica + Mustard / London
Client: BMW Category: Mobile / Branded Content
Dietz & Watson: LaserHam
Agency: allen & gerritsen / Philadelphia
Client: Dietz & Watson Category: Social Media / Branded Social Post
Super Bowl Newsjack
Agency: Colangelo / Darien
Client: Red Stripe Category: Social Media / Branded Social Post
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Branded Social Post
Wendy's Bacon Portabella Melt on Brioche Campaign
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Post
KLM Space
Agency: DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum
Client: KLM Royal Dutch Airlines Category: Websites / Travel, Entertainment & Leisure
J-Dar
Agency: DDB Canada / Toronto + Tribal Worldwide / Toronto
Client: Toronto Jewish Film Festival Category: Websites / Travel, Entertainment & Leisure
Project Drive-in
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Online / Long-Form
Ichihara Lakeside Museum [Water Mark]
Agency: Nippon Design Center / Tokyo + Art Front Gallery / Tokyo
Client: Ichihara City Category: Spatial Design / Outdoor Spaces
Tree Lungs
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paints (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
Light of Human Kindness
Agency: The Martin Agency / Richmond
Client: The Martin Agency Category: Spatial Design / Outdoor Spaces
The Next Big Thing Is Here with Samsung + Jay Z
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - 360
ugly truth
Agency: Arnold Worldwide / Boston
Client: truth Category: Integrated Branding / Integrated Branding Campaign - 360
Milka last square
Agency: Buzzman / Paris
Client: Mondelez Internatioal Category: Integrated Branding / Integrated Branding Campaign - 360
The Challenge Lab
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Integrated Branding Campaign - 360
Got Sleep?
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding / Integrated Branding Campaign - 360
Project Imaginat10n
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Volunteer to promote volunteering
Agency: Leo Burnett Melbourne / Southbank
Client: SEEK Volunteer Category: Integrated Branding / Integrated Branding Campaign - 360
THE SECOND HAND CAMPAIGN
Agency: SMFB / Oslo
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
Brooklyn Film Festival
Agency: TBWA\Chiat\Day / New York
Client: Brooklyn Film Festival Category: Integrated Branding / Integrated Branding Campaign - 360
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Experiential Advertising / Guerilla
Really Friends?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Experiential Advertising / Guerilla
SKY Livespots
Agency: serviceplan / Munich + mindshare / Frankfurt
Client: SKY Category: Experiential Advertising / Guerilla
A Design Film Festival
Agency: Beautiful / Singapore
Client: A Design Film Festival Category: Collateral Design / Posters - Single
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Outdoor / Digital / Electronic
Annual ID:
140232A
Award:
2014 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
Use of Technology / Augmented Experience
Annual ID:
140520N
Award:
2014 Interactive Merit Award
Agency:
Resource / Columbus
Client:
Sherwin-Williams
Title:
ColorSnap Glass™
Category:
Use of Technology / Augmented Experience
Annual ID:
141085N
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
Coca-Cola
Title:
Mini World
Category:
Outdoor / Outdoor Installations and Ambient - Campaign
Annual ID:
140944A
Award:
2014 Design Merit Award
Agency:
10 inc. / Tokyo
Client:
Hotman Co.
Title:
UMEAOI
Category:
Package Design / Single or Series
Annual ID:
140005D
Award:
2014 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Mac Pro Packaging
Category:
Package Design / Single or Series
Annual ID:
140079D
Award:
2014 Design Merit Award
Agency:
cosmos / Tokyo
Client:
Tomitashuzo
Title:
Shichihonyari
Category:
Package Design / Single or Series
Annual ID:
140237D
Award:
2014 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Nissen Shoko Co.
Title:
lll works [FUTAE GAUZE & PILE]
Category:
Package Design / Single or Series
Annual ID:
140389D
Award:
2014 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Colorsville Co.
Title:
Gauze Muffler
Category:
Package Design / Single or Series
Annual ID:
140470D
Award:
2014 Design Merit Award
Agency:
Great Works / Stockholm
Client:
Our/Vodka
Title:
Our/Vodka
Category:
Package Design / Single or Series
Annual ID:
140472D
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Asabiraki Co., Ltd. + Tomita Shuzo Inc.
