The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sushi Fonts
Agency: HAKUHODO Inc. / Tokyo
Client: Tsukiji Tama Sushi Category: Craft - Typography - Single or Series / Typography - Single or Series
Learning on the way
Agency: Sancho BBDO / Bogota
Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf Category: Craft - Editing / Editing
The Banner That Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Europe's Most Punctual Offer
Agency: McCANN / Copenhagen
Client: Scandinavian Airlines Category: Consumer - Digital / Websites, Microsites & Banners
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort Category: Consumer - Music / Music Videos
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
Now in Soho
Agency: BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London
Client: British Fashion Council Category: Craft - Writing / Writing
Dinner Party
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
I'm Weeding Right Now
Agency: dummy. / venice + mcgarrybowen / london + out-sider / london
Client: The Scotts Miracle-Gro Category: Consumer - Television / 30 Second - Single
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid
Client: Loterias y Apuestas del Estado Category: Craft - Animation / Animation
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Craft - Animation / Animation
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg Category: Consumer - Websites / Branded Games
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Fairest Night of All
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: CSR - Use of Technology / Use of Technology
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Brand Installations
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client: Bleacher Report Category: Craft - Animation / Animation
Netflix or Study
Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco
Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post
Life Unpaused
Agency: Cossette / Toronto
Client: Sickkids Foundation Category: Innovation - Innovation in Film / Innovation in Film
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
...And That's the Smell of Archer
Agency: FCB / Chicago
Client: Archer+Wolf Category: Craft - Writing / Writing
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Whatever Happens
Agency: HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES
Client: Juva Sante Category: Consumer - Television / 20 Second & Under - Campaign
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot Category: Craft - Brand Voice / Brand Voice
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Physical / Digital / Physical / Digital
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey Category: Craft - Interface Design / Interface Design
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
It's What You Do
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Campaign
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Websites / Websites
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London
Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London
Client: John Lewis Insurance Category: Consumer - Television / Over 60 Second - Single
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client: John Lewis Category: Consumer - Television / Over 60 Second - Single
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Innovation - Mobile / Mobile
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile