The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Most Powerful Arm
Agency: Finch / Sydney
Client: Save Our Sons Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: Intellectual Property & Products / Software, Services, Programs & Platforms
minicar light stream.
Agency: ADK / Tokyo
Client: Fuji Heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
It Was A Journey
Agency: Design Army / Washington, DC
Client: Karla Colletto Category: Broadcast and Moving Image / Short Films and Videos
Adobe Creative Series 'The Vein / Magma'
Agency: Dvein / Barcelona, Spain + Blacklist / New York
Client: Adobe Category: Broadcast and Moving Image / Short Films and Videos
I Am the New Creative
Agency: Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Broadcast and Moving Image / Short Films and Videos
The First Taste
Agency: Saatchi & Saatchi / Sydney
Client: TEDx Sydney Category: Broadcast and Moving Image / Short Films and Videos
Not So Pedestrian Lanes
Agency: IdeasXMachina (IXM) / Pasig City
Client: Pasig City Government Philippines Category: Municipal Design / Single or Series
LX Type
Agency: Leo Burnett / Lisboa
Client: Lisbon City Council Category: Municipal Design / Single or Series
Perfect güd Morning Campaign
Agency: Baldwin& / Raleigh
Client: gud Category: Social Media / Best Use of A Social Network
Harden's Entourage Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Use of A Social Network
Censored Tweet
Agency: DDB Brasil / Sao Paulo
Client: Amnesty Intrenational Category: Social Media / Best Use of A Social Network
Mob City Twitter Script
Agency: Deutsch / New York
Client: TNT Category: Social Media / Best Use of A Social Network
Denny's Diner Conversations
Agency: Erwin Penland Advertising / Greenville
Client: Denny's Category: Social Media / Best Use of A Social Network
Maker Camp
Agency: Google Creative Lab / New York + Maker Lab / New York
Client: Google, Maker Lab Category: Social Media / Best Use of A Social Network
The Google Map demonstration
Agency: Herezie / Paris
Client: Amnesty International Turkey Category: Social Media / Best Use of A Social Network
#Tweethearts
Agency: Hill Holliday / Boston
Client: Necco Category: Social Media / Best Use of A Social Network
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Best Use of A Social Network
#HITTHEWINNER
Agency: Iris / London
Client: Adidas Category: Social Media / Best Use of A Social Network
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Best Use of A Social Network
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Social Media / Best Use of A Social Network
Travel Your Tweet Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Social Media / Best Use of A Social Network
Dove positive change
Agency: Ogilvy & Mather / Toronto + OgilvyOne Worldwide / Torono
Client: Unilever Category: Social Media / Best Use of A Social Network
The Candidate
Agency: Publicis Italy / Milan
Client: Heineken Category: Social Media / Best Use of A Social Network
Honda "Snack Attack"
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Social Media / Best Use of A Social Network
Every Second Matters
Agency: UNION / Toronto
Client: Interval House Category: Social Media / Best Use of A Social Network
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police Category: Social Media / Best Use of A Social Network
Invisigram
Agency: Y&R / Sao Paulo
Client: Teto Category: Social Media / Best Use of A Social Network
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service - Outdoor / Outdoor - Campaign
THE ARCHITECTURE MUSEUM
Agency: Havas Worldwide Paris / Puteaux
Client: The Architecture Museum Category: Public Service - Outdoor / Outdoor - Campaign
CV Campaign
Agency: INGO / Stockholm
Client: Situation Stockholm - Magazine sold by homeless Category: Public Service - Outdoor / Outdoor - Campaign
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Public Service - Outdoor / Outdoor - Campaign
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich
Client: Slow Food Category: Public Service - Outdoor / Outdoor - Campaign
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service - Outdoor / Outdoor - Campaign
Class
Agency: Prolam Y&R / Santiago
Client: Unicef Category: Public Service - Outdoor / Outdoor - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Campaign
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Online Films & Video / Branded Microvideo
A Journal of Insomnia
Agency: National Film Board of Canada / Montreal + Akufen / Montreal
Client: The National Film Board of Canada - Akufen Category: Online Films & Video / User Generated Content
Hidden Dangers
Agency: guertlerbachmann / Hamburg
