The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Collateral / P.O.P. and In-store - Campaign
No Bollocks
Agency: BBDO / Toronto
Client: Molson Coors Canada Category: Collateral / P.O.P. and In-store - Campaign
Pub Finder
Agency: breensmith / Atlanta
Client: Diageo / Guinness Category: Collateral / P.O.P. and In-store - Campaign
Origami
Agency: McCann Worldgroup India / Mumbai
Client: PREMIER TISSUES INDIA LTD Category: Collateral / P.O.P. and In-store - Campaign
L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN
Agency: McCann Worldgroup / Singapore
Client: L'Oreal Category: Collateral / P.O.P. and In-store - Campaign
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Collateral / P.O.P. and In-store - Campaign
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Online Films & Video / Interactive Video
Second Chance
Agency: Leo Burnett / London
Client: BITC Category: Online Films & Video / Interactive Video
To See
Agency: Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo
Client: Menicon Category: Online Films & Video / Interactive Video
The Monster
Agency: Ogilvy Spain / OgilvyOne Madrid / Madrid
Client: ING DIRECT Category: Online Films & Video / Interactive Video
CarryMe.tv by @powster
Agency: POWSTER / London
Client: Bombay Bicycle Club Category: Online Films & Video / Interactive Video
The World's First LIVE Tweeting Honey Badger
Agency: Draftcb South Africa (PTY) LTD / Johannesburg + Hellocomputer / Johannesburg
Client: Johannesburg Zoo Category: Other Digital Solutions
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Other Digital Solutions
Home Invasion
Agency: Saatchi & Saatchi / Stockholm
Client: Elmsta 3000 Horror Fest Category: Other Digital Solutions
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen Category: Mobile Applications/Sites / Durable Goods
KEEP MOVING PROJECT: CALENDAR OF TALES
Agency: Abbott Mead Vickers BBDO / London
Client: Blackberry Category: Documentaries / Online
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Documentaries / Online
MicroFlicks Presents: The Cashew Queen of Puttlam Village
Agency: VisionFund International / Monrovia
Client: VisionFund International Category: Documentaries / Online
Iconic Refreshment
Agency: BBDO Proximity / Duesseldorf
Client: Pepsi Category: Collateral Design / Outdoor - Series
Longer Merry Christmas
Agency: JWT / San Juan
Client: Heineken Category: Music / Creative Use of Music Supporting A Brand
The Coca-Cola Remix Bottle
Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client: Coca-Cola Category: Music / Creative Use of Music Supporting A Brand
Halation
Agency: AD&D / Tokyo
Client: Toppan Printing Category: Collateral Design / Posters - Series
Retrospektive Heinz Beier
Agency: beierarbeit / Bielefeld
Client: Haus Wellensiek Category: Collateral Design / Posters - Series
Kigo Kitchen Poster Series
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Collateral Design / Posters - Series
GLASS BOTTLE AWARD 2012 POSTER
Agency: DENTSU / Tokyo
Client: Japan Glass Bottle Association Category: Collateral Design / Posters - Series
Embroidery poster for "100 year warranty coat"
Agency: DENTSU / Tokyo
Client: SANYO SHOKAI Category: Collateral Design / Posters - Series
Neenah in San Francisco
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Collateral Design / Posters - Series
Duracell Positive & Negative
Agency: Grey India / Mumbai
Client: Duracell Category: Collateral Design / Posters - Series
White Shadow
Agency: Hakuhodo Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo + Jaianto / Tokyo + Nikko Process / Tokyo
Client: dmg::events Japan Category: Collateral Design / Posters - Series
SGHR New Design Preview
Agency: iyamadesign inc. / Tokyo
Client: Sugahara Glassworks Inc. Category: Collateral Design / Posters - Series
2013-2014 Campaign for the Segal Center
Agency: lg2boutique / Montreal
Client: Segal Center Category: Collateral Design / Posters - Series
Jiyu Kitchen
Agency: Nippon Design Center / Tokyo
Client: Matsuoka Seisakusho Category: Collateral Design / Posters - Series
Unice
Agency: Nippon Design Center / Tokyo
Client: Unice Category: Collateral Design / Posters - Series
Wee Society Poster Series
Agency: Office / San Francisco
Client: Wee Society Category: Collateral Design / Posters - Series
Getting Ahead
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Series
Think Patent x 20 Posters
Agency: Ogilvy / New York
Client: IBM Category: Collateral Design / Posters - Series
H'or cafe Poster
Agency: SHISEIDO / Tokyo
Client: H'or cafe Category: Collateral Design / Posters - Series
