The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance Category: CSR - Physical / Digital / Physical / Digital
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Physical / Digital / Physical / Digital
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: CSR - Physical / Digital / Physical / Digital
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT Category: CSR - Physical / Digital / Physical / Digital
The Burger Report
Agency: thjnk ag & Leo Burnett / Munich
Client: McDonald´s Germany Category: Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports
Sports Alphabet
Agency: barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco
Client: Bleacher Report Category: Consumer - Online / Short Form Videos
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Consumer - Online / Short Form Videos
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client: United Nations World Food Programme Category: Consumer - Online / Short Form Videos
HALO 5: Guardians - A Hero Falls
Agency: twofifteenmccann / San Francisco + Furlined / Los Angeles
Client: XBOX Category: Consumer - Online / Short Form Videos
Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client: Canon Australia Category: Consumer - Online / Short Form Videos
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Online / Short Form Videos
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Elevator
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Operation Boomerang
Agency: The Monkeys / Sydney + Rabbit / Sydney
Client: Meat & Livestock Australia Category: Consumer - Online / Short Form Videos
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort Category: Consumer - Online / Short Form Videos
Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand Category: Consumer - Online / Short Form Videos
Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client: Canon Australia Category: Consumer - Online Films & Video / Event or Live Webcast - Single
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Little Caesars - Lamination TV 30
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Consumer - Television / 30 Second - Single
Shock
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler Category: Consumer - Television / 30 Second - Single
Marshawn
Agency: BBDO / New York
Client: PepsiCo / Pepsi Category: Consumer - Television / 30 Second - Single
Puppymonkeybaby
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Television / 30 Second - Single
It's Really Time to Let Go? Escape
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Single
Bike
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams Category: Consumer - Television / 30 Second - Single
Flextacular
Agency: dummy. / venice + the martin agency / richmond
Client: Geico Category: Consumer - Television / 30 Second - Single
2015 SunnyD Rollerblade
Agency: Grenadier / Boulder, CO
Client: SunnyD Category: Consumer - Television / 30 Second - Single
Fisherman
Agency: Hungry Man Productions / Los Angeles + The Martin Agency / Richmond
Client: Geico Category: Consumer - Television / 30 Second - Single
Christmas Break
Agency: J. Walter Thompson / London
Client: KitKat Category: Consumer - Television / 30 Second - Single
We Hear You
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Consumer - Television / 30 Second - Single
Countdown
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
South Pole
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
Checkmate
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 30 Second - Single
KFC Soundbite
Agency: Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg
Client: KFC Category: Consumer - Immersive / Retail
Target Open House
Agency: Local Projects / New York
Client: Target Category: Consumer - Immersive / Retail
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Brands, Products & Services / Media Relations
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Consumer - Brands, Products & Services / Media Relations
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore
Client: Scoot Category: Consumer - Brands, Products & Services / Media Relations
The Guy Who Cut Everything in Half
Agency: Serviceplan / Munich
Client: Deutscher Anwaltverein Category: Consumer - Brands, Products & Services / Media Relations
Animal Copyrights
Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca
Client: WWF/Latinstock Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children Category: Non-Profit - Mobile / Mobile
The NYSCI Noticing Tools
Agency: Local Projects / New York
Client: New York Hall of Science Category: Non-Profit - Mobile / Mobile
Moving Through Glass
Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client: Mark Morris Dance Group Category: Non-Profit - Mobile / Mobile
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Websites / Automotive Products & Services
Award:
2016 Intellectual Property Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16024M
Award:
2016 Intellectual Property Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16025M
Award:
2016 Intellectual Property Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16026M
Award:
2016 Intellectual Property Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16027M
Award:
2016 Design Merit Award
Agency:
thjnk ag & Leo Burnett / Munich
Client:
McDonald´s Germany
Title:
The Burger Report
Category:
Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports
Annual ID:
DE16107M
Award:
2016 Branded Entertainment Merit Award
Agency:
barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16055M
Award:
2016 Branded Entertainment Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16056M
Award:
2016 Branded Entertainment Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16057M
Award:
2016 Branded Entertainment Merit Award
Agency:
twofifteenmccann / San Francisco + Furlined / Los Angeles
Client:
XBOX
Title:
HALO 5: Guardians - A Hero Falls
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16058M
Award:
2016 Branded Entertainment Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client:
Canon Australia
Title:
Decoy
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16059M
Award:
2016 Branded Entertainment Merit Award
Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16060M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16061M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16062M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable, Family Long Form
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16063M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable, Elevator
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16064M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Monkeys / Sydney + Rabbit / Sydney
Client:
Meat & Livestock Australia
Title:
Operation Boomerang
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16065M
Award:
2016 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + Caviar / Los Angeles
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16066M
Award:
2016 Branded Entertainment Merit Award
Agency:
Y&R New Zealand / Auckland
Client:
Jaguar New Zealand
Title:
Actual Reality
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16067M
Award:
2016 Film Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client:
Canon Australia
Title:
Decoy
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16170M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16171M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
Little Caesars - Lamination TV 30
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16116M
Award:
2016 Film Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
Daimler
Title:
Shock
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16117M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
PepsiCo / Pepsi
Title:
Marshawn
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16118M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
PepsiCo / Mountain Dew Kickstart
Title:
Puppymonkeybaby
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16119M
Award:
2016 Film Merit Award
Agency:
CP+B / Miami
Client:
letgo
Title:
It's Really Time to Let Go? Escape
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16120M
Award:
2016 Film Merit Award
Agency:
Deutsch / New York + Dummy Films / Venice
Client:
Sherwin Williams
Title:
Bike
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16121M
Award:
2016 Film Merit Award
Agency:
dummy. / venice + the martin agency / richmond
Client:
Geico
Title:
Flextacular
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16122M
Award:
2016 Film Merit Award
Agency:
Grenadier / Boulder, CO
Client:
SunnyD
Title:
2015 SunnyD Rollerblade
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16123M
Award:
2016 Film Merit Award
Agency:
Hungry Man Productions / Los Angeles + The Martin Agency / Richmond
Client:
Geico
Title:
Fisherman
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16124M
Award:
2016 Film Merit Award
Agency:
J. Walter Thompson / London
Client:
KitKat
Title:
Christmas Break
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16125M
Award:
2016 Film Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
We Hear You
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16126M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
Countdown
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16127M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
South Pole
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16128M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Checkmate
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16129M
Award:
2016 Branded Entertainment Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Myer
Title:
Wonderful Hold Music
Category:
CSR - Music / Music
Annual ID:
BE16096M
Award:
2016 Responsive Environments Merit Award
Agency:
Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
KFC Soundbite
Category:
Consumer - Immersive / Retail
Annual ID:
RE16012M
Award:
2016 Responsive Environments Merit Award
Agency:
Local Projects / New York
Client:
Target
Title:
Target Open House
Category:
Consumer - Immersive / Retail
Annual ID:
RE16013M
Award:
2016 Public Relations Merit Award
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16028M
Award:
2016 Public Relations Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16029M
Award:
2016 Public Relations Merit Award
Agency:
Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16030M
Award:
2016 Public Relations Merit Award
Agency:
Serviceplan / Munich
Client:
Deutscher Anwaltverein
Title:
The Guy Who Cut Everything in Half
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16031M
Award:
2016 Direct Merit Award
Agency:
Cheil Spain / Madrid + Jabuba Films / Salamanca
Client:
WWF/Latinstock
Title:
Animal Copyrights
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16088M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16089M
Award:
2016 Direct Merit Award
Agency:
Ogilvy / New York
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16090M
Award:
2016 Direct Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16091M
Award:
2016 UX / UI Merit Award
Agency:
Cheil / Hong Kong
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16055M
Award:
2016 UX / UI Merit Award
Agency:
LDC / São Paulo
Client:
nfscan
Title:
nfscan
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16056M
Award:
2016 UX / UI Merit Award
Agency:
Local Projects / New York
Client:
New York Hall of Science
Title:
The NYSCI Noticing Tools
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16057M
Award:
2016 UX / UI Merit Award
Agency:
SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client:
Mark Morris Dance Group
Title:
Moving Through Glass
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16058M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Websites / Automotive Products & Services
Annual ID:
IN16039M
