The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Consumer - Advertising
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Award
Agency
Client
Title
Category
Annual ID
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce
Coco De Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco De Mer Category: Craft - Editing / Editing
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid
Client: Loterias y Apuestas del Estado Category: Craft - Animation / Animation
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Craft - Animation / Animation
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf Category: Craft - Editing / Editing
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Innovation - Mobile / Mobile
Interception
Agency: Grey / New York
Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Experiential Advertising / Events & Competitions
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising
Birth
Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London
Client: Audi Category: Craft - Music / Sound / Music / Sound
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo Category: Innovation - Package Design / Package Design
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Inferno
Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client: Falter Newspaper Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone Category: CSR - Integrated Branding / Integrated Branding
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Cross-Channel / Cross-Channel
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance Category: Consumer - Websites / E-Commerce
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
The Man & The Dog
Agency: DDB Argentina / Buenos Aires + Central Films / Mexico
Client: Fundación Argentina de Trasplante Hepático Category: Non-Profit - Television / Television (Any Length) - Single
Not Allowed
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Interception
Agency: Grey / New York
Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
Now in Soho
Agency: BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London
Client: British Fashion Council Category: Craft - Writing / Writing
Close To Home
Agency: BBDO / New York
Client: AT&T Category: Craft - Cinematography / Cinematography
History of Sound
Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Music Category: Craft - Cinematography / Cinematography
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Digital / Mobile
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Other Branded Content / User Generated Content
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online
Life Unpaused
Agency: Cossette / Toronto
Client: Sickkids Foundation Category: Innovation - Innovation in Film / Innovation in Film
Say No To Spec
Agency: Zulu Alpha Kilo / Toronto + zulubot / Toronto
Client: Zulu Alpha Kilo Category: Consumer - Online Films & Video / Self-Promotion - Single
Learning on the way
Agency: Sancho BBDO / Bogota
Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
Netflix or Study
Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco
Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying