The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
4G4GOOD
Agency: DDB Group / Singapore
Client: StarHub Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
SKINS Official FIFA Non-Sponsor
Agency: BBD Perfect Storm / London
Client: SKINS Category: CSR - Brands, Products & Services / Brands, Products & Services
Jesses Priced Out
Agency: DCX Growth Accelerator / NYC
Client: Jesse's Deli Category: CSR - Brands, Products & Services / Brands, Products & Services
Bell Let's Talk
Agency: lg2 / Montreal + lg2fabrique / Montreal
Client: Bell Category: CSR - Brands, Products & Services / Brands, Products & Services
Priceless Pets
Agency: NBS / Rio de Janeiro
Client: Purina / Quatro Patinhas Category: CSR - Brands, Products & Services / Brands, Products & Services
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa Category: CSR - Brands, Products & Services / Brands, Products & Services
Nicebot
Agency: Deutsch / New York
Client: Champions Against Bullying Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
The #62MillionGirls Yearbook
Agency: Edelman / New York
Client: Girl Rising in support of Let Girls Learn Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Hemingway in 15 Seconds
Agency: Ogilvy & Mather / Chicago
Client: The Ernest Hemingway Foundation Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Power of Copy
Agency: DENTSU MEITETSU COMMUNICATIONS INC. / NAGOYA
Client: Copywriters Club Nagoya Category: Consumer - Publication Design / Book Cover Design
"The Torsten and Wanja Söderberg Prize / Ilkka Suppanen"
Agency: Happy F&B / Gothenburg
Client: The Röhsska Museum Category: Consumer - Publication Design / Book Cover Design
Nopi
Agency: Here Design / London
Client: Ebury Press Category: Consumer - Publication Design / Book Cover Design
Singkarpor
Agency: Kinetic / Singapore
Client: Math Paper Press / BooksActually Category: Consumer - Publication Design / Book Cover Design
Crisper TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Crispers Category: Consumer - Television / 30 Second - Campaign
Priceline TV Campaign
Agency: BBDO / New York
Client: Priceline.com Category: Consumer - Television / 30 Second - Campaign
It's Really Time to Let Go
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Campaign
Epic Cord Fail
Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client: JBL Category: Consumer - Television / 30 Second - Campaign
Weird, Right?
Agency: Droga5 / New York
Client: Scion Category: Consumer - Television / 30 Second - Campaign
Way Better Rich Person TV Campaign
Agency: McCann / New York
Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign
UBS Retirement Campaign
Agency: Publicis Communications Schweiz AG / Zurich
Client: UBS Category: Consumer - Television / 30 Second - Campaign
Santa Suits Up
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer - Television / 30 Second - Campaign
VBK Challenge : I (actually) read and agreed
Agency: FRED & FARID / PARIS
Client: Very Bad Kids by Carambar (Mondelez) Category: Consumer - Websites / Food & Drinks
Colorfilled
Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh
Client: Oreo Category: Consumer - Websites / Food & Drinks
Custom-made Commercial
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Innovation - Innovation in Film / Innovation in Film
Prius Super Bowl Live Tweet
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales Category: Innovation - Innovation in Film / Innovation in Film
Unskippable
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Innovation - Innovation in Film / Innovation in Film
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Websites / Automotive Products & Services
This magazine is designed to be suitable for the young
Agency: &Larry / Singapore + Por Avion / Singapore
Client: Enlightenment Category: Consumer - Publication Design / Magazine Layout Design
Start Spreading the News
Agency: Design Army / Washington, DC
Client: Washingtonian Bride & Groom Category: Consumer - Publication Design / Magazine Layout Design
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE
Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Layout Design
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: CSR - Web / Web
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Branded Social Post / Branded Social Post
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo
Client: Ford Motor Company Category: CSR - Branded Social Post / Branded Social Post
B.A. Loonman
Agency: Dollar Shave Club / Venice + DS REPS / Santa Monica
Client: Dollar Shave Club Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Lily & the Snowman
Agency: Zulu Alpha Kilo / Toronto
Client: Cineplex Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: Craft - Writing / Writing
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Survival Billboard - Terms & Horrible, Horrible Conditions
Agency: McCann / London
Client: Microsoft Category: Craft - Writing / Writing
Rich Person Field Guide
Agency: McCann / New York
Client: New York Lottery Category: Craft - Writing / Writing
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Craft - Writing / Writing
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre
Client: GIV Category: Craft - Writing / Writing
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client: National Football League Category: Consumer - Online Films & Video / Long Form - Single
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Consumer - Online Films & Video / Long Form - Single
Award:
2016 Direct Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16081M
Award:
2016 Direct Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
4G4GOOD
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16082M
Award:
2016 Direct Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16083M
Award:
2016 Public Relations Merit Award
Agency:
BBD Perfect Storm / London
Client:
SKINS
Title:
SKINS Official FIFA Non-Sponsor
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16044M
Award:
2016 Public Relations Merit Award
Agency:
DCX Growth Accelerator / NYC
Client:
Jesse's Deli
Title:
Jesses Priced Out
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16045M
Award:
2016 Public Relations Merit Award
Agency:
lg2 / Montreal + lg2fabrique / Montreal
Client:
Bell
Title:
Bell Let's Talk
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16046M
Award:
2016 Public Relations Merit Award
Agency:
NBS / Rio de Janeiro
Client:
Purina / Quatro Patinhas
Title:
Priceless Pets
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16047M
Award:
2016 Public Relations Merit Award
Agency:
Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16048M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / New York
Client:
Champions Against Bullying
Title:
Nicebot
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16044M