Title:
Cup SAKE
Category:
Package Design / Single or Series
Annual ID:
140517D
Award:
2014 Design Merit Award
Agency:
I&S BBDO / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Package Design / Single or Series
Annual ID:
140562D
Award:
2014 Design Merit Award
Agency:
JWT / Shanghai
Client:
Samsonite
Title:
The Electric Translator
Category:
Package Design / Single or Series
Annual ID:
140622D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Olive Oil Tin
Category:
Package Design / Single or Series
Annual ID:
140651D
Award:
2014 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
MA.Ri Int. SARL
Title:
Twist the Label
Category:
Package Design / Single or Series
Annual ID:
141126D
Award:
2014 Design Merit Award
Agency:
Turner Duckworth Design: London & San Francisco / San Francisco
Client:
Uproot Wine
Title:
Uproot Wine Packaging
Category:
Package Design / Single or Series
Annual ID:
141224D
Award:
2014 Advertising Merit Award
Agency:
Lowe Roche / Toronto
Client:
Missing Children's Network / Enfant-Retour Quebec
Title:
Missing Kids Stamps
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Annual ID:
140759A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Corporacion Batarse
Title:
ANX
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Annual ID:
140897A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Volkswagen
Title:
Tapemailing
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140312A
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Blisters (1 to 5)
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140401A
Award:
2014 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
Air Force FM
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140452A
Award:
2014 Advertising Merit Award
Agency:
Jung von Matt / Stuttgart
Client:
WWF
Title:
Voice of the wood
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140605A
Award:
2014 Advertising Merit Award
Agency:
Philipp und Keuntje / Hamburg
Client:
Audi
Title:
Audi Test Drive Cube
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
141033A
Award:
2014 Branded Entertainment Merit Award
Agency:
Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile / Branded Content
Annual ID:
140939E
Award:
2014 Branded Entertainment Merit Award
Agency:
WCRS / London + Tool / Santa Monica + Mustard / London
Client:
BMW
Title:
BMW "Become Electric"
Category:
Mobile / Branded Content
Annual ID:
141246E
Award:
2014 Interactive Merit Award
Agency:
allen & gerritsen / Philadelphia
Client:
Dietz & Watson
Title:
Dietz & Watson: LaserHam
Category:
Social Media / Branded Social Post
Annual ID:
140054N
Award:
2014 Interactive Merit Award
Agency:
Colangelo / Darien
Client:
Red Stripe
Title:
Super Bowl Newsjack
Category:
Social Media / Branded Social Post
Annual ID:
140226N
Award:
2014 Interactive Merit Award
Agency:
CP+B / LA
Client:
Grey Poupon
Title:
Pride
Category:
Social Media / Branded Social Post
Annual ID:
140248N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
0-60 In Less Than a Vine
Category:
Social Media / Branded Social Post
Annual ID:
140576N
Award:
2014 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Wendy's Bacon Portabella Melt on Brioche Campaign
Category:
Social Media / Branded Social Post
Annual ID:
141240N
Award:
2014 Interactive Merit Award
Agency:
DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum
Client:
KLM Royal Dutch Airlines
Title:
KLM Space
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
140295N
Award:
2014 Interactive Merit Award
Agency:
DDB Canada / Toronto + Tribal Worldwide / Toronto
Client:
Toronto Jewish Film Festival
Title:
J-Dar
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
140301N
Award:
2014 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
@SummerBreak
Category:
Online / Long-Form
Annual ID:
140121E
Award:
2014 Branded Entertainment Merit Award
Agency:
RPA / Santa Monica
Client:
American Honda Motor Co., Inc
Title:
Project Drive-in
Category:
Online / Long-Form
Annual ID:
141099E
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo + Art Front Gallery / Tokyo
Client:
Ichihara City
Title:
Ichihara Lakeside Museum [Water Mark]
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140872D
Award:
2014 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paints (Boysen) Philippines
Title:
Tree Lungs
Category:
Spatial Design / Outdoor Spaces
Annual ID:
141182D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Martin Agency
Title:
Light of Human Kindness
Category:
Spatial Design / Outdoor Spaces
Annual ID:
141207D
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
The Next Big Thing Is Here with Samsung + Jay Z
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140021N
Award:
2014 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
ugly truth
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140084N
Award:
2014 Interactive Merit Award
Agency:
Buzzman / Paris
Client:
Mondelez Internatioal
Title:
Milka last square
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140194N
Award:
2014 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
The Challenge Lab
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140381N
Award:
2014 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Got Sleep?
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140457N
Award:
2014 Interactive Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Project Imaginat10n
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140476N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
SEEK Volunteer
Title:
Volunteer to promote volunteering
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140699N
Award:
2014 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
IKEA
Title:
THE SECOND HAND CAMPAIGN
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
141146N
Award:
2014 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Brooklyn Film Festival
Title:
Brooklyn Film Festival
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
141163N
Award:
2014 Advertising Merit Award
Agency:
Mullen / Boston
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential Advertising / Guerilla
Annual ID:
140848A
Award:
2014 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Nescafe
Title:
Really Friends?
Category:
Experiential Advertising / Guerilla
Annual ID:
141047A
Award:
2014 Advertising Merit Award
Agency:
serviceplan / Munich + mindshare / Frankfurt
Client:
SKY
Title:
SKY Livespots
Category:
Experiential Advertising / Guerilla
Annual ID:
141130A
Award:
2014 Design Merit Award
Agency:
Beautiful / Singapore
Client:
A Design Film Festival
Title:
A Design Film Festival
Category:
Collateral Design / Posters - Single
Annual ID:
140159D