Wild Postings
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Collateral Design / Posters - Series
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Design for the Greater Good / For-Profit Initiated
Literacy Store
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Design for the Greater Good / For-Profit Initiated
Unity Paper
Agency: Leo Burnett Solutions Inc / Colombo 3
Client: Wijeya Newspapers Limited Category: Design for the Greater Good / For-Profit Initiated
Seeds of Truth
Agency: NATIVE VML / South Africa
Client: Truth Coffee Category: Design for the Greater Good / For-Profit Initiated
Dupe
Agency: Ogilvy / Melbourne
Client: Yarra Valley Water Category: Design for the Greater Good / For-Profit Initiated
Grandma
Agency: BBH India / Mumbai
Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Music Unleashed
Agency: Being / Boulogne-Billancourt, France + WIZZdesign / Paris, France
Client: Deezer Category: Broadcast and Moving Image / Craft Animation
Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Craft Animation
Award:
2014 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140129A
Award:
2014 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Molson Coors Canada
Title:
No Bollocks
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140133A
Award:
2014 Advertising Merit Award
Agency:
breensmith / Atlanta
Client:
Diageo / Guinness
Title:
Pub Finder
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140191A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
PREMIER TISSUES INDIA LTD
Title:
Origami
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140786A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup / Singapore
Client:
L'Oreal
Title:
L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140799A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140880A
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Interactive Video
Annual ID:
140213N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
BITC
Title:
Second Chance
Category:
Online Films & Video / Interactive Video
Annual ID:
140696N
Award:
2014 Interactive Merit Award
Agency:
Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo
Client:
Menicon
Title:
To See
Category:
Online Films & Video / Interactive Video
Annual ID:
140827N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy Spain / OgilvyOne Madrid / Madrid
Client:
ING DIRECT
Title:
The Monster
Category:
Online Films & Video / Interactive Video
Annual ID:
140997N
Award:
2014 Interactive Merit Award
Agency:
POWSTER / London
Client:
Bombay Bicycle Club
Title:
CarryMe.tv by @powster
Category:
Online Films & Video / Interactive Video
Annual ID:
141036N
Award:
2014 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Pop Secret
Title:
Perfect Pop
Category:
Other Digital Solutions
Annual ID:
140347N
Award:
2014 Interactive Merit Award
Agency:
Draftcb South Africa (PTY) LTD / Johannesburg + Hellocomputer / Johannesburg
Client:
Johannesburg Zoo
Title:
The World's First LIVE Tweeting Honey Badger
Category:
Other Digital Solutions
Annual ID:
140358N
Award:
2014 Interactive Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Other Digital Solutions
Annual ID:
140424N
Award:
2014 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Coder
Category:
Other Digital Solutions
Annual ID:
140462N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Other Digital Solutions
Annual ID:
140940N
Award:
2014 Interactive Merit Award
Agency:
Saatchi & Saatchi / Stockholm
Client:
Elmsta 3000 Horror Fest
Title:
Home Invasion
Category:
Other Digital Solutions
Annual ID:
141113N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
140499N
Award:
2014 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Blackberry
Title:
KEEP MOVING PROJECT: CALENDAR OF TALES
Category:
Documentaries / Online
Annual ID:
140028E
Award:
2014 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
From One Second to the Next
Category:
Documentaries / Online
Annual ID:
140120E
Award:
2014 Branded Entertainment Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Documentaries / Online
Annual ID:
140990E
Award:
2014 Branded Entertainment Merit Award
Agency:
VisionFund International / Monrovia
Client:
VisionFund International
Title:
MicroFlicks Presents: The Cashew Queen of Puttlam Village
Category:
Documentaries / Online
Annual ID:
141234E
Award:
2014 Design Merit Award
Agency:
BBDO Proximity / Duesseldorf
Client:
Pepsi
Title:
Iconic Refreshment
Category:
Collateral Design / Outdoor - Series
Annual ID:
140142D
Award:
2014 Branded Entertainment Merit Award