Client: KIA Motors Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Get closer
Agency: Jan Steinhilber / Hamburg + Jung von Matt / Hamburg
Client: Panasonic Marketing Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Stains Happen
Agency: Lapiz / Chicago
Client: P&G Category: Magazine / Full Page or Spread - Campaign
Nothing Comes Easy
Agency: Leo Burnett / Beirut
Client: Virgin Radio Category: Magazine / Full Page or Spread - Campaign
Trailers
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Upside Down
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Mini World
Agency: Ogilvy Germany
Client: Coca-Cola Category: Magazine / Full Page or Spread - Campaign
The Newspaper Effect
Agency: Ogilvy Germany
Client: ZMG (Newspaper Marketing Association) Category: Magazine / Full Page or Spread - Campaign
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Campaign
Right The Wrong
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Campaign
Impressionnism
Agency: Y&R Paris / Boulogne-Billancourt
Client: Keloptic Category: Magazine / Full Page or Spread - Campaign
Little Holes
Agency: Y&R Paris / Boulogne-Billancourt
Client: Smallable Category: Magazine / Full Page or Spread - Campaign
Award:
2014 Intellectual Property Merit Award
Agency:
Finch / Sydney
Client:
Save Our Sons
Title:
The Most Powerful Arm
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
140425P
Award:
2014 Intellectual Property Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Squarespace Logo
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
141151P
Award:
2014 Design Merit Award
Agency:
ADK / Tokyo
Client:
Fuji Heavy Industries
Title:
minicar light stream.
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140044D
Award:
2014 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Karla Colletto
Title:
It Was A Journey
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140341D
Award:
2014 Design Merit Award
Agency:
Dvein / Barcelona, Spain + Blacklist / New York
Client:
Adobe
Title:
Adobe Creative Series 'The Vein / Magma'
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140388D
Award:
2014 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
I Am the New Creative
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140454D
Award:
2014 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
TEDx Sydney
Title:
The First Taste
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
141115D
Award:
2014 Design Merit Award
Agency:
IdeasXMachina (IXM) / Pasig City
Client:
Pasig City Government Philippines
Title:
Not So Pedestrian Lanes
Category:
Municipal Design / Single or Series
Annual ID:
140564D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Lisbon City Council
Title:
LX Type
Category:
Municipal Design / Single or Series
Annual ID:
140694D
Award:
2014 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
gud
Title:
Perfect güd Morning Campaign
Category:
Social Media / Best Use of A Social Network
Annual ID:
140096N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Harden's Entourage Integrated Campaign
Category:
Social Media / Best Use of A Social Network
Annual ID:
140125N
Award:
2014 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Amnesty Intrenational
Title:
Censored Tweet
Category:
Social Media / Best Use of A Social Network
Annual ID:
140297N
Award:
2014 Interactive Merit Award
Agency:
Deutsch / New York
Client:
TNT
Title:
Mob City Twitter Script
Category:
Social Media / Best Use of A Social Network
Annual ID:
140348N
Award:
2014 Interactive Merit Award
Agency:
Erwin Penland Advertising / Greenville
Client:
Denny's
Title:
Denny's Diner Conversations
Category:
Social Media / Best Use of A Social Network
Annual ID:
140397N
Award:
2014 Interactive Merit Award
Agency:
Google Creative Lab / New York + Maker Lab / New York
Client:
Google, Maker Lab
Title:
Maker Camp
Category:
Social Media / Best Use of A Social Network
Annual ID:
140461N
Award:
2014 Interactive Merit Award
Agency:
Herezie / Paris
Client:
Amnesty International Turkey
Title:
The Google Map demonstration
Category:
Social Media / Best Use of A Social Network
Annual ID:
140551N
Award:
2014 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Necco
Title:
#Tweethearts
Category:
Social Media / Best Use of A Social Network
Annual ID:
140554N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
0-60 In Less Than a Vine
Category:
Social Media / Best Use of A Social Network
Annual ID:
140577N
Award:
2014 Interactive Merit Award
Agency:
Iris / London
Client:
Adidas
Title:
#HITTHEWINNER
Category:
Social Media / Best Use of A Social Network
Annual ID:
140583N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
League Against Cancer - Bogota
Title:
Cancertweets
