The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Snickers Write-off
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer - Online / Branded Documentary
More Than Brains
Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica
Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Friends Forever
Agency: Google Android / New York + Droga5 / New York + The Mill / New York
Client: Google Android Category: Craft - Music / Sound / Music / Sound
Paper
Agency: Factory / London + RPA / LA + Reset Content / LA
Client: Honda Category: Craft - Music / Sound / Music / Sound
Deng Adut
Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney
Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London
Client: Transport for London Category: Craft - Music / Sound / Music / Sound
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall Category: Consumer - Websites / Services
16 Years Fly By
Agency: OgilvyOne / Madrid + ATTIC Films / Madrid
Client: ING DIRECT Category: Consumer - Websites / Services
The Lost Campaign
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: MARS Category: CSR - Publications / Publications
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: CSR - Publications / Publications
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen Category: CSR - Publications / Publications
Bones
Agency: Ogilvy Group Thailand / Bangkok
Client: WWF-Thailand Category: CSR - Publications / Publications
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Publications / Publications
Stories from the Congo
Agency: Y&R SA / Cape Town + Creative Y&R / Nairobi
Client: X News Category: CSR - Publications / Publications
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Smart Sentry
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Enchantment of Handwriting
Agency: Day Day Up Design Consultancy
Client: Phoenix Fine Arts Publishing Category: Consumer - Publication Design / Book Layout Design
Insatiably Learning
Agency: Qu minmin & Jiang qian / Nanjing
Client: Phoenix Fine Arts Publishing Category: Consumer - Publication Design / Book Layout Design
GDC15
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Shenzhen Graphic Design Association (SGDA) Category: Consumer - Publication Design / Book Layout Design
Nike "Engine" - CHRLX
Agency: CHRLX / New York City
Client: Nike Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo
Client: Ford Motor Company Category: CSR - Digital Publications / Digital Publications
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Keen Home Smart Vent
Agency: R/GA / New York + Keen Home / New York
Client: Keen Home Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Kinetic
Agency: R/GA / New York + Kinetic / New York
Client: One Million Metrics Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Morgan Stanley Digital Signage Times Square
Agency: Bloomberg Marketing Studio / New York + Framestore / London
Client: Morgan Stanley Category: Innovation - Data Visualization / Data Visualization
Move Forward
Agency: denkwerk GmbH / Cologne/Berlin
Client: Moovel Group Category: Innovation - Data Visualization / Data Visualization
Igugu
Agency: FCB 1886 / Johnnesburg
Client: Cell C Category: Consumer - Advertising - Campaign / Advertising - Campaign
Pedigree Give a Dog a Job
Agency: AMV BBDO / London
Client: MARS Petcare Category: Consumer - Advertising - Campaign / Advertising - Campaign
Read Better Stories
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Consumer - Advertising - Campaign / Advertising - Campaign
Cable Effects
Agency: Grey / New York
Client: DirecTV Category: Consumer - Advertising - Campaign / Advertising - Campaign
Kimmy Schmidt
Agency: Ogilvy&Mather / Paris + Entreprise / Paris
Client: Netflix Category: Consumer - Advertising - Campaign / Advertising - Campaign
The double 11 speech of The White House President of the United States
Agency: Alibaba Group / Hangzhou
Client: Alibaba Group Category: Consumer - Broadcast & Film / Branded Television
Pay Per Love
Agency: The Cyranos // McCann / Barcelona
Client: Teatreneu Category: Consumer - Applications & Sites / Self-Promotion
Big Game Blunder
Agency: BBDO / New York
Client: Monster.com Category: Consumer - Branded Social Post / Branded Social Post
The Kick-Bag Journey
Agency: CJ WORX / BANGKOK
Client: Samsonite (Thailand) Category: Consumer - Branded Social Post / Branded Social Post
Arby's Offers Jon Stewart A Job
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta
Client: Arby's Category: Consumer - Branded Social Post / Branded Social Post
Abused Emojis
Agency: Garbergs / Stockholm
Client: BRIS Category: Non-Profit - Applications & Sites / Applications & Sites
UN Happy Party
Agency: Google Creative Lab / London + The Rumpus Room / London
Client: Google Category: Non-Profit - Applications & Sites / Applications & Sites
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Non-Profit - Applications & Sites / Applications & Sites
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels Category: Consumer - Digital / Websites, Microsites & Banners
The Ad Filter
Agency: BETC / Paris + BETC Digital / Paris
Client: D&AD Category: Consumer - Digital / Websites, Microsites & Banners
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Digital / Websites, Microsites & Banners
Mini John Cooper Works Youtube Race
Agency: Kinetic / Singapore
Client: MINI ASIA Category: Consumer - Digital / Websites, Microsites & Banners
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Consumer - Digital / Websites, Microsites & Banners
ClickTwo Travel
Agency: McCann / London
Client: Momondo Category: Consumer - Digital / Websites, Microsites & Banners
Squadvertiser
Agency: McCann / London
Client: Microsoft Category: Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Write-off
Category:
Consumer - Online / Branded Documentary
Annual ID:
BE16070M
Award:
2016 Film Merit Award
Agency:
180LA / Santa Monica + The Corner Shop / Santa Monica
Client:
University of Phoenix
Title:
More Than Brains
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16273M
Award:
2016 Film Merit Award
Agency:
Google Android / New York + Droga5 / New York + The Mill / New York
Client:
Google Android
Title:
Friends Forever
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16274M
Award:
2016 Film Merit Award
Agency:
Factory / London + RPA / LA + Reset Content / LA
Client:
Honda
Title:
Paper
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16275M
Award:
2016 Film Merit Award
Agency:
FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney
Client:
University of Western Sydney
Title:
Deng Adut
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16276M
Award:
2016 Film Merit Award
Agency:
M&C Saatchi / London + Rattling Stick / London
Client:
Transport for London
Title:
Think Slow - The Tortoise & the Hare
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16277M
Award:
2016 Interactive Merit Award
Agency:
Anomaly / Shanghai
Client:
Tmall
Title:
Tmall Chinese Academy
Category:
Consumer - Websites / Services
Annual ID:
IN16048M
Award:
2016 Interactive Merit Award
Agency:
OgilvyOne / Madrid + ATTIC Films / Madrid
Client:
ING DIRECT
Title:
16 Years Fly By
Category:
Consumer - Websites / Services
Annual ID:
IN16049M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
MARS
Title:
The Lost Campaign
Category:
CSR - Publications / Publications
Annual ID:
PO16175M
Award:
2016 Print & Outdoor Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
Guy Cotton
Title:
Hold your breath
Category:
CSR - Publications / Publications
Annual ID:
PO16176M
Award:
2016 Print & Outdoor Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
CSR - Publications / Publications
Annual ID:
PO16177M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
WWF-Thailand
Title:
Bones
Category:
CSR - Publications / Publications
Annual ID:
PO16178M
Award:
2016 Print & Outdoor Merit Award
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
McWhopper Open Letter
Category:
CSR - Publications / Publications
Annual ID:
PO16179M
Award:
2016 Print & Outdoor Merit Award
Agency:
Y&R SA / Cape Town + Creative Y&R / Nairobi
Client:
X News
Title:
Stories from the Congo
Category:
CSR - Publications / Publications
Annual ID:
PO16180M
Award:
2016 Mobile Merit Award
Agency:
360i / New York
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16026M
Award:
2016 Mobile Merit Award
Agency:
J. Walter Thompson / London
Client:
Listerine
Title:
Feel Every Smile
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16027M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16028M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Maxis Berhad
Title:
Smart Sentry
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16029M
Award:
2016 Design Merit Award
Agency:
Day Day Up Design Consultancy
Client:
Phoenix Fine Arts Publishing
Title:
Enchantment of Handwriting
Category:
Consumer - Publication Design / Book Layout Design
Annual ID:
DE16134M
Award:
2016 Design Merit Award
Agency:
Qu minmin & Jiang qian / Nanjing
Client:
Phoenix Fine Arts Publishing
Title:
Insatiably Learning
Category:
Consumer - Publication Design / Book Layout Design
Annual ID:
DE16135M
Award:
2016 Design Merit Award
Agency:
T-Change Design Co.,Ltd / Nanjing
Client:
Shenzhen Graphic Design Association (SGDA)
Title:
GDC15
Category:
Consumer - Publication Design / Book Layout Design
Annual ID:
DE16136M
Award:
2016 Design Merit Award
Agency:
CHRLX / New York City
Client:
