The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#MakeYouHappen
Agency: Ogilvy / New York
Client: Philips Norelco Category: CSR - Branded Online / Branded Online
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: CSR - Branded Online / Branded Online
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India Category: Consumer - Brands, Products & Services / Integrated Campaign
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
Royal Cuts
Agency: PPM BRASIL / SAO PAULO
Client: Tendall Grill Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Friends Furever
Agency: Droga5 / New York + Google Android / New York
Client: Google Android Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Conference Room
Agency: Bravo/Y&R / Miami
Client: Popclik Category: Craft - Music / Sound / Music / Sound
Don't Look Away
Agency: AKQA / Sao Paulo + AKQA / London
Client: Usher Category: Innovation - Innovation in Film / Innovation in Film
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Mobile / User Experience
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Collateral / Collateral
The Fifth Continent
Agency: The Chase / Preston
Client: Rob Walker Category: Consumer - Brand Identity / Single Element
Wheaties Redesign
Agency: Jones Knowles Ritchie / NY
Client: General Mills Category: Consumer - Brand Identity / Rebranding
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Craft - Website Design / Website Design
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children Category: Non-Profit - Applications & Sites / Applications & Sites
Fun Run
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Whisper
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut Category: Innovation - Package Design / Package Design
This Girl Can
Agency: FCB Inferno / London
Client: Sport England Category: Craft - Editing / Editing
ONEMI Radio
Agency: SHACKLETON / Santiago de Chile
Client: ONEMI Category: Non-Profit - Physical / Digital / Physical / Digital
Stabilo True Colours
Agency: Jung von Matt AG / Hamburg
Client: STABILO International Category: Consumer - Websites / Services
Just
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Sausage Nonnas
Agency: Droga5 / New York + Droga5 Studios / New York
Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco
Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Experiential Advertising / Installations
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Canon Photo Coach
Agency: 360i / New York
Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
DXP
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Football or Father
Agency: BBDO / Belgium
Client: Love Condom Category: Consumer - Print / Dimensional Mailing
The Uncrashable Toycars
Agency: Jung von Matt AG / Hamburg
Client: Daimler Category: Consumer - Print / Dimensional Mailing
The Martian Prologue Campaign
Agency: 3AM / Culver City, CA + RSA Films / Los Angeles, CA
Client: 20th Century Fox Category: Consumer - Integrated Branding / Online
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: CSR - Experiential Advertising / Experiential Advertising
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: IF Insurance Category: CSR - Mobile / Mobile
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Websites / Social Networks / Community
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Gentlemen's Wager II
Agency: Anomaly / New York + RSA Productions / Los Angeles
Client: Johnnie Walker Category: Craft - Cinematography / Cinematography
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Consumer - Web / User Experience
The New Eurosport Player
Agency: Work & Co / Brooklyn, NY
Client: Eurosport Category: Consumer - Web / User Experience
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal
Agency: BlueDigital / Beijing
Client: Baidu Category: Innovation - Websites / Websites