The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Walking Dead "Shadows"
Agency: Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY
Client: AMC Category: Craft - Cinematography / Cinematography
Memories
Agency: DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London
Client: Maille Category: Craft - Cinematography / Cinematography
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago
Client: PFLAG Canada Category: Craft - Cinematography / Cinematography
One Second
Agency: Leo Burnett Germany / Frankfurt
Client: Dunlop Tires Category: Craft - Cinematography / Cinematography
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London
Client: Transport for London Category: Craft - Cinematography / Cinematography
Color Riche
Agency: Quad Productions / Quad Group / Paris + McCann / Paris
Client: L'Oreal Category: Craft - Cinematography / Cinematography
Shape Your Time
Agency: Quad Productions / Quad Group / Paris + Publics 133 / Paris
Client: Cartier Category: Craft - Cinematography / Cinematography
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Craft - Cinematography / Cinematography
T.O by Lipton - A Revolution in Flavour
Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London
Client: Unilever Category: Craft - Cinematography / Cinematography
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Integrated Branding / Integrated Branding
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Integrated Branding / Integrated Branding
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: CSR - Integrated Branding / Integrated Branding
Rottofest Stock Footage
Agency: Marketforce / Perth
Client: Vulture Culture Category: Consumer - Television / Budget Under $100K - Campaign
Colorfilled
Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh
Client: Oreo Category: Consumer - Websites / E-Commerce
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Experiential Advertising / Events & Competitions
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Experiential Advertising / Events & Competitions
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba Category: Consumer - Experiential Advertising / Events & Competitions
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival Category: Consumer - Experiential Advertising / Events & Competitions
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Experiential Advertising / Events & Competitions
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Experiential Advertising / Events & Competitions
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Experiential Advertising / Events & Competitions
Hockey Heaven
Agency: Rethink + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian Category: Consumer - Experiential Advertising / Events & Competitions
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Non-Profit - Advertising / Advertising
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Non-Profit - Advertising / Advertising
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia Category: Non-Profit - Advertising / Advertising
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Advertising / Advertising
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA
Client: Blue Ball Foundation Category: Non-Profit - Advertising / Advertising
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Advertising / Advertising
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Advertising / Advertising
CoDriver
Agency: Isobar / Melbourne
Client: General Motors Category: Consumer - Immersive / Trade Shows
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Craft - Use of Technology / Use of Technology
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London
Client: Samsung Australia Category: Craft - Use of Technology / Use of Technology
Global Beer Fridge
Agency: Rethink + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian Category: Craft - Use of Technology / Use of Technology
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Craft - Use of Technology / Use of Technology
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music Category: Innovation - Web / Web
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance Category: Innovation - Web / Web
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust Category: Non-Profit - Print / Print
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua Category: Innovation - Innovation in Social Media / Innovation in Social Media
Live Vines
Agency: BBDO / New York
Client: Lowe's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Innovation - Innovation in Social Media / Innovation in Social Media
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Innovation - Innovation in Social Media / Innovation in Social Media
Call of Duty Hack in Black
Agency: Edelman / Los Angeles + AKQA / San Francisco
Client: Activision Category: Innovation - Innovation in Social Media / Innovation in Social Media
Endless Table
Agency: Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago
Client: Reynolds Category: Innovation - Innovation in Social Media / Innovation in Social Media
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura Category: Innovation - Innovation in Social Media / Innovation in Social Media
Rav4 You
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales Category: Innovation - Innovation in Social Media / Innovation in Social Media
#EndangeredEmoji
Agency: Wieden+Kennedy / London
Client: WWF Category: Innovation - Innovation in Social Media / Innovation in Social Media
The MSSNG Lab - Art Exhibit
Agency: BBDO / New York
Client: Autism Speaks Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Non-Profit - Experiential Advertising / Experiential Advertising