Nike
Title:
Nike "Engine" - CHRLX
Category:
Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
DE16177M
Award:
2016 Design Merit Award
Agency:
Hakuhodo.Inc / Tokyo
Client:
Comexposium Japan
Title:
Resilient Thinking
Category:
Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
DE16178M
Award:
2016 Mobile Merit Award
Agency:
Blue Hive Brasil / Sao Paulo
Client:
Ford Motor Company
Title:
Don't Like & Drive
Category:
CSR - Digital Publications / Digital Publications
Annual ID:
MO16068M
Award:
2016 Intellectual Property Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16020M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Bitfinder / Palo Alto
Client:
Bitfinder
Title:
Awair
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16021M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Keen Home / New York
Client:
Keen Home
Title:
Keen Home Smart Vent
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16022M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Kinetic / New York
Client:
One Million Metrics
Title:
Kinetic
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16023M
Award:
2016 Design Merit Award
Agency:
Bloomberg Marketing Studio / New York + Framestore / London
Client:
Morgan Stanley
Title:
Morgan Stanley Digital Signage Times Square
Category:
Innovation - Data Visualization / Data Visualization
Annual ID:
DE16225M
Award:
2016 Design Merit Award
Agency:
denkwerk GmbH / Cologne/Berlin
Client:
Moovel Group
Title:
Move Forward
Category:
Innovation - Data Visualization / Data Visualization
Annual ID:
DE16226M
Award:
2016 Radio Merit Award
Agency:
FCB 1886 / Johnnesburg
Client:
Cell C
Title:
Igugu
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16021M
Award:
2016 Radio Merit Award
Agency:
AMV BBDO / London
Client:
MARS Petcare
Title:
Pedigree Give a Dog a Job
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16022M
Award:
2016 Radio Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Paper Plus Group
Title:
Read Better Stories
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16023M
Award:
2016 Radio Merit Award
Agency:
Grey / New York
Client:
DirecTV
Title:
Cable Effects
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16024M
Award:
2016 Radio Merit Award
Agency:
Ogilvy&Mather / Paris + Entreprise / Paris
Client:
Netflix
Title:
Kimmy Schmidt
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16025M
Award:
2016 Branded Entertainment Merit Award
Agency:
Alibaba Group / Hangzhou
Client:
Alibaba Group
Title:
The double 11 speech of The White House President of the United States
Category:
Consumer - Broadcast & Film / Branded Television
Annual ID:
BE16052M
Award:
2016 Mobile Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Love
Category:
Consumer - Applications & Sites / Self-Promotion
Annual ID:
MO16043M
Award:
2016 Social Media Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Big Game Blunder
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16022M
Award:
2016 Social Media Merit Award
Agency:
CJ WORX / BANGKOK
Client:
Samsonite (Thailand)
Title:
The Kick-Bag Journey
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16023M
Award:
2016 Social Media Merit Award
Agency:
Fallon / Minneapolis + Arby's Restaurant / Atlanta
Client:
Arby's
Title:
Arby's Offers Jon Stewart A Job
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16024M
Award:
2016 Mobile Merit Award
Agency:
Garbergs / Stockholm
Client:
BRIS
Title:
Abused Emojis
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16075M
Award:
2016 Mobile Merit Award
Agency:
Google Creative Lab / London + The Rumpus Room / London
Client:
Google
Title:
UN Happy Party
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16076M
Award:
2016 Mobile Merit Award
Agency:
Hungry Boys / Moscow
Client:
VOS
Title:
Seelight
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16077M
Award:
2016 Direct Merit Award
Agency:
Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16051M
Award:
2016 Direct Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
D&AD
Title:
The Ad Filter
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16052M
Award:
2016 Direct Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16053M
Award:
2016 Direct Merit Award
Agency:
Kinetic / Singapore
Client:
MINI ASIA
Title:
Mini John Cooper Works Youtube Race
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16054M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16055M
Award:
2016 Direct Merit Award
Agency:
McCann / London
Client:
Momondo
Title:
ClickTwo Travel
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16056M
Award:
2016 Direct Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Squadvertiser
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16057M