Agency:
JWT / San Juan
Client:
Heineken
Title:
Longer Merry Christmas
Category:
Music / Creative Use of Music Supporting A Brand
Annual ID:
140619E
Award:
2014 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client:
Coca-Cola
Title:
The Coca-Cola Remix Bottle
Category:
Music / Creative Use of Music Supporting A Brand
Annual ID:
140911E
Award:
2014 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Toppan Printing
Title:
Halation
Category:
Collateral Design / Posters - Series
Annual ID:
140039D
Award:
2014 Design Merit Award
Agency:
beierarbeit / Bielefeld
Client:
Haus Wellensiek
Title:
Retrospektive Heinz Beier
Category:
Collateral Design / Posters - Series
Annual ID:
140161D
Award:
2014 Design Merit Award
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Poster Series
Category:
Collateral Design / Posters - Series
Annual ID:
140262D
Award:
2014 Design Merit Award
Agency:
DENTSU / Tokyo
Client:
Japan Glass Bottle Association
Title:
GLASS BOTTLE AWARD 2012 POSTER
Category:
Collateral Design / Posters - Series
Annual ID:
140336D
Award:
2014 Design Merit Award
Agency:
DENTSU / Tokyo
Client:
SANYO SHOKAI
Title:
Embroidery poster for "100 year warranty coat"
Category:
Collateral Design / Posters - Series
Annual ID:
140337D
Award:
2014 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Neenah in San Francisco
Category:
Collateral Design / Posters - Series
Annual ID:
140339D
Award:
2014 Design Merit Award
Agency:
Grey India / Mumbai
Client:
Duracell
Title:
Duracell Positive & Negative
Category:
Collateral Design / Posters - Series
Annual ID:
140493D
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo + Jaianto / Tokyo + Nikko Process / Tokyo
Client:
dmg::events Japan
Title:
White Shadow
Category:
Collateral Design / Posters - Series
Annual ID:
140521D
Award:
2014 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Sugahara Glassworks Inc.
Title:
SGHR New Design Preview
Category:
Collateral Design / Posters - Series
Annual ID:
140587D
Award:
2014 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Segal Center
Title:
2013-2014 Campaign for the Segal Center
Category:
Collateral Design / Posters - Series
Annual ID:
140742D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Matsuoka Seisakusho
Title:
Jiyu Kitchen
Category:
Collateral Design / Posters - Series
Annual ID:
140866D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Unice
Title:
Unice
Category:
Collateral Design / Posters - Series
Annual ID:
140867D
Award:
2014 Design Merit Award
Agency:
Office / San Francisco
Client:
Wee Society
Title:
Wee Society Poster Series
Category:
Collateral Design / Posters - Series
Annual ID:
140876D
Award:
2014 Design Merit Award
Agency:
Ogilvy and Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Getting Ahead
Category:
Collateral Design / Posters - Series
Annual ID:
140922D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Think Patent x 20 Posters
Category:
Collateral Design / Posters - Series
Annual ID:
140958D
Award:
2014 Design Merit Award
Agency:
SHISEIDO / Tokyo
Client:
H'or cafe
Title:
H'or cafe Poster
Category:
Collateral Design / Posters - Series
Annual ID:
141134D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Wild Postings
Category:
Collateral Design / Posters - Series
Annual ID:
141205D
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Inakadate Village
Title:
rice-code
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140518D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Literacy Store
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140652D
Award:
2014 Design Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo 3
Client:
Wijeya Newspapers Limited
Title:
Unity Paper
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140704D
Award:
2014 Design Merit Award
Agency:
NATIVE VML / South Africa
Client:
Truth Coffee
Title:
Seeds of Truth
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140859D
Award:
2014 Design Merit Award
Agency:
Ogilvy / Melbourne
Client:
Yarra Valley Water
Title:
Dupe
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140878D
Award:
2014 Design Merit Award
Agency:
BBH India / Mumbai
Client:
Skoda Rapid Leisure
Title:
Grandma
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140155D
Award:
2014 Design Merit Award
Agency:
Being / Boulogne-Billancourt, France + WIZZdesign / Paris, France
Client:
Deezer
Title:
Music Unleashed
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140165D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Datagrams
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140961D
