The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
What Lives Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel Category: Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)
CONAN Clueless Gamer for Fallout 4
Agency: Team Coco / Los Angeles + Turner Entertainment Networks / New York + Fearless Media / New York
Client: Bethesda Game Studios Category: Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Consumer - Web / User Experience
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Consumer - Web / User Experience
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Consumer - Web / User Experience
Saints & Strangers
Agency: MullenLowe U.S. / Boston
Client: National Geographic Channel Category: Consumer - Web / User Experience
The Talking Doorbells
Agency: McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano
Client: FAI – Fondo Ambiente Italiano Category: Non-Profit - Architecture / Architecture
Close The Loop
Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm
Client: H&M Category: CSR - Advertising / Advertising
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: CSR - Advertising / Advertising
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT Category: CSR - Advertising / Advertising
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank Category: CSR - Advertising / Advertising
One Obsession
Agency: Eleven, Inc. / San Francisco
Client: Oakley Category: Craft - Photography - Single or Series / Photography - Single or Series
Jeep Was Here
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: JPFreek Adventure Publications Category: Craft - Photography - Single or Series / Photography - Single or Series
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Craft - Photography - Single or Series / Photography - Single or Series
If Your Partner Turns out to be a Tyrant
Agency: Publicis Communications Schweiz AG / Zurich
Client: Frauenzentrale Zurich Category: Craft - Photography - Single or Series / Photography - Single or Series
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Photography - Single or Series / Photography - Single or Series
1000 Years of Less Ordinary
Agency: Wieden+Kennedy / London + Wyatt Clarke & Jones / London
Client: Brown-Forman / Finlandia Category: Craft - Photography - Single or Series / Photography - Single or Series
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
News Anchor with the Back to Audience
Agency: Tian Yu Kong Advertising Agency / Shanghai
Client: Shanghai QingCongquan Training Center Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
The Emotisongs
Agency: McCann Worldgroup / Milano + BV McCann / Bucharest
Client: Coca - Cola Category: Consumer - Digital / Mobile
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Digital / Mobile
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Dove Feel Good Feed
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Integrated Branding / Integrated Branding
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Integrated Branding / Integrated Branding
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: CSR - Integrated Branding / Integrated Branding
The Violent Coasters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Yaocho Bar Category: Craft - Printing / Production / Printing / Production
Europe's Most Punctual Offer
Agency: McCANN / Copenhagen
Client: Scandinavian Airlines Category: Consumer - Advertising / Banners
ScrollPong
Agency: Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi
Client: KitKat Category: Consumer - Advertising / Banners
The Language of Fashion
Agency: OgilvyOne Worldwide / Barcelona
Client: LA REDOUTE Category: Consumer - Advertising / Banners
Preloader
Agency: The Martin Agency / Richmond + Running With Scissors / Richmond
Client: Tic Tac Category: Consumer - Advertising / Banners
The double 11 speech of The White House President of the United States
Agency: Alibaba Group / Hangzhou
Client: Alibaba Group Category: Consumer - Broadcast & Film / Branded Television
ReTweets of Love
Agency: Droga5 / New York + The Coca Cola Company / Atlanta
Client: Coca-Cola Company Category: Craft - Typography - Single or Series / Typography - Single or Series
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife Category: Craft - Typography - Single or Series / Typography - Single or Series
Noise
Agency: Grid Worldwide / Johannesburg
Client: Anti Establishment Category: Craft - Typography - Single or Series / Typography - Single or Series
Man With Machine: THINK Series
Agency: Ogilvy / New York
Client: IBM Category: Craft - Typography - Single or Series / Typography - Single or Series
Typeself
Agency: Wieden+Kennedy / Shanghai
Client: Wieden+Kennedy Shanghai Category: Craft - Typography - Single or Series / Typography - Single or Series
Wayward Arts
Agency: Blok Design / Toronto
Client: Flash Reproductions Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Genius Table 'Meanwhile In Kyoto'
Agency: DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client: Kyoto University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Pearl-Brand Book 2
Agency: DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Keio University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Moormann Work report
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Stamp Passport Book for Izu Peninsula
Agency: Peace Graphics / Nagoya
Client: JTB Japan Travel Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
The Universe in the Mind ? Promoting the Science Literary Award ?