Category:
Social Media / Best Use of A Social Network
Annual ID:
140675N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Social Media / Best Use of A Social Network
Annual ID:
140852N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Travel Your Tweet Interesting
Category:
Social Media / Best Use of A Social Network
Annual ID:
140889N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / Toronto + OgilvyOne Worldwide / Torono
Client:
Unilever
Title:
Dove positive change
Category:
Social Media / Best Use of A Social Network
Annual ID:
140891N
Award:
2014 Interactive Merit Award
Agency:
Publicis Italy / Milan
Client:
Heineken
Title:
The Candidate
Category:
Social Media / Best Use of A Social Network
Annual ID:
141050N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Monica
Client:
American Honda Motor Co., Inc
Title:
Honda "Snack Attack"
Category:
Social Media / Best Use of A Social Network
Annual ID:
141101N
Award:
2014 Interactive Merit Award
Agency:
UNION / Toronto
Client:
Interval House
Title:
Every Second Matters
Category:
Social Media / Best Use of A Social Network
Annual ID:
141227N
Award:
2014 Interactive Merit Award
Agency:
VML / Sydney
Client:
Australian Federal Police
Title:
Missing Person Pre-Rolls
Category:
Social Media / Best Use of A Social Network
Annual ID:
141242N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Teto
Title:
Invisigram
Category:
Social Media / Best Use of A Social Network
Annual ID:
141304N
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140310A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide Paris / Puteaux
Client:
The Architecture Museum
Title:
THE ARCHITECTURE MUSEUM
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140536A
Award:
2014 Advertising Merit Award
Agency:
INGO / Stockholm
Client:
Situation Stockholm - Magazine sold by homeless
Title:
CV Campaign
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140565A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140688A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Schweiz / Zurich
Client:
Slow Food
Title:
Animal Tabs
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140703A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140812A
Award:
2014 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Unicef
Title:
Class
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
141040A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
141063A
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Online Films & Video / Branded Microvideo
Annual ID:
140124N
Award:
2014 Interactive Merit Award
Agency:
National Film Board of Canada / Montreal + Akufen / Montreal
Client:
The National Film Board of Canada - Akufen
Title:
A Journal of Insomnia
Category:
Online Films & Video / User Generated Content
Annual ID:
140856N
Award:
2014 Advertising Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
KIA Motors Europe GmbH
Title:
Hidden Dangers
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140506A
Award:
2014 Advertising Merit Award
Agency:
Jan Steinhilber / Hamburg + Jung von Matt / Hamburg
Client:
Panasonic Marketing Europe GmbH
Title:
Get closer
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140591A
Award:
2014 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G
Title:
Stains Happen
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140640A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Beirut
Client:
Virgin Radio
Title:
Nothing Comes Easy
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140673A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Trailers
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140684A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Upside Down
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140685A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
Coca-Cola
Title:
Mini World
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140941A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
ZMG (Newspaper Marketing Association)
Title:
The Newspaper Effect
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140942A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Splash
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
141120A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Right The Wrong
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
141173A
Award:
2014 Advertising Merit Award
Agency:
Y&R Paris / Boulogne-Billancourt
Client:
Keloptic
Title:
Impressionnism
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
141300A
Award:
2014 Advertising Merit Award
Agency:
Y&R Paris / Boulogne-Billancourt
Client:
Smallable
Title:
Little Holes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
141301A