Award:
2016 Social Media Merit Award
Agency:
Edelman / New York
Client:
Girl Rising in support of Let Girls Learn
Title:
The #62MillionGirls Yearbook
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16045M
Award:
2016 Social Media Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16046M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy / New York
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16047M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
The Ernest Hemingway Foundation
Title:
Hemingway in 15 Seconds
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16048M
Award:
2016 Design Merit Award
Agency:
DENTSU MEITETSU COMMUNICATIONS INC. / NAGOYA
Client:
Copywriters Club Nagoya
Title:
Power of Copy
Category:
Consumer - Publication Design / Book Cover Design
Annual ID:
DE16130M
Award:
2016 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Röhsska Museum
Title:
"The Torsten and Wanja Söderberg Prize / Ilkka Suppanen"
Category:
Consumer - Publication Design / Book Cover Design
Annual ID:
DE16131M
Award:
2016 Design Merit Award
Agency:
Here Design / London
Client:
Ebury Press
Title:
Nopi
Category:
Consumer - Publication Design / Book Cover Design
Annual ID:
DE16132M
Award:
2016 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Math Paper Press / BooksActually
Title:
Singkarpor
Category:
Consumer - Publication Design / Book Cover Design
Annual ID:
DE16133M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers Crispers
Title:
Crisper TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16130M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Priceline.com
Title:
Priceline TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16131M
Award:
2016 Film Merit Award
Agency:
CP+B / Miami
Client:
letgo
Title:
It's Really Time to Let Go
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16132M
Award:
2016 Film Merit Award
Agency:
Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client:
JBL
Title:
Epic Cord Fail
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16133M
Award:
2016 Film Merit Award
Agency:
Droga5 / New York
Client:
Scion
Title:
Weird, Right?
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16134M
Award:
2016 Film Merit Award
Agency:
McCann / New York
Client:
New York Lottery
Title:
Way Better Rich Person TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16135M
Award:
2016 Film Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
UBS
Title:
UBS Retirement Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16136M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Santa Suits Up
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16137M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Websites / Food & Drinks
Annual ID:
IN16040M
Award:
2016 Interactive Merit Award
Agency:
FRED & FARID / PARIS
Client:
Very Bad Kids by Carambar (Mondelez)
Title:
VBK Challenge : I (actually) read and agreed
Category:
Consumer - Websites / Food & Drinks
Annual ID:
IN16041M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Maya Design / Pittsburgh
Client:
Oreo
Title:
Colorfilled
Category:
Consumer - Websites / Food & Drinks
Annual ID:
IN16042M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Custom-made Commercial
Category:
Innovation - Innovation in Film / Innovation in Film
Annual ID:
FI16241M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales
Title:
Prius Super Bowl Live Tweet
Category:
Innovation - Innovation in Film / Innovation in Film
Annual ID:
FI16242M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable
Category:
Innovation - Innovation in Film / Innovation in Film
Annual ID:
FI16243M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Websites / Automotive Products & Services
Annual ID:
IN16039M
Award:
2016 Design Merit Award
Agency:
&Larry / Singapore + Por Avion / Singapore
Client:
Enlightenment
Title:
This magazine is designed to be suitable for the young
Category:
Consumer - Publication Design / Magazine Layout Design
Annual ID:
DE16139M
Award:
2016 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Washingtonian Bride & Groom
Title:
Start Spreading the News
Category:
Consumer - Publication Design / Magazine Layout Design
Annual ID:
DE16140M
Award:
2016 Design Merit Award
Agency:
Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE
Client:
Holycrap.sg
Title:
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Category:
Consumer - Publication Design / Magazine Layout Design
Annual ID:
DE16141M
Award:
2016 UX / UI Merit Award
Agency:
Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Web / Web
Annual ID:
UX16048M
Award:
2016 Social Media Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Branded Social Post / Branded Social Post
Annual ID:
SM16036M
Award:
2016 Social Media Merit Award
Agency:
Blue Hive Brasil / Sao Paulo
Client:
Ford Motor Company
Title:
Don't Like & Drive
Category:
CSR - Branded Social Post / Branded Social Post
Annual ID:
SM16037M
Award:
2016 Design Merit Award
Agency:
Dollar Shave Club / Venice + DS REPS / Santa Monica
Client:
Dollar Shave Club
Title:
B.A. Loonman
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Annual ID:
DE16179M
Award:
2016 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Cineplex
Title:
Lily & the Snowman
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Annual ID:
DE16180M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Midtown Comics
Title:
Browser Stories
Category:
Craft - Writing / Writing
Annual ID:
PO16231M
Award:
2016 Print & Outdoor Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
Guy Cotton
Title:
Hold your breath
Category:
Craft - Writing / Writing
Annual ID:
PO16232M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Craft - Writing / Writing
Annual ID:
PO16233M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Survival Billboard - Terms & Horrible, Horrible Conditions
Category:
Craft - Writing / Writing
Annual ID:
PO16234M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / New York
Client:
New York Lottery
Title:
Rich Person Field Guide
Category:
Craft - Writing / Writing
Annual ID:
PO16235M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
The Samaritans
Title:
The Samaritans
Category:
Craft - Writing / Writing
Annual ID:
PO16236M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre
Client:
GIV
Title:
The HIV Positive Poster
Category:
Craft - Writing / Writing
Annual ID:
PO16237M
Award:
2016 Film Merit Award
Agency:
Clemenger BBDO / Sydney + Flare / Sydney
Client:
Toshiba
Title:
Made in 17 Hours
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16204M
Award:
2016 Film Merit Award
Agency:
Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16205M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Breathless Choir
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16206M
