The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Branded Entertainment
- Design
- Intellectual Property
- Interactive
Award
Category
-
Category
Select Category
- Select Category
- Advertising on Mobile Devices
- Banners & Interactive Advertising
- Brand Identity
- Brand Transformation
- Broadcast and Moving Image
- Cinema Advertising
- Collateral
- Collateral Design
- Consumer Television
- Craft
- Craft / Technique
- Custom Content
- Data and Human Experience
- Data Visualization
- Design for the Greater Good
- Digital Direct Marketing
- Direct Marketing
- Documentaries
- E-Publication Ads
- Experiential
- Experiential Advertising
- Film
- Gaming
- Innovation in Outdoor
- Innovation in Print
- Innovation in Radio
- Innovation in Video
- Integrated Branding
- Intellectual Property & Products
- Magazine
- Mobile
- Mobile Applications/Sites
- Municipal Design
- Music
- Newspaper
- Non-Broadcast
- Online
- Online Films & Video
- Other Digital Solutions
- Outdoor
- Package Design
- Print Craft
- Product Design
- Public Service
- Public Service - Outdoor
- Public Service / Political - Print
- Public Service / Political - Video
- Public Service Experiential Advertising
- Public Service Integrated Branding
- Publication Design
- Radio
- Radio Craft
- Self-Promotion
- Social Media
- Spatial Design
- Television
- Trade
- Use of Technology
- User Experience Design - Mobile
- User Experience Design - Web
- User Generated Content
- Video Craft
- Websites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland
Client: Samsung New Zealand Category: Outdoor / Digital / Electronic
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
ColorSnap Glassâ„¢
Agency: Resource / Columbus
Client: Sherwin-Williams Category: Use of Technology / Augmented Experience
Mini World
Agency: Ogilvy Germany
Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Campaign
Mac Pro Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Single or Series
Shichihonyari
Agency: cosmos / Tokyo
Client: Tomitashuzo Category: Package Design / Single or Series
lll works [FUTAE GAUZE & PILE]
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Nissen Shoko Co. Category: Package Design / Single or Series
Gauze Muffler
Agency: Grand Deluxe / Matsuyama
Client: Colorsville Co. Category: Package Design / Single or Series
Our/Vodka
Agency: Great Works / Stockholm
Client: Our/Vodka Category: Package Design / Single or Series
Cup SAKE
Agency: Hakuhodo Inc. / Tokyo
Client: Asabiraki Co., Ltd. + Tomita Shuzo Inc. Category: Package Design / Single or Series
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra Category: Package Design / Single or Series
The Electric Translator
Agency: JWT / Shanghai
Client: Samsonite Category: Package Design / Single or Series
Recipeace Olive Oil Tin
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Package Design / Single or Series
Twist the Label
Agency: Scholz & Friends / Berlin
Client: MA.Ri Int. SARL Category: Package Design / Single or Series
Uproot Wine Packaging
Agency: Turner Duckworth Design: London & San Francisco / San Francisco
Client: Uproot Wine Category: Package Design / Single or Series
Missing Kids Stamps
Agency: Lowe Roche / Toronto
Client: Missing Children's Network / Enfant-Retour Quebec Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
ANX
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Corporacion Batarse Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Tapemailing
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen Category: Direct Marketing / Dimensional Mailing
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Direct Marketing / Dimensional Mailing
Air Force FM
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Direct Marketing / Dimensional Mailing
Voice of the wood
Agency: Jung von Matt / Stuttgart
Client: WWF Category: Direct Marketing / Dimensional Mailing
Audi Test Drive Cube
Agency: Philipp und Keuntje / Hamburg
Client: Audi Category: Direct Marketing / Dimensional Mailing
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Mobile / Branded Content
BMW "Become Electric"
Agency: WCRS / London + Tool / Santa Monica + Mustard / London
Client: BMW Category: Mobile / Branded Content
Dietz & Watson: LaserHam
Agency: allen & gerritsen / Philadelphia
Client: Dietz & Watson Category: Social Media / Branded Social Post
Super Bowl Newsjack
Agency: Colangelo / Darien
Client: Red Stripe Category: Social Media / Branded Social Post
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Branded Social Post
Wendy's Bacon Portabella Melt on Brioche Campaign
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Post
KLM Space
Agency: DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum
Client: KLM Royal Dutch Airlines Category: Websites / Travel, Entertainment & Leisure
J-Dar
Agency: DDB Canada / Toronto + Tribal Worldwide / Toronto
Client: Toronto Jewish Film Festival Category: Websites / Travel, Entertainment & Leisure
Project Drive-in
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Online / Long-Form
Ichihara Lakeside Museum [Water Mark]
Agency: Nippon Design Center / Tokyo + Art Front Gallery / Tokyo
Client: Ichihara City Category: Spatial Design / Outdoor Spaces
Tree Lungs
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paints (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
Light of Human Kindness
Agency: The Martin Agency / Richmond
Client: The Martin Agency Category: Spatial Design / Outdoor Spaces
The Next Big Thing Is Here with Samsung + Jay Z
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - 360
ugly truth
Agency: Arnold Worldwide / Boston
Client: truth Category: Integrated Branding / Integrated Branding Campaign - 360
Milka last square
Agency: Buzzman / Paris
Client: Mondelez Internatioal Category: Integrated Branding / Integrated Branding Campaign - 360
The Challenge Lab
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Integrated Branding Campaign - 360
Got Sleep?
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding / Integrated Branding Campaign - 360
Project Imaginat10n
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Volunteer to promote volunteering
Agency: Leo Burnett Melbourne / Southbank
Client: SEEK Volunteer Category: Integrated Branding / Integrated Branding Campaign - 360
THE SECOND HAND CAMPAIGN
Agency: SMFB / Oslo
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
Brooklyn Film Festival
Agency: TBWA\Chiat\Day / New York
Client: Brooklyn Film Festival Category: Integrated Branding / Integrated Branding Campaign - 360
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Experiential Advertising / Guerilla
Really Friends?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Experiential Advertising / Guerilla
SKY Livespots
Agency: serviceplan / Munich + mindshare / Frankfurt
Client: SKY Category: Experiential Advertising / Guerilla
A Design Film Festival
Agency: Beautiful / Singapore
Client: A Design Film Festival Category: Collateral Design / Posters - Single