The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
#EsuranceSave30
Agency: Leo Burnett Chicago / Chicago
Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Direct Marketing / Ambient Media
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Direct Marketing / Ambient Media
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Digital Direct Marketing / Social Media & Viral Marketing
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Digital Direct Marketing / Websites, Microsites & Banners
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television Category: Digital Direct Marketing / Websites, Microsites & Banners
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Digital Direct Marketing / Mobile
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen Category: Digital Direct Marketing / Mobile
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Direct Marketing / Dimensional Mailing
The Barbecue Bible
Agency: JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Client: Tramontina Category: Direct Marketing / Dimensional Mailing
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Direct Marketing / Dimensional Mailing
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Digital Direct Marketing / Social Media & Viral Marketing
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Digital Direct Marketing / Social Media & Viral Marketing
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Digital Direct Marketing / Websites, Microsites & Banners
Infrequent Flyers Club
Agency: McCann / Melbourne
Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners
Memory Project
Agency: Rethink / Toronto
Client: Historica Canada Category: Digital Direct Marketing / Mobile
Ranger User’s Manual
Agency: BlueHive / Sao Paulo
Client: Ford Category: Direct Marketing / Flat Mailing
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto
Client: IKEA Category: Direct Marketing / Dimensional Mailing
Spot 4 Sale
Agency: Publicis London / London
Client: Depaul UK Category: Direct Marketing / Ambient Media
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Digital Direct Marketing / Social Media & Viral Marketing
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Digital Direct Marketing / Social Media & Viral Marketing
Motel Burger King
Agency: Colenso BBDO / Auckland
Client: Burger King Category: Digital Direct Marketing / Social Media & Viral Marketing
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Digital Direct Marketing / Social Media & Viral Marketing
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Digital Direct Marketing / Social Media & Viral Marketing
Destiny: The New Fragrance By Xbox.
Agency: McCann / London
Client: Microsoft Category: Digital Direct Marketing / Social Media & Viral Marketing
The first tweet without words
Agency: McCann Madrid / MADRID
Client: Reporters without borders Category: Digital Direct Marketing / Social Media & Viral Marketing
One note against cancer
Agency: Publicis Conseil / PARIS
Client: APREC Category: Digital Direct Marketing / Social Media & Viral Marketing
Getting Ebola Fighters on the Cover of Time
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World Category: Digital Direct Marketing / Social Media & Viral Marketing
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Digital Direct Marketing / Social Media & Viral Marketing
Foo Fighters RVA
Agency: The Branching / Richmond
Client: RVA Category: Digital Direct Marketing / Social Media & Viral Marketing
AirBnb
Agency: The Monkeys / Sydney + Mango PR / Sydney
Client: Ikea Category: Digital Direct Marketing / Social Media & Viral Marketing
The Transportable Banner
Agency: BBDO Belgium / Brussels
Client: Mercedes Benz Category: Digital Direct Marketing / Websites, Microsites & Banners
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners
Being the bear
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Digital Direct Marketing / Websites, Microsites & Banners
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Digital Direct Marketing / Websites, Microsites & Banners
SouthernComfort.com
Agency: Wieden+Kennedy New York / new york
Client: Southern Comfort Category: Digital Direct Marketing / Websites, Microsites & Banners
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Digital Direct Marketing / Mobile
Hellmann's WhatsCook
Agency: CUBOCC / São Paulo
Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia Category: Digital Direct Marketing / Mobile
Catch-A-Plane
Agency: Leo Burnett Moscow / Moscow
Client: S7 Airlines Category: Digital Direct Marketing / Mobile