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Nikkei Category: Consumer - Collateral Design / Posters - Single
Be Prepared
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Tic Tac Category: Consumer - Collateral Design / Posters - Single
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Award:
2016 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel
Title:
What Lives Inside
Category:
Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)
Annual ID:
BE16074M
Award:
2016 Branded Entertainment Merit Award
Agency:
Team Coco / Los Angeles + Turner Entertainment Networks / New York + Fearless Media / New York
Client:
Bethesda Game Studios
Title:
CONAN Clueless Gamer for Fallout 4
Category:
Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)
Annual ID:
BE16075M
Award:
2016 UX / UI Merit Award
Agency:
BBH / London + Wellcom / London + 750mph / London
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Web / User Experience
Annual ID:
UX16024M
Award:
2016 UX / UI Merit Award
Agency:
CP+B / LA
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Web / User Experience
Annual ID:
UX16025M
Award:
2016 UX / UI Merit Award
Agency:
Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Web / User Experience
Annual ID:
UX16026M
Award:
2016 UX / UI Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Web / User Experience
Annual ID:
UX16027M
Award:
2016 UX / UI Merit Award
Agency:
Jam3 / Toronto + Modiki / Istanbul
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Consumer - Web / User Experience
Annual ID:
UX16028M
Award:
2016 UX / UI Merit Award
Agency:
MullenLowe U.S. / Boston
Client:
National Geographic Channel
Title:
Saints & Strangers
Category:
Consumer - Web / User Experience
Annual ID:
UX16029M
Award:
2016 Responsive Environments Merit Award
Agency:
McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano
Client:
FAI – Fondo Ambiente Italiano
Title:
The Talking Doorbells
Category:
Non-Profit - Architecture / Architecture
Annual ID:
RE16019M
Award:
2016 Interactive Merit Award
Agency:
Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm
Client:
H&M
Title:
Close The Loop
Category:
CSR - Advertising / Advertising
Annual ID:
IN16077M
Award:
2016 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
CSR - Advertising / Advertising
Annual ID:
IN16078M
Award:
2016 Interactive Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Advertising / Advertising
Annual ID:
IN16079M
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Stockholm
Client:
SPP
Title:
Earth 2045
Category:
CSR - Advertising / Advertising
Annual ID:
IN16080M
Award:
2016 Interactive Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
CSR - Advertising / Advertising
Annual ID:
IN16081M
Award:
2016 Design Merit Award
Agency:
Eleven, Inc. / San Francisco
Client:
Oakley
Title:
One Obsession
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16247M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
JPFreek Adventure Publications
Title:
Jeep Was Here
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16248M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16249M
Award:
2016 Design Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Frauenzentrale Zurich
Title:
If Your Partner Turns out to be a Tyrant
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16250M
Award:
2016 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16251M
Award:
2016 Design Merit Award
Agency:
Wieden+Kennedy / London + Wyatt Clarke & Jones / London
Client:
Brown-Forman / Finlandia
Title:
1000 Years of Less Ordinary
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16252M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo
Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo
Title:
Pure Design
Category:
Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Annual ID:
DE16215M
Award:
2016 Design Merit Award
Agency:
Tian Yu Kong Advertising Agency / Shanghai
Client:
Shanghai QingCongquan Training Center
Title:
News Anchor with the Back to Audience
Category:
Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Annual ID:
DE16216M
Award:
2016 Direct Merit Award
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Digital / Mobile
Annual ID:
DI16060M
Award:
2016 Direct Merit Award
Agency:
McCann Worldgroup / Milano + BV McCann / Bucharest
Client:
Coca - Cola
Title:
The Emotisongs
Category:
Consumer - Digital / Mobile
Annual ID:
DI16061M
Award:
2016 Direct Merit Award
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Digital / Mobile
Annual ID:
DI16062M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16019M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Dove Feel Good Feed
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16020M
Award:
2016 Social Media Merit Award
Agency:
VML / Kansas City
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16021M
Award:
2016 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16072M
Award:
2016 Cross-Platform Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16073M
Award:
2016 Cross-Platform Merit Award
Agency:
POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client:
Microsoft
Title:
Collective Project
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16074M
Award:
2016 Direct Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Yaocho Bar
Title:
The Violent Coasters
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
DI16103M
Award:
2016 Interactive Merit Award
Agency:
McCANN / Copenhagen
Client:
Scandinavian Airlines
Title:
Europe's Most Punctual Offer
Category:
Consumer - Advertising / Banners
Annual ID:
IN16061M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi
Client:
KitKat
Title:
ScrollPong
Category:
Consumer - Advertising / Banners
Annual ID:
IN16062M
Award:
2016 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Barcelona
Client:
LA REDOUTE
Title:
The Language of Fashion
Category:
Consumer - Advertising / Banners
Annual ID:
IN16063M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Running With Scissors / Richmond
Client:
Tic Tac
Title:
Preloader
Category:
Consumer - Advertising / Banners
Annual ID:
IN16064M
Award:
2016 Branded Entertainment Merit Award
Agency:
Alibaba Group / Hangzhou
Client:
Alibaba Group
Title:
The double 11 speech of The White House President of the United States
Category:
Consumer - Broadcast & Film / Branded Television
Annual ID:
BE16052M
Award:
2016 Design Merit Award
Agency:
Droga5 / New York + The Coca Cola Company / Atlanta
Client:
Coca-Cola Company
Title:
ReTweets of Love
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16262M
Award:
2016 Design Merit Award
Agency:
FP7/DXB / Dubai
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16263M
Award:
2016 Design Merit Award
Agency:
Grid Worldwide / Johannesburg
Client:
Anti Establishment
Title:
Noise
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16264M
Award:
2016 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Man With Machine: THINK Series
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16265M
Award:
2016 Design Merit Award
Agency:
Wieden+Kennedy / Shanghai
Client:
Wieden+Kennedy Shanghai
Title:
Typeself
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16266M
Award:
2016 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Flash Reproductions
Title:
Wayward Arts
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16108M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client:
Kyoto University
Title:
Genius Table 'Meanwhile In Kyoto'
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16109M
Award:
2016 Design Merit Award
Agency:
DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client:
Keio University
Title:
Pearl-Brand Book 2
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16110M
Award:
2016 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann
Title:
Moormann Work report
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16111M
Award:
2016 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
JTB Japan Travel
Title:
Stamp Passport Book for Izu Peninsula
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Annual ID:
DE16112M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client:
Nikkei
Title:
The Universe in the Mind ? Promoting the Science Literary Award ?
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16079M
Award:
2016 Design Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Tic Tac
Title:
Be Prepared
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16080M
Award:
2016 Design Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16081M
